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Pay Equity: A New Requirement for HR

The laws regarding pay equity are changing. In seven jurisdictions, there are new laws on the books regarding pay equity, including California, New York City, Oregon, Puerto Rico, and Massachusetts. Each has new laws prohibiting employers from asking a candidate’s salary history. There are more than a dozen other pay equity laws under consideration, and it’s going to be a very key focus for lawmakers — and therefore HR and the world of work — in 2018.

Navigating change

Employers are going to have to address this issue, starting now — regardless of your company’s position, or whether you’ve created a policy to deal with pay equity or not. The winds of change are upon us and it’s critical to start revising your hiring practices now. Or you may wind up breaking the law.

It’s not just laws that factor in, however. You’ll also want to be on the forefront of this transformation as an employer. In terms of attracting the best talent, it’s no surprise that it’s a best practice to demonstrate a progressive, well-thought out approach to pay equity. To not be clear about supporting pay equity is to possibly convey a retrogressive stance on fair and equitable hiring. At a time when pay equity is on the radar and in the news, to not have a policy towards pay equity, law or not, could be the key factor in whether a superbly qualified candidate applies to your organization, or goes elsewhere.

But there are also statistics showing that pay equity drives more profitability — tied into the fact that a well and fairly compensated workforce is a more engaged and productive one, and a more diverse workforce is a more innovative and creative one. A study of nearly a thousand companies on their pay equity positions found that the 51 companies officially committed to gender pay equity as of this past spring generated a 12.5% return to investors. That’s opposed to the rest — who generated a return of only 10.2%. Is it possible that paying women fairly is good business? I dare say it is.

Jumping on the bandwagon

According to the U.S. Census of September 2017, U.S. women still make only 80.5 cents for every dollar that men make. Glassdoor’s salary study in the Spring of last year found that men earn 24.1% higher base pay than women on average. But many organizations are taking the initiative. Among those known for their leading stances on pay equity are Starbucks — whose own study of its male and female employees found they are paid within 99.7% of each other for doing similar work. Gap has been officially paying male and female employees equal pay for equal work since 2014, and was the first Fortune 500 company to do so. Costco and Nike are among companies who are stepping up to do internal studies of their workforce. Tech companies are trying to repair their reputations as part of Silicon-Valley-esque bro-culture by conducting pay equity studies of their own. Will they play a role in changing the tech workplace? Probably.

We’ll see more and more organizations taking long, hard looks at their own compensation structures — and trying to remedy equity within existing employees as well as new ones. The Glassdoor study found that one key remedy for the gender pay gap are employer policies that embrace salary transparency. Albany County just announced it’s giving some employees salary “bumps” to address pay equity — days after passing its own salary history ban. We may see companies evaluating retroactive rebalancing, adding additional work/life balance components to their benefits packages, and setting key targets for increasing diversity and inclusion — as they drive towards better and more equitable pay among all of them. But they can’t do it alone.

Outsourcing Equity

That’s where recruiting and hiring firms come in. When companies outsource their recruiting and hiring to other companies, those companies are also responsible for compliance under the law, if not more so. An outsourcing firm that doesn’t guide its client on issues of compliance may be held liable for that client’s breaking the law. So, it’s incumbent upon firms to really understand the legalities involved in these new pay equity laws. And the firms leading the way with this issue are already setting their own policies. HireRight, for instance, recently announced it was building capabilities into its own hiring and screening tools that enabled its clients to remove salary verification from its screening process. Here at TalentCulture, we just featured a #WorkTrends podcast with HireRight on this topic — and we’re going to dive even deeper with them in a webinar coming up.

The bottom line is that if we’re going to improve the workplace, it can’t be left to legislation. But if there is a wave of legislation happening — and far more to come — it’s vital to understand the laws and compliance. When we combine solid internal policy making on the part of well-meaning companies with legislation, and then we increase the effectiveness by having hiring and screening firms create effective tools for observing best practices, then we’re getting somewhere with pay equity. It’s good news, and it’s about time.

This article was sponsored by HireRight. All opinions are that of TalentCulture and Meghan M. Biro.

Interested in learning more about pay equity?  Join us for “Pay Equity Legislation: 5 Ways to Tackle the Year’s HR Must-Do” lead by Meghan M. Biro.

