Workforce Expectations

New HR Processes to Meet Workforce Expectations

The Great Resignation was a very real and present concern for HR professionals in 2021. In December alone, 4.3 million workers left their jobs. As the labor pool shrunk and companies faced skill shortages, there was a palpable power shift among employees. Workers knew they were in demand and could ask for more: more flexibility, more money, and more perks. Average hourly earnings have increased 4.8% year over year as a result.

Companies were already faced with competition for talent before the pandemic. This threw HR professionals in even more of a tailspin when they had to find new ways to meet these workforce expectations while developing work-from-anywhere policies practically overnight.

Although the labor force participation rate shows signs of bouncing back in the coming years — in fact, employment is estimated to increase from 153.5 million to 165.4 million by 2030 — HR must come up with innovative ways to attract and retain talented employees if they want to keep up. That means changing their HR processes to meet workforce expectations.

Meeting Workforce Expectations With New HR Processes

With a tight talent pool, HR professionals have to get creative, embrace new technologies, and find fresh ways of attracting and retaining talented employees. To do this, HR teams should stay open-minded to more progressive employment arrangements. This could include using contract, contingent, and gig work. In some instances, they should even consider employing robots, automating HR processes, and reskilling employees. 

As workers’ expectations change regarding work flexibility and other norms, the onus is on HR leaders to update the following HR processes:

1. Productivity Measurement

Gone are the days when measuring employee productivity meant simply looking at an employee’s time card or hours worked. In a work-from-anywhere environment, managers must shift their mindset to managing employees based on results rather than on time spent sitting at a desk.

It’s up to HR to teach managers how to measure and monitor employee productivity without physically seeing them in their chairs. To accomplish this, HR must clearly define job descriptions. Additionally, managers must communicate expectations. Most importantly, HR should encourage managers to let employees have the autonomy they need to do their jobs while still providing coaching on timelines, issues, and opportunities.

2. Pay Practices

Employees want not only the flexibility to work remotely, but also more flexibility as to when they work. Although 70% of executives want to return to the workplace, only 40% of workers do. Organizations that have embraced a remote environment to meet workforce expectations are now faced with the “work from anywhere” problem. Sure, it’s wonderful that employees can live anywhere in the country — or even the world. But, most HR teams are not set up for payroll, benefits, compliance, or taxes everywhere to support this. This can be a major roadblock when it comes to attracting and retaining talented employees.

In addition, HR leaders have to get ahead of questions from employees about cost-of-living adjustments for cities with higher costs of living. What is your philosophy and compensation structure? Does it allow you to attract talent across all markets nationwide? For example, consider tech companies based in San Jose, which is a tech industry hotspot. Should employees get paid more because that’s a high-cost-of-living area? Or not because they have the option to move? These questions can get quite philosophical and are up to your HR team and other company leaders to decide.

3. Onboarding Solutions

For new employees, the “computer setup” checkbox for onboarding has evolved over the years. Just a few decades ago, someone from IT came to connect the new employee’s system and set up their email at their desk. Now, it’s a UPS package delivery. Then, a two-hour phone call where IT instructs the employee on how to set up and configure settings for their workgroup. The employee needs to learn the ins and outs of how to use the collaboration tools and where to find the information needed for the job.

In addition, new employees might never even meet their HR representative in person to complete paperwork. These situations open up a need for remote onboarding tools. Tools that offer e-signature capabilities and advanced cybersecurity to prevent private information from being breached. They also require a solution for remote I-9s. (Current USCIS guidelines still require a person to provide HR with original ID documents to show proof of eligibility to work in the U.S.) Above all, you should determine how to integrate current tech tools with these new tools to make onboarding remote workers smoother for all involved.

4. Career Growth Opportunities for Employees

Even before the pandemic hit, employees looked for development and growth opportunities in their roles — particularly Millennials, who are known to leave jobs that lack such opportunities. HR can encourage employees to stay with the company longer by offering new forms of recognition and benefits, like upskilling.

Now, more than ever, employees want to know what competencies they need to learn to grow in the organization. They also want to know how these skills will benefit them in their future careers. To meet this need, work with managers to understand the competencies required for each role. Outline a clear path from one position to the next on the hierarchy.

Workforce Expectations for the Future

Meeting changing workforce expectations to mitigate the labor shortage requires updated HR processes that follow new trends in HR practices. Although this HR transformation process can seem overwhelming, the benefits will pay dividends in attracting and retaining talented employees — and securing your company’s future growth.

     

Great Employees

How to Find Great Talent in a Tight Job Market

Talent wars may be a dream come true for skilled candidates, but competing for great employees can leave employers hanging. When there doesn’t seem to be much interest in your open positions, you might wonder what you can do better. Making matters more challenging is that all your competitors appear to be looking for help, too. And they may be eye-balling both active and passive job seekers, including some of your star staff members.

While finding good employees can be harder than expected, there are ways to get a leg up. A few of these methods involve tweaking strategies you might already be familiar with. Others could be new approaches that get you thinking outside the box. Below are some techniques to use in your quest to find talented new hires.

Go Beyond Your Conventional Candidate Pool

Certain business models, such as brick-and-mortar retail, limit hiring pools to local candidates. But if your business can accommodate remote work, you open up the possibility of finding out-of-state or even global talent. To enable your international hiring efforts, your company can work with an employer of record or establish local entities.   

Creating overseas subsidiaries or legal entities can make sense if you plan on hiring more than a few employees. Maybe you’ve identified an attractive international labor market with candidates that will be good fits for various positions. This approach might also pay off if your company plans on sticking around in that market for a while.

Yet setting up a bunch of legal entities can get expensive. The average costs range from $15,000 to $20,000 in most countries. These figures are only for initial expenses and do not include the price tag for recurring admin and office needs. If you want to hire one candidate from Spain and another from Thailand, legal entity expenditures could prove prohibitive.

An employer of record (EOR) service that already has a legal entity in the location you want to hire from can help. The EOR is the employer on paper, but your company gains local staff with the desired expertise and outlook. Similar to professional employer organizations, EORs also handle the HR side of things such as payroll. But an EOR goes a step further by ensuring companies stay in compliance with a country’s labor laws.

Create a Stand-Out Employer Brand

Job seekers are encouraged to develop a unique personal brand when crafting a résumé, cover letter, or LinkedIn profile. Companies can do the same with online career and HR website pages or microsites. An organization’s employer branding should also extend to applicable social media platforms, job board postings, and employer review sites.

Creating and managing a strong brand pays off in recruiting and retention. Research shows that 75 percent of active job seekers are more likely to apply to companies that actively manage their employer brand. About 50 percent of candidates won’t accept an offer from an organization with a poor reputation, even for a raise. And employers that stay on top of branding can decrease turnover by up to 28 percent.  

Candidates who don’t have an inside link to your company will first go to your website and social media pages. They’re looking for who you are as an employer, what you stand for, and what current employees have to say. Beyond a list of perks and financial incentives, job seekers want a glimpse of what working for you looks like. Consider adding behind-the-scenes videos, employee spotlight blogs, and catchphrases that emphasize your core values.

Take a Closer Look at Your Job Descriptions and Postings

Sometimes posting a generic help wanted or “We’re Hiring!” notice is enough to bring a star candidate to your door. But in a competitive labor market, where everyone’s looking for specialized skills, compelling job descriptions and postings are a must. Using worn-out phrases or getting too technical might repel qualified applicants.

Mismatched descriptions touting roles perfect for recent graduates and long lists of specialized qualifications will also turn off candidates. You’ll leave job seekers shaking their heads with postings for entry-level positions that nevertheless insist on three years of experience. 

Even if your area doesn’t require you to list salary ranges, including pay rates helps set expectations. You’ll save time and disappointment if you’re upfront about hiring budgets early in the process.

Besides clear descriptions of a position’s core responsibilities and performance standards, job postings should highlight why the company is unique. You can include things like mission statements, values, and career development opportunities. But also consider who your intended audience is and why they would want to do this job in your organization. Include language that communicates the why and pulls them in. Add links to your career site and employee reviews.

Once you’ve perfected your job descriptions, find job boards, events, or professional networks that target your ideal candidate. If you’re hiring for entry-level positions, reach out to colleges and universities with career services and informational events. Some online job boards appeal to remote job seekers or those who specialize in tech or marketing. Start building a database or pipeline with potential applicants from referrals, career-oriented sites, and internal employees.  

Finding the Best Match

Finding the best people proves to be more difficult when strong contenders have more choices. Cutthroat labor markets often require employers to get creative and revisit company identity strategies. You can do this by searching outside conventional hiring pools, developing distinctive employer branding, and aligning descriptions with candidates’ motivations. Putting these methods into practice can help you shorten the time you’ll take to find that great match.             

Hiring Bias

Hiring Bias – Create a Fairer Hiring Process

Bias can be a powerful factor in the recruitment process. In 2019, researchers from the University of Chicago and the University of California, Berkeley, began secretly auditing some of the top companies for implicit bias in the hiring processes. Their results showed a significant bias against resumes that included candidate names likely to be associated with Black applicants. In other words, even at top-tier employers, bias appeared to be repeatedly popping up in the hiring process.

This may surprise some people who believe that the U.S. Equal Employment Opportunity Act wiped out bias in hiring. After all, it’s illegal for employers to discriminate against potential employees based on gender, race, religion, age, national origin, or disability. Nevertheless, bias in hiring is still an issue.

The Root of Bias in Hiring and Recruitment

When it comes to recruiting, bias is the brain’s subconscious way of labeling a candidate as a “yes,” “no,” or “maybe” according to the recruiter’s subjective feelings about a candidate’s observable characteristics. This means that the recruiter can be biased toward or against a candidate (for example, a male recruiter preferring a male candidate), which can lead to unfair assessments. Given this understanding, it’s clear that bias can show up in almost every step of the hiring process.

Consider a recruiter reviewing dozens of applications for a job opening. The recruiter can show bias when judging candidates. Anything from gender and personal pronouns to alma maters and home addresses can spark common hiring biases. Many recruiters aren’t even aware they’re being biased because many of these judgments happen subconsciously.

Even after the resume review stage, hiring teams can again display bias during interviews. A number of studies over the years, including some from Princeton and New York University, have concluded that it takes less than a minute to form a first impression of someone. That first impression could be based on an unfair preconceived notion — related to anything from previous personal experience to common stereotypes.

For instance, a recruiter may expect candidates to be energetic and cheerful during the initial screening. Under those circumstances, a more thoughtful, serious, or reserved applicant could be removed from consideration before getting a chance to warm up to the discussion. While this immediate impression may have some truth to it, the candidate may need time to truly show what they have to offer, which may be far more beneficial to the organization in the long run.

The good news is that it’s possible to mitigate the effects bias can have on the hiring process. And it all starts with having conversations to acknowledge, understand, and address this issue.

Common Types of Hiring Bias

According to ThriveMap

  1. Affinity bias
  2. Confirmation bias
  3. Halo effect
  4. Horn effect
  5. Illusory correlation
  6. Beauty bias
  7. Conformity bias
  8. Contrast bias
  9. Non-verbal
  10. First impression

Reducing Implicit Bias in the Hiring Process

In my years in the recruitment industry, I’ve encountered some excellent, reliable ways to temper bias. Below are a few recommendations.

1. Implement an applicant tracking system.

An applicant tracking system, or ATS, is a centralized platform used to streamline recruitment and consolidate candidates. A robust ATS can collect, analyze, and review hiring and recruitment data objectively, and can provide an overview of all touchpoints and data collected along the candidate’s journey. At any time, a recruiter can retrieve key information about an applicant from the system.

Not surprisingly, one of the biggest benefits of an applicant tracking system is the ability to reduce bias. Certainly, recruiters can tailor candidate searches by inputting keywords such as “developer” or “Harvard.” Nevertheless, an ATS has the potential to be more impartial than most humans.

Another advantage of an automated applicant tracking system is time savings. An ATS can match up candidates with remarkable speed. At the same time, most applicant tracking systems are customizable and can integrate with other platforms such as marketing tools.

2. Remove identifiers.

Applicant tracking systems remove a lot of unconscious bias from recruiting. But, they can’t conduct interviews for you. Instead, get creative in implementing different methods to decrease the chance of discrimination before and during interviews.

One method I learned that proved successful was to scrub identifiers (such as applicant name, education, address, gender, and related fields) from every resume. As a result, your hiring committee can compare candidates on the basis of their experience — nothing else.

For example, in a previous role, I was tasked with building out the DevOps team. I presented candidates of diverse ethnicities and genders, but the hiring manager kept rejecting them no matter how technically adept they were. When I brought up the high rate of rejection, the hiring manager explained that they were only interested in bringing on male applicants of a certain ethnicity.

Though that explanation was genuinely upsetting, I suggested the method of removing identifiers from applications, and we agreed to try it. From that point forward, I presented only candidates’ qualifications, and the acceptance rate went from near zero to over 95%.

