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#WorkTrends: Great Expectations: Living Your Employer Brand

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This month TalentCulture has been focusing on how people and companies can learn to do better. Nowhere is that more crucial than in the sphere of employer brands. We’re in an era now where companies don’t have full control over their brand: no matter how they present or package it, the outside world may have a wholly different take that outweighs the best intentions. But an employer brand isn’t just an academic exercise, as Meghan M. Biro noted on the latest #WorkTrends — even if that’s how many companies are approaching it now. 

To better clarify the link between employer brands and profitability, Meghan brought in Debra Ruh, a visionary in the field of employer branding. Ruh founded Ruh Global IMPACT, a firm that focuses on branding as well as digital marketing and global disability inclusion strategies (and more). She’s also the mother of an amazing daughter who inspired Debra to focus on the true essence of diversity, and why we need to embrace human potential right now.

“We’re talking about intelligence when we haven’t even decided as a human species what that means,” Debra said.  “The human potential is there. We really need to rethink what we mean by that — and stop deciding that certain people don’t belong in the workforce.”  By doing so, she added, companies are shortchanging the power of true diversity — a proven driver of higher levels of innovation and performance. Witness companies like Amazon, Barclays and Atos, who are bringing people with disabilities into their workforce, and programmatically expanding their commitment to inclusion, with strong business results. By so doing, they’re also shifting the perception of what their brand truly stands for. They’re not just talking the talk, they’re walking it.

What’s key, Meghan noted, is understanding all the touchpoints involved in a brand, and who really controls it. The days of grumbling in public and getting a cease and desist are over — in a sense, the brand is now owned by those who perceive it. And its fate has more to do with that, and with the perception of market influencers, than the company itself. But our expectations are higher than ever, both agreed. “We want our brands — especially the brands that we work for — to stand for more,” Debra said. Tune into this great conversation to find out how to shift a brand into a desirable, authentic, diverse culture. And have faith: it’s never too late to course-correct.

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode. 

Twitter Chat Questions

Q1: Why are some employers failing at becoming an employer of choice?  #WorkTrends
Q2: What strategies can help organizations become an employer of choice? #WorkTrends
Q3: How can leaders help their organizations live their employer brand? #WorkTrends

Find Debra Ruh on Linkedin and Twitter

Photo: Adi Goldstein

#WorkTrends: Why Companies Need to Value a Great Candidate Experience

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Ever since the Talent Board started researching candidate experience, at least some employers have been paying more attention to improving the applicant’s journey. Applying to a company can unearth all sorts of issues — including what #WorkTrends guest Kevin W. Grossman calls the “black hole of candidate experience.” 

This was a tete-a-tete between two colleagues that insisted on keeping the conversation looking forward not back. To get out of the morasse of a bad candidate experience, companies are going to need to truly step up and place a higher premium on better CX — and we’re claiming that moniker to stand for all the candidates out there trying to connect with the employer of their dreams. 

Kevin, who’s a longtime TalentCulture Community friend and President and a Board Member of the Talent Board, dug into the Talent Board’s latest research report, including its good news: more candidates are happier about their experience overall and would be willing to increase their relationship with that brand, whether as an employee or a consumer (you can’t think of one without the other). But there was less-than-good news as well, including a vexing rise in the “resentment rate” — with candidates so disgruntled they don’t want anything to do with a brand anymore, whether it means applying to work there or using its products, or both. A big takeaway: in work, as in life, we really do put our money where our mindset is, and vice-versa.

Chief among common hiring infractions these days are the automated, generic, “sorry you’re not right for the position” messages, which are the wrong way to leverage technology, or not providing any responses at all — which Meghan noted was inexcusable for recruiters today. But the two focused on the positives, including brands getting it right, such as recent CandE award winners Walgreens and Kronos, and innovative ways employers are keeping the connection going with candidates. Frequent and well-considered communication, chatbots, feedback — it’s all good, they noted. And when it works, the value for companies goes well beyond a single happy hire.    

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode..

Twitter Chat Questions

Q1: Why are some employers failing at candidate experience?  #WorkTrends
Q2: What strategies can help organizations create a better candidate experience? #WorkTrends
Q3: How can leaders help their organizations value candidate experience? #WorkTrends

Find Kevin Grossman on Linkedin and Twitter

 

Photo: Razvan Chisu

#WorkTrends: The Journey to a Great Employer Brand

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#WorkTrends host Meghan M. Biro sat down with employer brand expert Susan LaMotte to talk about the power of great employer brands — and why every organization needs to assess whether their own employer brand conveys the essence or the eh of the company. Susan, the Founder and CEO of exaqueo, has worked with an incredible range of organizations, from chicken dinners (Boston Market) to communications (T-Mobile) to education (Princeton University) to the empire-sized CVS Health. With all, though, she guides companies to get to their heart and soul. Anything less isn’t going to attract talent or engage employees, she noted.

Companies spend incredible energy and people power on marketing, but CMOs and their teams are focused on customers, Susan said. And forging a great employer brand takes focusing on employees — but using some of the same strategies: research and more research. Learning everything about employee’s values, needs, behaviors, life in and outside of the workforce is all a part of it, and so is enlisting everyone, every stakeholder, to be part of the effort. And the most important part of the employer brand? “Consistency,” Susan said. “On the marketing side, we look at the attributes of a product and then we settle on the strongest ones that are most important to our customers to build our brand on. We should do the same thing on the employer brand side as well.”

“You hear that, everybody?” Meghan said. “That is absolutely the word of the day.” 

The two discussed the importance of listening — how it’s too easy for executives to overlook complaints or concerns from employees. They talked about candidate experience as well — and agreed that the candidate experience, in fact, is part of the employer brand. “We’ve got this continuous sense that everybody is connected to the lifecycle, the brand, the outcome, the rest of the world,” Meghan said, underscoring that brand meaning isn’t static, but dynamic. It’s every interaction, Susan concurred, even from the first time a candidate hears your brand name: That initial contact “gives them a perspective,” she said. “You’re branding from the first moment.” And as leaders, she added, “that’s what we have to pay attention to.”

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode. 

Twitter Chat Questions

Q1: Why aren’t some brands better at discovering their employer brand?  #WorkTrends
Q2: What strategies can help organizations better create their employer brand? #WorkTrends
Q3: How can leaders shape a powerful, authentic employer brand? #WorkTrends

Find Susan LaMotte on Linkedin and Twitter

Photo: Utsav Srestha

#WorkTrends: Email Still Matters: Etiquette for Today’s Users

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Here’s a term for you: email brick. It’s that dense blob of text in an email that starts at the top and doesn’t come up for air until the end. No line breaks, paragraphs or bullet points, and often, no readers. We tend to avoid reading those emails, eyeing them warily and opting to get back to them later. Much of the time, we don’t. 

When #WorkTrends host Meghan M. Biro got to talking with email etiquette expert Bruce Mayhew, it was soon apparent that we’re emailing each other all wrong. Bruce is President of Bruce Mayhew Consulting (BMC), a corporate trainer, executive coach, expert on productivity and generational differences, and passionate advocate of emailing better.

90% of our communication is done by email, and the email brick is just one of many sins we commit. Others include incoherent subject lines, putting the main idea down at the end of the message and, on the receiving end, answering emails too quickly. On that last point, Meghan asked for a best practice. “I could spend three hours a day in constant communication back and forth, just trying to do the right thing and respond,” she said.

Don’t do it, Bruce answered. “If you train your audience that you respond to an email in 10 minutes,” they will start expecting it every time. “You end up playing Whac-A-Mole with your inbox.” Our time management gets derailed along with other priorities, too.

Problem is, we learned to write and then learned how to email, he noted, and these are very different forms. He shared three simple tips for writing emails worth opening: put your main point in the first sentence, use bullet points, and write a clear subject line with enough information to indicate exactly what’s going on in the message. 5-7 words usually does the trick he said. Don’t start with “Hey, quick question.”

The underlying reason to clean up our emails isn’t just housekeeping, it’s trust. Sending emails that hit the sweet spot boost personal credibility, he said. They set up a positive feedback loop faster than you can say dopamine high. The next time we see an email from the conscientious sender, we open it. We look forward to it, thinking this person knows what they’re talking about — which goes miles in improving that relationship. 

“Email still counts, and it’s the way we’re all communicating,” Meghan reminded the audience. Time to practice those bullet points.

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode. 

Twitter Chat Questions

Q1: Why are we failing at email etiquette? #WorkTrends
Q2: What techniques can help us write better email? #WorkTrends
Q3: How can leaders help employees get better at emailing? #WorkTrends

Find Bruce Mayhew on Linkedin and Twitter

Four Essential Best Practices for HR in 2016

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Welcome to 2016! Although it’s already March, it’s not too late to cover a few best practices for human resources professionals, as well as how to analyze information about your current employees and help develop strong teams, once people are on board. So, without further ado, here are four best practices for HR professionals for the new year.

Diversity & Innovation

A recent Forbes article by Adam Hartung points out the importance of diversity and the need for HR to make a concerted effort to recruit outside the company—if only to gain a new and different perspective of the usual order of business. Innovation only comes as a result of change, and change is not possible without somebody being willing to rock the proverbial boat. In other words, you need to be willing to take a risk and hire someone from outside the inner sanctum, so to speak, to have the chance to gain knowledge and insight from someone with a different perspective.

Also, never underestimate the value of empathy and emotional intelligence, in relating to colleagues, job candidates, and new employees. You’ll need to base your hiring decisions on more than just skills, qualifications, and experience. As Gabrielle Garon emphasizes in a recent TalentCulture article, your expertise as an HR professional should include the ability to relate to employees as people, rather than merely team members or experts in their field. Relating to employees as people requires the capacity to look beyond what’s on paper and initial impressions, and to ask the right questions

HR, IT, & Data Analytics

The Talent Analytics blog provides a very helpful Beginner’s Guide to Predictive Workforce Analytics, which clearly lays out the essential components of data analytics for HR, arguing that “Predictive workforce projects need to address and predict business outcomes, not HR outcomes.” Hence a focus on the big picture and efficiency, as opposed to abstract factors.

Rather than trying to determine the best employee traits at your company based on your current workforce, for example, first determine what it is you need to accomplish with each upcoming project, as well as what traits are required in the people chosen to carry out that task. From there, you can more quickly determine the best ideal candidates for a given project. In this way, you’re focusing on the business at hand, rather than abstract predictors of success. Also, though, make sure to pay attention to the potential for turnover, retention, risk, and talent when looking for viable candidates.

Research & Development, Training

The best HR practices include keeping an eye on how to train existing employees internally and dedicate a substantial part of the company budget to research and development. This means hiring workers who can act as skill trainers and instructional leaders. Moreover, finding the best people to utilize as trainers means being able to identify desirable traits and talents desired in company trainers, and then to successfully recognize those qualities in both internal and external candidates for the position.

It’s crucial to focus on individual talents during the search for company training candidates, so as to match skilled leaders with an interest in and a talent for teaching to the position. Making sure that the trainers you pick are born teachers, rather than experienced project managers or product developers, can help avoid future frustration and lack of productivity. As a hiring manager, you can help ensure job satisfaction by using a talent assessment tool as part of the interview process, as well as making sure to focus on employee strengths and incorporate them into their duties.