 

4 Next-Level Questions To Ask In A Job Interview

Every part of the hiring process counts, but a face-to-face meeting is the best opportunity to dazzle the boss and land a coveted offer.

To maximize those precious moments, here are the four types of interview questions everyone should ask an employer.

Each question demonstrates critical thinking and declares: I’m in it to win it.

Note: to answer interview questions in a memorable way, tell stories. Here’s how.

Scenario: you interview to do marketing/communications for a grocery chain.

1. The Background Check

People love to talk about themselves. Period. If you come prepared with a question about the boss’s career (thanks to LinkedIn or a website bio), he will perk up, brag on himself and find you impressive — even though you only asked a question and listened.

Sample interview question

“I noticed you started your career in marketing for Ringling Brothers circus. What was that experience like?”

2. The Office Insight

Every company has a website. So read it before the interview. Check out past and current projects, staff bios and gain a general sense of the office culture. Then, drop a question to prove you did your homework.

Sample interview question

“I read several of your recent press releases and saw you’re making a push to carry more gluten-free products. How big is the demand right now for gluten-free foods?”

3. The “Wow” Factor

The bio question, the company question…both solid. Now, turn your focus to the industry, in general. Read news about the grocery biz and put the company in context with the latest headlines. That’s next-level stuff , which prompts a “wow” from the boss.

Sample interview question

“I see [company A] bought [company B]. The deal seems like a major shake-up in the grocery industry. What does the [company A] takeover say to you?”

4. The Inception

With the “wow” question, you took the interview from an uncomfortable boss-applicant arrangement to a conversation among peers. Now, plant a seed in the manager’s brain with a cool marketing idea. Make him feel like he needs you on the team right now.

Sample interview question

“I like the way your store offers online deals based on my previous purchases. For me, a twenty-something, it’s a smart strategy. Wouldn’t it be cool to do a targeted campaign to reach people where they spend time online?”

Boss says, “You know, that’s a really good idea.”

For your next job interview, come with a set of questions no one else will have.

Be smarter. Be one notch better.

Be different.

 

Image: bigstock

Job Auditions: Secret to Successful Hires?

By Matt Mullenweg, Founder, Automattic.

Hiring potential employees on a trial basis can help you quickly discover things about them that you can’t learn from resumes, interviews or reference checks. Here’s how it works in our organization.

Automattic (the fuel behind WordPress.com) employs more than 225 people who live all over the world, in 190 different cities. Our headquarters office is in San Francisco, and it operates similar to a coworking space. Employees who live in the Bay Area can choose to work from that location if they wish. However, most of our employees choose to work from other sites.

For us, this arrangement makes sense — our business is based on open source software, which is a decentralized product. However, outsiders have been skeptical as we’ve moved forward with our distributed work model.

At the outset they said, “That works great when you have 10 or 15 employees, but when you reach a team of 30, it falls apart.” Eventually we passed 30 employees, and we started hearing that the magic number is 100. Then people said Dunbar’s number — 150 — would be the point at which it didn’t work. Yet we keep blowing past these thresholds. We hired more than 100 people in 2013.

What’s special about us? We don’t hire the way most companies do — both in our mindset and our actions.

Mindset: We Think Differently About Work

In many businesses, if someone shows up in the morning and he isn’t drunk, he doesn’t sleep at his desk and he’s dressed nicely, it’s assumed that he’s working. But none of that takes into account what he’s actually creating during the day — and that’s really what matters.

Many people create great things without having to follow established workplace norms. Our organization measures work based on outputs. I don’t care what hours you work. I don’t care if you sleep late, or if you pick a child up from school in the afternoon. It’s all about what you produce.

This arrangement isn’t for everyone. But a lot of people like the autonomy we offer, and that’s important. So we’ve arrived at an unorthodox hiring system that serves our needs perfectly.

Behavior: We Hire by Audition

Before we hire anyone, they go through a trial process first, on contract. They can do the work at night or over the weekend, so they don’t have to leave their current job in the meantime. We pay a standard rate of $25 an hour, regardless of whether a job candidate wants to be an engineer or the chief financial officer.

During the trials, applicants perform actual work. If you’re applying to work in customer support, you’ll answer trouble tickets. If you’re an engineer, you’ll address engineering problems. If you’re a designer, you’ll design.

Seeing Is Believing

There’s nothing like being in the trenches with someone — working with them day by day. It tells you something you can’t learn from resumes, interviews or reference checks.