3. Involve a hiring panel.

It’s common in recruiting to conduct a final panel-style interview. This is the opportunity for the candidate to meet their potential teammates and vice versa. Someone on the call may have reservations or be impressed just based on their initial perception of the candidate. Rather than letting this bias influence the interview, let the candidate’s qualifications and cultural fit come into play.

One way to mitigate bias with panel members is to ask them to listen in on calls with candidates rather than join by video. Just listening helps panelists focus on the substance of candidates’ answers rather than their appearance.

Final Thoughts

Everyone has biases, whether they realize it or not. Rather than allowing those biases to unfairly affect the hiring process, set up guardrails to guide the process toward more equitable outcomes. You’ll end up making more appropriate hiring decisions and, ideally, improving the candidate and employee experience.

Boost Your Talent Attraction Strategy

Boost Your Talent Attraction Strategy

There are several job vacancies advertised each day. The question is how many of them manage to attract prospective candidates. Many recruiters struggle to locate and hire qualified candidates. The job market is full of talent, but wrong moves can cost you the right candidate.

Below are some helpful recruitment strategies for attracting the best talent.

Boost by Adding Clarity

In most cases, the job seekers are looking for clarity in the job posting. Clarity around company history, job profile, pay scale, and career opportunities. The savvy recruiters give job seekers a clear picture of what to expect. Communicating job necessities clearly and how someone will benefit from them is important. There are several ways of crafting job posts that can stand out. Note the company culture mentioning how the employees can enjoy the work-life balance while being in the company and the different perks they are entitled to. 

You may be wondering if outsourcing your recruitment is the right move for you. It can give both parties involved in this process an opportunity to do what they do best, and help provide more time for focusing on tasks that really matter, like hiring new employees. You can also take help from PEO services for recruitment. 

Boost with Campus Recruitment

Colleges are full of dynamic and young talent that will show a great deal of enthusiasm in their work. Partner with colleges and universities to get in touch with their placement cells. Campus recruitment is a terrific way of finding students and new graduates. other ways to get in front of students and graduates:

  • Campus newsletters
  • Seminars and workshops to showcase company and career opportunities
  • Invite students to take a tour of your organization
  • Sponsor student cultural events and festivals
  • Provide internship programs

Boost by Adding Flexibility

Employees are often looking for organizations where the pressures of work will not affect their personal lives. A modern-day organization offers many benefits to its employees including a better work-life balance. Provide some extra perks such as a remote or hybrid work model, extra company holidays, or an open office environment.

Several companies have friendly sports events for keeping their employees entertained. It is crucial to have a sense of freedom and rejuvenation in the workplace. Try to get away from the usual working standards.

Leverage Competitions

According to the reports, digital media has gradually become the leading source for finding employment. You can arrange online talent search programs for experts and students to participate in to showcase their skills. For example, Loreal Cosmetics conducts a marketing competition for students called Brandstorm where they are allowed to act as managers throughout the competition. These kinds of competitions allow job seekers to know the organization better and recognize its brand.

Social Media Recruitment

HR teams have to be sufficiently active on social media networks for attracting the best available talent. Develop a reputation and a good connection by using social media. There are specialists available that can guide you in the art of using social media as your mainstream device for promoting yourself as a top recruiter. 

Conclusion

Companies need to flaunt their job requirements in a way that will appear like irresistible opportunities for the top talent.  Think of it as a well-organized marketing campaign. You are selling the brand. If done right, you will find the right talent for your organization quickly and easily.

Ways to Help Veteran Employees Thrive

Ways to Help Veteran Employees Thrive

Sponsored: Orion Talent

I am a staunch advocate of veteran hiring. It is a smart business decision with a positive impact on everything from profitability to innovation to competitiveness. Not only are you hiring men and women with state-of-the-art technical skills and proven leadership skills far beyond that of their civilian peers, but you are also accessing resilient soft skills. Combined, these skills will help shape the future of your company.

While many of you are already on board with hiring veterans, I know retaining veterans is an entirely different animal. In a recent conversation with Meghan Biro, we talked about how many companies don’t transition service members to civilian roles very well. According to SHRM, the average annual employee turnover rate is around 19% making it a formidable hurdle for talent acquisition leaders. When we consider veteran employees, the percentage jumps to nearly 50% leaving their first post-military position within a year.

Much of this turnover can be attributed to a lack of support. Or, an undefined career path, feeling uninspired, or skills misalignment. But this doesn’t have to be the case. Luckily, these issues can all be addressed through a well-planned veteran onboarding and retention plan.

Help Military Veterans Thrive with These Five Strategies

1. Mentorships 

Mentorship is an excellent way to provide your new veteran employees with a connection to another veteran. They can serve as a resource, guide, and advocate in their new role. The U.S. Department of Veteran Affairs offers a wealth of information on retaining veterans, including information on setting up a successful mentorship program. 

Listed among the benefits of veteran mentoring are an increase in morale, and productivity. In addition, retention, better adaptation to workplace culture, better career development, and promotion of diversity. These voluntary relationships are also a great way to transfer institutional and cultural knowledge.

Technology powerhouse Siemens has been successfully executing its veteran mentorship program for years. Orion Talent has worked with Siemens to hire nearly 2,500 veterans since 2010, and among their veteran retention best practices is a military peer mentorship program. Mike Brown, Global Head of Talent Acquisition of Siemens, explained their program.  “When other military come in now, they get paired up. And I think that really helps with their transition.” 

2. Employee Resource Groups

Similar to the retention benefits of mentoring veterans, creating Employee Resource Groups or Veteran Affinity Groups also offers increased employee engagement and job satisfaction. The VA calls these voluntary groups a “critical element to retention advocated by study respondents”  in their Veterans Employment Toolkit. ERG programs can also include career development, advocacy, community service, and social activities. Make sure to give your veteran employees the time and space to participate in these groups, especially as they onboard.

An additional benefit of veteran ERGs is that they help build your company’s reputation in a job market where candidates, veteran or civilian, are seeking purpose-driven work. They also increase workplace agility as your org chart is flattened in an ERG. Collaboration and innovation often follow!

3. Career Pathing

When I speak with men and women transitioning into the civilian world, their desire for a clear career path stands out. Their military career progression was clearly laid out, with defined goals and requirements. In civilian terms, you can think of this as career pathing. When you hire a veteran for a Junior Electrical Engineer position, you could lay out a plan with steps and milestones to reach Senior Electrical Engineer and then Project Manager, for example. 

Laying out these career paths pays dividends in terms of engagement and retention. Employers also experience higher performance and productivity rates. This Mercer study shows that 78% of employees would stay with their current employer if they were given a clear career path. 

4. Upskilling

Offering continuous development and ongoing education to your veteran employees is a powerful retention tool.  

Not only are you illustrating your investment in their success by providing these programs but you are reaping the rewards. Aside from increased retention, benefits of upskilling include increased employee satisfaction, less need to hire train new employees, and becoming more competitive in your industry.

“Our experience shows that when veterans receive tailored preparation for future roles, it leads to a better fit, a better transition, and ultimately better retention,” explains Laura Schmiegel, SVP, Strategic Partnerships at Orion Talent. “This helps companies save time and money in employee turnover, and it means they get to keep some of their best talent.”

As Meghan discussed in her recent article on veteran hiring, workforce partnerships can play an important part in upskilling. Strategic workforce partnerships like the Department of Defense Skillbridge program allow you to recruit veterans and gain access to their existing expertise while upskilling and reskilling them at the same time. 

5. DEI Initiatives

The veteran population represents a 43% diverse workforce and should be an integral part of a company’s DEI initiative. As with any other group in your initiative, you will want to consider how to prevent bias towards your veteran employees. Unfortunately, some old biases may linger, and your DEI strategy is the place to nip that in the bud. 

This HR Exchange article by LaKisha Brooks explains, “These judgments are often harmful to diversity initiatives because they limit our ability to see people as individuals with unique talents to contribute. For example, bias against veterans includes assuming they have post-traumatic stress disorder (PTSD). Bias can also include mental health problems just because of their military background, assuming they have a particular personality type, such as being rigid or stern…It’s essential to put assumptions aside and ask meaningful questions to learn the truth instead.”

These five veteran retention strategies will help highlight to the veterans at your company that yours is a workplace that sees them for the unique individuals they are with valuable skills worthy of investment. But, you don’t have to take on all five at once. Choose one, and make it amazing! Then move on to the next retention strategy. Your veteran employees will be proud to call your company home.

 

Military Hiring

Utilizing Partnerships to Improve Military Hiring Practices

Sponsored: Orion Talent

As organizations – specifically hiring leaders – look to fill their talent pipeline, the US Military is an unrivaled source of talented, experienced people. Decades of research and hands-on experience underscore that military training results in well-rounded employees who serve as an asset to any workplace.

The military has a well-deserved reputation as an extremely effective employer, with its firm commitment to training; it teaches people about persistence, mentorship, innovation, leadership, and success. Let’s face it: the military leads the pack in cutting-edge training programs. This fact has long been embraced by organizations that are champions of military hiring, such as Booz Allen Hamilton and Lockheed Martin.

Follow the Leaders

A SHRM report indicates accelerated military hiring initiatives at major companies including Siemens, AT&T, and Allstate Insurance. Here are some excellent stories from Starbucks about the success of their military hiring program. These leading organizations offer a wide variety of resources to veterans and their families. 

There are also more than 230 firms involved in the Veteran Jobs Mission coalition, which plans to hire 1 million vets by 2025, having already hit its earlier target of 100,000. Many other organizations see the value in military hiring but aren’t sure where to begin.

Here’s a tip. The key to an effective military hiring program lies in the utilization of partnerships. Savvy organizations tap the expertise of those who know the intricacies of military candidates and their families. It’s nothing less than wise to have partners help navigate government programs. In addition, speak the military language, define effective communications channels, advise on the transition to civilian life, and more.

Provide a Positive Candidate Experience

It’s no secret that I love a great candidate experience. Members of the military and their families deserve a positive and promising journey. Veteran job programs are created, funded, and maintained for a reason – to help bridge the gap between the military and the workforce. From employer branding to onboarding, people desire and deserve a smooth process that makes them feel valued.

By coming together and utilizing partnerships with similar goals, it makes the process that much better. Let me refer to the 2021 North American Talent Board Candidate Experience (CandE) Benchmark Research Report, published by The Talent Board.  

When they ranked the Primary Areas Where Companies Plan to Contract with External (3rd-Party) Service Providers to Enhance Recruiting Efforts in 2022, veteran/disability services came in at number 3 with 26% of respondents wanting to invest there. 

Reaching Goals through Partnerships

Many businesses are new to the military hiring landscape, and others haven’t even scratched the surface. Regardless of what stage you’re in, capitalizing on partnerships in this area is critical to the success of military hiring.

The SHRM Foundation and USAA recently conducted research to better understand what employers should do to more effectively recruit and retain veterans, especially during challenging economic times. They found that over one-third of employers (36%) said that they do not think their organization has been effective in hiring veterans since the start of the pandemic.

Here’s some data from that research that I find telling: 

  • 43% of employers don’t know where to post jobs to target veterans
  • More than 1 in 3 employers say recruiting veterans is more difficult than civilians
  • 40% of employers don’t know where/how to sign up to exhibit at veteran job fairs

In a situation where employers feel ill-equipped to tap a talent pool, there is a natural call for help. This research indicates a gap in the process that can be filled with the right allies. It’s best to align with organizations that have already established a foundation of trust and employ communications techniques that work. 

The SHRM research referenced above states, “Many employers…struggle to understand the unique circumstances that impact workforce readiness beyond experience and skillsets when veterans transition to the civilian workforce.” 

This challenge underscores the need to utilize partnerships. Partners like SkillBridge, Onward to Opportunity, Hiring Our Heroes, and MilSpo Academy are great examples of partners who would be able to help employers understand these unique circumstances and adequately address them.

Tapping Expertise is Smart Business

Understanding the nuances of military hiring can make a tremendous difference in the approach. Fortunately, there are many organizations dedicated to helping military personnel find gainful employment after service. Tapping these organizations inevitably saves time, money, and resources. 

Recruiting and talent experts Orion Talent understand the importance of expertise in this space. The company has a rich military DNA and provides a full suite of technology-driven talent acquisition solutions. As part of their offerings, they have a partnership program built on more than three decades of experience. One of their many useful solutions helps organizations understand complex government programs, including the Department of Defense’s SkillBridge, as well as other veteran and military spouse training and upskilling programs. 

Here’s a fact that I would want to know if tasked with military hiring: The U.S. Department of Defense pays the service member’s salary and benefits. The service member participates in a SkillBridge program during their final 180 days of service. There is no cost for leveraging and upskilling this unique talent pool.

Build Support Internally and Build Partnerships Externally

In a recent podcast, I was able to speak with Sarah Peiker, CEO at Orion Talent. Sarah shared, “Get the buy-in you need from decision-makers, talent acquisition professionals, human resources, and operations managers. It’s also important to make sure everyone supports hiring military candidates. Track and measure results. This includes metrics on hiring performance data and retention rates. Do your homework before determining your hiring model. Build a hiring process that works towards a positive candidate experience.”