Quality Recruitment

If you want to reach out to the best people, all while giving a nod to the first strategy discussed in this article (innovation), it pays to utilize the best sites out there. One effective method involves recruiting talent that isn’t necessarily applying with you for a position—for example, via LinkedIn. This is also known as finding ‘passive’ job candidates, and it involves strategies such as networking, focusing on growth and satisfaction in job descriptions, and communicate with recruits as people, rather than potential job candidates.

In a recent article on the biggest trends of 2015, Meghan Biro estimates that nearly 80 percent of job seekers utilize social media in their job searches—and, furthermore, younger generations are estimated to use social media 90 percent of the time! Advertising job positions on a platform like Twitter, for example, will open up the field of applicants even further by making it accessible to a much wider, public audience. This can also help with the innovation component since it’s more likely that external applicants from outside the fold will apply for a position as opposed to merely internal candidates. Moreover, as Biro also points out, social media recruitment can be extremely profitable.

What’s the bottom line, then? Emotional intelligence and holistic, long-term thinking rule the day. Don’t be afraid of data, but at the same time, don’t allow facts and figures to be the sole determining factors in the decision-making process. In other words, think with your heart as well as your head. Here’s to a unique and successful 2016!

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Interviewing Best Practices & Problem Solvers

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Would it be surprising to know that in many cases the determination to hire someone happens within five minutes of meeting them? What happens when a charming applicant gives all the right answers? Many times, applicants are hired for their charm instead of their job related knowledge, skills, and abilities. This also happens when the applicant’s personality is similar to that of the interviewer. It is not uncommon that a few months after hiring someone they are left wondering what went wrong. The new hire was not what they expected and didn’t have the skills necessary for the position.

The foremost reason to invest the proper amount of time in hiring the right person – from the start – is simply: cost. Turnover can be expensive. Some report that the cost of hiring a replacement is equal to 500 times the employee’s hourly rate of pay. Numerous studies also suggest that most employee relation problems are a consequence of hiring the wrong person for the job, which can result in poor productivity.

The interviewer should be prepared before the applicant is offered an interview. Was the application/resume reviewed? Are there gaps in employment?  Was the entire application completed? What were the reasons given for leaving prior employers?  It is not recommended to hire an applicant that does not provide phone numbers and contact names for reference checking purposes.

One of the most fruitful suggestions that can be offered is the telephone interview. Once a pool of potential applicants has been selected, a quick telephone interview should be conducted before anyone is brought in house for an interview. This step can help narrow the pool considerably and presents the opportunity to address any resume/application items that may be unclear, such as gaps in employment and duties and responsibilities of their previous positions. The same questions should be asked of all applicants during the telephone interview process.

Steps to a successful interview

  • Be prepared. Review the job description for accuracy.
  • Prepare interview questions in advance and anticipate probable responses to the questions.
  • Provide a comfortable environment for the applicant.
  • Explain the hiring procedure at the start of the interview.
  • Encourage the applicant to open up and talk.
  • Ask the right questions and let the applicant do most of the talking. The applicant should talk 80% of the time and the interviewer only 20% of the time.
  • Close the interview by asking if there are any questions, and thank the applicant for their time.

Common interview mistakes

  • Explaining the job before completing the interview. This gives smart applicants answers to all of the questions and makes it easy for them to match their answers to the job description.
  • Taking notes during the interview can cause the applicant to “freeze up”.
  • Always ask open-ended questions to ensure that the applicant does most of the talking.

How to get applicants to talk

  • Avoid interrupting the candidate.
  • Paraphrase and reflect upon the candidate’s comments.
  • Use silence. It is especially useful for the evasive candidate or one that is holding back information.
  • Communicate on the level of each applicant. Language & terminology used should match the job being filled.

Handling problem applicants

  • The Professional Interviewer is an experienced interviewer who knows all of the “right” answers to most interview questions. Pin the individual down to determine their true qualifications. Ask specific and probing questions about what this applicant has done. Don’t be fooled by buzzwords.
  • The Motor Mouth continually wanders off on different tangents and needs to be led back on track to avoid wasting time. Interrupt this person with key questions.
  • The Perfect Candidate believes they are perfect and will make that belief known, continually emphasizing how they are the right person. This is an applicant that you want to avoid.
  • The Politician never gives a straight answer and will evade an issue and bring up another topic.  They must be forced to be specific by using clear and probing questions.
  • The Questioner will try to turn the tables and ask his or her own questions. The interviewer must assert control over the questioning.

Behavioral Interviewing is another technique which can be very helpful for gauging the candidate’s response to stress in certain situations. Here are some sample questions:

  1. Tell me about a time that you missed an important deadline.
  2. How did you handle missing the deadline?
  3. What steps did you take to inform all interested parties that the deadline would not be met?
  4. What were the consequences of missing the deadline?
  5. Did you receive disciplinary action for missing the deadline?
  6. If yes to the last question, did you agree with the disciplinary action?

Additionally, you may want to schedule interviews during the work shift of the position being filled; this will allow a first hand glimpse of how the applicant will function when they are in their “zone”.  Also, group interviews are a great way to get others’ perspective on a candidate and they may notice things you missed, such as body language or a change in the applicant’s tone of voice.

It is very important to remember that there are federal and state restrictions on what a potential employer is allowed to ask an applicant during an interview. These prohibited questions are designed to protect applicants from potential illegal discrimination. To protect yourself from facing charges of discrimination in the workplace, you need to focus the job interview on job related areas. Ignore references to race, sex, age, religion or national origin. Any question during the interview that could relate to any of the areas mentioned is seen by the courts as “extremely unfavorable.”

(About the Author: Michele O’Donnell joined the team in January 2007 and currently leads MMC’s elite team of HR Consultants. Ms. O’Donnell has been involved in the Human Resources industry for more than 14 years, bringing vast training and management experience to the MMC leadership ranks. Her experience spans the broad scope of labor law, regulatory compliance and HR Best Practices, drawn from her rich experience as Director of HR for several firms throughout her career. She currently works to ensure that MMC’s consultants forge long lasting relationships with our clients, fostered in exceptional service and unsurpassed HR expertise. Ms. O’Donnell earned her baccalaureate degree in Business Administration from Auburn University before receiving her Masters degree in Human Resource Management from Troy State University.)

To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 7-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…

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Leaders: Is Your "Work" Self the Real Deal?

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(Editor’s Note: This thought-provoking post was originally published by our valued content partners at SwitchandShift. We are republishing it for the TalentCulture community, with permission. Why? Not because we’re seeking more attention from Google — but because Ted’s message is important. It bears repeating.)

For years now, I have devoted my waking hours to interacting with leaders from all walks of life.

From bootstrapped young ventures to huge business conglomerates. Middle management newbies to C-suite veterans. Non-profits and for-profits, alike. You name it — if it’s about leadership, I’m there. Understanding what makes leaders tick is literally what I’ve been doing for a living for as long as I can remember.

A Troubling Trend

Along the way, I’ve seen a few patterns — and this is one issue that comes up again and again. Sooner or later, at some point in a conversation, a leader will say something like this to me: “I’m one person at home, but another at work.”

Sound familiar? Try this scenario on for size…

• At home, I’m generous and giving.
• At home, I trust the good intentions of those around me.
• At home, with my friends, we let loose and simply enjoy one another’s company, typically with no agenda.
• At home, when I volunteer, I get lost in my work. When I’m done, I feel good for hours afterward. It’s the highlight of my week!
• At home, I’m joyful.
• At home, I’m the real me.
• I wish I could be the real me all the time. If only!

On the other hand…

• At work, I’m analytical and objective. If it can’t be measured, it doesn’t count.
• At work, if you can’t prove it with hard data, don’t bring it up!
• At work, I’m guarded. You have to watch your back.
• At work, I make the tough decisions. It’s simply part of being a leader.
• At work, I only give to my peers in strategic ways, if it’ll benefit me, too. I don’t want to be taken advantage of!
• At work, a lot of my time is spent on pointless tasks. That’s why they call it work, isn’t it?
• At work, I work my tail off. It’s draining. That’s why they pay me, right?
• At work, I’m a stripped down version of the real me.

Does any of this ring a bell? Maybe a little too close to home?

The fact is, we’ve all felt it. Actually, many of us have felt nothing but these feelings throughout our careers. Many of us (especially those who cut our business teeth in the 20th century) have internalized the Industrial Age management philosophy still prevalent today. Many of us who are in this boat don’t yet realize there’s a better way — and we don’t even recognize that some leaders are actually living this better way, right now.

Give Your “Work Self” Permission to Be Fully Human

It’s time to give yourself permission to be fully present at work. Why do I say “permission”? Because we need it. Many of us crave permission to be our whole selves, our real selves. We crave permission to be generous, trusting, giving, and joyful — at work, at home, wherever we are. Some people will always doubt and detract from your efforts, no matter what you say or do to show them that there’s a better way. Forget about them. It hurts me to say that, but it’s important to say. No one can help those who refuse to be helped — those who would rather be “right” than be happy.

Some people are already on board with this whole-self-all-the-time concept. They’re ahead of the curve. If you are, too, then there’s your chorus. Focus on them. It’s important to gain new insights from their experience and let them recharge your batteries.

Your Reality Is Your Story

The vast middle? Those are what I like to call the “willing skeptics.” They aren’t sold on your message, but they’re open to being convinced, if you can back your claims with examples. Gather those examples! Share them early and often! It’s what every compelling author and speaker and teacher and leader does. Be a storyteller. Statistics won’t get you where you need to go. Examples of thriving companies running on modern, human principles? That’s what the willing skeptics are looking for. Put your willing skeptics in the position to think, “If they can do it, and they’re like us, then I bet we can do it, too.” Then show them how, or find someone who can.

People are hungry for positive, uplifting change. The 70% of workers who are disengaged and disaffected? They know there must be a better way, and they’re on the lookout for companies that are living it. They’re polishing their resumes so they can make the leap. This is an existential crisis for the companies who refuse to modernize how they lead — the corporate equivalent of the dinosaur die-off 65 million years ago.

The thing that doesn’t show up in surveys (but should) is this: It isn’t just workers who are unhappy. Even leaders yearn for a better way. They yearn to bring their whole selves to work – to bring their souls with them when they walk through the company doors each morning.

Is that you? Would you like to be a complete you — the trusting, generous, moral, joyful you — all day, every day — and not just when you’re at home?

Here Is Your Permission

Bring your soul to work. It’s essential to your happiness.

If you don’t want to take it from me, take it from the story of Yvon Chouinard, founder and owner of the $500M+ clothing company, Patagonia. Chouinard is the author of Let My People Go Surfing: The Education of a Reluctant Businessman. It’s one of the best business books I’ve ever read (and I’ve read hundreds). It’s a blueprint for how a company can grow to incredible success by embracing the “whole” of everyone in the organization — rather than just their backs, hands and left-brains.

Chouinard founded a company where bringing your soul to work is baked right in as an essential ingredient of the organization. It has served them well. Perhaps that is the permission you need.

And so I repeat — bring your soul to work. It’s essential to your happiness. It’s also essential to the success of your company, as we tread ever deeper into this more “human” century.

(Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credit: Stock.xchng

Leaders: Is Your “Work” Self the Real Deal?