At the end of the trial, everyone involved has a great sense of whether they want to work together going forward. And, yes, that means everyone — it’s a mutual tryout. Some candidates decide we’re not the right fit for them. For others, the experience solidifies their commitment.

The Payoffs of Careful Hiring

Overall, we end up hiring about 40% of the people who try out with us. It’s a huge time commitment — coordinating the short-term work our applicants perform — but it leads to extremely low turnover. In the past eight years, only about 10 people have left the company, and we’ve let go of another 25 or 30. Those are great numbers in today’s work environment, so it’s a system we plan to keep utilizing.

Today, I spend at least a third of my time on hiring. And even though it’s a small part of our process, I still look at every resume the company receives, and I conduct the final interview with everyone who joins us.

It’s worth the effort. Nothing has the impact of putting the right people around the table. The aphorism is true: You can’t manage your way out of a bad team. We’ve done experiments to find the best way to hire based on our unique organizational structure. I encourage your business to do the same.

252691_10150856254811651_681132284_n(About the Author: Matt Mullenweg is the founder of Automattic, the company behind the open-source blogging platform, WordPress.com, as well as Akismet, Gravatar, VaultPress, IntenseDebate, Polldaddy and more. Additionally, Matt is a principal and founder of Audrey Capital, an investment and research company. Connect with him on Facebook or on Twitter.

(Editor’s Note: This post was adapted from a post at Brazen Life, with permission. It is based on a talk by the author at the December 2013 Lean Startup Conference. It originally appeared on Harvard Business Review. For more information, visit the Insight Center on Talent and the New World of Hiring. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter and G+ conversation anytime. Learn more…)

Image Credits: Wikipedia (feature) and Kevin Abosch (author)

How Great Companies Attract Top Talent

Written by China Gorman, CEO, Great Place To Work

The start of a new year is an ideal time to reflect upon recent accomplishments and look to the future with optimism. But this year is starting on a particularly high note.

On Thursday Jan 16, our organization reveals the 2014 100 Best Companies to Work For list, in conjunction with our media partner, Fortune Magazine.

And next week, I’ll be discussing the results with the TalentCulture community on #TChat Radio and Twitter.

While there are certainly more “best workplace” lists now than when we started nearly 20 years ago, this list remains the gold standard — largely due to the rigor of our evaluation process. Based on extensive employee surveys and detailed investigation into corporate cultural practices, our data provides a unique look inside stellar organizations, and reveals what sets them apart.

Learning From The Best

Fortune 100 Best Companies to Work For

Learn more about the list

This year’s list features some exciting stories. Several companies are included for first time — and their identities may surprise you. Also, some veterans on the list are experiencing extraordinary growth, and we’ll talk about characteristics that support those changes. We’ll also look at employment perks that are gaining popularity.

All of this provides a framework for companies who aim to develop more productive, profitable cultures that attract and retain top talent. For those who want a head start, here’s a preview of several best-practice takeaways that can inspire other employers:

Employee Development and Leadership Engagement

In 2014, top organizations are focusing on several high-profile business challenges. For example, last year, some studies exposed disturbingly low employee engagement rates. Best companies are figuring how to engage top performers by helping them map their career paths and develop desired knowledge and skills. They do this through professional development classes, executive coaching and training for managers who need to understand how they can spot potential talent and support employee growth.

At the best small and medium companies, there is a strong sense of inclusion and camaraderie — keys for trust-based cultures. CEOs and senior-level executives make an effort to know employees personally, and they often participate in onboarding, training, recognition and company celebrations. Moreover, leaders seek regular input and feedback from employees about the workplace environment and related decisions. Because their opinions and ideas matter, employees tend to feel deeply invested in their employer and its success.

Enhancing Company Culture

Another pattern among top companies — organizational culture is not just a priority, but a strategic imperative. Employers understand that a strong culture attracts the right kind employees. We see this with both large and small companies, from Google (last year’s top pick among large companies) to much smaller Badger Mining Corp.

When employee and employer values and visions align, we see companies succeeding in retention, profitability and innovation. Best practices in achieving a cultural fit include interview questions that assess a candidate’s alignment with company values, multiple interview rounds, and simulated work experiences to get a sense of candidates’ abilities and interpersonal style before they’re hired.

