Employers and Employees, Unite Your Brands! #TChat Preview
Employers are using social media to put a shine on brands. That’s no surprise, but what may be is the degree to which they’re letting employees’ voices be heard as part of that brand message — pretty exciting times for brands. Not all leader’s feel comfortable with the approach, however; we have witnessed many a branded message gone haywire and plenty of companies that wished they could have retracted tweets. It’s a strategy not without risk: Some individuals have strong personal brands, which may dilute the employer’s brand. Yet, since most employees have ready access to social media, the strategy has the feel of inevitability.