/4 Comments/ /by

(Editor’s Note: This thought-provoking post was originally published by our valued content partners at SwitchandShift. We are republishing it for the TalentCulture community, with permission. Why? Not because we’re seeking more attention from Google — but because Ted’s message is important. It bears repeating.)

For years now, I have devoted my waking hours to interacting with leaders from all walks of life.

From bootstrapped young ventures to huge business conglomerates. Middle management newbies to C-suite veterans. Non-profits and for-profits, alike. You name it — if it’s about leadership, I’m there. Understanding what makes leaders tick is literally what I’ve been doing for a living for as long as I can remember.

A Troubling Trend

Along the way, I’ve seen a few patterns — and this is one issue that comes up again and again. Sooner or later, at some point in a conversation, a leader will say something like this to me: “I’m one person at home, but another at work.”

Sound familiar? Try this scenario on for size…

• At home, I’m generous and giving.
• At home, I trust the good intentions of those around me.
• At home, with my friends, we let loose and simply enjoy one another’s company, typically with no agenda.
• At home, when I volunteer, I get lost in my work. When I’m done, I feel good for hours afterward. It’s the highlight of my week!
• At home, I’m joyful.
• At home, I’m the real me.
• I wish I could be the real me all the time. If only!

On the other hand…

• At work, I’m analytical and objective. If it can’t be measured, it doesn’t count.
• At work, if you can’t prove it with hard data, don’t bring it up!
• At work, I’m guarded. You have to watch your back.
• At work, I make the tough decisions. It’s simply part of being a leader.
• At work, I only give to my peers in strategic ways, if it’ll benefit me, too. I don’t want to be taken advantage of!
• At work, a lot of my time is spent on pointless tasks. That’s why they call it work, isn’t it?
• At work, I work my tail off. It’s draining. That’s why they pay me, right?
• At work, I’m a stripped down version of the real me.

Does any of this ring a bell? Maybe a little too close to home?

The fact is, we’ve all felt it. Actually, many of us have felt nothing but these feelings throughout our careers. Many of us (especially those who cut our business teeth in the 20th century) have internalized the Industrial Age management philosophy still prevalent today. Many of us who are in this boat don’t yet realize there’s a better way — and we don’t even recognize that some leaders are actually living this better way, right now.

Give Your “Work Self” Permission to Be Fully Human

It’s time to give yourself permission to be fully present at work. Why do I say “permission”? Because we need it. Many of us crave permission to be our whole selves, our real selves. We crave permission to be generous, trusting, giving, and joyful — at work, at home, wherever we are. Some people will always doubt and detract from your efforts, no matter what you say or do to show them that there’s a better way. Forget about them. It hurts me to say that, but it’s important to say. No one can help those who refuse to be helped — those who would rather be “right” than be happy.

Some people are already on board with this whole-self-all-the-time concept. They’re ahead of the curve. If you are, too, then there’s your chorus. Focus on them. It’s important to gain new insights from their experience and let them recharge your batteries.

Your Reality Is Your Story

The vast middle? Those are what I like to call the “willing skeptics.” They aren’t sold on your message, but they’re open to being convinced, if you can back your claims with examples. Gather those examples! Share them early and often! It’s what every compelling author and speaker and teacher and leader does. Be a storyteller. Statistics won’t get you where you need to go. Examples of thriving companies running on modern, human principles? That’s what the willing skeptics are looking for. Put your willing skeptics in the position to think, “If they can do it, and they’re like us, then I bet we can do it, too.” Then show them how, or find someone who can.

People are hungry for positive, uplifting change. The 70% of workers who are disengaged and disaffected? They know there must be a better way, and they’re on the lookout for companies that are living it. They’re polishing their resumes so they can make the leap. This is an existential crisis for the companies who refuse to modernize how they lead — the corporate equivalent of the dinosaur die-off 65 million years ago.

The thing that doesn’t show up in surveys (but should) is this: It isn’t just workers who are unhappy. Even leaders yearn for a better way. They yearn to bring their whole selves to work – to bring their souls with them when they walk through the company doors each morning.

Is that you? Would you like to be a complete you — the trusting, generous, moral, joyful you — all day, every day — and not just when you’re at home?

Here Is Your Permission

Bring your soul to work. It’s essential to your happiness.

If you don’t want to take it from me, take it from the story of Yvon Chouinard, founder and owner of the $500M+ clothing company, Patagonia. Chouinard is the author of Let My People Go Surfing: The Education of a Reluctant Businessman. It’s one of the best business books I’ve ever read (and I’ve read hundreds). It’s a blueprint for how a company can grow to incredible success by embracing the “whole” of everyone in the organization — rather than just their backs, hands and left-brains.

Chouinard founded a company where bringing your soul to work is baked right in as an essential ingredient of the organization. It has served them well. Perhaps that is the permission you need.

And so I repeat — bring your soul to work. It’s essential to your happiness. It’s also essential to the success of your company, as we tread ever deeper into this more “human” century.

(Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credit: Stock.xchng

Tech Recruiting: Skilling Up to Fill the Middle #TChat Recap

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(Editor’s Note: Looking for details of this week’s #TChat Events? See the Storify slideshow and resource links at the end of this post. And to learn how you can win this week’s Pebble Smartwatch giveaway, visit Dice.)

I remember when I was choosing the cover art for my book, Tech Job Hunt Handbook. I couldn’t help thinking, “How am I going to fill-in the middle?”

That’s the toughest part. Filling the middle. Developing coherent career guidance for technical professionals – from the job search, to the interview, to the hire.

But I did it. And in the process, I learned so much about how technology touches every facet of our lives, how rapidly the world of work is changing, and how important it is to stay relevant while competing for specialized jobs in areas like cloud computing, big data and mobile application development.

Retooling your skills and re-branding yourself is essential, whether you’re trying to be more effective in your current tech job — or seeking a new professional challenge — or recruiting to fill those specialized technical roles. And of course, retooling can’t be a one-shot deal. It has to be an ongoing process.

Continuous Commitment Counts

As the economy inches back, millions of people are quitting their jobs, confident they can find an attractive career next-step. These professionals are open to competent help. But even with today’s fluid, open-for-business talent pool, “filling the middle” is no easy task.

In a recent hiring survey of recruiters and hiring managers, Dice found that 5 of the 12 most challenging cities for tech recruiting are in the Midwest. Why? They’re “tough recruiting locations based on a combination of supply and demand issues.”

Frontline recruiting reports like that are a call-to-action for anyone located in “the middle,” as well as those on both coasts. Whatever your location, a winning hiring strategy takes marketing savvy, selling skills and “in the know” awareness of the technical positions you’re trying to close.

This week’s #TChat Events with Shravan Goli, President of Dice, and Sara Fleischman, Senior Technical Recruiter at Concur reinforced my conviction that “filling the middle” requires ongoing commitment, at two levels:

1) Keep Skilling Up. In today’s workplace, tech industry recruiters may feel more secure than others. But the pace of innovation is relentless — it challenging us all to stay ahead of the curve. It’s not just about matching job candidates step-for-step. It’s about proving your strength in your  role, and out-pacing other recruiters who are determined to stay “in the know.”

2) Keep Filling Up. As a tech-savvy recruiter, you may have an edge. But tech lingo isn’t the whole package. You add value by staying aware of salary trends and specifics about how your company, city and regional amenities compare. You’ll also build stronger relationships if you’re always up-to-date with practical guidance, tools and recommendations that help candidates assess new opportunities, get noticed by the right people, ace interviews and negotiate successfully.

Over time, recruiters with that kind of commitment build a reputation as resourceful “go to” career advisors. A talent pipeline eventually follows. And that’s what I call filling the middle with the right stuff.

Dice smartwatch giveaway for #TChat participantsShare Your Ideas — Win a Smartwatch!

Thanks to everyone who joined this week’s #TChat Events. We value your ideas. In fact, Dice is so interested in your input that they’re giving away a cool Pebble Smartwatch to a lucky participant!

Entering is easy. Just share your tech recruiting ideas or questions with Dice by Friday, February 7th. Then find out who wins at #TChat on Wednesday February 12th! (See details and enter now.)

#TChat Week-In-Review: How to Find Top Tech Talent

Shravan Goli Sara Fleischman (2)

See the Preview Post now

SAT 1/25:
#TChat Preview: TalentCulture Community Manager, Tim McDonald, framed the week’s topic in a post featuring two “sneak peek” hangouts with guests, Shravan Goli and Sara Fleischman. See the #TChat Preview now: “Finding Tech Talent to Fuel the Future”

SUN 1/26:
Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, offered guidance based on her personal experience as a tech industry talent strategist. Read “How Leaders Hire Top Tech Talent.”

RELATED POSTS:
“What Makes Tech Talent Tick?” — by Dr. Nancy Rubin
“Tech Pros’ Salaries, Confidence Rise” — January Trend Report by Dice

TChatRadio_logo_020813

Listen to the #TChat Radio replay

WED 1/29:
#TChat Radio: Host Meghan M. Biro talked with Shravan Goli, and Sara Fleischman about what it takes to recruit tech talent in today’s competitive environment. Listen to the #TChat Radio replay now…

#TChat Twitter: Immediately following the radio show, Meghan, Shravan, and Sara joined the TalentCulture community on the #TChat Twitter stream for a dynamic open conversation, centered on 5 related questions.

See highlights in the Storify slideshow below:

#TChat Insights: Finding Tech Talent to Fuel the Future

[javascript src=”//storify.com/TalentCulture/finding-tech-talent-to-fuel-the-future.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Shravan Goli, and Sara Fleischman for sharing your perspectives on tech recruiting tools, techniques and trends. We value your time and your expertise!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about tech recruiting issues? We welcome your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week at #TChat Events, we’ll look at how each of us can be more effective at managing our careers, with one of the nation’s best known career coaches, Maggie Mistal, and one of her clients, Laura Rolands. So save the date, Wednesday, February 5, and prepare to raise your professional game!

Meanwhile, the TalentCulture conversation continues daily on the #TChat Twitter stream, our NEW Google+ community, and elsewhere on social media.

We’ll see you on the stream!

Image Credit: Top Student Challenges

How Great Companies Attract Top Talent

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Written by China Gorman, CEO, Great Place To Work

The start of a new year is an ideal time to reflect upon recent accomplishments and look to the future with optimism. But this year is starting on a particularly high note.

On Thursday Jan 16, our organization reveals the 2014 “100 Best Companies to Work For“ list, in conjunction with our media partner, Fortune Magazine.

And next week, I’ll be discussing the results with the TalentCulture community on #TChat Radio and Twitter.

While there are certainly more “best workplace” lists now than when we started nearly 20 years ago, this list remains the gold standard — largely due to the rigor of our evaluation process. Based on extensive employee surveys and detailed investigation into corporate cultural practices, our data provides a unique look inside stellar organizations, and reveals what sets them apart.

Learning From The Best

Fortune 100 Best Companies to Work For

Learn more about the list

This year’s list features some exciting stories. Several companies are included for first time — and their identities may surprise you. Also, some veterans on the list are experiencing extraordinary growth, and we’ll talk about characteristics that support those changes. We’ll also look at employment perks that are gaining popularity.

