3 Reasons It Pays to Invest in Your Employees’ Personal Brands
Your employees are the core of your brand, but you wouldn’t know it looking at most companies’ websites and social media profiles. Instead, many companies only feature high-level leadership, keeping the majority of their team behind the scenes. Newsletters are often formal “notes from the CEO.” But that’s not what customers want, what your employees want — or what’s best for your business. Customers want relationships, stories and authenticity, and your employees are the best people in your company to deliver that. To start using your team better within your business’s brand, help them build their own: Invest in your employees’