I highly recommend the eBook: Military Solutions for the Business of Work: Unexpected Lessons in Getting the Job Done & Getting Ahead for more on this topic. 

Military hiring provides an excellent opportunity to bring strategic assets into a company’s workforce. I recommend you open your arms to the vast opportunities for rewarding partnerships that focus specifically on veterans and their families. By doing so, you are exponentially broadening your reach, increasing the quality of your talent pool, and building a stronger workforce. 

Massive amounts of talent + partner organizations eager to help both organizations and job seekers = a win-win in the talent war.

Mid-Career

Mid-Career Employees and Their Impact on The Great Resignation

The Great Resignation has not hit the world of work. According to the U.S. Bureau of Labor Statistics, the rates of resignation are highest among mid-career employees. Many of these workers are leaving their jobs and fields to pursue a new career path offering better job security or greater flexibility.

Mid-career workers are attractive to companies because of their skills and life experience. Skills like leadership, problem-solving, and multitasking transfer well to new roles and often give seasoned hires an advantage over younger workers.

It’s almost as if the entry-level openings don’t exist anymore: Thirty-five percent of “entry-level” openings require years of job experience. That’s higher in skill-heavy industries like tech, with 43% of college graduates leaving school without a job lined up. This will affect us for years to come.

We must tackle the dual-pronged issue of investing in these entry-level employees while also retaining our mid-level workers. Younger, less experienced hires need a chance to enter the workforce and get learning, and mid-level employees need to feel valued and cared for within their current roles.

Growing Your Retention Rates

Company leaders need to recognize that both mid-career and entry-level employees have essential roles to play in the success of their business. If they can nurture both experience levels, they can retain and onboard successfully and simultaneously.

To start, leaders need to acknowledge the hurdles that mid-career employees face. Forty-five percent of caregivers said they had considered leaving the workforce because of personal demands on their time, while 34% said they had “lost critical skills” in the past year.

To combat this life stress, mid-career employees need flexibility and understanding. Companies must develop permanent, sustainable methods of retaining talent via flexibility, including remote work, in-office childcare, and flex time. These employees also need the opportunity to gain skills (or grow existing skills) in an accessible, low-cost way.

Helping Employees Grow Their Skills

 Eighty-nine percent of employees are willing to reskill, but too few get the chance. Providing opportunities to learn new skills and develop professionally shows the company is invested in growth. Give employees of all levels some opportunities to skill up, and they will show their worth.

Teaching your employees will lead to better engagement — 2.9 times higher engagement than employees who don’t see opportunities to learn and grow. Upskilling opportunities are also a win for your company. It allows you to move existing employees into roles that are often difficult and costly to fill.

Be a Mentor

Mentorship programs have positive effects on both mentor and mentee, so even mid-career employees who aren’t interested in upskilling can still benefit. Taking a junior employee under their wing creates a sense of loyalty among mentors, boosting retention rates. A program could increase mentees’ communication skills, community engagement, goal-setting, and a sense of purpose — even if the mentee isn’t an entry-level worker.

Furthermore, mentorship is currently underutilized. That means companies adopting mentorship programs will stand out among competitors. As a result, you’ll gain another layer of protection against poaching while also making your business stand out from the crowd.

Companies don’t need a gimmick to make it through the Great Resignation; they need to evolve alongside our changing world. Changes to how we work and train workers are necessary to make it through this event. Utilizing a mentorship program will gain more engaged employees and gain better career outcomes.

People Analytics

Talent Analytics, What is it and Why Does it Matter?

How often do you think organizations use talent analytics today? More often than you may think. We know everyone talks about data. Whether you’re figuring out how to acquire new users or build an audience with content, you’re probably using analytics to set goals and measure what’s working. But it is a critical area where both qualitative and quantitative data continue to make a difference in the world of work.

At its most helpful, talent analytics takes the guesswork out of hiring the right talent. Talent analytics doesn’t just help you get a warm body in a seat, either. This data can help recruiters and companies ensure a talent match where only the most motivated and those inspired to do their best work sign the dotted line.

When it comes to world-class recruiting in an increasingly competitive landscape, talent analytics plays a central role in making HR and recruiting work smarter. Think of it as a way out of the HR fog

That said, understanding the right metrics is key to narrowing down the focus. By applying talent analytics, you can better pinpoint and hire team members who will ultimately serve as positive assets to the organization

What Is Talent Analytics?

Talent analytics is not just data. It’s the term for a data-focused approach to decision-making about current and future employees. By analyzing past employee behavior to predict future performance, talent analytics is often used by HR, hiring managers, and recruiters to find the best type of candidate.

According to Deloitte, “Four percent of organizations surveyed believe they have predictive talent analytics capabilities today. Only 14% of companies have any form of talent analytics program in place. Yet, more than 60% want to build a plan this year. 

In a classic Harvard Business Review article about competing on talent analytics, Tom Davenport, Jeanne Harris, and Jeremy Shapiro outlined 6 types of data used for managing a workforce:

6 Types of Data Used for Managing a Workforce

  1. Human Capital Facts: The key indicators of the business’s health, such as headcount, turnover rate, and employee satisfaction.
  2. Analytical HR: Segmented data on the units, departments, and individuals that most need attention.
  3. Human-Capital Investment Analysis: Tracks the activities that have the largest impact on the business, such as how employee satisfaction results in higher revenue, lower costs, and greater employee retention.
  4. Workforce Forecasts: Identifies and predicts the best times to either ramp up or cut back on staff.
  5. Talent Value Model: Provides information on why employees want to stay in an organization or why they choose to leave.
  6. Talent Supply Chain: Predicts how to best staff a company according to changes in the business.

Levels of insight vary – from basic information to predictive modeling. As organizations integrate talent analytics into their practices, deeper insights allow for better planning.

 

Analytics, What is it and Why does it Matter? | TalentCulture

What Moneyball Taught Us About Analytics

Using data gathered from your current workforce can drastically improve your ability to make smarter decisions when recruiting talent. Relying solely on your gut to make a hiring decision is a mistake.

I like to compare talent analytics to the more commonly known practice of sports analytics. This was made famous by the book and film Moneyball. It transformed the way professional baseball teams recruit talent. Instead of relying on gut instincts and old-fashioned scouting, Billy Beane and Peter Brand transformed recruiting by using something now known as “sabermetrics.”

The Oakland Athletics used empirical analysis of baseball statistics to measure in-game activity and predict future performance. Once laughed at by old-school baseball managers, sabermetrics is now used by every team in the Major Leagues.

Just like Beane and Brand, organizations can use talent analytics to hire the right people. Additionally, it can help companies better understand how to align strategy and employee capabilities. It can help make decisions on how and where to allocate human capital across the organization much more reliable. And this makes it much easier to be effective at placing individual employees in the optimal role.

Talent Analytics: Art or Science?

As much as I strongly believe in the power of data, I would never advise someone to rely solely on data to quantify and qualify a human being. 

In my opinion, stellar recruiting is an art as much as it is a science. Using data and analytics as business intelligence is powerful, but your value judgment is also fundamental in this process. If talent is a natural ability, it is impossible to precisely quantify. Plus, talent doesn’t (usually) stagnate. It grows and changes, so you need to take that into consideration when assessing data.

Talent analytics has proven to be a powerful business asset. It lets HR and recruiting teams better connect with organizational goals. By helping you clarify the skills and capabilities and performance levels you you’re seeking and achieving, talent analytics can save your organization time and resources. But like any tool, it is most powerful when used in combination with human understanding, organizational context and situational nuance. The ability to measure and leverage people data is not only exciting but smart business. 

Coaching Young Talent Through Remote Work Challenges

We all know that hiring young talent can bring a lot of positives to any organization. Younger workers are digital natives, they tend to have a great deal of energy, and their perspectives frequently provide a thoughtful counterpoint to “the way we’ve always done things.”

However, the cliche of younger workers being perfectly OK with staying glued to a screen all day long is unhelpful. This stereotype can unconsciously lull HR professionals into neglecting to address the downsides of too much time spent online. And this problem has become increasingly prominent in our new all-remote or hybrid workforce setting. After all, how are we supposed to interact with remote workers if they’re not connected to a screen of some sort?

The long-term effects of the Covid-19 pandemic on mental health will doubtless fill research papers for decades to come. We know for sure that the pandemic was particularly difficult to handle for college students who had only begun to move out into the world. Many were sent off-campus, often back to their childhood homes. Countless international students were suddenly sent back to their country of origin. The net effect was a deep sense of disorientation.

Pandemic restrictions are lifting worldwide. HR professionals need to remain sensitive to the more pronounced feelings of fear, isolation, and confusion that young talent are bringing to the workforce. When hiring recent grads for remote positions, the burden rests solidly with employers to ensure these younger workers do not get lost in the shuffle.

The Ups and Downs

The benefits of remote work scarcely need to be enumerated. During the pandemic, many of us found it beneficial to stay at home. The environment was relaxing, both physically and mentally. Stress levels went down. Knocking out projects while wearing sweats served as a calming influence.

However, remote work has some downsides. The single biggest loss, of course, is that of community and real-life relationships.

Offices are and perhaps always will be where professional types meet, greet, and bond. Good things happen when colleagues bump into each other in the hallways and breakroom. Things that don’t happen on a video conference call.

WFH status can leave young talent with a nagging “last to know” sensation.

This sense of isolation can be especially pronounced for workers attached to companies where most colleagues are working in-office. As a result, remote workers are often left off essential communications. Unfortunately, though unintentional, this is an all-too-common reality. Every remote employee has at least one story of logging into a video conference only to learn it was canceled, but nobody bothered to tell them.

Long-Term Effects of Remote Work on Young Talent

HR professionals must recognize that those who choose to work remotely may be at a significant disadvantage. For example, a remote worker might push themself to the breaking point to meet an important deadline, but would anyone notice? This is a serious downside that could carry with it implications for future raises, promotions, and perceived value.

The other obvious issue for remote young talent is the lack of easy access to more seasoned employees. Remote work lessen’s any ability to lean over to ask a quick question. When the remote worker isn’t well connected, simple questions may go unasked. As a result, coworkers can categorize employees as “a face on my laptop.” 

Turning the Tables

Like every other challenge, the key to young talent overcoming the downsides of remote work is to adopt simple counter-strategies and stick with them. Here are two to consider.

1. Push your remote workers and yourself outside comfort zones

Not everyone is an extrovert. Research from The Myers-Briggs Company reveals that nearly six out of every ten people prefer introversion to extroversion. Despite this, introverts owe it to themselves to adopt an “I’m getting out of my comfort zone” attitude when working remotely. Accept that everyone will need to push through initial reluctance. 

Katelyn Watson is the chief marketing officer at Nurx, a remote-first company that provides consumers with healthcare options delivered virtually. To ensure that no one gets “lost in the mix” at Nurx, Watson pays attention to everyone’s contributions during meetings and gatherings.

“As a leader of a global, 100% remote workforce, I want everyone to feel comfortable joining into discussions,” Watson explains. “ I empower team members to speak their thoughts when collaborating and always invite them for feedback, even when there is an awkward silence. No one should feel they have to be quiet or can’t veer from popular opinion. I stress that the more ideas we gather, the stronger our marketing will be. At Nurx, all marketing team members get an equal platform regardless of title or tenure.”

2. Embrace mentorship on both sides of the videoconference screen

Mentorship is a great way for HR professionals and remote workers to sharpen their relationship skills. Having one trustworthy person to talk to when a question arises can smooth out the bumps we invariably experience whenever we try something new. In many office settings, remote or hybrid work is new, so both parties should expect to not manage it well at first.

Do mentorships make that much of an impact? Serenity Gibbons, unit lead for the NAACP in Northern California, says they do. “A good mentor can help you achieve more in less time,” she notes. “ Plus, your mentor can serve as your cheerleader and maybe even advocate. For example, when a job is about to open, your mentor may recommend you or smooth the way for a different interoffice transition.”

Set up regular mentorship meetings. Have an agenda for each meeting to stay on track. Your agenda might include talking through some concerns you’re having. Or reviewing how you’ve applied your mentor’s suggestions since your last conversation. In time, you’ll have forged a solid bond with your mentor, even if you’ve never met face to face.

The Great Resignation

The Great Resignation – When Employees Woke Up

2021 turned out to be a year that introduced many new terms into the common vocabulary. One of the most popular terms – The Great Resignation.

  • Pandemic
  • Hybrid Work
  • Non-Fungible Token – and many more 

For the human resource professional, none turned out to be as life-changing as “The Great Resignation”, at least, on the professional front. 

Sure, for HR teams, the pandemic caused a lot of strife. Re-engineering of processes that support the hire to retire Lifecycle of employees, was the need of the hour. Supporting colleagues as the threatening environment led to mental health issues, was equally, if not more, important. Amidst all of this, however, what ended up taking precedence was hiring. Fueled by the aforementioned wave of resignations that corporates witnessed. But, why did The Great Resignation happen? 

Let’s try and understand this by recounting the sequence of events that occurred starting in early 2021.