All of this provides a framework for companies who aim to develop more productive, profitable cultures that attract and retain top talent. For those who want a head start, here’s a preview of several best-practice takeaways that can inspire other employers:

Employee Development and Leadership Engagement

In 2014, top organizations are focusing on several high-profile business challenges. For example, last year, some studies exposed disturbingly low employee engagement rates. Best companies are figuring how to engage top performers by helping them map their career paths and develop desired knowledge and skills. They do this through professional development classes, executive coaching and training for managers who need to understand how they can spot potential talent and support employee growth.

At the best small and medium companies, there is a strong sense of inclusion and camaraderie — keys for trust-based cultures. CEOs and senior-level executives make an effort to know employees personally, and they often participate in onboarding, training, recognition and company celebrations. Moreover, leaders seek regular input and feedback from employees about the workplace environment and related decisions. Because their opinions and ideas matter, employees tend to feel deeply invested in their employer and its success.

Enhancing Company Culture

Another pattern among top companies — organizational culture is not just a priority, but a strategic imperative. Employers understand that a strong culture attracts the right kind employees. We see this with both large and small companies, from Google (last year’s top pick among large companies) to much smaller Badger Mining Corp.

When employee and employer values and visions align, we see companies succeeding in retention, profitability and innovation. Best practices in achieving a cultural fit include interview questions that assess a candidate’s alignment with company values, multiple interview rounds, and simulated work experiences to get a sense of candidates’ abilities and interpersonal style before they’re hired.

Also on the culture front, top employers are serious about creating a fun, celebratory environment that’s meaningful to employees. A variety of engaging practices and events are often integrated into daily work life, punctuated by big celebrations once or twice a year. From simple “Random Acts of Fun” to all-hands offsite trips to Maui, the best companies constantly push themselves to find new ways to foster lighthearted bonding and workplace joy.

Generational Factors

Another emerging trend — employers are positioning themselves for long-term leadership success by integrating demographic changes into their talent strategy. Succession planning is essential, as boomers retire and younger employees rise through the ranks. Tying into company culture and engagement, employers are looking at ways to involve younger employees and keep them committed and loyal. We see this manifested in new cultural norms and development practices, and in recruiting efforts that emphasize cultural fit.

This is just a taste of what employers everywhere can learn from the 100 Best Places to Work. I hope you’ll join me as I share more details, and discuss this with the TalentCulture community next week at #TChat Events!

China-HR_low res(About the Author: China Gorman is CEO of Great Place to Work, a global human resources consulting, research and training firm, specializing in organizational trust. An experienced leader and sought-after thought leader in the human resources domain, China has served as COO of the Society of Human Resource Management, CEO of CMG Group, and President of DBM North America and Lee Hecht Harrison.)

(Editor’s Note: This post was adapted with permission from an article written for Recruiter.com, and republished by the Great Place to Work blog.)

(Also Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Pixabay

Recruiters: What's Your Behavioral Interviewing Strategy?

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Written by Deepa Barve

Behavioral interviews are increasingly popular as the “in” thing in in recruitment techniques.

These days, you’ll find tons of online resources that share all sorts of advice for candidates about how to ace a behavioral interview. Yet oddly enough, recruiters often only receive a simple template with a list of standard “behavioral questions.”

But here’s the catch for recruiters: What you do with the interview answers is far more important than the questions, themselves.

Make The Most of Behavioral Interviewing

To get more value from every interview session, keep these three tips in mind:

1) If at first the answer doesn’t succeed, ask, ask again

Behavioral interviewing is based on the belief that past behavior is a predictor of future performance. The keywords here are “past behavior.” Too often, candidates have a tendency to respond to questions hypothetically. But that only tells you what they think they would do (or think you want them to do) in a particular situation. It’s not what they’ve actually done in a similar situation.

If candidates can’t think of a past example, broaden the parameters of the question. Suggest they provide an example from their personal life instead of a professional example. You could also try rewording or paraphrasing the question to help stumped candidates respond appropriately.

2) Know your ideal answer before you ask the question

Interpreting responses to behavioral questions can be tricky. These questions are typically multidimensional, so the answers can be complex and misleading. Some candidates are also adept at this sort of interviewing, and have practiced the art of sounding eloquent while avoiding an authentic, relevant answer.

Each specific behavioral question is typically meant to assess a particular skill. Having a good idea of what you’d like to hear (similar to creating an ideal performance profile) will help you hone in on the competency or skills you’re assessing.

For example, consider the question, “Tell me about a time when you’ve failed at work.” Answers may range from “I’ve never failed” to some version of, “I’m human and I’ve made many mistakes.” Candidates may describe a mistake with negligible impact or reveal details of a huge blunder.

Ultimately, the actual mistakes they made don’t matter. But how they reply does.

The ideal response should include three components: 1) details of the mistake, 2) remedial action they initiated to correct it, and 3) steps they took to prevent it from happening again. The third element — the “applied learning” component — is most important. Very few candidates actually cover the second or third aspects of an answer, unless they’re prompted.

3) Dig deep to make this conversation really count

Prior to an interview, you’ve probably sifted through volumes of resumes and profiles to find a few candidates worth getting to know. You might have also invested time in intermediary steps such as phone screens to create a short list of candidates that seem worthy of a behavioral interview. So make every moment count. Ask follow-up questions to probe deeper. And ask clarifying questions to understand the context surrounding a candidate’s examples.

Be curious, but don’t interrogate. Make it a conversation. Assure them there are no right or wrong answers. Some answers may not impact a hiring decision, but may simply indicate areas where training or coaching are required. Don’t jump to conclusions. Instead, seek complete and accurate information that can ultimately inform your hiring decisions.

Above all, aim to disarm job candidates. After all, you’re trying to get a glimpse of how they behave outside the interview setting. If you’re committed to finding the right talent this way, then it’s worth conducting these interviews right.

Your Turn

What are your thoughts? Have you tried any of these three behavioral interview techniques? What else do you recommend?

Deepa-Barve1(About the Author: Deepa Barve is Sr. Recruitment Leader at SSOE Group, an architectural and engineering consulting firm. Deepa has more than seven years of recruiting experience in engineering, healthcare and hospitality. Her career advice articles are also featured at www.examiner.com.)

(Editor’s Note: This post is adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)


Image Credit: Stock.xchng

Recruiters: What’s Your Behavioral Interviewing Strategy?

/5 Comments/ /by

Written by Deepa Barve

Behavioral interviews are increasingly popular as the “in” thing in in recruitment techniques.

These days, you’ll find tons of online resources that share all sorts of advice for candidates about how to ace a behavioral interview. Yet oddly enough, recruiters often only receive a simple template with a list of standard “behavioral questions.”

But here’s the catch for recruiters: What you do with the interview answers is far more important than the questions, themselves.

Make The Most of Behavioral Interviewing

To get more value from every interview session, keep these three tips in mind:

1) If at first the answer doesn’t succeed, ask, ask again

Behavioral interviewing is based on the belief that past behavior is a predictor of future performance. The keywords here are “past behavior.” Too often, candidates have a tendency to respond to questions hypothetically. But that only tells you what they think they would do (or think you want them to do) in a particular situation. It’s not what they’ve actually done in a similar situation.

If candidates can’t think of a past example, broaden the parameters of the question. Suggest they provide an example from their personal life instead of a professional example. You could also try rewording or paraphrasing the question to help stumped candidates respond appropriately.

2) Know your ideal answer before you ask the question

Interpreting responses to behavioral questions can be tricky. These questions are typically multidimensional, so the answers can be complex and misleading. Some candidates are also adept at this sort of interviewing, and have practiced the art of sounding eloquent while avoiding an authentic, relevant answer.

Each specific behavioral question is typically meant to assess a particular skill. Having a good idea of what you’d like to hear (similar to creating an ideal performance profile) will help you hone in on the competency or skills you’re assessing.

For example, consider the question, “Tell me about a time when you’ve failed at work.” Answers may range from “I’ve never failed” to some version of, “I’m human and I’ve made many mistakes.” Candidates may describe a mistake with negligible impact or reveal details of a huge blunder.

Ultimately, the actual mistakes they made don’t matter. But how they reply does.

The ideal response should include three components: 1) details of the mistake, 2) remedial action they initiated to correct it, and 3) steps they took to prevent it from happening again. The third element — the “applied learning” component — is most important. Very few candidates actually cover the second or third aspects of an answer, unless they’re prompted.

3) Dig deep to make this conversation really count

Prior to an interview, you’ve probably sifted through volumes of resumes and profiles to find a few candidates worth getting to know. You might have also invested time in intermediary steps such as phone screens to create a short list of candidates that seem worthy of a behavioral interview. So make every moment count. Ask follow-up questions to probe deeper. And ask clarifying questions to understand the context surrounding a candidate’s examples.

Be curious, but don’t interrogate. Make it a conversation. Assure them there are no right or wrong answers. Some answers may not impact a hiring decision, but may simply indicate areas where training or coaching are required. Don’t jump to conclusions. Instead, seek complete and accurate information that can ultimately inform your hiring decisions.

Above all, aim to disarm job candidates. After all, you’re trying to get a glimpse of how they behave outside the interview setting. If you’re committed to finding the right talent this way, then it’s worth conducting these interviews right.

Your Turn

What are your thoughts? Have you tried any of these three behavioral interview techniques? What else do you recommend?

Deepa-Barve1(About the Author: Deepa Barve is Sr. Recruitment Leader at SSOE Group, an architectural and engineering consulting firm. Deepa has more than seven years of recruiting experience in engineering, healthcare and hospitality. Her career advice articles are also featured at www.examiner.com.)

(Editor’s Note: This post is adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)


Image Credit: Stock.xchng

Managerial Magnets: Becoming A Leader Others Want To Follow

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Written by Roberta Matuson

Are you a manager who’s ready for a professional breakthrough? Then it’s time to become the kind leader people will do anything to work for. The kind of leader who draws others to you. It’s time to become a magnetic leader.

Contrary to popular belief, great leaders aren’t born that way. Most are developed, coached and mentored throughout their careers. But why wait for someone else to guide you? Magnetic role models are all around us. So, no matter what your title or level of experience, you can observe more closely and strengthen your own skill set anytime.

Here are 5 best practices to help you get started:

1) Put Your Team First

When in doubt, put the interests of your employees ahead of your own. For example, it’s tempting to volunteer your department to organize this year’s charity event. After all, it would be great PR for you and the rest of your team. But everyone has been working on weekends to complete a critical project on time and within budget. They’re already burned out.

This is a good time to take a pass. Your team needs a break. Let them recharge. There will always be other volunteer opportunities.

2) Go to Bat for Your Employees

Let’s say you’ve been discussing a potential reorganization with your superiors. However, upon reflection, you believe the timing isn’t right for your organization to make that move. You feel uncomfortable asking your manager to reconsider the current plan.

Be bold. Let your boss know you’ve had a change of heart. Explain your rationale, and be prepared to offer alternative solutions. Regardless of the outcome, your employees will eventually figure out that you had the courage to push back when others would have retreated. Those who walk through the fire with you will stick by your side through thick or thin.

3) Learn to “Manage Up”

In my book, Suddenly in Charge, I explain that managing up isn’t about brown-nosing. It’s about developing strong relationships with those above you and throughout the organization, so you can get your people the resources they need to perform well.

