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Does Your HR Strategy Leverage Organizational Competencies?

In today’s ever-shifting talent landscape, companies large and small are searching for more effective ways to attract, recognize, and retain their workforce. These opportunities come in various forms — new or improved systems, strategies, platforms, and processes. But one smart move is to double down on organizational competencies. In other words, it’s worthwhile for companies to identify, prioritize, develop, and more fully leverage their unique strengths.

What Are Core Competencies and Why Should We Care?

Organizational competencies are a combination of the essential capabilities, knowledge, and skills that create value and fuel a company’s success. They define “how” an organization accomplishes its goals.

Although core competencies are deeply rooted in an organization’s DNA, they don’t materialize on their own. Instead, they’re established and reinforced through years of business experience and cumulative institutional knowledge, along with ongoing training and development. And although competencies are fundamental, they aren’t necessarily rigid and fixed. Just as any business grows and evolves, core competencies can shift over time.

Examples of organizational competencies include:

  • Customer focus
  • Innovation
  • Integrity
  • Partnering
  • Quality
  • Resilience
  • Resourcefulness/problem-solving
  • Teamwork/collaboration

By investing in their core competencies, businesses can improve performance in ways that create and sustain a competitive advantage. In fact, recent McKinsey research concluded, “Companies that focus on their unique strengths and leverage them across the organization are more likely to outperform their peers.”

Linking Organizational Competencies With HR

The concept of leveraging core strengths is not new. However, it’s gaining renewed attention, as employers struggle to address the challenge of attracting and retaining talent in today’s post-pandemic world. In this increasingly complex, fluid global business environment, employers must find ways to differentiate themselves.

One approach is to recognize and support the symbiotic relationship between business strengths and HR. In other words, it pays to ensure that organizational competencies are an integral dimension of HR strategies and operations. For instance, a company could emphasize the importance of improving HR’s ability to:

  1. Build and expand the workforce by attracting and retaining exceptional talent
  2. Identify and address workforce challenges and opportunities
  3. Empower leaders to measure, communicate, and proactively improve staff performance
  4. Better understand, measure, and coach people based on their functional role, team mission, and broader organizational needs

By strengthening these competencies, employers can expect to see improvement in workforce performance as well as overall business outcomes. Why? Here’s what experts say…

4 Ways Organizational Competencies Elevate HR Results

1. Recruitment and Talent Attraction

One way organizations can improve HR outcomes by leading with strengths is through recruitment. Employers that clearly articulate their core competencies and differentiate themselves from competitors are better positioned to attract top talent.

According to LinkedIn CEO, Jeff Weiner, “When companies focus on their unique strengths, they are able to attract talent that is aligned with their values and culture.” In fact, research indicates alignment with culture is one of the most powerful ways to drive retention.

2. Employee Learning

Training and development is another area where organizational competencies can help HR make a significant business impact. Companies that create a culture of continuous learning and improvement are directly shaping organizational competencies.

This kind of investment not only addresses an organization’s existing knowledge and skills gaps, but also demonstrates a long-term commitment that resonates with staff. As John Doerr, author of Measure What Matters, says, “Companies that invest in employee development are more likely to retain top talent and see a positive impact on their bottom line.”

3. Performance Management

Organizational competencies can also play an integral role in performance management. By clearly defining strengths and expectations, employers can provide people with a roadmap for success.

This also helps managers provide targeted feedback and coaching to support employees as they strive to define and achieve their goals. According to Kim Scott, author of Radical Candor, “When managers are able to clearly define expectations and provide feedback that is both kind and direct, they can help employees develop their competencies and reach their full potential.”

4. Performance Support and Coaching

Finally, organizational competencies can help HR teams more effectively identify and support high performers, while also coaching up people who are not performing at their best. By relying on clearly defined competencies, HR practitioners can more confidently create a framework to evaluate performance and identify areas for improvement.

This can also help managers provide targeted coaching and support to help employees develop additional competencies and reach their full potential. As Marcus Buckingham notes in his book, First, Break All the Rules, “Companies that focus on developing employees’ strengths are more likely to see improvements in performance and engagement.”

Final Notes on Core Competencies and HR

In today’s challenging business environment, sources of competitive advantage are hard to find. This is why more employers are leveraging organizational competencies to inform and improve their strategic HR efforts. By linking their unique strengths to talent acquisition and retention, employee learning, performance management, and coaching capabilities, they’re seeing improved workforce metrics. What’s more, they’re seeing better business results, as well.

Job Design: Is It Time to Rethink Your Approach?

EDITOR’S NOTE: This is the last article in a 4-part series sponsored by Unit4. The series outlines a new approach to talent strategy for people-centric organizations. This final post looks at why and how employers should rethink job design.


 

As we close this series about how employers can reinvent their talent strategy for the future of work, we turn our attention to one of the most important ways to attract and engage the people your organization needs to succeed. Namely, we’re looking at why this is the right time to revisit your approach to job design.

For most of the past 100 years, employers have used the same techniques to scope job vacancies, write job descriptions, and hire employees to fill roles. But these classic job design methods aren’t particularly efficient or effective.

In fact, only about 50% of interviewed candidates who receive a job offer actually become employees. Plus, the talent acquisition process, itself, is expensive. This means the perceived cost of a “bad hire” is so steep that decision-makers often become paralyzed. And that inaction forces organizations to offset costs by relying too heavily on long tenure.

It’s not an ideal solution by any measure. But focusing on the 4th talent strategy pillar can help you address these issues. How? Read on…

Reworking Job Design: Where to Start

Employers can no longer afford to ignore the need to address ever-changing talent rosters. Average employee tenure is decreasing, even as demand for future-ready skills is increasing. This means leaders must fundamentally rethink the way they structure jobs.

Here’s a good starting point: Design new roles based on the assumption that whomever your hire will stay onboard for 2-4 years. Then work backward from there.

In this game plan, onboarding and robust initial training are especially important, so you can ensure faster time-to-value from new hires. In addition, jobs designed with shorter tenure in mind will benefit from being supported by onboarding and “bedding in” processes that are much more tightly controlled.

This means that skills mapping, employee learning, and professional development will need to become a more prominent part of the HR function, along with talent pipeline development. It also means that the skills you expect to develop in employees should become central to the benefits you offer candidates.

Reframe Benefits for Shorter Job Cycles

In addition to packaging skills as benefits, you’ll need to reorient benefits so they’re compatible with shorter terms of service. Rewards for time-in-role or time with the company are relics that don’t make sense in today’s workplace. They need to be replaced.

For better results, focus on performance-based incentives for contributions to specific projects and programs with more clearly defined targets and expectations.

What Does This Look Like? An Example

One way to illustrate this new approach to job design is through the rise of the contractor. This increasingly popular option is a way to tap into skilled talent on a temporary basis. It helps employers find and deploy people more quickly, while simultaneously reducing operational overhead and risk.

At the same time, contractors benefit from more options in today’s predominantly hybrid working environment. They also benefit from a faster learning curve that comes from working on a more diverse portfolio of projects over time.

Reliance on contractors has increased dramatically—but not at the same rate in every region. For example, in the U.K., contractor usage has grown by about a third since the 2008 financial crash. By comparison, in the U.S., it has surged by the same proportion since only 2020.

Nevertheless, the shift to a contingent workforce shows no sign of diminishing. And many organizations still struggle to find permanent employees in today’s tight labor market. So the advantages of hiring contractors make project-oriented hiring a highly attractive option.

Repackaging Jobs to Attract Top Talent

In your job descriptions, do you still use this kind of phrase?

“The successful candidate must be willing to…”

If so, prepare to leave that kind of thinking behind. Instead, think in terms of asking this question:

“How do you want to work for us?”

In other words, you’ll need to let new hires determine some of the terms of their engagement with you. This makes sense because it encourages deeper ownership of the role’s success. Besides, if you’re designing jobs around shorter “tours of duty” with specific goals and objectives, why not configure these positions so they can be performed on a contract or project basis?

This model offers multiple benefits:

  • You can more accurately assess jobs and redefine them so they deliver the most value to your organization.
  • You’ll be better prepared to tap into a much larger talent pool. (After all, the huge increase in today’s contractors is coming from somewhere. That “somewhere” is the rapidly growing segment of the working population currently seeking greater flexibility in how they market and sell their skills.)