The Great Resignation – Why?

When the pandemic initially started digging in deeply across the world leading to lockdowns (or curfews or variations, thereof), the expectation was that hiring would stall. That companies facing a business impact would control operational costs by laying off or redeploying their staff. Unsure about the way the economy would play out, most organizations tended to err on the side of caution. Consumers were, after all, expected to become conservative and cautious in their approach.

What happened, however, was quite unexpected. For the most part, consumers changed their behavior while making their purchases. The growing e-commerce world became the gateway to personal happiness in a much bigger way. Unable to visit farmer’s markets and malls, shoppers filled up their e-carts. Clicking away on their screens, keeping the economy going. Restricted from dining at their favorite hangouts, people ordered in, making full use of services like UberEats.

Unexpected Revenue Shifts

Other than in industries like travel and hospitality, executives in most other sectors were pleasantly surprised to see that the dive in revenues and profits was not as sharp as expected. In many cases including technology and healthcare, there was a rise! 

As swiftly as the revenue graphs had sloped downwards, they turned upwards and started reaching new highs! Further waves of the pandemic led to additional learning over the course of the following months. This experiential learning enabled policymakers to change their approach when it came to managing their economies.

At the start of the pandemic, many governments across the world had locked down their entire nations. In more recent times, the preferred approach has been to try and create containment zones whenever there seems to be a fresh outbreak of the virus. This new mechanism of fighting the spread of this disease is extremely beneficial for the world of business. It prevents a complete stop of the production cycle.

So, what has been the benefit of this new reality for our workforce?

The Destruction of Boundaries

For the first time ever in many industries, “human capital” is truly free from the shackles of the physical office space. The past twenty-odd months have shown us that work can continue seamlessly even when carried out remotely. All it needs to keep these running smoothly is an evolution in work practices.

Even in organizations that are in the manufacturing or product space, there are enough roles that can be played off-premises. An additional benefit is the “remote interview”. Candidates can be interviewed virtually (literally and figuratively) at the drop of a hat. No more juggling personal schedules or taking a leave of absence from the current job. Just thirty minutes sculpted out during the day.

The Rise of Digital

A huge reason for the world being able to come out largely unscathed (relative to what was anticipated at the start) is the fact that technology has advanced to a level where the element of distance has been negated. Exploding technologies have been brought into mainstream facilities like video conferencing, showcasing tech-enabled shifts in the way business work is now conducted.

The digital landscape also propelled learning across walls. Aspirational professionals, ranging from fresh graduates to experienced C-suite executives, used this opportunity to pick up new skills and dig deeper into chosen fields of work.

The Availability of Choice

One of the major (positive) side-effects of the pandemic has been the self-awareness that many have gained. This self-realization has encouraged many to decide the operating rules for themselves. From flexibility in terms of work location to flexibility in terms of work hours, workers are looking at customizing the kind of work commitments they make, much like the way they choose to personalize their Subway® sandwich. The talent-hungry corporate world had chosen to play ball – creating work models that suit varied types of individuals. With a shift from ‘pay-for-time’ to ‘pay-for-output’, employees balance their work and personal life, in a more controlled way, putting themselves in the driver’s seat.

Conclusion

In essence, 2021 can be clearly proclaimed to be the year when workers woke up and The Great Resignation started. Truth is that not all may have awakened out of choice. Some amongst us might have been jolted awake by the rude interruption of the dreaded virus, as they found themselves retrenched or having had to leave their work to take care of an ailing family member. But, the end result is the same. It seems, as we get further into 2022, that professionals are indeed awake and about enjoying their days in the sun! What a time to be working!

 

Tips for Jumpstarting Your Talent Acquisition Strategy

Terms like recruitment and talent acquisition are used synonymously, but they aren’t the same. Recruitment is a short-term fix for most “big-picture” employers, whereas talent acquisition is a long-term solution. 

While you may need to fill a vacancy quickly, organizations should focus on long-term planning if they want to improve their culture and work towards a unified vision.

Talent Acquisition vs Recruitment

Recruitment is about filling vacancies. Talent acquisition is an ongoing strategy that focuses on finding leaders, specialists, and future executives. For HR to run a successful talent acquisition strategy, they need to plan and find candidates well.

There are other subtle differences, Talent acquisition:

  1. Requires a lot of planning
  2. Uses metrics and data to improve the recruitment process
  3. Focuses more on skills and experiences. Recruitment concentrates on the position.

Although employers hope their employees will give 2-weeks notice before quitting, there are plenty of times where that isn’t possible. Of course, an employee suddenly leaving is why employers prefer the recruitment strategy, but planning can make talent acquisition possible.

Should I Be Recruiting or Acquiring?

Not every industry needs a recruitment strategy, but how do you know if your position requires the acquiring method? Generally, the more specialized and high-demand roles should take an acquiring approach, regardless of urgency.

Some would argue that all positions require talent acquisition, and employer review websites like JobSage prove this. For example, a fast-food cashier is still challenging to fill long-term because front-of-house workers handle angry customers. You’ll want to hire talent that fits your corporate culture to reduce turnover rates, even for easy-to-fill positions.

How to Create a Talent Acquisition Strategy

A poor talent acquisition strategy can impact your organization as a whole. To ensure the right talent fills your vacant positions, follow these steps to create your acquisition strategy.

Start With the Right Communication Strategy

High-quality talent wants to work for companies that offer great benefits, an incredible corporate culture, and growth opportunities. Therefore, it’s essential to communicate your total benefits package and differentiators when promoting career opportunities.

Don’t Forget About Competitive Pay

Inflation has hit hard. The recent 7.5% increase has made even the most well-paying jobs insufficient for people with families. That means salary and salary growth potential are more important than job seekers.

If you’re consistently losing out on talent at the last possible second, look at the salary your competitors offer. Be competitive.

Consider Contractors and Employee Referrals 

Employee referrals are one of the best ways to find new talent. Consider implementing an employee rewards program to make it attractive.

Alternatively, you could seek out independent contractors to fill positions. Not only are they less expensive to hire, but they can work remotely and jump into a job at a moment’s notice. 

Remove Bias From the Hiring Process

Diversity in the workplace leads to increased productivity, creativity, cultural awareness, and marketing opportunities. However, unconscious biases can cause us to choose candidates based on their sexual orientation, race, religion, age, religious affiliation, or gender. 

To make your recruitment process more diverse, use Applicant Tracking Systems, non-bias workplace tests, and a more structured interviewing process that focuses on skills.

Keep Past Applicants Engaged

Keeping a passive talent pool will allow you to pick from it when necessary, but you can’t just promise a job at a later date. Instead, you need to stay in contact with your applicants by telling them you’ll contact them should another position become available.

Create a separate email sequence that speaks to your potential hires to let them know what’s happening in your business. 

Offer a Remote or Hybrid Work Environment

A PwC survey found that 72% of workers prefer to work from home at least two days a week, while 32% want to work from home full-time. Since remote employees are more productive than their in-office counterparts, it makes more sense to offer remote employment options.

By removing geographic barriers, you open up your talent pool beyond your physical location. As more businesses switch to the hybrid office, you’ll need to do the same to be competitive.

Regularly Speak to Students

Your strategy’s unconventional talent acquisition step should include university and college students, especially in fast-moving industries. While students won’t have the experience you’re looking for, they will have new skills and a go-getter attitude.

You can start by sending recruiters to job fairs who can speak to students. Then, consider partnering with specific schools for internships or on-the-job career training to scope out top talent.

Ask for Candidate Feedback

Organizations rarely ask their candidates why they wanted to apply for a position or why they declined an offer. However, you must gather this data to know what kind of candidates you’re attracting and how you can be more competitive.

Make sure the survey is anonymous as not to discourage participation.  You’ll also make your candidates feel like their opinion matters, improving your brand by asking for feedback.

Promote From Within

The best thing about hiring from within is you already know your candidates. Additionally, they already fit in with your company culture and have the skills to move into their new positions. Finally, hiring from within is great for long-term talent retention.

Building a Courageous Work Culture: Why it Matters

Sometimes, the biggest threat to an organization isn’t the most visible one. Emotions drive behavior, not logic. One of the most potent emotions is fear. As a result, one of the most significant challenges and responsibilities of leaders – at every level – is combatting fear and fostering courage. In themselves, in others, and across their entire organization.

 

 

Our Guest:  Karin Hurt, CEO, Let’s Grow Leaders

On the latest #WorkTrends podcast, I spoke with Karin Hurt, CEO of Let’s Grow Leaders; a training firm focused on human-centered leadership development. They help leaders resolve workplace ambiguity to drive innovation, productivity, and revenue without burning out employees. 

Mental health and wellness in the workplace has been a trending topic for several months. Psychological Safety sits at the core –  defined as “the belief that one can speak up without the risk of punishment or humiliation.” 

After working with both leaders and supervisory level employees at the same companies, it became clear to Karin that there was a lack of Psychological Safety in the workplace. As a result, Let’s Grow Leaders partnered with the University of North Colorado for a research study to understand when employees were holding back ideas, what kind of ideas they were holding back, and what was preventing them from speaking up.

When asked more about what inspired the study on Psychological Safety and innovation, Karin had this to say:

“We were working with leaders across a variety of industries all around the world, and we were having conversations at the senior-most levels of these organizations. And we were hearing things like, Why don’t more people share their ideas? Why don’t people speak up? And then we would be doing training at the supervisor level of these same organizations. And we would hear things like, No one wants my ideas. Nothing ever happens anyway so why bother? And we thought, are you working for the same company?”

Why Employees Don’t Speak Up?

It’s important that leaders are trained to be exceptional listeners. It’s also important for leaders to create an environment of trust. Why do employees hold back? Karin further explains:

“When we dug underneath and found out why they were holding back these ideas, 50% said nothing will ever happen anyway. 49% said they weren’t regularly asked for their ideas. 67% said my manager operates around the notion of this is the way we’ve always done it. 40% said they lacked the confidence to share. And this one was really the most surprising. 56% said they don’t share ideas because they’re afraid they won’t get the credit.”

Steps to Building a Courageous Culture

An employee’s lack of confidence can stem from many experiences and roles. The result – trust and confidence barriers. As a leader, steps can be taken to break through these barriers:

“So it starts with navigating the narrative. And that is really getting very clear about how you feel about speaking up at work. And then, it’s creating clarity that you really do want people’s ideas. Third, cultivate curiosity, which is where you proactively go out and ask people for their ideas.

It’s not enough to ask. Karin further explains:

“So we talk about responding with gratitude, thanking people for their ideas, information, telling them what’s going to happen next or not happen next and why.”

Building an infrastructure of courage starts from the top down. Don’t just change the narrative; live it. 

I hope you enjoy this episode of #WorkTrends. To learn more about building a courageous culture at work, contact Karin Hurt on LinkedIn.

Career Narrative Examples

The 2-Minute Career Story Every Executive Jobseeker Needs

How to Hone Your Professional Career Narrative (And Why It Matters)

Have you met these executive jobseekers? What do they all have in common when it comes to having or not having a professional narrative?

Most of us recognize these stereotypes. Furthermore, many of us inadvertently fall into the same traps when asked to introduce our skills, experience, and career goals.

  • The Historian. Shares every bullet point on her three-page, 25+ year resume. This overwhelms you with details.
  • The Opportunist. Emphasizes so much willingness to do “anything and everything.” You have no idea where he’d be the right fit.
  • The Generalist. Downplays her true skills with generic accomplishments like “building great teams.” Leaves no lasting impression.
  • The Reactionary. Treats you as his therapist. Allows emotion about his last employer drives the conversation until you’re screaming for the exit.

For executive jobseekers, the stakes are high. Recruiters, hiring managers, and networking contacts need a clear picture of your unique strengths and ideal role. All in just a few short sentences.

Enter the professional narrative.

Overcome Talent Scarcity by Widening the Talent Pool

A professional narrative captures your career story at its most memorable level. Ideally, that’s about two minutes in conversation, and less than 200 words when written. It’s a power-packed paragraph. When done right, clearly differentiates you in the job market. It identifies your target role and keeps you top of mind.

The professional narrative forms the foundation of a successful executive job search. It addresses the most important questions for career transition. Specifically:

  1. Who are you as a senior leader?
  2. What do you do best?
  3. Where do you add value to an organization?
  4. What is your ideal next step?

Those questions can seem straightforward. However, taking time for self-reflection, and getting outside perspectives from colleagues or your outplacement firm, results in a stronger, more succinct story.

Avoid Clichés and Forgettable Phrases

Here’s an example of the transformation:

  • Original summary: “I started my career in brand management about 20 years ago in California, after getting my MBA from Stanford. I also have a B.A. in business from UCLA. I bounced around for a bit and had really good opportunities to travel and build some wonderful teams. Then about six years ago I moved back to the Midwest. I joined a startup, a really scrappy organization, and this time I had far more responsibility for product development. I’m good at making things work better, putting strategies together, and leading teams. I’m ready to take my leadership to the next level—maybe a chief marketing officer role—where I can have a significant impact on the business.”
  • Revised professional narrative: “As an energetic, consumer-led brand marketer and general manager, I develop strategies that unlock marketplace success. Leveraging my experience in strategic and new product development, P&L ownership, and cross-functional team management, I quickly assess business conditions and apply proven best practices. I am recognized for developing insightful strategies that are rooted in deep consumer knowledge, flawlessly executed, and able to garner winning results. In my next role, I will leverage my passion and skills as a senior member of a marketing team driving superior performance. I will apply my leadership at both strategic and operational levels to create new opportunities for growth.”

