3 Steps To Build A "DAZZLE" Culture
Satisfying your customers isn’t good enough in today’s competitive markets. Meeting their needs falls short of earning their loyalty. You need to dazzle them; leave them “breathless” whenever they touch your organization. The challenge is to build an organizational culture that serves the customer in every way. Not one that pushes products and services at them. Not one that forces them to engage with the organization in an unfriendly way. Here are three steps leaders can take: 1. Hire “Human-Being Lovers” People who are born with an innate desire to serve their fellow human beings. People who get absolute joy from serving