Where to Find Help

This blog series may be over, but your job restructuring journey is just beginning. For an in-depth view of our insights into this and other future-minded strategies for people-centered organizations, download our white paper:

Rebuilding Talent Strategy: Finding and Retaining People in a Changing World.

Also, as you consider technologies needed as the backbone of a reimagined talent strategy, we invite you to take a closer look at our ERP and HCM suite of solutions. These advanced platforms can provide the advantage your business needs to stay at the forefront in the future of work.

For example, you’ll be better equipped to:

  • Audit and map workforce skills
  • Target and deliver timely, relevant learning and development programs
  • Take the pulse of workforce engagement
  • Increase pay equity and transparency
  • Provide people with seamless connections to colleagues and resources in hybrid work settings.

In combination, these capabilities can help you build sustainable business value, going forward. To learn more about how Unit4 solutions can make a difference for your organization, book a demo here.

 


Related Reading

For other articles in this series, check the following links:

Part 1:  Reimagine Talent Strategy: Make Development a Core Part of Your Business

Part 2:  Commit to Careers

Part 3:  Engage in the Employee

 

The Benefits of Earned Wage Access for Employees

Sponsored by: ADP

Financial stress is a real employee concern these days. Prices are higher across the board – gas, food, and housing. There is also a looming recession on the horizon. So how can employers help alleviate some of this stress?

As the modern workplace continues to evolve, so should the ways employees get paid. Many employers are now offering employees the option to access their wages at much-needed times through Earned Wage Access (EWA) vs. having access to their pay only at the designated pay cycle. This benefit offers employees much-needed financial flexibility and peace of mind. For employers, it can improve employee retention, satisfaction, and productivity by helping employees redirect their mental focus on work rather than financial stresses.

So, it’s really a win-win for both employees and employers. 

Our Guest:  Michelle Young

On this latest episode of #WorkTrends, I spoke with Michelle Young, Vice President of Operations for ADP’s Employee Financial Solutions Group. Michelle is an innovation expert and a trusted advisor to corporate executives in orchestrating business and fiscal strategies with B2B and B2C models.

Let’s talk about financial wellness. A very hot topic right now. Looking at this through the lens of ADP, how do you define financial wellness in the workplace? Michelle:

That’s a great question and very on point right now. When we at ADP think about financial wellness, we immediately go to the source of pay. That’s where we can promote confidence. We can help our employers offer their employees flexible pay methods that are beyond standard pay cycles. Like earned wage access, which, if you haven’t heard, is a very hot topic right now. It really helps to align unexpected expenses with income.

Reducing Employee Financial Stress

Employees can avoid spending money on overdraft fees, late fees, or even payday loans with earned wage access. And that further increases their ability to save and reduce financial stress. 

Sometimes, when unforeseen expenses don’t align with income, such as a medical bill or a home repair, it can make any employee, even financially responsible ones, feel helpless. And that often directly impacts their performance in the workplace.

What is Earned Wage Access?

What can employers offer employees around earned waged access? Or, EWA for short. Let’s talk more about what EWA actually is and how it works.

Promoting financial wellness ties to our EWA story. So EWA earned wage access is a valuable financial wellness benefit that allows employees to access a portion of their income that they’ve already earned. As opposed to waiting until the next pay cycle.

How Are Employees Using Earned Wage Access?

Employees use their earned wages in various ways, varying by demographic and age segment. 

Employees ages 18 to 24 tend to use it to reduce the stress of not having enough cash until payday. Maybe to buy groceries, pay off a loan, or even rent. As we move up, the 25 to 44-year-olds typically use it for family-related expenses or to pay bills. The 45 to 64-year-olds are also using EWA for emergency-related expenses or paying bills and use it for an emergency medical expense, which typically impacts the Gen Xers and the Boomers with more frequency.

ADP Research Key Takeaways

There were a lot of really juicy findings in the ADP Earned Wage Access Research Study done in December 2021 to January 2021 timeframe, What are some key takeaways? 

There is broad interest in EWA from workers in every age group, every education level. Seventy-six percent of workers across all age groups say it’s important for their employer to offer it. And 82% of employers that don’t offer it are interested in actually offering it. Additionally, 59% of millennials would give priority to a job with an employer that offers earned wage access. And 75% say that the availability of VWA would, in fact, influence their acceptance of a job offer.

I hope you found this episode of #WorkTrends helpful, I know I did. To learn more about the EWA metrics, download ADP’s latest white paper: “Earned Wage Access: Tapping into the Potential of Flexible Pay for Today’s World of Work”

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

Attract and Retain Employees with Earned Wage Access (EWA)

Sponsored by: ADP

Employers are looking for new ways to stand out in terms of employee perks and benefits. One solution: earned wage access (EWA). This is a powerful tool when it comes to meeting today’s employee needs. It’s also got proven advantages when it comes to attracting talent and landing great hires right now.

As a problem solver, EWA covers a lot of ground at a time when anything less than a true game-changer won’t work. Combine a 3.5% unemployment rate, more than half a million jobs added in July 2022, the continuing Great Realignment, and troubling inflation, and you’ve got a perfect storm facing employers. Talent strategy right now is a double-edged sword. You can’t just recruit, and you can’t just retain. You need to do both to stay competitive as an organization. That means successfully addressing employee as well as recruitment pain points.

Employees Coming Up Short

From a workforce perspective, financial anxieties are weighing heavier than ever for countless employees. A recent PwC financial wellness survey of more than 3,000 employees across several industries found that just 42% felt their compensation was keeping up with the rising cost of living expenses in 2022 — down from 52% in 2021. Further, 56% of all employees are stressed about their finances.

What that means in practical terms is that for most, access to pay can make a key difference. Research by ADP  on earned wage access benefits in today’s world of work found that 69% of employees are likely to request their wages early at least once within the next year. Requesting wages early is prevalent for a clear majority of Gen Z and Millennial employees. But, this is also true for nearly half of older employees as well:

  • Gen Z (18-24) 74%
  • Millennials (25-44) 86%
  • Baby Boomers (45-64) 48%

Here’s the question: What happens if an organization doesn’t have a system in place to grant such a request? In terms of well-being, it will add to the financial stress already affecting employees — and that can have all sorts of consequences. The PwC study’s respondents said financial stress took a severe to major toll on their mental health (34%), sleep (33%), self-esteem (30%), physical health (23%), and relationships at home (21%). Additionally, 18% said financial stress interfered with their ability to be productive at work. 15% said it directly affected their ability to go to work at all.

Employee Stress = Organizational Stress

It’s not hard to connect the dots between financial stress and organizational stress. An organization that lacks a policy and/or system for early wage access could be conducting a not-so-subtle form of self-sabotage even in terms of operational success. In terms of employer reputation, it’s even clearer. Employees want to work for an organization that clearly cares about their well-being — including their financial well-being.

The PwC survey found that 76% of financially stressed employees are likely to look elsewhere for an employer who cares, versus 38% who aren’t financially stressed. To put it bluntly, financially stressed employees are twice as likely to search for a better employer. By inference, then, if you’ve got a skittish, stressed-out workforce and no means to ease their financial stress, you’re twice as likely to lose talent to someone who has the means in place. And what about landing new hires in the first place? ADP research found that over 90% of employers (all with more than 1,000 employees) who offer EWA find that it improves their employees’ sense of financial security and helps with both talent attraction and retention.

EWA as a Solution: Best Practices

Earned wage access is both a digital innovation and a well-being booster — and its time has come. It fits into the framework of modern employee expectations in a range of ways. It pragmatically demonstrates that the employer values employee needs, and it solves a very human conundrum with a practical digital tool. Additionally, it breaks the mold of traditional talent management for a more innovative, flexible approach. But like any innovation, there are strategies that will leverage its full potential and strategies that won’t.