Focus on Career Specifics

Where the original version lacked a hook to grab attention, the winning narrative shows personality from the start. It emphasizes specific accomplishments and demonstrates the candidate’s strengths instead of centering on overused clichés, rambling career history, and forgettable descriptions.

A great professional narrative also takes a forward-looking approach. It focuses on a precise next role. The audience can picture immediately while emphasizing the impact a candidate can make rather than what the job seeker expects from their next employer.

This clarity makes it easy for others to spot opportunities.  It makes it easier to facilitate networking introductions. It also uses a recruiter or hiring manager’s limited time wisely.

Professional Narrative Versus Personal Brand

Personal branding gets a lot of buzz with job seekers. It’s common to mistake a personal brand as “enough” to support your job search. While there’s a definite intersection between what you stand for as an individual and your career aspirations, these are two distinct elements. A personal brand applies in many situations and stays constant across your life. A professional narrative speaks to a clear goal and focuses more on your work identity.

In either case, senior leaders often waste space calling out skills and experiences that are baseline expectations, rather than true personal differentiators. For example, at a C-suite or vice president level, we expect robust leadership abilities and proven team-building.

A smart professional narrative drills into attributes that truly set a candidate apart. This can seem counterintuitive, but you will stand out less the more you try to look good at everything.

Enlist Outside Help to Assess Your Strengths Objectively

Creating the ideal career story can be challenging. Especially when working alone. It’s challenging to step back and assess your strengths objectively. Emotion can also derail your overview. Especially if you’re not in transition voluntarily.

These are all good reasons to tap firms like Navigate Forward. Ask to help identify your top strengths. Job seekers often overlook their best assets simply because these traits come so easily.

Once you’ve crafted a winning professional narrative, use it often and consistently across your resume, bio, and LinkedIn profile. It’s also suitable for conversational introductions, cover letters, and “about” statements in emails. This repetition of key themes will reinforce your message and help fast-track your next career opportunity.

Gamification in Recruitment | How it Can Help You Attract and Hire the Cream of the Crop

The traditional hiring process has relied on the basic model for many years. Collecting resumes, sifting through them, evaluating candidates with assessments, and then shortlisting candidates for interviews. However, the hiring landscape has shifted, and employers need to find new ways to attract and assess applicants.

Enter gamification. A concept that uses game theory, mechanics, and game designs to engage and motivate people to achieve their goals digitally. Let’s see how gamification in recruitment can convert dull and frustrating tasks into fun processes for recruiters and candidates.

Top Reasons why Gamification in Recruitment works

Overcome Talent Scarcity by Widening the Talent Pool

Most recruiters select candidates from a very limited talent pool, making for a severe skill shortage. As companies struggle with not having enough candidates to pick from, hiring managers also face the dilemma of separating the wheat from the chaff, even with a small candidate pool.

History will tell us that gamification has helped solve these problems time and time again. Using data analytics and AI to analyze and process more than a billion data points, hiring teams can access people in places they wouldn’t have been able to reach otherwise. Moreover, they can rapidly screen candidates and pick out the best without spending energy and effort on manual resume-sifting.

Level the playing field for all applicants

The right candidate comes in all shapes, sizes, and packages – white, black, old, young, neophyte, or experienced. The recruiter needs to look for talent and ignore the wrapping they come in. That, however, can only be done if the hiring team puts aside unconscious and conscious bias.

Research shows that more than 75% of employers believe the unconscious bias has an impact on their hiring decisions. This results in the loss of top talent. Luckily, this is where talent assessments backed by gamification step in.

Talent assessments, powered by gamification, assess people based on their skills, knowledge, and personality rather than their background and other socioeconomic factors, thus giving every individual an equal opportunity to shine forth and reach their full potential.

Build brand awareness

Knowing where to find the right talent isn’t enough to build a healthy talent pipeline. You need to differentiate yourself from other competitors by building a strong employer brand to attract high-quality candidates. 75% of job seekers consider an employer’s brand before applying for a job.

With gamification, companies can boost their brand and showcase themselves as innovative and tech-savvy employers, making the organization more desirable to talent.

Entice the Digital Natives

The utilization of digital tools plays a significant role in the attraction and retention of talent. The millennial cohort will make up 75 percent of the workforce by 2025, so knowing what attracts and motivates them is essential. Millennials are essentially a tech-savvy generation and have grown-up playing games.

As a matter of fact, the game designer, J McGonigal, believes the average western millennial will have spent 10,000 hours on computer-generated gaming by the time they are 21. A company’s reputation as a digital leader also enormously affects job seekers’ decision to join the company.

Adopt a Mobile-First Approach

More than nine-in-ten Millennials own smartphones and spend a significant amount of time using them, which is why it becomes easier for them to explore exciting job opportunities on the go. It also makes sense why about 45% of them use their phones to search for jobs.

Employers should, therefore, optimize their assessment processes to accommodate the needs of the tech-saturated generation and improve their perception of the company.

Gamification platforms that offer talent assessments typically follow a mobile-first approach, thus giving job seekers the convenience to complete the job application on their phones

Conclusion

In a nutshell, gamification presents itself as a comprehensive solution, allowing employers to establish themselves as digital leaders, pique individuals’ interest in job positions, and accurately predict potential hires’ future job performance.

Author bio: Paul Keijzer is the CEO and Co-founder of The Talent Games. A seasoned HR and Leadership Management expert, Paul is a versatile business leader delivering extraordinary results for organizations globally.

HR in Healthcare | The Crucial Role HR Plays in Urgent Care

According to the U.S. Bureau of Labor Statistics, health care job openings are expected to grow by 16% from 2020 to 2030. This rate is significantly faster than the average growth for all occupations, making healthcare HR an important industry to watch.

Part of this growth is due to the Baby Boomer generation needing more care as they age. However, the healthcare industry is experiencing a shortage of clinical staff workers. Many nurses are of that age group and will be retiring as patient care needs increase.

In addition, millennials leave this industry because of low satisfaction and lack of training.

With ongoing staffing deficiencies, providing quality health care will be one of the main concerns for many organizations. As a result, hospitals need HR (human resources) more than ever to meet demand, replace retirees, and close the gap.

The Importance of HR in Urgent Care

HR can effectively recruit and train employees while implementing safety measures within the workplace. HR in healthcare is crucial for the industry for many reasons. From providing staffing efficiency to maintaining an effective workforce, these are some of the benefits urgent care clinics can receive with HR. Knowing that the Healthcare Industry has been forced to change– organizations needed to take a fresh look at workplace healthcare trends and rehaul their programs.

Furthermore, a high-quality HR management program can develop worker satisfaction while patients receive exceptional service.

To overcome the challenges of staffing deficiencies, hospitals need effective staff training, which will be one of the most critical tasks in the health care sector.

What are some of the approaches that HR professionals can take to close the growing talent gap within the industry?

1. Training

HR professionals are equipped to identify the staffing needs of a workplace. However, with the rapid advances of technology, existing staff members require training to fill in the gaps and run an organization efficiently.

Moreover, HR can maintain talent recruitment by partnering with training institutions and monitoring enrollment for future candidates. Many health care organizations support training through a hands-on teaching approach. HR professionals can design these programs to help with future staffing needs and ensure quality service.

A properly trained health care workforce is paramount to meeting the public’s needs.

2. Targeted Recruitment

Recruitment involves identifying staffing needs, determining a targeted source of new workers, and advertising the jobs. Meeting the needs of recruiting requires unique solutions.

Since 79% of job seekers use social media to search, social recruiting will be a more effective strategy. One of the primary benefits of social recruiting is its cost-effectiveness for organizations. A strong social plan can generate reach when done correctly and avoid a cost-per-click expenditure.

3. Career Development Strategy

Worker career development plays a vital role in retaining and attracting a solid workforce. The proper employee management strategy sustains success by incorporating leadership, culture, and talent insights. Furthermore, it should involve offering workers the opportunity to grow and learn.

Some strategies that enhance a worker’s development should start immediately within orientation training. This focus helps new workers understand the organization’s behaviors, culture, policies, goals, and missions.

Likewise, a development strategy should integrate new health care technology and patient care methods. Regular leadership workshop scheduling can help workers acquire leadership and management skills in urgent care.

4. Retention and Compensation

To improve worker retention, urgent care centers should define competitive compensation. Compensation plays a significant role in worker motivation and retention. To attract top talent, it should either match or slightly increase what is currently available on the labor market. Essentially, this will increase organizational competitiveness.

A good retention plan involves more than a basic salary and benefits. Attractive benefits include paid holidays, comprehensive retirement plans, scholarships, and good medical insurance.

In addition, retention rates are determined by an organization’s culture, involving both worker and management behavior. Maintaining open communication will be one of the best strategies for detecting problems and preventing turnover.

The Possibilities of Recruiting Qualified Personnel

An effective human resources management plan will determine the hospital’s growth and performance. Health care organizations can utilize creative solutions to find and retain qualified workers. However, HR professionals must employ all possible measures to retain top talent.

Recruitment strategies and an effective resources management plan will be the solutions to developing and retaining qualified talent in a healthcare organization, ultimately promoting HR in Healthcare properly.

video interviewing

Myth Busting Common Video Interview Concerns

Video interviewing—whoever has gone on one knows that it is a different beast, both for the candidate and the recruiter. Aptitude Research reported less than 60% of US companies used or planned to use video interviewing in their HR processes. At the height of COVID-19, a Gartner study revealed that 89% of organizations have used video interviews to hire talent. This number is expected to rise even more as video interviews become increasingly popular. For this reason, it’s important for employers to understand the benefits of video interviewing and get more comfortable with it.

 

Our Guest: Sean Fahey, CEO, VidCruiter

Sean Fahey is an award-winning business leader, serial entrepreneur and CEO of VidCruiter. His company is one of the fastest growing in remote recruitment in the market. After years of firsthand recruitment experience, he’s on quest to share everything he knows about the evolution of video interviewing.

Sean started us off by explaining the basics of video interviewing in the recruiting space and its many forms:

“The most popular would be like a Teams, or Zoom, or a Skype type interview. We have that solution here at VidCruiter and we’ve repurposed it to be recruitment specific. The most popular type is called an asynchronous interview or an on-demand or prerecorded interview. This is where a candidate records themselves on their own time at home and recruiters watch this recording on their own time in the future. This allows recruiters and hiring managers save a lot of time.”

The Myths of Video Interviewing

Candidates prefer in-person interviews for a fighting chance at securing job. However, it’s becoming evident that video interviews produce greater results for employers. There is a lot of good happening behind the scenes that candidates don’t realize. Sean explains:

We often hear candidates say, ‘I’d rather meet with you in person or talk to you.’ ” The purpose of this tool is not to eliminate the in-person interview or a video conference, it’s the step before that. The benefit of a prerecorded interview is that you can now open the pool up to whoever is remotely qualified. So, you’re giving a chance to 20, 30, 40, 50 candidates to showcase themselves. This tool enables more people to have real conversations, more people to see your profile, and more people to be interviewed. The goal is not to eliminate the in-person or the video conference that you’re going to have after, it’s to facilitate who will go there first.”

How Video Interviewing Mitigates Hiring Bias

People assume that video interviewing increases hiring bias, but in actuality, it’s quite the opposite. The pre-recorded method, for example, allows candidates access to an identical question and answer experience. Sean further explains how video interviews mitigate small talk, a common contributor to hiring bias.

“It’s hard to avoid small talk, but small talk has the potential to create bias. Video interviewing reduces hiring bias by treating everyone identically. Another component of the bias reduction is the ability to share video interviews with multiple stakeholders. More than one decision maker can watch an interview and determine who they want to meet with next. The third component is how the evaluation process is done. More than one person can be part of the evaluating criteria. VidCruiter’s tools and other vendors within the space have what’s called ‘structured interview evaluation guides’ built into on-demand or video interview solutions. This way, when recruiters vet through candidates, they have the proper evaluation metrics and guides to make the right decisions.”

Artificial Intelligence and Video Interviewing

Sean expects that artificial intelligence will make a significant impact in future digital recruiting:

 “If you talk to Siri, Google Voice, or Alexa, what percentage of the sentence would you say did it captured properly? Sometimes it’s 100%, other times it’s 80% or 90%, but the point is, they’re the leading provider of that kind of technology in the world. AI is performing in terms of predicting where candidates should apply in a chatbot or predicting the best recruiters. However, in terms of analyzing a candidate, it gets kind of risky.”

