In a recent article published on the Entrepreneur website, Tai Lopez, who is himself an entrepreneur extraordinaire, spoke of his love affair with social media. His history with this platform goes back to the very early days when social media wasn’t even a recognized term and Facebook was still in its humble beginnings. The year was 2001 and from that moment on, Tai became involved in a love affair that would still be very much alive almost two decades later. As an entrepreneur with a huge staff working with him at his 67 Steps program, Tai Lopez understands just how easy it is to pick the right talent on social sites because of the potential for engagement. And, to Tai, engagement is key.
A New Way of Branding
Just as businesses use social media to brand themselves, so too can professionals make use of sites like LinkedIn, Facebook, Twitter and YouTube to highlight their skills and strengths. Tai feels that through the major engagement possible with an audience, it is possible to grow your own brand exponentially almost overnight. That’s what going viral is all about, and a professional with the right approach can grab the attention of top corporations. If an entrepreneur can climb literally to the top of his industry by engaging an audience with social media, there is no reason to think that talented professionals can’t woo CEOs of corporations they would like to interest.
Social Media Is a Two Way Street
When you are having a conversation with someone, neither person does all the talking. That is what dialogue is all about. Social media is the same. While professionals seeking a position with a large corporation might be actively using social media to pursue corporate followers, corporations are doing the very same thing from their end. It is amazing just how many job applicants got their foot in the door through social sites. It’s a place where both sides get to learn a little about the other and once a ‘connection’ is made, the next logical step is to submit a resume and from there an interview is almost a non-issue. After all, you’ve already become ‘friends’ on your social site, following each other and so the interview becomes a mere formality. A face to face conversation after hours of digital dialogue.
When YouTube Is Your Preferred Media
Then there’s YouTube. As the social media site where your audience actually gets to see you in motion, what is left to discuss? Imagine going on an interview where you’ve followed a company’s videos and have seen their HR team in video presentation after video presentation? In reverse, that HR team has seen you talk about your trade, has a preconceived idea of just how personable you are based on your presentation and by the time you do meet face to face, it’s like you’ve known each other for years. More and more company recruiters are scoping out social sites of professionals they would like to talk to about a position with their corporation.
Video Remarketing Takes the Lead
Since Tai loves social media, and above all YouTube, he has found a way to make it work well with his promotional style – that would be remarketing. As an entrepreneur, and a very successful one at that, Tai knows just how important it is to connect with your audience and he lives by the old proverb, ‘out of sight, out of mind.’ Since it is imperative to keep your connection with your audience, you can’t just let them bounce away from your site. There is no guarantee that they will click on your Facebook, Twitter or LinkedIn page but you can still reconnect with remarketing! To do a little test, visit a few of Tai’s pages. Then, go to YouTube and watch a video or two.
Increase Your Odds the Lopez Way!
Chances are you will find Tai’s ad linked to the video you are about to watch. That is remarketing and it keep’s Tai’s face up-front and personal with his audience! They may not click on your pages but they will, almost certainly, view a YouTube video in the coming days, and this is your best way to use social media to your advantage. It’s much more effective than those click-ads on other social sites because – another cliché here – seeing is believing. With a YouTube ad, your audience sees you and you become more real. That’s the benefit and one that Tai has perfected. And, by the way, it can work both ways! A recruiter remembers an applicant better and an applicant remembers to follow up on applications they’ve submitted. This is remarketing in recruitment and it is ultra-effective!
SEO works the same in job searches as it does in marketing any other type of business, so all that recruiter needs to do is type in occupational terms and will soon be led to your social site. Tai Lopez advises anyone seeking a professional position to make use of social media because they will be light years ahead of other applicants. If the company has already seen and heard you, they must have a great enough interest to go to the next level, the interview. Having built a successful business or two (or 20) using social media, Tai Lopez knows just how effective it can be. You, too, can use it to your advantage now that you know just how effective social media can be in the recruitment process.
Photo Credit: Shahid Abdullah Flickr via Compfight cc