Here are four important best practices when it comes to incorporating EWA into your organization:

  1. Consider EWA from a business standpoint: A well-designed, modern EWA program offers an inarguable business advantage. Recent ADP research on earned wage access benefits surveyed 500 companies with more than 150 employees and found that 95% believe that employee financial wellness impacts their company. Suppose EWA is provided as a system that offers a simple, self-driven, well-documented means to access pay early. In that case, it can offset a myriad of problems, from employee-manager friction to accounting snafus to attrition.
  1. Integrate EWA into existing compensation and payroll processes: Rather than a bolt-on solution that’s isolated in terms of data, record-keeping, and information systems, EWA should be interconnected with the processes already in place. Ad-hoc doesn’t have to mean anarchy. EWA is best when it keeps pay administration both simple and cost-effective. Offering employees flexibility and choice that doesn’t complicate the process. Employees should be able to access their wages without disrupting the integrity of the payroll cycle.
  1. Provide employees and managers with the features that count: For employees, that could mean easy enrollment, a straightforward, anytime, mobile-friendly platform, fast access to pay, clear visibility into pay balances, and electronic pay.
  1. Don’t be shy about informing your workforce: Companies that offer EWA are staying on the leading edge of digital transformation. They’re also demonstrating an evolved approach to compensation. But competitive pay doesn’t just mean the highest salary in a given role in a given industry. It means a flexible, responsive compensation program that eases minds. As far as retention, that’s going to have a big impact:  93% of employers believe that offering EWA helps boost employee retention. But unless you broadcast the policy, employees and new hires won’t know it. Given all the pressures we’re under, it’s not a time to be quiet about modernizing your employee perks.

Empathy as an Organizational Benefit

With more employees than ever living paycheck to paycheck, earned wage access enables your employees to avoid the friction (and stress) around having to ask a manager for an advance on pay or take out a high-interest loan to tackle an unexpected financial burden. It also takes managers out of the hot seat by providing a built-in, integrated process.   

No question: digital innovations are pushing the envelope on how we work, evolving traditional structures like workspace and compensation into more people-centric approaches and offering new solutions to a range of challenges. But rising to the occasion and leveraging these new tools is up to the organization. A digital EWA platform offers a means to address a very human need. It’s a clear example of empathetic people management — and it could be the competitive edge in terms of talent.

To learn more about EWA, ADP is hosting a webinar on “Offering Earned Wage Access: Strategic & Compliance Considerations”, Thursday, September 8, 2022, 2p Eastern. Register Here!

We Surveyed 100+ HR Leaders on Driving Business Value in 2022

Sponsored by: ThoughtExchange

For several months, we’ve been sharing insights from our partner ThoughtExchange. They’ve done some fascinating research on Gen Z employees, employee experience, boosting retention, and driving business value. They’re an essential tool for leaders across departments and industries looking to align and engage their workforces.

We finally got the opportunity to use ThoughtExchange to consult our network of HR and Talent professionals, and you shared some great insights with us and each other. 

We asked:

As HR and Talent professionals, what areas are you focusing on at your organization to increase retention and drive business value?

With anonymity, anti-bias technology, and automatic translation capabilities, ThoughtExchange makes it easy to gather diverse perspectives and have equitable discussions.

What We Heard

Using ThoughtExchange’s tools, we analyzed the thoughts you shared to identify important themes and actionable insights. It’s an efficient way to hear from large groups of diverse people, particularly in a remote setting.

First, we looked at the Summary—an AI-generated snapshot of the top-rated ideas:

Onboarding and orientation – new hires should be set up for success from the start. Effective employee retention improves the productivity and performance of a company. Personal and professional mental health – a toxic work culture can really hurt productivity and business value. Pay equity. Personal wellbeing – avoid burnout.

Overall, you’re recognizing that business value is heavily impacted by employee experience, and you’re focusing on providing a healthy, productive workplace. 

Ideas That Rise To The Top

Next, we looked at the highest-rated answers. ThoughtExchange’s Thoughts tool shows each thought’s rating, and also how ratings change by role. These were the top-rated thoughts for each of the different roles:

Talent Acquisition: Leadership Development. Leaders need to role model behaviors to scale change.”

Recruitment: Employees’ aspirations for career development. These days I noticed fresh graduates and junior employees are switching their careers for any salary variation. Career development enables employees to be competent and get expertise for their future career.” 

Training & Development: Performance appreciation and reward. By acknowledging good work done, it drives up their productivity.”

Diversity, Equity & Inclusion: Personal and Professional Mental Health. A toxic work culture can really hurt productivity and business value.”

HR Leadership: Employee wellbeing. This helps the employees stay fit mentally, emotionally, and socially.”

What was particularly interesting is that, of the top thoughts for the entire group, none of the top thoughts by role were included. 

  • (4.2*) “Focus employer branding efforts on values and vision. Ensure you can articulate clearly how your company is making the world a better place. People in a group desire belonging. These factors serve as unifying tools and help employees feel that the work they do is not ‘just work.’”
  • (4.0*) “Onboarding and orientation. New hires should be set up for success from the start. Your onboarding process should focus on employee guide to thrive and culture.”
  • (4.0*) “Skills, skills, skills! We want to attract skilled talent, but we need to keep investing in their skills, so people want to stay and grow with us! Caring about the future viability of your workforce means business sustainability. Plus, it’s good for employees, too. Everybody wins.”

The variation in how thoughts are ranked demonstrates how ThoughtExchange can identify team or departmental priorities, but also surface common ground.

Where You Disagreed

It wasn’t all common ground. ThoughtExchange’s Differences tool shows the rating patterns for different groups and finds the polarizing ideas.

In our Exchange, compensation and pay equity was an area of contention. Group A (in blue), mainly HR Leadership, assigned high ratings (in the 4* range) to these thoughts:

Group B (in green), consisting mainly of Recruitment, Training & Development, and Talent Acquisition folks, gave ratings averaging 2*. This may indicate a difference in priorities between HR Leadership and those responsible for hiring and upskilling employees.

The Differences tool doesn’t stop there. It also finds thoughts that Group A and Group B both rated highly. Both groups agreed that employee wellbeing and engagement are top priorities. Holding space for both sides of an issue is vital, but identifying where those two sides agree helps build a strategy everyone supports.

Areas Of Focus

To understand the discussion’s general themes, we used the Theme tool to categorize thoughts into Culture, Performance, and Strategy. 

Thought Exchange Themes

Deeper analysis shows which issues are the most pressing for our community, and identifies actions to improve retention and drive business value.

Areas to Action:

  • Company Culture: clarify organizational values, define employer brand, and consult employees on improving their work experience. 
  • Skills Development: provide employees with skills, career, and leadership development opportunities.
  • Performance Appreciation: improve morale and productivity by rewarding high-performing employees.

What You Told Us

You’re invested in improving and streamlining every stage of the employee lifecycle. You value organizational culture and recognize the importance of robust onboarding and career development. You care deeply for the wellbeing of your employees and want to foster a more supportive workplace.

For us, this Exchange showed how valuable an inclusive, unbiased discussion platform is for identifying team and organizational priorities. 

We can see how ThoughtExchange brings immense value to different kinds of leaders looking to innovate tactics, align on strategy, improve business efficiency, and engage employees.

Want to see how ThoughtExchange can give you mission-critical insights to make better decisions and transform your discussions? Talk to one of ThoughtExchange’s Talent & HR experts today.

Traditional Hiring Practices Are Inefficient for Hiring Leaders

There hasn’t been a time in recent history when the development and application of smart hiring practices has been more important. Companies are struggling to hire the best and the brightest while facing a unique set of challenges. We’ll explore if we are meeting this inflection point effectively — and what companies can do to improve their response.

Our Guest: Lou Adler

On the last Worktrends Podcast, I spoke with Lou Adler. We discussed hiring practices and how businesses can take it to the next level.

‎Lou Adler is a well-known hiring expert, who turned the recruitment industry on its head through his performance-based recruiting model. With over 40 years in the recruiting industry, Lou’s company, the Adler Group has trained over 40,000 hiring managers and placed 1500 executives for many of the fastest-growing companies.

He is a top LinkedIn influencer and author, known for The Essential Guide for Hiring and Getting Hired and the Amazon top 10 best seller Hire With Your Head, Using Performance-Based Hiring to Build Great Teams, translated into multiple languages.

Hiring Decisions: Are We Making Progress?

You contend that hiring results haven’t improved much in the past 25 years. What is the basis for this claim after tens of billions have been spent on new HR tech?

Well, the biggest claim is… I look at the Gallup satisfaction report, which comes out monthly and it hovers around 30 to 33% of people who are actually satisfied with their jobs. And that number hasn’t changed in 25 years since they started taking it.

So as far as I’m concerned, things have not only not gotten better, they have gotten worse. And I contend, I know the reasons why, but that’s least sufficient proof to say, “Hey, maybe we do have a problem.”