How to Prepare for a Video Interview

The interviewing process has changed drastically over the past two years. Candidates are less likely to meet potential employers in-person, and more likely to suit up for their webcams. This could be a new and daunting experience for most, which is why Sean left us with tips to best prepare for video interviews.

“The best thing that you could do is practice. You can get an interview coach or you can get someone to sit with you and ask you some questions to prepare. I’ve found that the most successful candidates are detailed and they have more examples to support their responses to questions.”

How Companies Can Improve Their Video Interviewing Experience

There are ways for recruiters to improve the recruiting experience for candidates so that they feel like they’re being interviewed by real people and not lifeless computers. Sean fills us in on a few tips that will have candidates happily complete the vetting process, rather than give up midway.

“If you’re a recruiter, record a video in your home, on your phone, in your car, or in your office asking the interview questions. Have different managers from your team record themselves and have staff members of the same role give testimonials on their experience working at your company. This is even a better experience than a traditional interview because the candidate is able to meet more people in your team.”

I hope you enjoyed this episode of #WorkTrends, sponsored by VidCruiter. To learn more about video interviewing and recruiting in today’s climate, contact Sean on LinkedIn.

 

 

 

 

diversity and inclusion military

Military Hiring – Diversity, Inclusion & Business Success

The job market is more competitive than ever. Between the Great Resignation and the pandemic, companies are scrambling to secure top talent in order to drive the business forward. , they’re starting with prioritizing inclusion and diversity. 

According to Deloitte, cognitive diversity enhances team innovation by 20%. Additionally, it’s a great way to attract standout talent. Glassdoor reported that 67% of job seekers consider diversity and inclusion when accepting job offers.

There is a ready group of diverse and capable candidates that could benefit teams who are willing to think outside the box. SHRM reports that as many as 360,000 men and women leave military service each year. That’s 360,000 capable problem solvers who are highly adaptable team players who can add significant value.

Our Guest: Sarah Peiker, CEO, Orion Talent

On our latest WorkTrends podcast, I spoke with Sarah Peiker, CEO of Orion Talent. She holds over 20 years of global expertise in recruitment outsourcing and talent management. Sarah is bridging the gap in military and civilian careers. She delivers veteran talent at scale. Additionally, Orion Talent has a strong reputation in military and diversity hiring. This is in response to the reality that many veterans remain an untapped resource for employers.

Sarah starts off by explaining the reasons that cause military and civilian divide.

“Many companies don’t understand how to transition service members’ hard and soft skills into civilian roles. As a result, there is a military and civilian divide. Transitioning military personnel may not know how to transfer their skills. Additionally, employers don’t always know to leverage their skills. We speak different languages in the business and military world.”

Obstacles That Prevent Military Hiring

Landing meaningful work has remained a challenge for veterans for several decades. This is mostly due to prejudices of how they think, feel, and act post-service. When it boils down to why this pool of talent is often overlooked, not much has changed. Sarah explains:

“There’s this misconception that a skill must be directly transferable in order for it to be relevant. There are misconceptions about veterans. A lot of people think that veterans can only follow orders. That they have PTSD. That they will be called back to active duty. That they’re rigid.”

Transferring Military Skills to Civilian Roles

There are key skills and principles veterans develop while serving in the military that can directly transfer into the common workplace:

“There’s a mindset of persistent training. As a result, [Veterans] are never too busy to train. Furthermore, they are constantly learning and improving their skills. They think mission-first and they motivate people with clear communication.”

The ‘Never Stop Innovating’ Mindset

Innovation and technology improve business operations as well as the military. This has allowed military workers to quickly adjust to change. Much like corporate employees who have had to maintain performance in the office amidst technical disruption.  

“It’s about embracing technology but still moving forward. The nonstop forward movement is the reality and the only way to maintain a talent advantage.”

It’s assumed that those who serve in the military lack technical experience. As a result, employers are more likely to pass them over. Sarah debunks this myth:

“Veterans are working on electronic systems that have to be maintained in the middle of a desert, an ocean, or a jungle. Technology is critical for them.”

The Advantages of Military Hiring

A growing number of employers are on the lookout for talent with soft skills. Veterans have developed just that during their years of service. Sarah dives into the top soft skills veterans display in service:

“Accountability, reliability, discipline, stress tolerance, adaptability, leadership, and problem-solving. Service members transitioning out of the military have these soft skills. Furthermore, they are also very diverse. The military inherently runs 40% racially diverse. Veterans are also a melting pot of diverse socio-economic backgrounds.”

How To Help Veterans Thrive in the Workforce 

It’s time employers start thinking about ways they can support veterans who are entering the civilian workforce. Sarah explains that this starts with viewing veterans as a valued community:

“Think of veterans as a community like you would any other underrepresented group. That’s what employers need to be thinking about.”

For employers looking to hire military veterans, Sarah leaves us with an in-depth list of tips to do it right.

“Get the buy-in you need from key personnel. From decision-makers, talent acquisition professionals, human resources, and operations managers. It’s also important to make sure everyone supports hiring military candidates. Track and measure results. This includes metrics on hiring performance data and retention rates. Do your homework before determining your hiring model. Build a hiring process that works towards a positive candidate experience.”

I hope you enjoyed this episode of #WorkTrends, sponsored by Orion Talent. To learn more about driving diversity in business through military hiring, contact Sarah on LinkedIn.

How Remote Work Helps SMEs Reach Global Expansion

How Remote Work Helps SMEs Reach Global Expansion

Developing an international footprint is no longer a task reserved for large companies with sizable financial lungs. While it certainly helps to have stable revenue streams and available cash flow for growth, global mobility is now in the reach of small companies with international growth aspirations.

The latest developments in remote work and digital technology on a global scale are acting as a growth enabler for companies with small headcounts but big international aspirations. Yet, few SMEs (small and medium enterprises) have a fully-fledged global mobility program with dedicated resources.

How can SMEs go about acquiring the necessary global HR expertise and a thorough understanding of the legal requirements inherent to global mobility without breaking the bank? What ways can they meet employee expectations on an individual level with minimal management? What is the right level of support on the ground to capitalize on the globalized practice of remote work?

Here’s how remote work helps SMEs reach global expansion–and it starts with a good global mobility policy.

1.  Draft a Nimble Global Mobility Policy

Since many professionals and companies have become accustomed to remote work, SMEs can now capitalize on a global remote workforce as a viable alternative to traditional employee assignments abroad. Companies must keep compliance in check when looking to hire anyone, anywhere, based on the specific market’s labor laws and changing regulations around remote work. Although hiring local talent remotely in the location of interest may bypass immigration issues, there are still tax liabilities as well as compliant payroll and benefits to consider. Any SME’s effective growth strategy should include a compliant, strong global mobility policy that encompasses:

  • Standardizing and structuring compensation approaches;
  • Providing adequate on-site support to employees (compliant contracts, payroll, and benefits);
  • Establishing a tax policy clarifying the assignee’s role and responsibilities relating to expatriate tax, personal tax, and company compliance.

2. Reap the Savings of Flexible Working

Today, with remote work, SMEs can capitalize on skilled talent working in cost-effective locations. Additionally, they can reintroduce flexible working as a talent retention perk. For instance, perhaps assignees returning to their home country on either business or home leave can extend their reunification periods with their families while working remotely to deliver on their commitments in the host country.

3. Keep Employee Experience Front and Center

Remote work has raised the stakes on how companies traditionally conceptualized employee wellbeing. For the past two decades, the common approach to managing mobility revolved around segmenting assignments by either duration or purpose. Today, employee expectations have evolved at an unprecedented fast pace around work-life balance and mental health, making solid and hands-on employee support a centerpiece of global mobility management.

This adds to the complexity for SME leaders accustomed to segmentation. Segmentation may fall short in connecting with the aspirations of employees. However, community, purpose, and job satisfaction will play a more prominent role going forward. Giving employees a voice and echoing their preferences and concerns is an important element of meeting employees’ aspirations.

A global mobility policy should integrate remote work elements to include a wide array of options for employees to choose from, from the classic expat-lite or local-plus policies to the emerging virtual assignments.

4. Look for Valuable Partnerships

For SMEs  looking to operationalize its global workforce aspirations, the seemingly infinite global talent pool may seem daunting. Building up a global mobility management team with remote work elements can be both time intensive and resource consuming. SMEs that further delay their international growth plans could miss their opportunity. This is especially true considering the increasingly competitive landscape and that remote work has leveled the playing field. To mitigate administrative complexities, SMEs can access the burgeoning Employer of Record. They can tap into this industry to find strategic partnerships that can help streamline and materialize their international footprint aspirations.

3 Principles for Hiring in The Great Resignation Era

3 Principles for Hiring in The Great Resignation Era

These past 20 months have seen a monumental shift within the hiring market. The balance of power is now tipped away from employers and  now leans toward candidates. In The Great Resignation era, employees are willfully resigning their jobs by the millions. Given the greater risk of turnover, it is now more imperative than ever that employers understand how to hire the right candidates for the right roles — a goal they can better achieve by focusing on three key principles for hiring in The Great Resignation era: pre-interview preparation, interviewer question technique, and the interviewer’s listening skills.  

Hiring Mistakes Aren’t Cheap

Even before The Great Resignation began, research indicated that a single hiring mistake at the management level could cost a company $1.5 million or more, annually — an average of 1.5-2 times the employee’s salary. Poor hiring decisions also decrease organizational productivity and workforce morale.

In their New York Times Bestselling book, Who: The A Method for Hiring, authors Geoff Smart and Randy Street share a number of best practices for avoiding common hiring mistakes during the interview process. As a Certified Forensic Interviewer, I see the three principles within this book as especially applicable for hiring during The Great Resignation — starting with pre-interview preparation.  

1. Pre-Interview Preparation: The Ideal Candidate Profile

Companies must ensure their interview process is designed to bring the best candidates to the fore. That process begins with what the “Who” authors call, “the scorecard”: a document which describes the organization’s hiring goals. Put another way, your company needs to ask the question, “What does our ideal candidate profile look like?” 

Answering this question can help the interviewer establish consistent guidelines for evaluating each candidate. The company should not build its candidate profile around the tasks that they want the candidate to execute. Instead, they should build it around the outcomes that the organization wants them to achieve. Once the outcomes are established, the interviewer can then identify the skills and attributes the candidate must possess to achieve those outcomes. 

Without a clearly established profile, interviewers may over-prioritize factors such as years of industry-specific experience and education or end up comparing candidates to one another instead of measuring how well each candidate’s skills and attributes match with the ideal candidate profile. 

2. Interview Questions & Technique

The kinds of questions an interviewer asks during hiring play an outsized role in the responses they receive–and, therefore, hiring outcomes. Several commonly used techniques can muddy the interviewer’s understanding of the candidate’s skills:

Behavioral Questions 

This type of question often starts with the phrase, “tell me about a time.” However, this opener gives the candidate leeway to take poetic license with their answer or to provide a canned response. 

To avoid this issue, an interviewer should rephrase questions to ask about specific times, events, or people.  Key phrases like, “when was the first time,” “when was the last time,” or “what was the most difficult time?” help prompt less generalized responses. The interviewer will also gain a clearer behavioral read as the candidate answers the question. 

Compound Questions

One of the other big mistakes interviewers make is asking the candidate long, compound questions a series of questions instead of one. A compound question looks something like this: “Please tell me about a time you experienced conflict with one of your supervisors and what the conflict was about and how it started and how it made you feel?”  

An interviewer should ask one question at a time. This helps ensure the candidate answers the question and that the interviewer remains fully attentive throughout their answer. Once the candidate finishes their reply, the interviewer can ask any necessary follow up questions.

Questions With Implied Answers

Questions with a clearly implied “correct” answer are among the least useful. Examples include asking a candidate if they are able to perform a particular job function — asking an accounting candidate, for instance, if they know how to use Quickbooks. The candidate knows the answer the interviewer wants to hear, and will, in all likelihood, give that response.

Rather than asking about abilities, an interviewer should consider adding experiential elements to the interview process. For example,  if a job requires experience with a certain software, an interviewer might ask candidates to perform a task using that software. They can ask the candidate for a demonstration during the interview, or as a follow up.

3. Interviewer Listening Skills: Creating a Focused Environment

Interviewers often make up their minds about candidates’ strengths or weaknesses based solely on reviewing their resumes. These expectations create biases during the interview process. An interviewer might forgive poor answers if they believe they are speaking with a strong candidate. Vice versa, they may over-index on poor answers if they think they’re speaking with a weaker candidate. 

As an interviewer listens to each candidate they should pay close attention to specific word choices and apparent comfort-levels. They should take note of the way candidates describe their ideas and experiences. Does the candidate sound confident? Do they use appropriate, industry-specific terminology? Do they appear more comfortable answering some questions than others?

Ideally, an interviewer will not just listen attentively, but take a disciplined listening approach. Disciplined listening requires the interviewer to remain focused on their prime objective: finding the candidate most likely to help the company achieve its long-term objectives. It calls for interviewers to limit their internal monologues and to unearth the true value each candidate has to offer.