Also on the culture front, top employers are serious about creating a fun, celebratory environment that’s meaningful to employees. A variety of engaging practices and events are often integrated into daily work life, punctuated by big celebrations once or twice a year. From simple “Random Acts of Fun” to all-hands offsite trips to Maui, the best companies constantly push themselves to find new ways to foster lighthearted bonding and workplace joy.

Generational Factors

Another emerging trend — employers are positioning themselves for long-term leadership success by integrating demographic changes into their talent strategy. Succession planning is essential, as boomers retire and younger employees rise through the ranks. Tying into company culture and engagement, employers are looking at ways to involve younger employees and keep them committed and loyal. We see this manifested in new cultural norms and development practices, and in recruiting efforts that emphasize cultural fit.

This is just a taste of what employers everywhere can learn from the 100 Best Places to Work. I hope you’ll join me as I share more details, and discuss this with the TalentCulture community next week at #TChat Events!

China-HR_low res(About the Author: China Gorman is CEO of Great Place to Work, a global human resources consulting, research and training firm, specializing in organizational trust. An experienced leader and sought-after thought leader in the human resources domain, China has served as COO of the Society of Human Resource Management, CEO of CMG Group, and President of DBM North America and Lee Hecht Harrison.)

(Editor’s Note: This post was adapted with permission from an article written for Recruiter.com, and republished by the Great Place to Work blog.)

(Also Note: To discuss World of Work topics like this with the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Pixabay

What Drives Social Influence? Insights From Recruiting Circles

Written by Carter J. Hostelley, CEO, Leadtail

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some point, they ask, “Hey, are there any recruiters you’d recommend I talk to?”

Now, imagine you’re an executive recruiter sitting nearby and listening in. Wouldn’t you like to pull up a chair and join our conversation? Sure you would. And maybe you’d also wonder how to influence me, so that I recommended you.

Social Listening Isn’t Enough

These days, you don’t need to hang out at coffee shops to listen in. You can just tap into your favorite social media news feed to discover what’s being discussed and shared at any moment. But pretty quickly you’ll get overwhelmed. Why? Because you don’t know which conversations to join, whom to engage, and how to influence them.

Without context, social listening isn’t helpful. To make social media more relevant and actionable, you need to tune-out ambient noise. In other words, you need to move from social listening to social insights.

Case In Point: How Do Recruiters Engage on Twitter?

Let’s say you’re an executive recruiter who wants to know what other recruiters are up to on social media. Or maybe you work for a company that sells to recruiters. In either case, you’re looking for social insights about recruiting professionals.

That’s exactly what ERE.net asked my company to do recently. So we developed a report: How Recruiters Engage on Twitter. It summarizes how 557 North American recruiters participated, engaged, and were influenced on Twitter, from June-August 2013. During that time, our sample of  recruiters generated 173,903 tweets, 106,343 shared links, and had a total of 1,533,429 followers.

Why look at Twitter activity? Because it’s a good proxy for social media behavior overall, and offers an advantage over other data sources (such as surveys, polls and focus groups), because it reveals what people actually do, versus what they say they do.

Leadtail Chart Social Influence (2)For example, here’s a visual representation of the people who are most retweeted by recruiters we analyzed:

This report also provides other useful social insights, including: most popular hashtags, most shared content sources, and the top 25 industry publications shared by these recruiters.

Best Practices of Top Influencers

Exclusively for this post, we dove even deeper into Twitter activity among the five people who influence recruiters most. They are:

@MeghanMBiro — Meghan Biro, Founder & CEO, TalentCulture
@blogging4jobs — Jessica Merrell, Editor of Blogging4Jobs
@jimstroud — Jim Stroud, Director of Sourcing and Social Strategy, Bernard Hodes Group
@YouTernMark — Mark Babbitt, Founder & CEO, YouTern
@GlenCathey — Glen Cathey, SVP Talent Strategy and Innovation, Kforce

What did we discover by examining the behavior of this elite group?

•  Influencers tweet a LOT. 4 out of 5 of these top influencers tweet 15+ times a day. (Meghan blows them all away, with an average 107 tweets/day!)

•  Influencers develop a “brand” of their own. Each top influencer has a style and focus that’s unique. For instance, @JimStroud focuses on social recruiting and job search strategy, while @GlenCathey’s approach is decidedly more tech-and-data driven.