The Great Resignation & Job Satisfaction

Let’s talk about the great resignation. In all of the implications, what are you seeing here? And do you have suggestions for companies, recruiters, and job seekers around this?

To me, and it goes back to the underlying problem of why people are dissatisfied and it really comes down to the point that people take jobs and they don’t really know what the work is. And they don’t know what the style of the manager is, they don’t know the quality of the team, and they’re not a hundred percent sure of what the expectations are.

The satisfaction is driven by the work itself, the people, the company, the manager, the projects, the impact they’re making, and people give that to a shrift. They focus too much on the start date, not enough on the actual work they’re doing.

So to me, that’s the underlying problem of dissatisfaction. And it’s gotten worse because people are now trying to hire faster for more money. So now you have the great resignation, et cetera, et cetera, et cetera.

The Solution: Recruiters Need to Understand the Roles

Recruiting, with no understanding of the role, won’t help us recruit and retain the contributors. It’s time to change the mindset about how we approach discussions with candidates. Quick hiring, without deep consideration of the roles, is fueling negative outcomes. 

I have the knowledge that I believe is correct, but I think you have HR leaders and companies that have a strategy designed, “Hey, let’s fill jobs as fast as we can.”

And yet I believe the process of making that decision, “Should I hire this candidate?” And from the candidate’s perspective, “Should I take this job?” That is a much more detailed, thorough evaluation. That’s an investment on the company’s standpoint in hiring this person and an investment on the candidate, “Hey, should I invest my time in this company?”

And I don’t think the tools that both sides use to make that decision are evaluated properly. I think people have competency models. They’ve got behavioral interviewing. I think that’s a band-aid solution, and I don’t think they’ve really addressed the core problem.

The Solution: Take the Time to Define the Work

There are steps to improving hiring. However, more time on the front end of the process is necessary. This requires a close look at critical performance objectives — and incorporating these into a method, a “scorecard”, that can direct the entire recruiting process.

If you want to implement performance-based hiring, you have to only do two things. Number one is you don’t take a requisition filled with skills, experience and competencies. Instead, you take a requisition that lists the five or six key performance objectives the person taking that job needs to do over the course of the year to be considered successful.

We call that a win-win hiring outcome. Meaning the candidate says, “I’m so glad I had this job over the year and I’m enjoying this work.” And hiring manager says, “I’m so glad I hired that person.” So, defining the work is that core thing.

The other bookend is, don’t accept or don’t hire anybody unless they meet the standards on a tool. We call it the Quality of Hire Talent Scorecard, which determines the 10 best predictors of on the job success. If you just put those two bookends in, don’t hire anybody who doesn’t meet these performance requirements and define those performance requirements up front, you’ll figure out what you’ve got to do in the middle to get there.

In Summary: When Hiring, Emphasize Key Performance Indicators & Consistently Apply That Strategy

Overall, we cannot hope to improve hiring decisions without taking the time to understand the specifics of the role. The ensuing process should not be a race to hire, but a race to capture the important aspects of the role and communicate this effectively to candidates.

The issue to get to that though, requires a lot more work. It’s not just, “Will you take this offer at this point in time?” I have to understand the job, I have to understand the environment, the candidate has to understand, “Is this the right career move? Is it work that I’m intrinsically motivated to do? Can I work with this team? And can I work with a manager’s style?”

I hope you found this episode of #WorkTrends helpful. I know that I found the discussion fascinating.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Also, for more great conversations, be sure to follow #WorkTrends on LinkedIn, Twitter and Instagram!

Want to Fuel Agility? Understand Employee Skills

Sponsored by: Empath

In today’s world of work— agility matters — and how we enable our own employees to meet our company goals, is vital. This isn’t possible without a mechanism to understand the held skill & experiences among our own contributors. In today’s world, seeking talent externally could be considered an outdated and ineffective response to fulfilling talent needs. 

The future of work demands that we explore the weaknesses of this strategy.

Our Guest: Carlos Gutierrez

On the latest Worktrends podcast, I spoke with Carlos Gutierrez, the co-founder, and CEO of Empath, a SaaS technology platform that uses machine learning to transform the way talent is managed and grown internally. Previously, he served as chair of Albright Stonebridge Group, a global strategic advisory firm. Carlos spent nearly 30 years with Kellogg, a global manufacturer of well-known food brands.

Let’s open the conversation about the relationship between agility and skills. First, there is no doubt that organizations need to embrace agility. However, if a foundational strategy isn’t in place to respond to rapidly changing internal and external environments, achieving agility will remain elusive.

Agility Requires a Different Mindset

The thing about agility is that it’s sort of the opposite of the way companies used to run where you develop a plan and you stick to the plan. Agile, an agile methodology or agility, is just the opposite. You don’t stick to a plan because you know that your environment will be changing very rapidly. And what we can do is change departments, change teams, move around, redeploy people and do that very quickly if you have a skills inventory of all your employees. So you can do an agile methodology even quicker than it would if you weren’t able to measure skills.

Powering Agility & Upskilling

As the saying goes: Information is power. To manage & deploy the skills to carry out vital initiatives, organizations must know what skills are actually present and those that are missing:

…So you need to have the information of the employee skills, proficiency levels, and the skills required to go to other jobs. And that’s where you get the gap that you need to fill, the upskilling gap. And we do that for every employee in a company.

A Solution: An AI-Powered Internal Skill Library

Capturing existing skills within your organization is critical. People evolve much more quickly than their resumes — and so do the roles they hold. A more sensitive, dynamic mechanism to capture this is required. Applying cutting-edge technology simply makes sense. Moreover, companies that fail to take people skills into consideration when projecting future business needs will inevitably fall short. 

Companies can create more accurate plans if they understand the skills they seek could already exist internally.

…What we tell companies and what companies have found who use skills, who have accurate skills inventories, that the person they’re looking for is already inside the company. They just don’t know it because they don’t have visibility into, say, 20,000 people.

The Wave of the Future: Machine Learning to Establish Skills

Resumes simply aren’t enough to help organizations understand skills and become agile. The language is much more complex than we realize. We need to be less subjective and listen with more powerful tools.

…I hear sometimes about, well, are you going to have machine learning and AI determine the skills of a person or infer? I can assure you that we will be more accurate in companies in this business than the subjectivity of human nature. So our algorithm, our machine learning algorithm captures signals…The machine can infer what the skills are. It’s actually a very complex technology, but you will never notice it. It’s like picking up a phone and calling, you don’t know what’s behind the call.

I hope you found this episode of #WorkTrends helpful. I know that I found the discussion fascinating.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Also, for more great conversations, be sure to follow #WorkTrends on LinkedIn, Twitter and Instagram!

Recruiting Challenges for Fast Growing Startups and How to Overcome Them

Sponsored by: RocketReach

Recruiting challenges face every organization — one that is particularly daunting for smaller companies and fast-growing startups. As agility is often a make-or-break for these organizations, sourcing high-quality candidates quickly is vital.  

Yet, connecting with the right candidates with the right skill sets, at the right time is often elusive.  

Recruiters have the very difficult task of finding these candidates, while simultaneously verifying that they possess the right skills to fulfill the role and its responsibilities. Ensuring this is often key to an organization’s ability to grow, develop and scale. 

A less than “good fit” hire — can disrupt workflow, damage an organization’s work culture, and waste valuable resources.

Our Guest:  Julia Kimmel

On this latest episode of #WorkTrends, I spoke with Julia Kimmel from RocketReach. For her entire career, Julia has embraced the fast-paced and multi-faceted environment of the startup world. Managing people and processes and helping companies and teams grow across organizations. Since last year, she has overseen the growth of RocketReach from 15 people to over 100. And sorry, no, she’s not related to Jimmy Kimmel. 

Let’s talk about recruiting work-from-home talent for fast-growing startups, the challenges, and how to overcome them.

Startups need to work hard to avoid costly mistakes. Julia:

…it’s hard for startups to plan far in advance. Things change constantly. And if you asked anyone planning to scale a startup and asked them what you could plan for even a year in advance, it’s tough to make those types of decisions. Often I think one of the things that startups have a tough time with is that there isn’t a great hiring strategy, and a lot of startups hire way too quickly.

Overcoming Recruitment Challenges

It’s no mystery why sourcing top talent is an obstacle for many businesses. There is a ton of competition, and getting to know a candidate is a skill of its own. In job interviews, you want candidates who are passionate about curiosity, creative problem solving, and communication. But the true key to finding talented people? Putting in the work.