In every company, there are people who are somehow able to get what they need while everyone else waits on the sidelines. These people have taken the time to build strong relationships up and down the organization. You can bet these resourceful leaders have no problem keeping top talent on their team. Observe how they work — and if an opportunity presents itself, ask for some tips.

4) Make Yourself Visible and Accessible

Magnetic leaders are visible both inside and outside their organization. Get involved in a professional association. Whenever possible, step up and volunteer to take a leadership position. You’ll be seen as a leader in your field, based on that affiliation. Don’t be surprised if others come to you seeking advice or a position on your team.

5) Treat People the Way You’d Like to be Treated

I bet you’ve heard this one before, right? It seems so obvious — but when is the last time you saw someone in a managerial role who consistently follows this creed?

In my book, Talent Magnetism, I tell the story of magnetic leader, Chris Patterson, CEO of Interchanges, who took it upon himself to help an employee who was in crisis. Patterson made it his personal mission to provide his employee with the best care possible during a life-threatening illness. He did so with compassion and conviction. This is a guy who is magnetic in every way.

Magnetic leaders are highly valued by their organizations — and are compensated accordingly. But it’s not just a reward for their effort and contributions to corporate objectives. Their employers know that leaders who display these characteristics are highly attractive to competitive organizations.

Do you know role models who demonstrate the value of magnetic leadership? What do they do that makes them so attractive to others in their professional sphere? Please share your experiences and ideas in the comments area.

Roberta-Matuson-Photo(About the Author: Roberta Matuson, The Talent Maximizer®, is the President of Matuson Consulting, a firm that helps organizations achieve dramatic growth and market leadership through the maximization of talent. Her new book, Talent Magnetism, is available for download or purchase at Amazon.com. Connect with Roberta on Twitter or on LinkedIn.)

(Editor’s Note: This post is adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Rebecca Krebs via Flickr

Employee Referral Programs: How To Expand Your Circle

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Written by Ziv Eliraz, CEO, Zao

There’s a reason why employee referrals are touted as the #1 hiring source. Each referral is a credible thumbs-up from a trusted member of your organization, confirming that the candidate is qualified for the job and will fit-in with your culture. Plus, when tons of people are responding to your job postings, referrals can be an effective way to separate the good from the bad, while accelerating time-to-hire.

It’s all good. So, why not expand that model?

Traditionally, referral programs have been built around an organization’s internal network, with employees identifying likely prospects. However, smart companies understand that their external network is filled with potential sourcing allies — business partners, vendors, professional peers, college connections, even former employees. It just takes a different approach to get them on board.

Four ways to extend your referral program reach:

1) Incorporate Rewards

Relevant rewards can be a powerful incentive. Plus, they work. Research shows that when companies offered rewards to trusted members of their external network, 41% of referral hires came from those non-employees. As a result, referral hires were 69% higher than through employee channels, alone.

Tip:  Make sure the value of the reward is calibrated to the business result. For example, a token gift card or social recognition could be given to acknowledge a hot lead — while cash compensation would be more appropriate when a referral is interviewed or hired.

2) Go Mobile

Consider contractors and other virtual contributors members of your workforce. Although they may not be employees, they can still provide value through referrals. However, because many operate from remote locations, your referral program should be accessible on-the-go — through smartphones, tablets, or other mobile devices. This lets your external network easily refer candidates wherever and whenever the opportunity strikes.

Tip:  Create an employee referral app or a mobile-accessible portal that is tailored specifically for external network members. This helps them feel like they’re part of the program, and makes it convenient to participate.

3) Automate The Process
While your external network can make a significant contribution to your referral pipeline, recommending candidates is an added duty they must perform without immediate reinforcement. Try to make the referral process as quick and easy as possible by automating the process. New technologies can automatically compile jobs, sending relevant reminders to the correct people at the right time, and recommending appropriate next-step actions. Automation not only keeps the referral program continuously active, but also guides your external stakeholders in their role.

Tip:  Rolling “push” communication is a smart idea. For example, you can automatically share job updates every Wednesday at 3 p.m., or whenever your network is most active. That way, your program participants learn when to expect information. Also, it’s wise to personalize message content — sending relevant messages to the right people. This avoids frustration for participants, who would otherwise have to search for information they need.

4) Incorporate Game Dynamics

Gamification uses game-based strategy, learning and mechanics to increase engagement in non-game systems. While it may seem like an uncommon strategy, 70% of the world’s top 2,000 public companies will have integrated gamification into at least one business application by 2014. In this case, it can be a fun way to involve external parties in your referral process, using quick feedback, creating friendly competitive challenges and other methods that keep your participants engaged.

Tip:  A great way to introduce game dynamics is through a leaderboard or a point-based tracking system. Members of your network can see how they’re contributing to the overall referral process, and see how they compare with top performers. This not only creates a sense of friendly rivalry, but also offers ongoing feedback that helps remind participants that their recommendations are not being ignored.

Tap Into Your Full Sourcing Potential

Of course, employee-only referral programs aren’t a bad idea. However, at some point, there is a limit to how many people an individual employee knows directly. While your internal network can provide some excellent referrals, your external network can amp up the quality and diversity of potential hires. Although you may not think of external allies first, they can be a great referral resource because they understand your organization’s culture, they know your business needs, and they often have a vested interest in your success.

What do you think? Do you involve your external network in the employee referral process? What kind of results have you seen?

Ziv Eliraz-001 (About the Author: Ziv Eliraz is Founder and CEO of Zao, social employee referral platform. Connect with Ziv on LinkedIn and Zao on Twitter and Facebook.)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome to participate; or join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Pixabay

Compliance: Why It’s The Only Fix For Candidate Experience

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Candidate experience is one of those terms recruiters just can’t seem to shut up about. But unlike the blizzard of buzzwords mostly designed to sell consulting services and content marketing, it’s one that we should be discussing more. The reason is (unlike, say, employer branding), candidate experience actually is a concept that has real impact on real people and real recruiters every day.

Forget, for a second, the normal argument about business value and brand equity that seems inexorably intertwined with the candidate experience conversation. It’s actually kind of sad that we need to frame basic courtesy as a business case. Forget, also, the fact that many of the issues around candidate experience stem from bad technology and process, not necessarily bad recruiters.

Recruiting’s Problem Child

Candidate experience is perhaps the only issue every recruiter seems to agree on, with minimal dissent. We bicker all day about minutiae like in-house vs. third party, or when’s the best time of the day to send a job-related tweet — but no one disagrees with the fundamental facts that candidate experience counts, and that what we’re doing to fix it isn’t working.

The data generated by initiatives like the Candidate Experience Awards and products like Mystery Applicant provide valuable benchmarks. However, meaningful metrics and actionable insights simply reinforce a hypothesis upon which everyone already agrees, but treats with apathy more often than action.

Candidate Experience Petition Change.org US Dept of Labor

See the Candidate Experience petition at Change.org

Who Can Fix Candidate Experience?

It’s time to reframe the candidate experience discussion. We need to move from identifying the problem (we know it exists) and pinpointing its causes (the “why” is really irrelevant), to what companies actually can do about it. But that seems unlikely, because this issue is so big, and employers have been getting it so wrong for so long. What’s more, the HR industry seems more concerned with candidate experience as a commodity instead of an issue that demands conscious, meaningful change from the inside out. Instead, an improved candidate experience must start with the candidates themselves – and we’re all candidates, eventually.

Recently, I surveyed various professional networks and career-focused social media groups about this topic. Although the methodology was informal and unscientific, the results are noteworthy. For example, 80% of candidates (and about 50% of career services professionals and coaches) have never even heard of the term “candidate experience.” That low Q score likely skews high, considering the source – primarily active candidates who also engage about their searches on social media. Interestingly, this same group of non-mystery applicants also seems convinced that searching for jobs is a pain in the ass, applying online takes too much time, and they’ll likely never hear back from employers or recruiters who receive their application.

We’re not going to solve this issue overnight. But the first step (one that too often seems overlooked) is simple. Candidates need to recognize that it doesn’t have to be this way, and make their voices heard. We’ve done a good job of “managing” — and diminishing — candidate expectations to the point where they’re essentially minimal. But if job seekers demand better — if candidates say that this isn’t the way hiring should be — then employers will eventually listen. But how can we be sure they’ll actually do something to improve the status quo?

How You Can Help, Starting Now

Compliance is a sure bet. That’s why I established a petition over at Change.org calling for the U.S. Department of Labor – the same feared entity which keeps so many HR generalists so busy – to create specific guidelines and specific penalties for candidate experience.

Because in HR, it’s hard to change a mindset. It’s far easier to change the law. So please sign the petition now and make your voice count. I welcome your revisions, suggestions and/or comments.

Image Credit: Change.org

Compliance: Why It's The Only Fix For Candidate Experience

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Candidate experience is one of those terms recruiters just can’t seem to shut up about. But unlike the blizzard of buzzwords mostly designed to sell consulting services and content marketing, it’s one that we should be discussing more. The reason is (unlike, say, employer branding), candidate experience actually is a concept that has real impact on real people and real recruiters every day.

Forget, for a second, the normal argument about business value and brand equity that seems inexorably intertwined with the candidate experience conversation. It’s actually kind of sad that we need to frame basic courtesy as a business case. Forget, also, the fact that many of the issues around candidate experience stem from bad technology and process, not necessarily bad recruiters.

Recruiting’s Problem Child

Candidate experience is perhaps the only issue every recruiter seems to agree on, with minimal dissent. We bicker all day about minutiae like in-house vs. third party, or when’s the best time of the day to send a job-related tweet — but no one disagrees with the fundamental facts that candidate experience counts, and that what we’re doing to fix it isn’t working.

The data generated by initiatives like the Candidate Experience Awards and products like Mystery Applicant provide valuable benchmarks. However, meaningful metrics and actionable insights simply reinforce a hypothesis upon which everyone already agrees, but treats with apathy more often than action.

Candidate Experience Petition Change.org US Dept of Labor

See the Candidate Experience petition at Change.org

Who Can Fix Candidate Experience?

It’s time to reframe the candidate experience discussion. We need to move from identifying the problem (we know it exists) and pinpointing its causes (the “why” is really irrelevant), to what companies actually can do about it. But that seems unlikely, because this issue is so big, and employers have been getting it so wrong for so long. What’s more, the HR industry seems more concerned with candidate experience as a commodity instead of an issue that demands conscious, meaningful change from the inside out. Instead, an improved candidate experience must start with the candidates themselves – and we’re all candidates, eventually.

Recently, I surveyed various professional networks and career-focused social media groups about this topic. Although the methodology was informal and unscientific, the results are noteworthy. For example, 80% of candidates (and about 50% of career services professionals and coaches) have never even heard of the term “candidate experience.” That low Q score likely skews high, considering the source – primarily active candidates who also engage about their searches on social media. Interestingly, this same group of non-mystery applicants also seems convinced that searching for jobs is a pain in the ass, applying online takes too much time, and they’ll likely never hear back from employers or recruiters who receive their application.

We’re not going to solve this issue overnight. But the first step (one that too often seems overlooked) is simple. Candidates need to recognize that it doesn’t have to be this way, and make their voices heard. We’ve done a good job of “managing” — and diminishing — candidate expectations to the point where they’re essentially minimal. But if job seekers demand better — if candidates say that this isn’t the way hiring should be — then employers will eventually listen. But how can we be sure they’ll actually do something to improve the status quo?