•  Influencers don’t lean on retweets. All 5 of the top influencers go light on the RT, keeping them to less than 15% of overall tweet volume. Instead, they share lots of links and often mention other folks.

•  Influencers embrace the community. 3 out of 5 of these influencers will most likely follow you back (they follow 70%+ of those who follow them), and 4 out of 5 include an “@” mention in most of their tweets.

•  Influencers tweet with a goal in mind. Whether it’s to get the word out about their next event, to sell their services, or to grow their audience, these folks tweet links that drive traffic to their other online channels (websites, other social media sites, etc.) 10%-50% of the time.

While these “best practices” come from observing the Twitter activity of only 5 key influencers, they also provide insights into how you may want to consider approaching Twitter and social media to boost your influence.

Tips To Increase Your Social Influence

How can you move from social listening to social insights (and perhaps have an impact on the right people)? Here are 5 tips:

•  Listen to your target audience. Who cares what anyone and everyone is saying? Instead, listen to what’s on the minds of customers, prospects, and key influencers.
•  Be where the right conversations are happening. So many social networks, so little time! Invest your efforts in the social platforms where your target audience is active.
•  Talk about relevant topics. What issues, news, and events have captured the attention of the folks you’re looking to engage? Shouldn’t you be talking about that, too?
•  Discover who’s doing the influencing. Which publications and people do your buyers read, share and interact with? Pay attention to who is popular and influential, and how they engage.
•  Work the aisles. Just being present in social media is not enough. You must cultivate relationships with a community that you develop over time. Eventually, you’ll be in a position to influence those who matter most to you.

Now, imagine we’re back in that coffee shop, where you’re listening to my conversation with my marketing colleague. Let’s say you decide to introduce yourself. Wouldn’t it be great if I said, “Thanks for coming over, I actually follow you on Twitter! I love your comments and the content you share.”? That means you’ve done a great job of influencing me, before our conversation even begins!

Now It’s Your Turn

How are you generating social insights today? What strategies have you found successful in becoming more influential on social media? Share your thoughts in the comments area.

Carter Hostelley (2)(About the Author: Carter Hostelley is the Founder and CEO of Leadtail, a B2B social media and insights agency. He and his team have developed and implemented social media programs for leading business brands and technology startups including WageWorks, Alcatel-Lucent, Symantec, Adaptive Planning, NetBase, and PunchTab. They also publish periodic social insights reports on senior marketers, HR professionals, and recruiters. These reports have been covered by publications such as: Forbes, Business Insider, Huffington Post, ERE, MarketingProfs, AllTwitter, and Social Times. Carter also has over 15 years experience working with venture-backed technology startups in numerous executive roles, and is a contributing author at CMSWire. Connect with him on LinkedIn, Twitter or via email.)

(Editor’s Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome for events, or to join our ongoing Twitter conversation anytime. Learn more…)

What Do Interns Really Want? [Infographic]

Developing an extraordinary internship program can be a long and winding journey. You’ll face plenty of bumps in the road, and perhaps lots of trial and error. And as we’ve seen in the news recently, you may even discover some controversy.

But overall, internships can be very beneficial for organizations — not just because enthusiastic young workers are contributing to your business goals. Internship programs can also open the door to a more diverse workforce, help add fresh perspectives to your brand, attract other young talent to your organization, and more.

Of course, employers aren’t the only ones who benefit. Although the state of the internship has shifted over time, its overarching goal remains the same — students and recent grads should gain something educational from their work experience. So, what do today’s interns really want to accomplish, and what else should employers know about them?

The following infographic, based on student employment data from InternMatch, offers insights to help employers map out a more effective internship program. Here are some highlights:

•  38% of interns want better pay
•  30% want opportunities to perform meaningful work
•  47% are interested in access to executives and mentorship
•  California, New York, and Florida are three of the top states for finding college talent

Do any of these statistics surprise you? Check out the full infographic below, and share your thoughts in the comments area.

What are your thoughts? Have you experienced these trends — as an intern or as an employer?

Image Credit: Stock.xchng

Let's Talk Jobs: Massachusetts Ahead of the Curve

In the national discussion on jobs, the plight of underemployed workers and unlucky job seekers captures the lead. If you’re lucky enough to live and work in Massachusetts, the story is more upbeat. Unemployment in Massachusetts is just shy of two percentage points below the national average of 8.1 percent, even after adjusting for September’s drop in business confidence.