I think ultimately no one wants to hear it, but it really comes down to sourcing. It’s how you initially get strategic about where you’re looking for people. What are the cues that are constantly going off for the recruiting team to go after certain areas of the market or certain industries? Certain companies are an easy one, but I think you really need to fine-tune and get your team into a place where they feel empowered about sourcing.

Startups vs. Large Companies

There are obvious perks of working for a large, established brand. Many people are drawn to work for large companies because they feel more secure regarding hiring freezes or layoffs. While working at a big brand has its perks, startups can offer more autonomy and hands-on experience.

…one of the things that really stands out to me is that startups really can dig into more and actually market a little bit more – at large companies, you typically work on a very small piece of a project, and your work sometimes goes unnoticed. It’s unclear if what you’re doing is really making a difference, and many people at those companies are doing exactly the same role as you. I think small companies need to sell how much ownership and impact people get to have on the business.

The Future of Startups and Talent

From an HR perspective, will startups and young companies gain a hiring advantage over large companies in the next decade?

Large companies come with a lot of policies, protocols, and regulations. The world is changing, and people want to have more flexibility. I think startups will be popular because there is just a ton of flexibility. If the startup is running the right way, you get to structure your schedule, your day, and your work in a way that makes sense for you. There’s a lot more autonomy, and people are looking for ways to grow, learn, and be challenged. A smaller company can provide this easier than a large company.

I hope you found this episode of #WorkTrends helpful. To learn more about recruiting based on data, visit https://rocketreach.co/

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

8 Ways to Foster Employee Happiness

When it comes to the workplace, happiness is key. Studies have shown that happy employees are more productive and efficient. That’s why employers need to do what they can to create a positive work environment. But what does employee happiness mean, exactly?

Here are a few tips for contributing to employee happiness in the workplace.

What Happiness at Work Means to Employees and Employers

Employees may feel satisfied with their job, have a positive work-life balance, or feel like they are part of a supportive team.

It may mean increased productivity, lower absenteeism, or reduced turnover for employers. Regardless of the definition, work happiness is essential for employees and employers.

Studies have proven that happy employees are more engaged and productive. They are also more likely to stay with their company and less likely to take sick days.

Happy employers, however, tend to have lower health care costs and higher profits. They also tend to be more successful in attracting and retaining top talent.

8 Ways to Foster Employee Happiness in the Workplace

You, as the employer, can do a few things to create a happy work environment.

1. Learn More About Your Employees

Getting to know your employees personally can go a long way in making them feel valued. Take the time to learn about their interests, family, and hobbies. Doing so will not only make them feel appreciated, but it will also help you better understand their needs and how to support them.

2. Make Time for Fun

Making time for fun is just as important as working hard. It can be as simple as hosting a happy hour each week or planning activities to build teamwork. Whatever you do, make sure it’s something that your employees will enjoy and look forward to.

3. Make Sure Employees Feel Heard

Employees who feel their voices are heard are more likely to be engaged and motivated at work. After all, feeling like you’re a part of the team and that your opinion matters is important to job satisfaction.

Some things you can do to ensure your employees feel heard:

  • Encourage open communication by creating an environment where employees feel comfortable speaking up.
  • Make it a point to listen to your employees and take their suggestions and feedback seriously.
  • Let employees know their input is valued and that you’re working to create a happy workplace for everyone.

4. Encourage Work-Life Balance

A healthy work-life balance is essential for employee happiness and productivity. Employees who feel like they have a good work-life balance are more likely to be engaged in their work and less likely to experience burnout.

An example of this is employees being able to take advantage of flex time and set their hours.

5. Celebrate Employee Accomplishments

Everyone likes to feel appreciated, and employees are no exception. When employees feel their hard work is being recognized, they are more likely to be engaged and motivated.

One way to show appreciation for your team members is by giving verbal praise when an employee does a good job. You can do this in a one-on-one conversation, during a team meeting, or even in an email.

Another way to show appreciation is by giving tangible rewards, such as gift cards, paid time off, or tickets to a show or event.

6. Salary Increase

An employee is happiest when they get a salary increase. A raise indicates that they are doing a good job and gives them a financial incentive to continue performing at a high level.

A salary increase can also help attract and retain top talent. If your employees feel they are paid fairly, they are less likely to look for other opportunities. As a result, a salary increase can be a valuable tool for promoting employee happiness in the workplace.

7. Create a Career Pathway

Employees who feel stuck in a dead-end job are less likely to be happy at work. On the other hand, employees who feel they have a clear career path are more likely to be engaged and motivated.

One way to create a career pathway for your employees is by providing opportunities for professional development. Professional development can include anything from paid training courses to tuition reimbursement for advanced degrees.

You can also create a mentorship program that pairs more experienced employees with newer employees. Mentorship programs can help newer employees feel like they have someone to look up to and learn from. It can also help more experienced employees stay engaged in their work.

8. Offer More Benefits

Apart from a salary increase, there are other ways to contribute to employee happiness by offering more benefits.

For example, you could provide a flexible work schedule, telecommuting options, or on-site child care. These benefits can go a long way in promoting employee happiness and retention.

Moreover, you could also offer other benefits, such as health insurance, a retirement savings plan, or paid time off. These benefits may seem like a small perk, but they can make a big difference to employees.

Benefits of a Happy Workplace

  • Productivity – When employees are happy, they are more productive.
  • Retention – Attracting and retaining top talent is essential for any organization, and a happy workplace can help.
  • Engagement – Engaged employees are more likely to go above and beyond for their organization.
  • Better customer service – If your employees are happy, they will be more likely to provide better customer service.
  • Improved bottom line – A happy workplace can enhance your organization’s bottom line.

The Takeaway

Employee happiness is essential to the success of any organization. You can do a few key things as an employer to help contribute to employee happiness in the workplace.

It is vital to make sure employees feel heard. Encourage open communication and allow employees to provide feedback. It is also essential to encourage work-life balance.

Make sure employees have the opportunity to take breaks and use their vacation time. Celebrate employee accomplishments and give them growth opportunities.

Finally, offer competitive salaries and benefits. By taking these steps, you can create a happy and productive workplace.

4 Steps to Hit the Mark for Open Enrollment

Is the benefits information you have to tell employees important before and during Open Enrollment? You bet! Easily understood? Not always. 

According to the latest MetLife employee benefits trends, close to 90% of employers believe their benefits are clear and easy to understand. Yet only 65% of employees (only 56% Gen Z) agree. 

Uncomplicating the complicated is not an easy task, but it’s well worth the effort. Employees who better understand their benefits are ones who better appreciate the benefits they have. 

Let’s look at 4 steps to help supercharge your Open Enrollment communications strategy.

Step 1: Know Your Audience

For HR, this means not just thinking about employees. Think like employees. Heck, you are an employee.

When Open Enrollment season hits, chances are you’ll be making some decisions about your benefits. Just like all the other employees. What (and who) are you thinking about when you’re comparing options? Your family? Your health? The costs? The coverage? Yep…just like all the other employees.

If you can hold on to that “employee to employee” connection when you’re communicating to them about benefits, you’re more likely to create understandable, compelling communications. Make your messages relatable and relevant, with a hint of emotion.

Relatable – We’re all people. We can empathize with each other. Remember this when you communicate to employees. Make an emotional connection. That’s how you get employees to engage.

What does that mean? For example, many employees have families they love, and so do you. And you all want the best benefits you can get for them. Relay that feeling.

Relevant – Present information from the employees’ points of view, not the company’s. Avoid touting your company’s awesomeness (“We’ve added a great new dental plan”). Talk more about why it matters to them (“You have more dentists to choose from in the new plan”). Instead of saying, “We have a new enrollment system,” say, “You can enroll faster and easier with our new enrollment system.”

Keep the message conversational, too. If you were talking to a colleague, how would you get your message across? Probably not in a verbose, run-on sentence with oodles of detail. 

