Is Your Brand Telling Meaningful Stories?
Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry. It’s part social: a great way to build trust and confidence, and to increase your audience. It seems like a soft skill — it’s called storytelling after all. But companies and leaders that don’t explore their own authentic stories face a hard lesson when faced with more candid competition. Storytelling is about sharing goals, expectations, and experiences. For an organization’s talent strategy, storytelling has a multi-tiered payoff: It’s an ideal way