How You Can Help, Starting Now

Compliance is a sure bet. That’s why I established a petition over at Change.org calling for the U.S. Department of Labor – the same feared entity which keeps so many HR generalists so busy – to create specific guidelines and specific penalties for candidate experience.

Because in HR, it’s hard to change a mindset. It’s far easier to change the law. So please sign the petition now and make your voice count. I welcome your revisions, suggestions and/or comments.

Image Credit: Change.org

HR Generalists: Tricks of the Trade #TChat Recap

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Recruiting and hiring.
Compensation and benefits.
Organizational design and development.
Compliance and employee relations.
Training and performance management.
Change management and internal communications.
The list goes on…

In today’s world of work, the areas of expertise that define HR are varied and complex. Yet, most companies are too small to employ a dedicated staff of specialists. It forces the question:

In an era of increasing specialization, how can one person successfully run an entire human resource department?

Of course, this isn’t just an academic exercise. For many HR professionals, nonstop multitasking now seems to be a way of life. Recent research by The Society For Human Resource Management suggests that there’s a widespread need to support small HR shops. According to SHRM, a majority of its 275,000 members represent HR departments of 1-5 people. They know what it means to juggle many demands on a daily basis. But how can they perform effectively?

That’s the issue our talent-minded community tackled this week at #TChat Events, where two  “in-the-trenches” HR veterans led the discussion:

• Dave Ryan, SPHR, Director of Human Resources at Mel-O-Cream Donuts, and
• Donna Rogers, SPHR, owner of Rogers HR Consulting, and management instructor at University of Illinois Springfield.

(Note: For details, see the highlights slideshow and resource links at the end of this post.)

Context: How Essential Is HR, Itself?

Recently, a debate has been brewing about the value of HR departments, overall. Bernard Marr questioned the need for an HR function, while Josh Bersin championed its role. Bersin emphasizes the fact that, despite a tremendous need to reskill and transform the HR function, human resources professionals help solve some of today’s most fundamental business problems. Top executives recognize the strategic role that talent plays in organizational success, and HR professionals are best equipped to define, shape and implement those strategies.

But how does that apply to solo HR managers, who may be living in a perpetually reactive zone? Ben Eubanks describes the best one-person HR departments as leaders with entrepreneurial traits:

• We don’t pick up the phone and call our corporate HR team. We ARE the corporate HR team.
• We are comfortable with research and making judgment calls.
• We constantly seek out opportunities for professional development — if you’re not growing you’re dying.

Comments From the TalentCulture Crowd

Because many #TChat-ters understand the challenges that multi-tasking HR generalists face each day, the vast majority of Twitter chat participants sang the praises of one-person shops. In addition, many offered thoughtful advice. For example:

As the #TChat discussion demonstrates, solo managers don’t need to wait for industry events to connect with smart advice. Social tools make it easy to create a network of virtual resources to assist when you need it. Do you have a question about an unfamiliar subject? Tweet it with a relevant hashtag. (Try #TChat!) Post it to a LinkedIn HR discussion group. I guarantee you’ll get responses, faster than you expect.

Social tools also are useful for communication within your organization. Intranets are a great way to enable collaboration and communication at a relatively low cost. Cloud-based tools are available for internal discussions, project management, and reporting. Hiring systems and performance management solutions also offer social integration without steep IT costs. The possibilities are limited only by the time and interest HR managers invest in professional networking and research.

Above All: Aim for Agility

It seems that, of all skills needed for one-person HR superheroes, the most important is agility. Put aside the notion that you can execute perfectly, across-the-board. Prioritize carefully. Then, with the time and budget available to you, apply tools and resources as efficiently as your able, while making it all seem effortless.

Scared? Don’t be. If you’re reading this, you know that a worldwide community of like-minded people is right here to support you. We’ve got your back!

#TChat Week-In-Review: HR Departments of One

Donna Rogers and Dave Ryan

Watch the hangouts in the #TChat Preview

SAT 11/30:

#TChat Preview: TalentCulture Community Manager, Tim McDonald, framed this week’s topic in a  post featuring #TChat hangout videos with guests Dave Ryan and Donna Rogers. Read: “HR: How to Succeed at Flying Solo.”

SUN 12/1:

Forbes.com Post: TalentCulture CEO, Meghan M. Biro looked at 7 ways leaders can foster a high-octane social workplace culture. Read: “Top 5 Reasons HR Is On The Move.”

MON 12/2:

Related Post: Guest Donna Rogers shared wisdom from her experiences. Read “Survival Tips for HR Departments of One.”

WED 12/4:

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Listen to the #TChat Radio recording

#TChat Radio: Our hosts, Meghan M. Biro and Kevin W. Grossman spoke with guests Dave Ryan and Donna Rogers, about the challenges and rewards of operating as a one-person HR department. Listen to the radio recording now!

#TChat Twitter: Immediately following the radio show, Meghan, Kevin, Dave and Donna joined the TalentCulture community on the #TChat Twitter stream, as I moderated an open conversation that centered on 5 related questions. For highlights, see the Storify slideshow below:

#TChat Insights: HR Departments of One

[javascript src=”//storify.com/TalentCulture/the-hr-department-of-one.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Dave Ryan and Donna Rogers for sharing your perspectives on HR management. We value your time and expertise!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about how HR professionals can operate “lean”? We welcome your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week, #TChat looks at the latest Candidate Experience trends and best practices with guest experts, Elaine Orler and Gerry Crispin! Look for more details this weekend.

Meanwhile, the World of Work conversation continues. So join us on the #TChat Twitter stream,  our LinkedIn discussion group. or elsewhere on social media. The lights are always on here at TalentCulture, and we look forward to hearing from you.

See you on the stream!

Image Credit: Stock.xchng

HR: How to Succeed at Flying Solo #TChat Preview

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(Editor’s Note: Are you looking for a full recap of this week’s events and resources? Read the #TChat Recap: “HR Generalists: Tricks of the Trade.“)

“I am not a product of my circumstances. I am a product of my decisions.”
–Stephen Covey

Are you an “HR department of one”? If so, you’re not alone.

Statistics suggest that there’s a legion of U.S. small company practitioners who function as all-in-one HR virtuosos.

The Bureau of National Affairs says that the median HR-to-employee ratio remains fairly stable, at 1.1 HR practitioners for every 100 workers. And according to the SBA, more than 98% of firms employ less than 150 employees. No wonder the Society of Human Resources Management  (SHRM) reports that most of its 275,000 members are from departments of 1-5.

Making It Work

With so many solo HR managers in today’s world of work, it’s important to understand how successful practitioners serve their organizations across all specialties. What practices promote effectiveness and efficiency, despite limited bandwidth? How should you prioritize your efforts? That’s the topic we’ll explore this week with two experts who know how to make it work:

• Dave Ryan, SPHR, Director of Human Resources at Mel-O-Cream Donuts, and
• Donna Rogers, SPHR, instructor of management at University of Illinois Springfield, and owner of Rogers HR Consulting.

Dave helped set the stage by briefly explaining what it means to wear many HR hats:

And Donna offered her perspective as an experienced HR consultant and teacher:

What’s your advice for HR colleagues who need to do more with less? This is a topic that affects all of us, directly or indirectly. So bring your tips, questions and opinions — and join this week’s #TChat conversation!

#TChat Events: The HR Department of One

#TChat Radio — Wed, Dec 4 — 6:30pmET / 3:30pmPT

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Tune-in to the #TChat Radio show

Our hosts, Meghan M. Biro and Kevin W. Grossman talk with Donna Rogers and Dave Ryan about how to ensure that HR remains effective, even in small company environments. Tune-in LIVE online this Wednesday!

#TChat Twitter — Wed, Dec 4 — 7pmET / 4pmPT

Immediately following the radio show, our discussion moves to the #TChat Twitter stream, where Dr. Nancy Rubin will moderate an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:

Q1: What’s the first thing a one-person HR shop should do and why?
Q2: How should an HR pro organize and scale for all talent activities?
Q3: How should HR pros and business owners partner in small companies?
Q4: What other resources should one-person HR shops consider utilizing?
Q5: What technologies help keep one-person HR shops productive?

We look forward to hearing gathering helpful wisdom from the crowd — so bring your best HR management advice, and let’s talk!

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!

Just Say No! 6 Recruiting Practices To Avoid

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By Raj Sheth, Co-Founder, Recruiterbox

Recruiting has never been more exciting or more complex. Innovation continues to redefine recruitment, as new technology emerges and larger, deeper pools of candidates become available.

“SoMoClo” (or Social/Mobile/Cloud), a term heard often at the recent Wisdom Conference, is enabling business to automate many processes, while simultaneously adding value to a job that is, and always has been, all about people.

Think These “People” Practices Make Sense? Think Again

However, as recruiting evolves, we need to recognize that some “best practices” are just plain hogwash. Recruiters don’t like them, hiring managers don’t have time for them, and candidates actually hate them. If you’re like many companies, nixing these six “worst practices” can actually accelerate your hiring cycle AND your candidate experience.

1) Hire Slow, Fire Fast
While there is something to be said for this particular platitude, I think many have taken it out of context. Perhaps a better phrase would be “Measure Twice, Cut Once.” The goal is for hiring teams to think through decisions, not to put applicants on some eternal carousel of meetings, assessments and group interviews. If you’re hiring for anything other than an executive position, and you cannot make a decision on a candidate in within three interviews, you’re probably guilty of this worst practice.

2) Candidate Pause Patrol
Did someone make it to the final round, but you want everything “just so” before extending the final offer? Big mistake to wait. Waiting discourages candidates, as well as the team that’s anxious for their arrival. It also leaves a bad impression in a job seeker’s mind about how agile your company may really be. What’s more, if they recognize that they’re attractive to you, but you don’t seal the deal, they’re likely to pursue greener pastures while you’re passing around paperwork.

3) Miss America Syndrome
Trying to find the perfect candidate who will blend seamlessly into your organization is like an average-looking guy on Match.com who is holding out for Miss America to appear. It’s not going to happen. (And by the way, your organization isn’t perfect, either!) Instead, consider candidates who have potential to grow into the role. By demanding a 100% fit, you might bypass many 80-90% candidates who could be ideal with the right team and some training. Even worse, if you wait around to find your unicorn, desperation may eventually force you to hire an even less desirable candidate.

4) Lowballing
This practice doesn’t make you look smart. It makes you look cheap. The logic is plain and simple. When you consistently offer low salaries and haggle with new employees to the lowest common denominator, they will resent you, and your employer brand will suffer. No one needs statistics or industry surveys to understand this point. The miniscule amount of money you may save through killer negotiations will be overridden by the fact that you’ve destroyed priceless goodwill — even before a new hire steps foot in the office.

5) Squeaky Wheel Gets The Grease
This one confounds me. It seems that we all like to post articles on Facebook that remind us, “If you have to tell people you’re powerful, you’re really not.” However, all too often, we choose to hire the first candidate that walks through our door singing his or her own praises. What could that mean in the future? The braggart, the credit stealer, the one-upper, the complainer. No one wants to work with these personalities, yet many hiring managers and HR pros react positively to this kind of behavior in interviews. Stop. Check yourself. You can do better. Unless you’re hiring for sales positions, consider the unassuming, the humble, the team player who easily shares credit with others.