Step 2: Plan Bite-Size Information

If you’re sending a firehose flow of information two weeks prior to Open Enrollment, employees will not absorb everything you’re telling them. Try starting communications about six to eight weeks prior to your OE start date, especially if you’re making major changes

Strive for a slow drip campaign that feeds bite-size bits of information. A sample campaign for a late October enrollment may look like this…

Late August

  • Teaser/kick-off announcements
  • Watch for what’s to come messaging
  • Training webinar for leaders and HR partners

September

  • Weekly or bi-weekly communications with chunks of information
  • Home mailer with highlights and a few important details
  • Portal/website or interactive guide with a deeper dive into info, tools, and resources

Mid-October

  • Meetings, webinars, and benefits sessions
  • Displays for enrollment to-do’s and timing
  • Weekly reminders to enroll (first day, one week left, last day)

To get the word out, a wide variety of channels is best. But when it comes to education, a Colonial Life Employee Enrollment Survey (via Unum) shows how employees rank their three top choices: benefits portal or website, in-person counseling session, or printed materials.

Step 3: Stay on Point!

When you start crafting your Open Enrollment communications this year, remember that employees:

  • Check their phones 150 times a day
  • Check email 30 times an hour
  • And are still trying to do their jobs

Competition for their attention is fierce. How do you break through the distractions, buzzing and beeping all around them? 

Diligently.

You must spend time considering the message you’re putting out there. Is it going to drive the results you’re hoping for? The key is to build messaging super-focused on achieving that objective. Avoid filling headspace or airwaves with any other content — stick to information employees need to know to make the decision at hand.

Also, our brains don’t want to work hard at processing information. Keep content easy-to-read and scannable. 

  • Short sentences (14 words or less)
  • Short paragraphs (3 sentences or less) 
  • Eighth-grade reading level
  • “Chunked-out” content with subheads (bite-size)
  • Lots of “you” and “your” and less “we”
  • Human language — no acronyms and other benefit geek speak

Don’t be afraid to use phrases and incomplete sentences. No, really. (See what we did there?) It goes against everything you learned in grammar class but write like you talk. Employees will trust it more, as they read it like a conversation.

One last trick — after you’ve created your first draft, cut the amount of text in half. Get rid of any sentences that are repetitive or words that don’t help employees understand your message.

It may be interesting, amusing, or truly relevant, but if it’s not essential, it’s just brain clutter.

Step 4: Don’t Bury the Bad News

They may not like bad news — but they’ll like it even less when they find it hidden among other news. Employees are adults. They can adapt to change if you’re upfront, honest, and help them through it.

Rip off the band-aid. Give them the “why” of the situation through consistent and continuous communications.

  • Tell the same story, the same way, and tell it often
  • Provide a specific date when they’ll know more
  • Be honest and open (or transparent if you speak HR)

Are rates increasing? Probably because the company’s costs keep increasing. Explain that to employees. “U.S. health care costs are expected to rise 10-15 percent this year, but we’re keeping your increase lower, at only 6 percent.”

It’s Time to Change Things Up

HR professionals tend to be criticized for overexplaining and using confusing terms that make benefits hard to understand. We know why that happens, and we get it. 

Put in the work now so you can achieve effective, results-generating communications. Communications that have higher employee engagement. But put yourself in employee shoes when you communicate. Wait…you’re wearing employee shoes.

Minimize Worry and Maximize Employee Financial Health

Sponsored by: Nationwide

With 2022 shaping up to be much more economically challenging for many people, more so than in 2021, folks are doing what they can to get by. A recent study performed by Nationwide said that a whopping 90% of consumers are concerned about inflation and their financial health. Do you blame them? 

Some employees are even starting to reduce their 401(k) plan contributions. The economic downturn has employees feeling worried and insecure – rightfully so.

Another study I just read shows that 70% of employees believe they need help from employers to achieve long-term financial security. Employers and employees may not realize all the tools available to help promote financial wellness and help to alleviate worry and insecurity.

Let’s look at some ways organizations and individuals can ease their worries about retirement plans and lifelong financial health.

Are you ready to help your employees thrive?

Our Guest: Amelia Dunlap

On our latest #WorkTrends Podcast, I spoke to Amelia Dunlap, Vice President of Retirement Solutions Marketing at Nationwide. Her focus is on solving the complex challenges of the financial services industry. She leads retirement solutions and marketing and is responsible for connecting with participants to plan for and live in retirement. She says:

Many people may not realize the full scope of what Nationwide does and that they offer much more than just home and auto insurance.

The Big Picture

We need to focus beyond the here and now. While many people know they have to save as much as possible for retirement, they are often unsure of what retirement will look like when it comes. About one in five people are delaying their retirement date because they feel insecure about how much income they will need to live on comfortably.

Amelia shares some solutions from Nationwide, such as in-plan guarantees, a way to put money into an investment that guarantees retirement income. A recent macrotrend related to pensions should be of some concern:

Rewind decades ago, a lot of companies had pensions for those of us in the corporate or private sector. That provided you, as an employee, with a paycheck in retirement. Well, throughout the past number of years, pensions have started to reduce. That ownership of preparing for your retirement and living in retirement has transitioned from a company providing it to an individual’s responsibility. That’s what a 401(k) is.

The Future of Retirement

 Economic security is of great concern for everybody, whether nearing retirement or just entering the workforce. There may be legislation from Capitol Hill that could help here, but in the nearer term, there are options and ways to educate younger generations. 

We in the industry often say, “If only everyone knew that your retirement plan is the best option for saving that you’re going to have.” It gives you the most access to investments. It’s the lowest cost. If you have a retirement plan, you should absolutely be taking advantage of it. We in the industry know that. Unfortunately, I don’t know if that is always effectively communicated to employers and ultimately to employees.

Educating younger workers on the benefits of investing earlier in their careers can make a huge difference. 

Lessons Learned

The turbulence in the last year has been a wake-up call for many people who had previously been in a stretch where things had been just ticking along well for a number of years. So what have we learned? 

This really underscores the need for employees to understand that adversity is going to happen and that you need to be thinking about your financial wellness plans long term. Putting your money in your retirement plan, continuing to save, and diversifying your investments are all good keywords you hear. Right now is a really unique time for employers because they’ve got the attention of their employees.

I hope you found this episode of #WorkTrends helpful and inspirational. To learn more about employer-sponsored retirement programs and the changes needed to help secure employee financial wellness, visit Nationwide.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

Why Empathy is the New Brand of Leadership

Sponsored by: Dell Technologies

When it comes to the people who work for your company, is there anything more important than understanding them and their needs? For leaders, this means seeing things from their perspective. We call this Empathetic Leadership. 

Empathetic leaders can create a space where employees feel heard, valued, and understood – and when employees feel like this, guess what happens? They’re more engaged and productive at work, making them more committed to their work and your organization. 

A recent Dell Technologies Study found that creating an empathetic culture helps companies succeed in today’s do-anything-from-anywhere economy. Leaders need to put people front and center and equip them with the right technology to innovate.

Our Guest: Jennifer Saavedra

On our latest #WorkTrends Podcast, I spoke with Jennifer Saavedra, Chief Human Resources Officer at Dell Technologies. She leads the company’s Global Human Resources and Facilities through the dynamic lens of culture and, most importantly, people. She has a doctorate in Industrial and Organizational Behavior from Tulane University. Jennifer has also served on the executive boards for many of Dell Technologies’ employee resource groups and is currently the executive sponsor for the Black Networking Alliance. 

Her work helps us understand the psychology of human behavior so that individuals and organizations alike can be their best. 

Jennifer says the last two years have redefined work:

One of the things at Dell Technologies that we’re really focused on is defining work as an outcome, not as a specific time and place. We know that employees value freedom and flexibility, and it’s really about helping everybody make an impact.” She says, “not every individual has the same way they work or the same needs. And we have a history of doing this. At Dell, we’ve been doing this for over ten years.

Flexibility is Key

Everybody wants to know what the “new normal” will look like. After two years of the global pandemic, Jennifer says Dell polled their team members on the company’s practice of hybrid work. A notable 86% of their team members said they feel Dell is leading the way. The current world of work is an opportunity to make things more inclusive.

It’s a great equalizer. We have learned a lot about how to be inclusive and make things more accessible to people. And keeping an eye on the partnership between human resources, the business needs, our team members, facilities, and IT, I think these are things that give us a lot of hope and a lot of promise.

What the Data Says

Success is a goal shared by all, from employees to executive leadership. Employees need their companies to be there and support them. While the future of work develops and takes form, it needs to be understood that agility will play a key factor. As new ideas and possibilities for work come to light, they should be carefully considered. An astounding 91% of Dell’s team members reported that they could easily adapt to the work preferences of others, whether it’s timezone, means of communication, or other.