The Importance of Strategic Interviewing

As companies navigate the dynamics of the The Great Resignation, it’s important for interviewers to implement a solid pre-interview strategy for hiring the ideal candidate. Interviewers must refine their questioning technique and create an environment in which to focus and listen to each candidate. With these three considerations in mind, organizations can hire the right candidate for the right role, even in these difficult times.

Employer Branding: Illustrate your Story with Authenticity

Employer Branding: Illustrate Your Story With Authenticity

Life lessons roll in at an interesting pace. Sometimes they are slow and steady. Other times, they fly at us with momentum and fervor. Let’s just say that COVID has made a difference in how we’ve been learning and adapting these last few years. Some decision-making was simply made for survival; some decisions gave us an opportunity to shake up the status quo. In the world of HR, I just want you to know: WE SEE YOU. And now, more than ever, there is pressure to retain employees and appeal to future team members in a challenging market. Here’s a tip: Employer Branding Matters! Build an authentic brand by taking visible, measurable action. 

What IS Employer Branding?

According to SHRM: 

“An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. A positive employer brand communicates that the organization is a good employer and a great place to work. Employer brand affects recruitment of new employees, retention and engagement of current employees, and the overall perception of the organization in the market.”

Employer branding isn’t new, but the way we look at it has evolved. People have always wanted to work for companies that treat people well, compensate fairly, and provide something positive to the community or society. And younger generations are quick to point out the importance of the latter. They deeply desire an alignment with an organization that walks the talk. The time is ripe to look critically at employer brands – how they essentially sell themselves to current and potential employees – and ensure there is alignment with the truth. 

Why does Employer Branding Matter?

The company Blu Ivy defines themselves as, “employer branding, talent recruitment and culture architects.” Their website hosts a robust section on employer branding – with broad and specific whys and how.  An article that resonates with me is, “Why Strong Employer Brands Are Ahead of The Competition.” It points out that an employer brand may take some time to construct, so start now. And the top three reasons include:

  1. You can stand out from the crowd. (KEY for today’s recruiting challenges!)
  2. You can walk the walk. (Note: let’s not wait to be “called out” on discrepancies.)
  3. You can share real results and stories. (This is where branding, storytelling and marketing play a role in telling the story of YOUR employee experience.)

The article states, “Winning employer brands…know that the best way to attract candidates to their organization is to show, not tell. For example, rather than having the same-old stock photography showing happy people in cubicles, they’re creating day-in-the-life videos that illustrate what working at their company is actually like.” 

Think Creatively About Employer Branding

Illustrating your employer branding requires creativity and fresh approaches. It isn’t as difficult as it used to be to provide a glimpse into daily life. Consider videos, interviews, true snapshots of your workplace culture… Anyone on social media has grown to expect visuals that give insight into what it’s like to live, vacation, play and even work somewhere. Use visual and storytelling tools across a variety of platforms to offer real insight. 

So what are you doing to illustrate a “day in the life?” Stock photography and some group pictures from the holiday party aren’t enough (or even accurate). While industry may dictate what is more or less appealing on camera (climbing a wind turbine vs. coding), take the time to think about how to depict the positive aspects of your employment. How can it be captured? What is our culture and how do people feel as they accomplish their work?

Employer Branding Should Be Authentic

But the most important point here is to be authentic. If you aren’t all happy hours and foosball and golfing, don’t sell that. Frankly, those arcade-like workplaces have already had their heyday. I would argue that you SHOULD have some enjoyable activities, team bonding, family friendly, pet-loving, character-building activities that you can showcase. But don’t promise anything but the truth. False advertising creates a long and expensive path to unsatisfied employees and turnover. Do employees volunteer? Exercise together? Have reading clubs? What is special about how your leaders and employees interact, grow, learn and succeed?

In a fantastic article on BenefitsPro, “2022: Human resources and recruiting predictions”, “Employer branding will make or break companies in 2022.”

It continues:

“Employer branding has risen to a top, dire priority for companies to attract and retain talent – and it will continue to be top of mind next year. Companies need to effectively communicate their company benefits, perks, values, vision, and most importantly culture, leaning into their unique value proposition and conveying what makes them different. We saw that candidate preferences have changed dramatically this year and companies will need to ensure they adjust their value proposition and policies accordingly to stay competitive.

“HR teams will implement more employer brand-focused initiatives, such as hosting and attending industry and recruiting events, updating their career pages and Glassdoor, applying for company awards, and even hiring a Head of Employer Brand to ensure all communications are aligned and consistent across various channels.”

Go Straight to The Source

In an article on Stories Inc., they underscore this point: you need good content from the right sources. It states:

“The past two years have seen unprecedented challenges, and a heavy burden of proof on your employer brand to show how it supports its people. Candidates are keenly interested in how you’ve cared for your team members in the pandemic and in the demands for increased inclusion, diversity and belonging.

They’re interested in how your culture has held up or changed.

They’re interested in what it looks like to work at your company right now.

And, they’re only going to believe it when they hear it from your employees.”

Ask the Right Questions

So what do you do? Start talking to employees and asking the right questions. Here are some suggestions to get the ball rolling. 

  • Why do you work here? 
  • What makes our team or organization unique?
  • What do you wish you had known when you were learning about us? 
  • How do you describe your workplace environment to your friends and family?
  • What would make your daily job better? 
  • How can we better align our ideals with our actions?

This is a content goldmine, as well as an opportunity to make some changes. Think about how you’re going to ask and capture answers (survey, videos, conversations and notes?) Then, ask yourself: What is worth sharing with the world? What improvements can make us more competitive for future talent? Where are we misaligned with how we present ourselves with the daily experience we provide to employees? 

Employer Branding is Worth the Effort

Employer branding is not a simple undertaking, but almost inevitable. And doing it right requires some hard conversations and auditing about the truth of the brand. Bottom line: In the battle for recruitment and retention, it is critical to KNOW your employer brand, ILLUSTRATE it well, and be AUTHENTIC in how to showcase the business. 

How does your organization ensure that the employer brand matches reality? Email me at ctrivella@talentculture.com to share your tips and successes!

Tackle Turnover: Spend a Little, Save a Lot

Tackle Turnover: Spend a Little, Save a Lot

Your employees are your most valuable asset. If nothing else, the past two years have surely taught us that. How did organizations survive? Was it their inventory, their machinery, their equity? Those resources may have had something to do with staying afloat, but without the employees to sell, manage, and operate those assets, the business landscape would look very different today.

Knowing this, it’s not surprising the Great Resignation is top of mind. In August alone more than 4.3 million workers quit their jobs. That’s nearly 3% of the U.S. workforce leaving their jobs in search of something better – in a single month. There’s no better time to spend a little to tackle turnover, and save a lot in the long run. 

Spending a Lot on Turnover

Research conducted by Gallup in 2019 found the cost of replacing an employee ranges from one-half to 2x their annual salary. In an average year – even a good year – voluntary turnover costs U.S. businesses about one trillion dollars. 

Now take into account the massive turnover we’ve seen this year, plus the increasing labor shortage industries are facing. Recruiting is no longer business as usual, and the cost of turnover will show that. Organizations looking to stay competitive will need to utilize signing bonuses, agencies, and headhunters to recruit top talent, and it will be pricey. 

All of these costs to fill a position that ideally wouldn’t have been vacated in the first place – and there’s still a risk that the new hire you just spent thousands of dollars onboarding will leave, too! 

While this may sound bleak, it doesn’t have to be this way. In fact, Gallup also found that 52% of employees who left their role voluntarily said their manager or organization could have done something to prevent them from quitting. This “something” that could reduce your organization’s turnover by half is really quite simple.

Tackle Turnover by Reassessing Employee Value

Reducing turnover may sound daunting – after all, each employee quits for their own specific reasons. Do organizations need to have a unique strategy for each employee at risk of leaving? Luckily, that isn’t the case. Whatever the reason for leaving is – benefits, work-life flexibility, workplace safety, career development, or something else – chances are the overarching theme is the same: how valued an employee feels. 

I’ll say it again: your employees are your greatest, most valuable assets, yet based on 2021’s turnover rates, it doesn’t appear organizations are treating them as such. Now more than ever organizations must lift, connect, and engage their humans before it’s too late. Employee recognition does just that.  

A robust employee recognition program allows employees to be recognized and to recognize each other for the invaluable work they do each day. It builds a community grounded in an organization’s core values, strengthening the bottom line. When employees feel seen, appreciated, and connected to their colleagues and organization, they stay longer. 

Spend a Little, Save a Lot

How much does your company spend on turnover in a year? How much will your company spend on turnover this year, when resignation rates are at an all-time high? Even without knowing the exact number, it’s probably too much. 

Instead, consider putting a fraction of that cost, say 1% of your payroll, into building a robust, collaborative, values-based employee recognition program and watch the ROI flood in. Workhuman® research has proven recognition works again and again. 

Across industries, employees who give and receive recognition are 2.6x less likely to leave their position. Employees recognized 7 to 10 times annually (that’s less than one recognition moment a month) see 2x lower turnover than those who go unrecognized. New hires recognized in the first year leave the organization 3x less than their unrecognized counterparts. 

The Impact of Recognition

Investing in a recognition program not only reduces turnover and increases engagement, but it also leads to happier customers. A Gallup report found engaged employees are not only more productive but also report 10% higher customer satisfaction metrics than disengaged employees. Workhuman’s data backs this up. Employees who are recognized monthly with monetary value are 4x as likely to receive compliments and be recognized by customers for exceptional service. Even further, the data shows a strong recognition culture yields customers who actually spend more

The power of recognition impacts organizations in all industries, not just customer facing ones. A Workhuman study found that five manufacturing plants with the strongest recognition culture reported 82% lower recordable injuries than the plants with the lowest recognition reach. Strong recognition cultures also reported an average lost time incident rate that is 65% lower than plants with low levels of recognition.

The impact goes far beyond the individual recipient. Just seeing coworkers receive awards for safety-related moments encourages others to prioritize safety as well. Employees who feel safe in their environment and are appreciated for following safety protocols are more productive. It almost makes them and feel more valued and connected to their work. 

Spending Smart

There is no avoiding the inevitable, and employers now have a choice to make. The choice is simple. Do nothing and continue to fund the endless turnover cycle, or build a culture where the turnover cycle can’t persist. Strategic employee recognition increases the bottom line through engagement and connection. Spending a little will transform your organization into one where employees want to stay. What are you waiting for? 

Relocation for Hybrid Work From Anywhere

Implications of “Work-From-Anywhere” on Relocation Benefits

With the COVID-19 pandemic still dictating the terms of where and how we work, employees are settling into work from home—just not their current home. According to TechRepublic, 75% of employees would consider relocating if work from home arrangements become permanent. 

That means employers are now faced with yet another challenge: tailoring relocation benefits to support hybrid “work-from-anywhere.” Companies must remain agile in navigating the legal and logistical implications of this uptrend in employee relocation, all while driving performance, recruiting and retaining talent, and keeping their employees–both near and far–safe.

Our Guest: Gary Conerly, HomeServices Relocation

On our latest WorkTrends podcast, I spoke with Gary Conerly, Director of Client Advisement for HomeServices Relocation. He’s a trusted human resources professional who has spent the last 20 years developing cost-effective relocation services for employers in a variety of industries.

When it comes to employee requests for relocation, Gary says the pandemic has changed things in a major way:

“Employees are saying…if I can work from home, why can’t I work from anywhere? The employee thinks that’s no big deal. I hope every listener out there is rolling their eyes right now. Because we all know just how big a deal that would be.”

Recruitment, Retention, and Relocation Benefits

In this new hybrid “work-from-anywhere” culture, how a company administers relocation benefits makes all the difference between retaining talent or sending them looking for more flexibility elsewhere. Gary explains:

“When a valued employee comes to you and makes a request to move to another state…most companies are approving that request. Losing an employee who has been upskilled…can have a significant impact on the business’ goals.”

Competitive relocation benefits have often been a critical part of onboarding. Now, Gary says that successfully recruiting top talent may depend on them:  

“One of the reasons an employee says ‘I’m not going to take this job’ is a lack of support when it comes to relocation. So, HR, at a minimum, needs to provide guidance, education, and resources for any and all relocating employees.”

When asked where companies should start, Gary had this to say:

“HR professionals can reach out to a relocation firm asking about the possibility of benefits that are provided free of charge and for guidance on reputable, professional moving companies, or (various) discounts for their employees.”

The Legal Implications of Hybrid “Work-From-Anywhere”

 While employees may not see the issue with relocating, for employers, it’s a different story.

“What if they’re moving to a state that has significantly more stringent labor regulations versus their current state? HR leaders…business leaders would have to look into (this) before they approve such a request,” Gary says.

Relocation and COVID-19 

Relocation has always been a complex process and the pandemic has only made it harder. Employers must now determine what their duty of care and responsibility is to best support an employee looking to relocate. 

“COVID-19 has had a serious impact on…moving services and other services related to relocation. Companies should educate employees about the risks that they face and set realistic expectations about the time involved,” Gary says.  

