Why Employee Advocacy Fails and Personal Branding is a Crock
I’m going to keep this note short and to the point. However, it has been on my mind for a while. Here is why almost
I’m going to keep this note short and to the point. However, it has been on my mind for a while. Here is why almost
Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies
Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies
It’s no secret that there is a war going on… a tug of war to be exact. Companies are scrambling to find the best and
Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? That’s still relatively new. Many companies know they should
Pondering the recent data breach of 21.5 million Federal Employees, I’m in one of those bottom line moods, so let’s talk bottom line. For many brands,
In 2013, 50% of HR managers were saying that hiring was a problem. As if that wasn’t bad enough, that percentage has now increased to
What’s the distance between your company culture and your brand? Answer: There shouldn’t be any. A company culture that’s authentic and deep will translate through
Recently a friend told me about Facebook Live and shook his head: Writing content is going to die, he said. We’ll all be communicating via
Recruiters and marketers used to sit in different areas of the office, playing distinctly different roles. But as we all know, that’s shifted quite a
HR lesson for 2016: Pay attention. Interviewing and hiring is never simple. Just like loving someone for all the wrong reasons, you can hire —
Technology compliance is a necessity. But it isn’t sexy — yet. Certainly, innovating ways to approach compliance has contributed to a greatly transformed world of
We all choose to trust someone: our recruiter, our employer, our friends and family and the loosely connected peer groups we have built online. Besides
“You can twist perceptions Reality won’t budge You can raise objections I will be the judge And the jury…” —Neil Peart (Rush, “Show Don’t Tell”)
The TalentCulture #TChat Show is back live on Wednesday, July 15, 2015, from 1-2 pm ET (10-11 am PT). Last week we talked about how
What is your company’s purpose? What are its values? What is it’s vision? Can all employees articulate the organization’s values and practices? If you need help answering
Interviews are the the moment when your employer brand sparks to life. From the moment your candidate connects with you in real life—and we’ll include
What makes a great leader? Maybe it depends. Sure, the capacity to inspire loyalty, the ability to articulate a vision, emotional intelligence and persuasiveness is
Brand marketing is a field that contains many innovators and sharp thinkers. Nowhere is this more visible than in the work of Seth Godin, author
Look around you, managers, and what do you see? My guess: disengaged employees with Zombie stares, some with the sour look of the disappointed, a
The balance of power is shifting in the employer/employee relationship. What does it mean for the future of work? The #TChat crowd weighs in
A candidate’s perception during the application and hiring processes remains and will stay a major topic of conversation in the field of HR and recruiting.
When Larry Nash looks into his crystal ball about the future of the workplace, one thing is clear to him: workplace transparency itself. Larry, Americas Director
I had the recent pleasure of speaking with Great Rated! CEO Kim Peters. Kim’s leadership at Great Rated! is evident in her desire to help
Todd Wheatland straddles the boundary between employer brand and overall company brand. And to hear him tell it, that line is blurring. The face companies