As other companies are thinking about building their strategy, it’s really important to look at the business needs. How does the work need to get done, and how can you consider personal choice? I think you need to assess roles. Some roles need to be done in certain locations or co-located. Once you know that, you can then support your team members by understanding what works best for them.

I hope you found this episode of #WorkTrends helpful and inspirational. Learn more about leadership and putting people front and center with Dell’s Breakthrough Study.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

How to Help Managers Lead Gen Z Employees

The Great Resignation has highlighted the importance of employee retention, but do you know which employees you need to engage the most? What should managers do? Gen Z employees are leading the mass workforce exodus. According to a study conducted by Adobe, about 59% of them aren’t satisfied with their jobs and want to switch employers in 2022. In other words, most of your young employees are probably eager to quit.

The onus is on you to keep them engaged. However, it can be tough to understand and meet the demands, actions, and needs of the newest entrants to the workforce. Generation Z team members are redefining success and challenging workplace norms, including paid time off and emoji usage. Unsurprisingly, their willingness to push back is irritating to managers who aren’t used to such boldness. Yet it’s up to those managers to initiate the necessary changes during this transitional time.

Management Skills That Improve Gen Z Retention

To be sure, I’m not defending every Gen Z worker’s choice. At the same time, I would like to remind you that this type of generational struggle isn’t new. Millennials rocked the boat vigorously with their “every day’s a casual day” attitude. Now, Millennials are the ones in charge — and they’re encountering the same struggles they caused their managers way back when.

Your role is to help your managers be the best possible bosses to their Gen Z employees. Equip them with the tools and training they need to successfully guide the next generation of workers. It’s not reasonable to blame managers for failing to retain young talent if you haven’t given them any assistance.

How Can you Mentor Your Managers?

Strive to boost their acumen in the following areas:

1. Empathy: Look beyond the employee to discover their story.

You might expect your Millennial managers to get along with Gen Z workers because they were young once, too. But guess what? We are tunnel-visioned creatures who tend to embellish and exaggerate our memories. This kills our ability to empathize.

To counter this, remember what Mr. Rogers taught people: “You can learn to love anyone if you just listen to their story.” Your managers might never fully understand their Gen Z team members, but they can learn to empathize by hearing them out.

Will Gen Zers be willing to share their stories? You might be surprised. According to the Springtide Research Institute, many young individuals want strong, supportive mentors. They are looking for bosses who care about their lives beyond work. If your managers can forge bonds with Gen Z employees, you can avoid massive turnover.

2. Civility: If you don’t have anything nice to say, don’t say anything at all.

I had an experience with a former contractor who felt like she’d been wronged. That was fine. I was ready to handle her concerns with professionalism. Unfortunately, she was completely uncivil in all communication.

People often assume that the only way they can get what they want from someone is by powering up. “Let me get mad, and then I’ll see results!” While anger can produce limited results, it’s not an emotion you want guiding your managers. This is particularly true when they’re interacting with Gen Zers. How they communicate will largely influence their outcomes.

Train your managers to assume the best of the person they might be at odds with. By working together, they have a better chance of solving the problem and establishing mutual respect. There are enough bosses on the planet whose outbursts are legendary. Equip your management team with the tools and education they need to talk to Gen Z workers respectfully and thoughtfully.

3. Stewardship: Help them help you.

Do you still use the term “our people” when referring to employees? Stop. Your employees don’t belong to you. Your business is just a pitstop along their journey. You can pay Gen Z workers a handsome salary, and they’ll still quit if you cease to treat them as individuals. Rather, encourage managers to recognize individuals’ contributions.

Promote stewardship by helping Gen Zers get what they want. When they’re successful, they’ll want to help you be successful. Focus on enabling Gen Z workers to achieve their goals. Have managers find out what each employee wants to do in the next five years, and then see how your organization can assist.

Gen Z employees appreciate this type of guidance. A report from Bellevue University shows that Gen Z places communication high on the list of appealing boss attributes. Additionally, a Randstad and Millennial Branding study reveals that Gen Z workers crave constant feedback. So steward them by having managers provide regular assessments.

Finally

Every new generation makes waves when its members enter the workforce. Rather than swimming against the tide, you can surf smoothly by helping your managers better manage Gen Z employees.

Understanding the Great Resignation to Define the Future of Work

The Great Resignation. The Big Quit. The Lie-Flat economy. The Great Reshuffle. The Great Rift. Whatever you want to call it, the way human beings engage with the workplace has changed – permanently. The beginning of the COVID-19 Pandemic inadvertently set workplace change in motion in unimaginable ways and at an unfathomable pace. 

As the COVID-19 Pandemic continued to wreak havoc on life as we knew it, in a May 2021 Bloomberg interview, Anthony Klotz, a Professor at Texas A&M University, coined the phrase the Great Resignation. He used the phrase to describe what he believed to be an inevitable workforce “re-think” about how and why we work. Professor Klotz may have inadvertently set in motion the “pandemic” within the pandemic. Or as Arran Stewart, co-founder of Job.com, noted in a recent article, “the largest shift of human capital in our lifetime.”  

The Turnover Tidal Wave

Hundreds of articles followed that describe the different perspectives and even introduced unique names for a tidal wave of turnover, quits, resignations, and retirements throughout 2021. The articles cite reasons that range from a basic desire to establish a more manageable work/life balance to seeking out a more flexible/hybrid workday structure that can support remote work.  Whatever the reason, they all circle back to a fundamental shift, largely ignored, that has occurred in our mental models related to work. Sometimes, we get stuck.

What Do We Do Now?  

The pre-pandemic workplace was generally filled with employees who physically attended work on a regular basis. Employees completed a daily commute, interacted with colleagues, attended meetings in a conference room, stuck their heads around a cubicle corner to ask a question – all generally face to face. That was, generally, how work got done. The COVID-19 Global Pandemic brought that routine to a grinding halt.  

All of a sudden, workplaces around the globe were forced to very quickly pivot away from the face-to-face workplace to a completely virtual environment. Enter the “virtual” meeting.  Whether it was Zoom, Teams, Google Meet, Skype, or another software platform, the virtual meeting was the game changer. Suddenly, employees began to recognize that while fundamentally different, the work was still getting done.  

For some, the work was not only getting done but sometimes the work was getting done faster and maybe even better and more efficiently. For others, the work was getting done but came at an exhausting cost. The challenge of perceived 24/7 availability coupled with virtual school and limited childcare was too much. The boundary between the workday and personal time became blurred. The blurry line is not sustainable and does not seem to be going away. A breach that influences our mental model drastically changed our worldview—and directly impacted the human perspective.  

Redefine the Mental Model

The global pandemic impacted individuals, families, employees, and human beings in general … in very different ways. People are emerging from the last two years with the need to redefine the mental model; redefine the collective response of millions of unique individuals to a series of unforeseen events that changed our fundamental behaviors, perceptions, and attitudes toward the workplace forever. This response is the driving force for the change in our mental model. The Great Resignation is the result.  

There are thousands of articles, blog posts, and even new books that discuss the Great Resignation. Many of them provide anecdotal evidence that offers explicit support for the type of shift referred to and the corresponding result. From the individual in the corporate wellness industry who recognized an opportunity to begin her own consulting firm, to the federal government employee who decided to bake cheesecake for a living, to the denim executive who decided her voice was more important than a large paycheck, to the parent who decided the sacrifice of family was not worth the commute, to the twenty-something RN who will now be a travel nurse for a few years to pay off student loan debt—the examples of purposeful change to perspectives, attitudes, and behaviors are long and getting longer.  

The common theme is a need for the development of organizational acceptance that is meaningful, creative, current, and proactive.  

How Should Organizations Meet the Charge?  

  • Flexibility is key. Embrace hybrid models to meet the dynamic needs of the evolving workforce. It is time to eliminate the outdated office model.  Promote the evolving workday and move forward. 
  • Integrate meaningful strategy. Consider it as a building block for developing a dynamic and sustainable culture. Reward independence, highlight the risk-taker, ask inconvenient questions, and promote the self-starter mentality.
  • Innovate through creativity. Implement time and space within the workday for creative work on ideas or projects that go beyond the scope of the normal daily work tasks. Organizations like Google and Atlassian embrace innovation by encouraging employees to spend time thinking creatively.
  • Burnout is real. Encourage workplace policy makers to define preemptive mechanisms that include proactive identification of transitional objects to provide support.  These tangible and/or intangible objects can be as simple as random accolades from leadership or as complex as the integration of a new organization-wide wellness program.  
  • We hear you.  There is a loud and resounding message in the Great Resignation: Employees want things different. Openly acknowledge the sentiment and develop measurable action items.  