Gary warns that if a company fails to provide this guidance, it can lead to stress on the employee and hamper their productivity, which affects a business’ bottom line.

Hybrid “Work-From-Anywhere” and the Future of Work

As for what the future looks like in the “work-from-anywhere” culture, Gary explains that employees aren’t the only ones heading for different horizons:

“Here in the past 12 months, we’ve helped over 10 companies move their entire headquarters either a few states away or in some cases across the country…for real financial and quality of life reasons. I don’t see that going away.”

I hope you enjoyed this episode of #WorkTrends, sponsored by Homeservices Relocation. To learn more about facilitating employee relocation in the hybrid work world, contact Gary Conerly on LinkedIn.

Looking to Build a Strong HR Department from Scratch? Follow These 6 Steps

Looking to Build a Strong HR Department From Scratch? Follow These 6 Steps

Building an in-house human resources department for your business, or a company where people can outsource their HR needs to you? The initial steps can be overwhelming. The best way to build a solid HR foundation is to create policies, standard operating procedures, and risk mitigation plans. Implementing policies that align with your workplace culture will improve overall employee experience and mitigate operational and reputational risk. Here are some important components to keep in mind to build the foundation for a strong HR department–from scratch. 

1. Organizational Design

Organizational design is the backbone of the company. It facilitates efficiency by eliminating double work and smooths out bumpy processes and procedures that may be in place. That’s because it delivers the proper information to the right employees at the right time. While this is a relatively new element in human resource departments, organizational design has been around for decades. A tried and true method is the McKinsey 7-S Framework created in the 1970s. You use it to see whether different parts of your organization are operating harmoniously together and find ways to improve. The structure is split into seven key components, and at the center of the framework is the company’s shared values. These components comprise of the following:

  • Strategy (your business plan)
  • Structure (how your business is organized)
  • Systems (daily activities)
  • Shared values (mission statement and goals)
  • Style (the leadership)
  • Staff (the culture and the capabilities of the staff)
  • Skills (what the organization is actually capable of)

2. Employee Compensation and Benefits

Workers search for companies that focus on well-being, meaning the best talent is looking for the best compensation and benefits. According to a recent study, 32 percent of businesses with 10 or fewer employees are now offering benefits packages. Your business should also have something to offer. Principally, the larger your business grows, the more comprehensive your compensation and benefits package will need to become. In-house HR departments should know what employees want so that they can attract and retain talent

3. Onboarding/Recruiting Procedures

Proper onboarding is important because it can cost 90 to 200 percent of an employee’s annual salary to replace them. Effective onboarding will reduce the chance of quick employee turnover while potentially increasing retention. Listen to what your employees want and give them a full idea of what their job will entail. In a BambooHR survey, of the employees who left within six months, 26 percent didn’t believe it met their expectations.

4. Occupational Health and Safety Program

According to a study published in 2018, 1,027 Canadians die a year due to work-related accidents. That’s about three people a day. Therefore, you should adhere to the Occupational Health and Safety Act set by your province and the Canada Labour Code. All employers in Canada are required to follow these by law.

5. Training and Development

When it comes to recruitment, you want to have a good training and development program implemented within your business. An IMB study showed that 35 percent of millennials felt compelled to work at a company with optimal training programs. In fact, it’s one of the top reasons they are likely to sign on with a business. Plus, 52 percent of millennials are drawn to companies that give them the opportunity to advance in the workplace. Furthermore, employees that don’t receive the training they need are 12 times more likely to quit their job. 

That’s not all. A recent study found that businesses with thorough training programs had more than twice the income per employee than those without them. The American Society of Training and Development also found that those who spend $1,500 on training generated 24 percent more profit than those who spent less. This is evidence that skimping on training affects your bottom line and hurts you financially in the long run. 

6. Internal vs. External HR Teams

There are many pros to having an in-house HR department. Specifically, it is a lot easier to cultivate a positive culture, resolve problems, and adjust practices to enable organic development. The cons of having an internal HR team are that it can be expensive. Additionally, it can be hard to find the right specialist or team that aligns with your company values.

A pro of having an external HR team is that specialist companies have in-depth knowledge and skills in specialized areas. These may include legal compliance, coaching and development, and benchmarking. It also gives companies the time to focus on their business rather than human resources and employee compliance issues. 

The cons of outsourcing your HR team are that it can feel impersonal and disconnected from the company’s culture. This department outside the company can be an issue as you are giving up control of select processes. You also won’t be able to keep track of daily startup operations and related HR concerns. What is best for your company will depend on your own set of challenges and the resources you can access.

It’s a good idea to plan and have realistic HR goals that align with your company values. As your team grows, your business needs will require some tweaking. Having a plan in place from the outset will make this process a lot simpler and allow for organic development.

Better Pay Isn't Always the Key to Talent Retention

Better Pay Isn’t Always the Key to Retaining Talent

Is your organization feeling the effects of the ‘great resignation?’ If not, you are one of the lucky few. Official figures from the U.S. Bureau of Labor Statistics show that resignations have been abnormally high through 2021. By the end of August, over 10 million open jobs were left unfilled. In a normal year, average turnover rates are typically under 20%, but in recent research from the Achievers Workforce Institute, over half of survey respondents said they would be looking for a new job in 2021. Retaining talent has become a major issue for many organizations. 

The aftershocks of the COVID-19 pandemic are one cause of today’s great resignation. Some people had the time to reflect on their jobs and they began to wonder if they would rather do something else with their lives. Others hunkered down, put their careers on hold, and waited for the storm to pass. Now the economy is restarting, organizations are hiring, and employees can and will move on. The new normal of remote working also makes it easier and safer for individuals to look for new job opportunities. It has never been easier for organizations to attract and recruit talent more quickly and efficiently. Hiring senior talent without meeting them in person used to be unheard of. Now it’s entirely normal. The new challenges in retaining top talent calls for organizations to think outside of the box and find new ways to keep their employees happy.

Better Pay Isn’t Always the Only–or the Best–Way 

So how can organizations retain talent during the great resignation? One simple solution would be to pay them more, but this doesn’t always work. Apart from those in lower-paying jobs who may need more money just to keep going, the actual amount that companies pay people is less important than whether it’s more or less than what they think they are worth.  In practice, that means: are you paying them more or less than other people doing the same job in your organization or elsewhere? 

If your competitors have deeper pockets than you, this strategy won’t work. And if employees start comparing salaries within your organization, you risk demotivating people and starting a wage war. The end result? Paying more money to less motivated, less engaged employees. 

Reward Employees the Right Way

We all tend to motivate and reward other people in the way that we would like to be motivated and rewarded. If money motivates us, that’s what we offer. If we appreciate autonomy and space, we might try that. The problem is: not everyone is the same.

A better approach is to try and understand your employees as individuals who are motivated by different things and have different personality preferences. This is where tools like the Myers-Briggs Type Indicator® (MBTI®) assessment can be really useful, both in helping us to recognize how we are different from other people and in understanding what would work for everybody. Once we understand that, we can apply a more tailored approach to rewarding our employees and improve retention. 

Adapt Feedback and Motivational Styles Using “Thinking-Feeling” 

“Thinking-Feeling”, one aspect of the MBTI framework, deals with how we prefer to make decisions. People with a “Thinking” preference prefer to make decisions based on objective logic. Alternatively, those with a “Feeling” preference tend to consider how their decisions affect people and whether the decision lines up with their values. They prefer the decision that feels right rather than the logically correct choice. Understanding how employees arrive at the important decisions in their lives is invaluable in determining employee retention strategy. 

Tailor Recognition and Feedback to Employee Preference

“Thinking-Feeling” influences many aspects of our lives, including how we prefer to receive recognition or appreciation. People with a “Thinking” preference like to be recognized for their competence and expertise. They want to know when they’re doing a good job or going above and beyond the norm. Having this feedback at the end of a project or when a task is completed is important for them. If they are given appreciation on an ongoing basis, such as before the result of their work is clear, it may irritate and demotivate them. 

In contrast, those with a “Feeling” preference like to be appreciated for their efforts. They like to be recognized for their personal contribution, for making a difference (to people, to society, to the world), and for helping others. They generally like a degree of feedback and appreciation throughout a project, not just at the end. 

A “Feeling” employee working for a “Thinking” manager may wonder why they are not getting any feedback during a task. This might cause them to worry and become demotivated. Conversely, a “Thinking” employee working for a “Feeling” manager may dislike praise for their efforts before things are finished. Consequently, they may doubt their manager’s competence, lose respect for them, or wonder if there is an ulterior motive. Once a manager understands how their reports have different needs, they can modify their behavior in a way that helps to keep engagement and motivation high. 

Match Management Style to Employee Personality Preferences 

The other aspects of personality are important in keeping people motivated, too. For example, MBTI theory suggests that people with my INTP personality type want a manager who gives them autonomy. INTPs prefer to do their work their own way without much supervision or detailed schedules. They need a manager who recognizes and rewards them for their expertise and competence and treats them in a consistent way. They value leadership who is open to new ideas and gives them the space to explore new possibilities. 

This may or may not be a manager’s natural style, but knowing about personality types and the MBTI framework will help them to modify their approach to get the best from their employees and keep them motivated. 

Of course, recognizing and adapting to the individuality of employees through their personality type is not the only way to retain talent during the great resignation, but it is an excellent place to start. 

Retain Female Talent

Women in the Workplace: How to Retain Female Talent

Millions of Americans have left the workforce due to the ongoing public health crisis of the COVID-19 pandemic. This situation has particularly impacted female employees who had to become the primary caretakers of their children when schools and daycares closed. As a result, many women had to leave their jobs, and companies lost some of their most outstanding employees. Now companies need to spend time deciding how they can better accommodate, empower, and retain female talent with children.

I am a life coach, helping ambitious working moms become their best selves every day. Part of this is educating companies on how to better support women in the workplace, especially those with children. Using valuable insights from my clients and my own experience as a working mom, I’ve put together five suggestions for companies on how to retain female talent, both pre and postpartum.

Find Out How You Can Support Women in the Workplace

Administering a survey is one of the best ways to determine your company’s ability to hire and retain working moms. Ask open-ended questions so you can find out more about the challenges female employees face and which are the most important. If possible, allow them to give their opinion anonymously to share their feelings without worrying about retribution.

Revamp Your Company Policies & Benefits 

Once you’ve reviewed the survey, you’ll better understand the company policies and benefits that need revamping. For example, do the majority of female employees want paternity leave or extended maternity leave? Or perhaps they would prefer a more flexible work schedule? The company can also assess its employee performance evaluations, possibly changing from time-oriented to task-oriented. 

Whether female talent want to feel more involved during meetings or expectant moms require a designated parking spot, companies should accommodate the needs of women in the workplace. Listening to your female employees, and implementing change, can make it easier to retain talented pre and postpartum female employees. In doing so, you’ll not only improve your business, but women in the workplace are more likely to feel heard and acknowledged.

Start a Mentorship Program 

A study published by McKinsey, titled ‘Women in the Workplace 2020’, reveals that women may face significant roadblocks without the right mentorship and sponsorship opportunities. For example, a sponsor can amplify the voice of lower-level female talent, while a mentor can help guide women towards their career goals.

An official company mentor program is an excellent way for you to capitalize on your most fantastic resource, your employees. It also demonstrates the company’s commitment to nurturing talent and providing employees the opportunity to learn from a trusted advisor. Retaining female talent is far more likely for those companies who actively invest in their professional development. Women in these types of workplaces are also likely to be more loyal and productive. This further increases female employee retention rates.

Create an Employee Reward and Recognition Program

Every employee wants their manager to acknowledge their hard work. This recognition is especially true for pre and postpartum female employees who may quit their jobs due to feeling unappreciated, dismissed, or victim to gender inequality in the workplace. If possible, create a monthly reward and recognition program for outstanding employees. This straightforward strategy will foster a positive work culture and inspire employees to improve their work ethic. Working moms will also enjoy the positive reinforcement, especially those working from home who still want their efforts acknowledged outside the office.

Close the Wage Gap Between Your Employees

The pay gap between male and female talent is a long-standing issue of gender inequality in the workplace. It impacts female employees across all socioeconomic and racial groups in almost every industry. Companies should advocate for women in the workplace by closing the wage gap. After all, there’s a higher chance of female talent remaining loyal if they receive equal pay for equal work.

Make it Easier for Working Moms to Progress in Their Career

Are your pre and postpartum female workers anxious about potentially losing their job? Do the women in your workplace fear they’ll miss out on a promotion because of maternity leave? A top tip for supporting female workers is developing tools and creating opportunities that will allow them to advance their careers like their male counterparts. One way to do this is to focus on results, not on time spent; a great way to support a working mom’s need for flexibility. By creating opportunities for women, you can also tackle gender inequality in the workplace, encouraging female leadership and retaining your female employees in the process. 

There’s no doubt in my mind that moms are some of the hardest workers on the planet. With the right strategies and support, you can create a supportive environment for pre and postpartum women. In doing so, your company can encourage women in the workplace to thrive at all stages of life.