6) Show Me, Don’t Tell Me
Well…sort of. This practice is hard to follow. It’s about showing up in the right place with a compelling value proposition. If you can’t make the job attractive to the right kind of candidates on their preferred channels (blog, job ad, video, in person), you’ll find yourself considering only applicants who are desperate for anything. While letting candidates opt themselves out of the selection process is a smart way to whittle the pool to a manageable size, don’t forget to emphasize reasons why qualified individuals should WANT to take on this position at your company.

What Hiring Practices Make Sense?

In nearly every facet of business, crowdsourcing, collaboration and best practices are a good thing — until they’re not. Innovation is rare to come by, so it’s a better bet to formulate your own candidate profile by studying successful workers within your organization. Create a hiring plan with a reasonable timeline. Then build appropriate candidate evaluation criteria, and share that information with the rest of the hiring team. This approach will allow you to let go of the nefarious 6 “worst practices” and it will create a solid blueprint for managing candidate expectations. Boom! Done.

Do you agree with these recommendations? Share your opinions and ideas in the comments below.

raj(Editor’s Note:  Raj Sheth is the Co-Founder of Recruiterbox, an online recruitment software & applicant tracking system designed especially for small businesses. Prior to Recruiterbox, Raj founded two other web startups, namely a classifieds portal and an e-commerce site. He is a graduate of Babson College, MA and spent the first three years of his career as a financial analyst with EMC Corporation (NYSE: EMC) in Boston. Raj is a Red Sox fan who also enjoys sharing his experiences through writing. You can find some of his brief rants on the Recruiterbox blog. Because Raj is passionate about growing small businesses, everything he writes is based on what he has experienced in his ventures.)

Image Credit: r/dv/rs via Flickr

Hiring Culture: Creating A Recruitment Ecosystem

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Written by David Smooke

Every organization has its own unique “hiring culture,” in addition to its core company culture. Hiring culture deserves just as much attention as company culture, because the two are deeply intertwined. The way an employer acquires talent determines not only who works at the company, but also the very essence of how those people function.

Culture: A Reality Check

Before we look at ways to elevate your hiring culture, let’s first look at how esteemed cross-cultural researcher Geert Hofstede defines culture:

“Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.”

By extension, a strong definition of company culture emerges: “the collective programming of the human mind that distinguishes the members of one company from another.”

So, what attracts people to a particular company (and culture)? And what motivates them to move from one culture to another? Early interactions with a new company bring us face-to-face with that organization’s hiring culture. It’s essential to make those initial experiences as approachable and authentic as possible. How?

Elevate Your Hiring Culture — Focus On 3 Key Factors

1) Alignment With Company Culture

Hiring culture feeds off of company culture, and company culture feeds off of hiring culture. However, your company culture has more inertia. In other words, every day, a mass of employees brings your company culture to life. Each employee is essentially a walking, talking, full-fledged marketing campaign, demonstrating what it means to work at your company. Do those employees know what your business stands for?

Companies such as TOMS and Google are models of how to “own” a company mission that focuses on social good. TOMS employees speak proudly about how every shoe purchase leads to a free pair of shoes for someone in need. This positivity carries over to its culture. Google employees popularized the slogan, “Don’t Be Evil,” as a way of pledging not to abuse the company’s abundance of information.

Every employee at your organization should know what your corporate slogan means, and feel comfortable sharing that concept with others. For example, I’m proud to say that my company stands for Zero Unemployment.

2) Transparent Employer Branding

Adding transparency to your employer branding gives potential hires a better idea of the impact your company is trying to make on the world, and a more accurate impression what it’s like to spend a day in your environment. You want to attract people that want to be there. Therefore, you have nothing to lose by being bold and straightforward. For example, Zappos offers employees $2,000 to quit because, as they say, “We really want everyone to be here because they want to be, and because they believe in the culture.”

To increase the transparency of your employer brand, and attract people who will be passionate about your company, try these tactics:

•  Share authentic pictures of what it is like to work at your company (real pictures of real employees on the job)
•  Counsel employees on why and how they should talk about your company and share your brand message, and;
•  Be awesome. This cannot be faked. When a company’s mission, vision and values are worthy, it shows.

3) Streamlined Hiring Communications

Finally, take a careful look at your hiring process. Where do you see disconnects in communication? How do they affect the speed and quality of talent acquisition? Consider a more collaborative model. For example, with a team of 3 to 4 people (rather than only 1 or 2), the hiring manager draws on more perspectives for a well-informed hiring decision, and you can get your team more invested in each new hire.

No matter how you structure hiring teams, it’s essential to have a system in place that facilitates information exchange across all levels. Hiring managers must have a way to define and update the information they want from interviewers; interviewers need a simple way to capture and share their impression of candidates, and stakeholders need an easy way to review and exchange input, so they can make timely, effective hiring decisions.

Better Hiring Culture = A Better Business

According to HubSpot CEO, Brian Halligan, “If you’ve got a great product, it pulls in customers; if you’ve got a great culture, it pulls in employees.”

But here’s the rub: You can’t have a consistently great product without consistently great employees. And you can’t have great employees without a clear, coherent, compelling hiring culture. Hiring culture determines who you’ll attract as employees. Those choices will shape your company culture, and inevitably, your bottom-line.

Is your hiring culture attracting, closing and retaining the best talent for your company? What do you think it takes to develop and improve a hiring culture? Share your ideas in the comments area.

headshot(Author Profile: David Smooke is Director of Social Media at SmartRecruiters, the hiring platform. In addition to overseeing SmartRecruiters’ online communities, David is the Editor-in-Chief of the SmartRecruiting Blog and co-organizer of monthly Smartup events. He believes remarkable content determines the usage of every news feed.

David lives in San Francisco and enjoys walking the city, reading Dostoyevski, playing basketball, and discussions of the internet’s potential growth. Connect with David on Twitter at @DavidSmooke, and on LinkedIn at Linkedin.com/ClarkKent.)

Feature image credit: alborzshawn via Flickr

Hiring Is Hard: May The Best Brand Win #TChat Recap

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The hiring scene today is like two sides of a rolling coin. On one side, five generations of diverse candidates are clamoring for what’s on the other side — a mash-up of full-time, part-time, outsourced and freelance jobs that continue to be redefined on-the-fly by disruptive economic, business and technology forces.

This controlled chaos challenges job seekers to demonstrate professional value through new social channels — while simultaneously challenging employers to recruit the right talent through those same social channels. It sounds like a perfect candidate fit should be easy to find. But as #TChat-ters know, the world of work isn’t perfect — and it leaves a lasting impression, for better or worse.

The Candidate Experience: A Reality Check

Let me illustrate. As a member of The Talent Board Candidate Experience Council, I have more than a passing interest in the topic of hiring practices. And frankly, last year’s CandE Awards insights concerned me. Here’s a good news/bad news slice of life from employers who sought CandE recognition in 2012:

Good News: The so-called recruiting “black hole” (that awkward space where employers fail to share any status or notifications with job candidates) is fading.

Bad News: There’s still room for improvement, even among pace-setters.

– Only 1 in 3 companies ask for feedback from job candidates who don’t advance to the final evaluation round. And +90% of rejected candidates say they weren’t asked for feedback after they learned about their status. This means employers are missing meaningful insight from a broad spectrum of candidates.

– More than 50% of candidates say they’re likely or very likely to tell close friends about their experience — regardless of whether it was positive (74%) or negative (61%). Connect the dots and you’ll see huge implications for employer brands.

So, how can we improve upon today’s standard of practice? That’s exactly why applications for 2013 CandE Awards are being accepted. It’s also why #TChat focused on the topic this week — to encourage creative thinking and knowledge sharing among members of the TalentCulture community. We’ve captured highlights and resources below — feel free to review and comment anytime, and share with others who might benefit.

Together, we can raise the bar — so every brand can win.

#TChat Week in Review

SAT 6/1

GerryElaine

Watch video interviews in the #TChat Preview now

#TChat Preview + Sneak Peek Videos: Our Community Manager, Tim McDonald, introduced this week’s topic in G+ Hangout interviews with our special guests, Elaine Orler, president of talent acquisition consulting firm Talent Function, and Gerry Crispin, staffing strategist and co-founder of CareerXroads. See the videos now in Tim’s post: “Does Your Hiring Process Speak for Your Brand?”

 SUN 6/2

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro examined some of the key ways companies can recruit top-notch talent by improving their recruiting experience. Read “4 Steps Of Leaders Who Win Stellar Talent.”

TUE 6/4

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Listen to the #TChat Radio show

#TChat Radio: Guests Elaine and Gerry sat down with hosts Meghan and me to examine the candidate experience in detail — the increasing importance of recruiting as a living “face” of corporate brands. Listen to the recording now: “Hiring: The Candidate Experience is Everything.”

WED 6/5

#TChat Twitter: #TChat-ters came together on the Twitter stream to share thoughts, concerns and opinions about the impact and influence of the candidate experience in today’s world of work. If you missed the real-time Twitter action, or would like to review highlights, watch the slideshow below:

#TChat Twitter Highlights: “Does Your Hiring Process Speak For Your Brand?”

[javascript src=”//storify.com/TalentCulture/tchat-insights-does-your-hiring-process-speak-for.js?template=slideshow”]

Closing Notes & What’s Ahead

SPECIAL THANKS: Again, a nod to this week’s guests Elaine Orler and Gerry Crispin. We’re inspired by your expertise and passion for improving the candidate experience.

NOTE TO BLOGGERS: Did this week’s events prompt you to write about your hiring experience? Suggestions perhaps? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week we move on to the topic of open leadership with enterprise learning expert Dan Pontefract. We’ll talk about collaborative leadership models that drive productivity, engagement and improved business results. Stay tuned for details this weekend!

Until then, the World of Work conversation continues each day. Join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of our redesigned website. The gears are always turning at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

(Editor’s Note: This post is an extension of commentary that originally appears in Kevin Grossman’s “Reach West” blog. Read the full original post: “Go Ahead And Roll Your Big And Gaudy Candidate Experience Dice.”)

Image Credit: Pixabay

Recognition Done Right: 9 Points of Light

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(Editor’s Note: We’re thrilled to share this excerpt from the book, “What’s Your Green Goldfish – Beyond Dollars: 15 Ways to Drive Engagement and Reinforce Culture” by Stan Phelps. For more information about Stan and his “Goldfish” series of business management books, see the end of this post.)

On the 9 INCH journey to the heart of your employees, the 4th INCH involves RECOGNITION.

“You matter. These two words can change your mood, change your mind, and have the power to change lives and the world if we understand and leverage them in the right way.”  –Angela Maiers, TED Talk, June 2011

Recognition fuels a sense of worth and belonging in individuals. No rocket science here. As humans we crave acceptance. Dale Carnegie spoke of the importance of recognition nearly 80 years ago, in his landmark guidebook, “How to Win Friends and Influence People:”

“Be lavish in your praise and hearty in your approbation. A drop of honey gathers more bees than a gallon of vinegar.”

Recognition Resonates

In a recent survey, 35% of workers and 30% of chief financial officers said frequent recognition of accomplishments is the most effective non-monetary reward. Thanking people for their hard work and commitment is key to making them feel appreciated.