As a strategist, leader, recruiting practitioner, workplace and social media culture fan, I’m grateful to live and work in a state where ~116 academic institutions act as a magnet for the best and brightest students, teachers and workers. We have a tremendous Tech Innovation Economy here, even if business confidence did stutter a bit in August and September. And I’m happy Senator Scott Brown is paying attention to jobs and the local economy. I’m also honored to have been invited to speak on a panel of other passionate pros tomorrow Friday, October 5, at Talent-Focused Innovation, a live discussion which will be moderated by Joe Nigro, Business Evangelist at Vsnap. I arrive at this discussion not as much from a political standpoint as I do a global and social calling and a celebration for talent in Massachusetts.

One of my passions is humanizing brands – I enjoy consulting with companies to link workplace culture, talent strategy, leadership and company values so job seekers will be attracted by the company’s brand and culture. Employees spend nine hours a day (or more) at work – it makes sense to work for a company that understands and promotes a healthy workplace culture.  Every business leader should recognize that people must be able to understand and believe in your culture – it’s critical for recruiting and longer term retention.

I’ll bring this perspective with me to the panel discussion Friday. Recruiting powerhouses Joe Nigro of Vsnap, Art Papas, CEO of Bullhorn, and Eileen Habelow, SVP of Randstad will also be on hand to field some very difficult questions from Senator Brown and Joe Nigro. I look forward to it being a collaborative panel. Community and Talent is where it’s at.

Of course you’ll have to attend to hear the panel’s response, but I’ve been thinking about these questions, and here’s a preview of my perspective:

1. Why do you think the Massachusetts economy is outpacing much of the nation in employment?

Companies – even here – are investing less in tech now. They are worried about the China debt crisis, QE3, taxes and more. Massachusetts isn’t isolated from the national and global economies. We do, however, have advantages; the question is how to help companies and workers manage in a time of economic uncertainty.

2. What types of companies are providing the most job opportunities?

Not surprisingly, the largest employers in this state are hospitals and insurance companies. Harvard University also accounts for a large proportion of workers.

3. When are the best times to recruit top talent?

March through May can be an active time for recruiters and job seekers. Grads are ready to jump into the world of work, and companies are eager for fresh talent. Honestly, there is never one best time of year. The job market is very dynamic.

4. Since Massachusetts has 116 academic institutions, do you find yourselves recruiting this talent right here or are you recruiting outside of Massachusetts and why?

With more than 100 colleges and serious software and medical innovation, Massachusetts has a great pool of candidates. Why look elsewhere? Even Mark Zuckerberg said that he regretted the move to Palo Alto.

5. Why types of technology are you using to tap top talent?

I’m seeing a wave of new and exciting recruiting and HR technologies, but LinkedIn is still popular – it has the human touch in that you can contact people more quickly something that is so lacking in the old school cold-calling style of recruiting. There is more work to be done here. LinkedIn is one large database that is now evolving on many social and content sharing levels.

6. How does the entrepreneurial spirit we are seeing impact Corporate America’s growth?

Massachusetts is a power center of entrepreneurial spirit. Look to this state to lead America, and corporate America, out of the doldrums.

7. What are some tips and tricks to engaging a passive candidate?

I don’t always recommend looking for passive candidates. You want to find and hire people who will commit to your company and be engaged by the work. If companies are doing a good job with workplace culture, it will be easier for recruiters to attract passive candidates. Business leaders must focus on building positive workplace culture! It is essential in this competitive market for the very best talent.

8. If you could offer any advice to some of this amazing talent looking for opportunities here in Massachusetts, what would it be?

If you’re a job seeker, go for it. Use your passion to show recruiters and companies how you’ll fit into their culture. You have valuable skills, and companies are searching for you – and those skills – right now. Be social. Let your brand shine. It’s a tough market out there so stay focused on your goals and keep your brand up to date.

Again, these are only partial answers. To hear my complete thoughts, and see how our panel and Senator Brown interact, you’ll need to be there Friday. Hope to see you there!

Please stop by and ask me tough questions. Get involved in the process. It doesn’t matter where you sit on the political spectrum – all that matters is that you raise your voice to be heard. Now is the time.

 (Photo: Boston Harbor. Courtesy of Guglielmo Losio via Stock.xchng)