Posts

Photo: Constantinos Panagopoulos

#WorkTrends HR + Marketing: Employer Brand Superteam

Meghan M. Biro brought not one but two guests to the #WorkTrends podcast this week: Diane Adams, Sprinklr’s Chief Culture and Talent Officer, and Grad Conn, Sprinklr’s Chief Experience and Marketing Officer. The topic: what happens when HR and marketing Read more

Photo: NeOn Brand

#WorkTrends: Great Expectations: Living Your Employer Brand

This month TalentCulture has been focusing on how people and companies can learn to do better. Nowhere is that more crucial than in the sphere of employer brands. We’re in an era now where companies don’t have full control over Read more

Photo: Razvan Chisu

#WorkTrends: The Journey to a Great Employer Brand

#WorkTrends host Meghan M. Biro sat down with employer brand expert Susan LaMotte to talk about the power of great employer brands — and why every organization needs to assess whether their own employer brand conveys the essence or the Read more

#WorkTrends: Why You Need a Talent Brand, Not an Employer Brand

This week on #WorkTrends, agency founder and author Lee Caraher has a wake-up call for all of us. Her message? We need to stop focusing on our “employer brand” and start building a talent brand.

You can listen to the … Read more

Hire a Marketer for Your HR Department

If there’s one trend that is picking up speed in today’s organizations, it’s the realization that keeping departments in separate silos isn’t the most efficient way to do things. Cross-departmental collaboration is helping companies tap into the skill sets of

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How to Effectively Tell Your Employer Brand Story

As competition for top talent continues to heat up, here’s a recruitment strategy worth embracing—tapping into your company’s biggest assets, your employees. By now you’ve come to realize that for better (or for worse!), the people who work for your

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#WorkTrends Recap: Brand Culture at the Intersection of HR and Strategy

Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees … Read more

#WorkTrends Preview: Brand Culture at the Intersection of HR and Strategy

Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees … Read more

Corporate Perks: A Thinly Veiled Disguise

It’s no secret that there is a war going on… a tug of war to be exact. Companies are scrambling to find the best and brightest talent and many are failing miserably. One of the tactics used by many companies … Read more

Employer Brand vs. Consumer Brand: What’s the Difference?

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? That’s still relatively new. Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have … Read more

Keeping It Real: 3 Fundamentals Of An Authentic Employer Brand

Pondering the recent data breach of 21.5 million Federal Employees, I’m in one of those bottom line moods, so let’s talk bottom line. For many brands, that means a genuine relationship between employer and employee, and that has everything … Read more

Employer Brand: You’ve Got One, Now’s the Time to Use It

In 2013, 50% of HR managers were saying that hiring was a problem.

As if that wasn’t bad enough, that percentage has now increased to 68. As you may already know, we’re in one of the toughest hiring markets of … Read more

Employee Engagement 101: Does Your Culture Value Humans?

What’s the distance between your company culture and your brand? Answer: There shouldn’t be any. A company culture that’s authentic and deep will translate through the employer brand, conveying the same tone, the same mission, the same values to job … Read more

6 Reasons To Start Live Video Streaming Your Brand

Recently a friend told me about Facebook Live and shook his head: Writing content is going to die, he said. We’ll all be communicating via video. I don’t know about all that. But I do know that livestream and live … Read more

Why Talent Acquisition Should Own Recruitment Marketing

Recruiters and marketers used to sit in different areas of the office, playing distinctly different roles. But as we all know, that’s shifted quite a bit with the focus on recruitment marketing. A marketing hat is now an essential … Read more

5 Tips To Hire Right The First Time

HR lesson for 2016: Pay attention.

Interviewing and hiring is never simple. Just like loving someone for all the wrong reasons, you can hire — or not hire someone — and err in judgment. Some of it has to do … Read more

Make Technology Compliance Sexy: Embrace The Culture

Technology compliance is a necessity. But it isn’t sexy — yet. Certainly, innovating ways to approach compliance has contributed to a greatly transformed world of work. It’s underscored the need for the power and scope (Cloud) and for agile processes … Read more

The 2 Things Brands Must Do to Edge Out the Competition

We all choose to trust someone: our recruiter, our employer, our friends and family and the loosely connected peer groups we have built online. Besides these closely held and trusted relationships, we also look to online influencers – everything from … Read more

The Evidence Of The Whole Makes The Employer Brand

“You can twist perceptions
Reality won’t budge
You can raise objections
I will be the judge
And the jury…”

—Neil Peart (Rush, “Show Don’t Tell”)

 

He held his right hand out toward prosecutor, defense attorney and the defendant first.… Read more

#TChat Preview: How To Build And Market Your Employer Brand

The TalentCulture #TChat Show is back live on Wednesday, July 15, 2015, from 1-2 pm ET (10-11 am PT).

Last week we talked about how to create a culture that rocks, and this week we’re going to talk about … Read more

Cooking Up A Better Company Culture

What is your company’s purpose? What are its values? What is it’s vision? Can all employees articulate the organization’s values and practices? If you need help answering these questions, follow this recipe for creating a successful company culture:

3-Step Read more

Igniting Your Candidate Experience

Interviews are the the moment when your employer brand sparks to life.

From the moment your candidate connects with you in real life—and we’ll include telephone, Skype, and Google Hangouts as real life because it’s 2015—you’re humanizing your employer brand … Read more

Does Your Corporate Culture Need A Tune-Up?

What makes a great leader? Maybe it depends. Sure, the capacity to inspire loyalty, the ability to articulate a vision, emotional intelligence and persuasiveness is valuable. But does a company need a leader whose values are culture-based, or one whose … Read more

Purple Recruit: Applying Seth Godin’s Branding Ideas To HR

Brand marketing is a field that contains many innovators and sharp thinkers. Nowhere is this more visible than in the work of Seth Godin, author of books such as Linchpin and Purple Cow, has turned old mass marketing practices … Read more

Connecting Your Employer Brand And Candidate Experience

Look around you, managers, and what do you see? My guess: disengaged employees with Zombie stares, some with the sour look of the disappointed, a few with the overly positive, can-do smile, trying desperately to make things work. Why is … Read more