Shifting a Mindset

Most managers take an, “if, then” approach to recognition. Positive psychology expert, Shawn Achor believes this paradigm needs to change, “…from thinking that encouragement and recognition should be used as rewards for high performance as opposed to thinking that encouragement and recognition are drivers of high performance.”

9 Examples: Recognition Done Right

Let’s look at 9 companies who give a little extra when it comes to employee recognition:

Kudos and Shout-Outs

Every week The Nerdery agency compiles a video of shout-outs, with employees publicly praising their fellow nerds for going above-and-beyond. Five shout-out recipients are chosen for free lunches the following week. The weekly shout-out video is played for all at the Friday afternoon Bottlecap Talk, where the agency celebrates the successful launch of a recent project with a show-and-tell demo led by the rockstar developers who made it happen.

Custom Awards

Rackspace created a special award for employees who are fanatical about serving customers. It’s simply called The Jacket. It signifies fanaticism and hence is a straightjacket. Only one employee wins the jacket at a time.

Decision Lens awards top-performing salespeople with custom-made action figures designed to resemble the employee.  According to Co-Founder John Saaty:

“It’s a humorous way to acknowledge the great efforts of our sales team, and something that’s more memorable than the usual plaque or something like that.”

Executives at Zappos pick a monthly “hero” and award them with a parade, covered parking spot for a month, a $150 Zappos gift card, and a cape.

Immediate Recognition

American Express has a Prize Patrol. A group of four or five leaders get together and surprise their coworkers with flowers or a gift in front of their colleagues to celebrate their accomplishments.

Take Note: The Best Things In Life Are Free

A recent study confirmed that the cost of recognition awards has only minimal impact on employee perception of appreciation. 57% reported that the most meaningful recognition is free. Just look at some of these quotes to judge the impact:

Former CEO of the Campbell Soup Company, Doug Conant, is a big proponent of the power of handwritten notes. In Doug’s words,

what's your green goldfish cover“Look for opportunities to celebrate. My executive assistants and I would spend a good 30 to 60 minutes a day scanning my mail and our internal website looking for news of people who have made a difference at Campbell’s. Get out your pen. Believe it or not, I have sent roughly 30,000 handwritten notes to employees over the last decade, from maintenance people to senior executives. I let them know that I am personally paying attention and celebrating their accomplishments. (I send handwritten notes too because well over half of our associates don’t use a computer). I also jump on any opportunities to write to people who partner with our company any time I meet with them. It’s the least you can do for people who do things to help your company and industry. On the face of it, writing handwritten notes may seem like a waste of time. But in my experience, they build goodwill and lead to higher productivity.”

Long before he became CEO of iProspect, back as an analyst at Bain Capital and KPMG, Robert J. Murray had an idea on how you should run a services business.

“One thing that always surprised me in prior work experiences is when your assets walk out the door each day, why aren’t companies doing more to value the people doing the business?”

Mr. Murray thinks he’s found the answer to that, and many of his employees agree. His formula:  hire competitive people, promote early and often, and give constant feedback — including  notes of encouragement he calls “iProps.”

Recognizing Milestones

The tenure program at Sweetgreen called Shades of Green has blown up into a competition and become a status symbol among employees. Every teammate gets a free shirt — the longer you’re with Sweetgreen, the darker your shirt. Who knew a free t-shirt could help shape company culture? After you’ve been with Sweetgreen for a year, you also get a pair of green high-top Converse sneakers. At two years, you get a t-shirt and a neon green iPod Nano Touch. After three years, you get a lime-green Sweetgreen bike.

The diamond program Brady, Chapman, Holland encourages generosity in daily work life. When a BCH employee does something exceptionally well for a client, a fellow employee or the community, an acrylic diamond is tossed in a jar. When the jar is full, they celebrate by playing a game or going to a sports bar.

Do these ideas inspire you to think creatively about recognition in your organization? How could recognition be more meaningful where you work?

stan phelps headshot with ruler(Author Profile: Stan Phelps is the Founder of 9 INCH Marketing, an organization that inspires leaders to think differently about business — challenging them to value customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. Stan helps brands explore new opportunities, showing them how to be more successful in tomorrow’s changing world, and working with clients to create experiences that are memorable, meaningful and on-brand. Driven by client objectives and inspired by bold vision, Stan and his team get results through programs that win big. Visit Amazon.com to learn more about his books “What’s Your Green Goldfish?” (employee engagement insights) and “What’s Your Purple Goldfish?” (customer engagement insights).

 

Clearing Hurdles to Employee Engagement

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Recognition is a key component of Employee Success. What gets recognized get repeated. Recognizing employees for hitting targets and exemplifying corporate values reinforces behavior that impacts the bottom line. According to recent research by Aon Hewitt, organizations with high engagement rates are 78% more productive than disengaged organizations. The powerful combination of engaged employees and brilliant performance is critical to business success.

But it’s not that easy. As with any major organizational initiative, there are obstacles to integrating recognition into company culture. Securing buy-in and participation is always challenging, especially when the program seems “touchy-feely.” But from what I’ve seen, recognition is a critical business tool.

It can seem perilous to mess with established customs, but creating a strategy around recognition makes recognition—and business—more effective. To guide you through the process and ensure you come out a winner, our team put together this infographic.

In general, we see companies encountering six main hurdles on their journey:

  • Employee participation
  • Making time
  • Securing executive buy-in
  • Engaging managers
  • Budget
  • Measuring success

Each one presents a unique challenge, but none are insurmountable. As with any obstacle course, the proper training, preparation, and team work will get you over the finish line and improve your bottom line. Check out the infographic for a guide to making your company a recognition winner.

Overcome the Obstacle Course of Disengagement

(Legal Note: Employee Success is a trademark of Achievers Corp.)

Feature Image Credit: Pixabay

Mental Acceleration, Crowdsourcing and Online Chats

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Editor’s Note: Dave Ryan is one of the most dedicated #TChat members. Every week, as the tweets fly by and the twitter stream becomes ever harder to keep up with, we see one or two people ask desperately, what is #TChat? They see the hashtag but don’t quite get it. So from one of our earliest and most helpful members, here’s a break down on why #TChat is important and some fun ways to participate.
I have become an avid particpant in the TalentCulture (a.k.a. #TChat) chat – and I think you should join #TChat as well. #TChat is quite simply a conversation online about a pre-determined topic. Every Monday, new questions are posted (along with helpful links and resources) for #TChat, which happens Wednesday nights at 6 CST.
If you have done an online twitter chat, you will understand what I am about to say. For those of you who have not followed a twitter chat you try it. Twitter chats are mentally invigorating. The online chat makes the particpants work, really work, to keep up. The streams are sometime so fast or full that they can shut down, or severly throttle down your twitter feed.

Participating in an online chat will also drive many folks to look at alternative ways to view twitter feeds. Whether it is tweetdeck, seesmic, hootsuite or twubs there are many alternative ways to follow the streams. When I particpate in the TChat chats, I follow the stream on one computer, and then tweet on a different computer. Yeah I use two computers to do an online chat – I know – can you say geek? Try it, it works. But seriously, enhancing your technical skills is just one of the benefits of participating in a twitter chat.

Another benefit is touching on all aspects of the job we do. TalentCulture, the group that runs #TChat, has a tagline: World At Work. This means, that while I might be an HR Generalist and you might be a Social Recruiting Expert or Compliance Pro, we have a chance to catch a glimpse into each other’s professional worlds. In fact, we can even help one another solve thorny issues on #TChat! Like all chats, #TChat helps us hone our acceleration skills. This is how fast you can ramp up to an issue, a conversation and dive in, without causing any waves, a skill that is becoming more and more essential. Life, business, technology are all accelerating and we all must keep up. I find the online chat a way to improve this skill.

Now what I have talked about to this point is really generic to all online chats, but now I want to talk about tchat, its founders, hosts and participants. #TChat is the brain child of Kevin Grossman and Meghan Biro a couple of highly respected, well-versed leaders in Human Resources. With their efforts, Kevin and Meghan have created a great event and developed a tremendous following (the participants). To me, the participants are also a huge part of any on-line chat.
Time is a precious commodity, and how people spend their time is one measure of value.

#TChat has an impressive list of regular participants and supporters, I am not going to play the name game and run down the list, but there are many HR thought leaders who make it a point to participate. The relationship between chatters flourish during the chat and many have gone on to create off-line professional relationships. The community builds during the chat. After the chat, we toss some accolades at one another. We also review what was said, and what we all learned from the hour-long escapade.

TChat is envigorating, mentally-stimulating, thought-provoking, and just plain entertaining. I am proud to be part of this community. Join us and we will see you on the tweet stream.

What Lies Beneath: The Why of HR Tech in 2012

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Does technology emerge to fill a business need – say, serving customers better – or is technical innovation driven largely by cost pressures? Does a completely external, unknowable force influence the development of disruptive technologies? Was it foreseeable Jeff Bezos would disrupt big-box stores and consumer brands with a web site, when most brands had a web site? Was it predictable Steve Jobs would turn the music industry on its head with a digital music player, when everyone already had a Sony Walkman?

I’ve been considering these questions because we are in a period of major disruption in HR technology. Of course, this makes me very happy but it also brings to mind so many unanswered questions. Conventional wisdom may say technologies emerge in response to a raw desire for innovation, but in fact business reality tells me that innovation is a byproduct of the need to reduce costs and streamline business processes – in other words, attempts to automate daily processes – whether social or otherwise. Perhaps nowhere is this easier to see than in the emergence of software-as-a-service (SaaS) and Cloud technologies aimed at solving HR and Workplace challenges.

For many Leaders and HR practitioners, just talking about innovation is not the way to advocate for technology change. It’s much easier to prove the business value of technology if you present it as a way to improve processes and deliver business value. We are challenged as an industry, particularly in the recruiting trenches–with a glut of candidates and, simultaneously, a scarcity of qualified candidates. Clients ask recruiters to source candidates against very specific job requirements; they want to speed recruiting and see key performance indicators (KPIs) and analytics to show HR processes are effective; they need to retain skilled workers, manage and a develop a compelling workplace culture, and create a credible, appealing and connected social media persona and workplace brand to be attractive to job seekers. These drivers require the application of appropriate technologies and the development of HR services to make the technologies easier to use and simpler to deploy. This is just one example that comes to mind.

So this week on TalentCulture #TChat we’re going to look at HR technology trends and leading edge thoughts to watch in 2012. We’ll examine which comes first – innovation or automation – and how knowing the answer to that question will influence how technologies are adopted, and which will thrive or fail. Join us Wednesday night on #TChat The World of Work January 25th from 7-8 pm ET (6-7 CT, 4-5 pm PT, or wherever you are), where HR and Recruiting technology topics are in the hot seat. The #TChat Twitter chat and the #TChat Radio Show are created by @MeghanMBiro and @KevinWGrossman; hosted by them and @MarenHogan; powered by@SocialMediaSean and @CatyKobe; and our partners include @HRmarketer, @talentmgmttech, @Focus and#hrtechchat as well as our media partner TLNT. Come join us at TLNT Transform February 27-28, 2012, in Austin, TX. Here’s a special $250 discount code for all our #TChatters — TF12TCH.

Join me, Kevin Grossman, Maren Hogan, Sean Charles and Kyle Lagunas for a very special #TChat and #TChat Radio Show!

Questions we’ll be debating this week include:

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