#TChat Recap: How To Build And Market Your Employer Brand
This week we talked about how to identify, grow and market your employer brand. No matter how you slice it, it’s really a lesson on research and positioning and how you end up marketing your company as the place to work. Our guest was Susan LaMotte, SPHR, founder of exaqueo, a workforce consultancy. Susan explained that you can’t be everything to everyone and too many companies are trying to be just that. No matter how “great” you think your company is, the “greatness” message won’t weed out the people who aren’t a great fit for your company. So first you should ask your current employees