Conclusion

The bottom line is that we have changed. People have changed. The workplace has changed. The United States has changed. The world has changed. Everything has changed. The Great Resignation is much more than an economic trend.  It is a movement; a movement that has made many of us feel stuck—and has permanently shifted our workplace mental model.  

How to Decentralize Corporate Charity and Boost Your Benefits Package

Benefits are one of the key pillars of good employee retention. According to data compiled by LinkedIn in 2020, “better compensation and benefits” was one of the top three reasons that both Millennials and Gen Xers left their jobs.

This means you can’t just put together a run-of-the-mill benefits package and expect it to be a talent retention tool. On the contrary, sub-par or even adequate benefits are going to be a turn-off in a market where quality talent is at a premium.

This focus on good benefits has made reviewing and expanding your benefits package beyond the basics an essential strategy moving forward.

The Need to Review Your Benefits Package

If you’ve left your benefits package on autopilot in recent years, it’s time to give it a once-over. What’s more, employers can’t just select basic items anymore.

According to the Bureau of Labor Statistics, as recently as March of 2021, the majority of workers with access to employer-sponsored benefits had many of the basics already available. BLS reported that staples such as paid sick leave, unpaid family leave, and paid vacations were par for the course for most benefits packages.

For employers, this means offering competitive health care benefits, matching 401(k) contributions, and providing generous PTO isn’t enough anymore. 

While these are good starting points, it has become essential for employers to put additional effort into crafting their benefits packages. They need to go beyond the generic and tailor the combination to the needs of their workers. 

For instance, HBR reports that the most desirable employee benefits go well beyond retirement accounts and health insurance. Two decades into the 21st century, employees are also looking for things like work-life balance, flexible work hours, and work-from-home options. Often these perks will give a job the edge over higher-paying jobs with less attractive benefits packages.

Of course, post-pandemic, many work-from-home benefits have also become normalized. This means employers need to look even farther if they’re going to find benefits that truly help them stand apart. 

One way to do that which can resonate with the politically active, socially aware younger generation of workers is to include a way to give targeted donations.

Business institutions often include philanthropy as part of their operations. In most cases, though, they do this through clunky corporate foundations that are rife with inefficiencies. Focussing on philanthropy can improve employee experience and retention.

Should You Consider Philanthropy-as-a-Service?

Giving platform Groundswell defines the PhaaS or “philanthropy-as-a-service” model as charitable giving that “experiences near-constant innovation as a purpose-built, third-party software company researches, designs, builds, and launches new tools to corporate, individual, and nonprofit customers.”

In other words, PhaaS does for philanthropy what SaaS does for technology. 

To use the latter as an example, SaaS companies have streamlined the complexities of creating tech solutions in-house. While IT departments are still needed, nowadays, they typically manage a growing tech stack of third-party SaaS tools that make their jobs much easier. 

Off-site entities manage, update, and perfect these tools. They are then offered to end-users at a transparent cost that eliminates the need for excessive hands-on tampering.

In the same way, PhaaS can take the extremely complex business of corporate philanthropy and streamline it off-site. This takes the legal, technological, and logistical responsibilities off of the shoulders of corporate foundations.

PhaaS platforms also have the power of allowing businesses to distribute the responsibility of choosing where charitable funds should go. Businesses using a PhaaS tool can let individual employees donate to the targeted charities that they choose. 

Often all that’s required from an employee is to download an app, log in, and make a few selections.  Before they know it, their charitable preferences are official. This offers many different benefits, including:

  • Removing the overhead cost of running a foundation
  • Funneling more funds toward charities in an efficient, data-driven manner
  • Decentralizing the donation process and empowering employees to have a hand in choosing what organizations their company supports
  • Enabling individuals to support charities in perpetuity

This spreading out of the wealth and decision-making power, in effect, turns corporate philanthropy into an employee-driven benefit.

Spicing Up Your Benefits Package With Targeted Giving

Benefits packages are a key element of any retention strategy. Along with compensation, a good set of benefits can send a message that you care about the well-being of your employees. 

At the same time, a careless, sub-par, or outdated package can become a liability. It can make it much easier for competitors to lure employees away with the promise of a more compassionate set of benefits that will meet their needs.

If you haven’t reviewed your benefits package in a while, it’s time to do so. Don’t wait. Start by making sure that basic building blocks like PTO and a 401(k) are available and up to date. Also, address more modern considerations, such as work-from-home and flexible work options.

From there, consider adding something like targeted giving as a CSR-inspired perk. Invite your employees in on your brand’s philanthropic efforts. This can have the effect of cultivating happier workers who feel invested in their employer and proud of the charitable work that their workplace supports.

7 Tips For A Successful Remote Hiring Process

Gone are those days when people used to travel to their workplaces. According to a Pew Research report, about one-fifth of workers having the flexibility to work from home are doing so. 

With the onset of the pandemic, global employment methods and the work culture changed forever. By December 2020, 71% of the working population were working remotely. Yet, even as the pandemic threat subsided, many professionals chose to work from home. In November 2021, a report by Gallup showed that 45% of full-timers were still working remotely, either part-time or full-time. 

This sudden paradigm shift to remote work has affected the work culture of almost all organizations worldwide. Today, recruits and even legacy employees demand a flexible hybrid working model. This pushes companies to rethink their business model to incorporate the shifting dynamics of a remote workforce. Companies must design a cohesive culture in a digital environment, and the change should begin right from the recruitment process. 

This article will address the importance of remote hiring in the modern industry and offer actionable solutions to its complexities. 

Why is Remote Hiring Important?

We’ve just emerged from a global pandemic that forced people everywhere to stay confined within the four walls of their homes. In 2020, as governments imposed lockdowns across countries, most organizations chose to operate remotely – this sudden transition was anything but smooth. Although challenging, corporations could stay afloat by adopting radical remote hiring and working strategies. This is when the reliance on digital collaboration tools like Zoom, Google Meet, Slack, etc., skyrocketed massively. 

Soon, companies realized that remote hiring offers numerous advantages, especially for global employment. With the possibility of remote work on cards, most corporations can now hire international employees. 

As the modern workspace is no longer limited by geographical location and borders, organizations can tap into a broader global talent pool. This is a win-win situation for businesses and job seekers. Since companies can source talent from anywhere globally, they can save money on employee relocation costs and forego the hassle of arranging for work permits and visas. On the other hand, skilled and qualified people can apply for their desired roles in top companies without being restricted by geographical boundaries. 

As remote work became the norm, many corporations realized that retaining talent is now relatively easier. With employees working from the comfort of their homes, they can maintain a better work-life balance and be more agile and productive. Remote or hybrid working has had a direct impact on the well-being of employees, with a recent Forbes report claiming that it boosts employee happiness by as much as 20%. 

Thus remote hiring is pivotal for international hiring since it helps build a diverse team comprising skilled and qualified people who are satisfied with their job. 

Guidelines for a Remote Hiring Process

Although companies can source talent internationally now, there remains a shortage of skilled workers, particularly in specialized areas. In addition, upwork reports that around 78% of HR managers consider that skills will become more niche in the ensuing decade. Consequently, about 91% of managers have already resorted to more agile hiring strategies. 

Cultivating a work culture that is both diverse and inclusive starts with remote recruiting. Businesses must adopt an open mindset and implement innovative hiring approaches to build a competent remote team. 

While there’s no shortcut to hiring best-suited candidates virtually, employers can follow these guidelines while remotely hiring employees. 

1. Invest in Remote Hiring Pre-Work

In collaboration with the Harvard Business School, a recent study by Accenture revealed that a significant portion of qualified employees is deterred by online job portfolios put up by employers. 

Hence, employers must switch up their job promotion tactics. For instance, they can create attractive job descriptions highlighting a specific role’s key skills and responsibilities. Hiring managers can also accurately describe their company’s remote policy to maintain transparency across job platforms. They should also include any logistical requirements, such as expected timezones or the frequency of monthly office visits. 

It’s crucial to create tailormade job ads for different platforms. Pasting the same hiring advertisement for all job profiles will mean you risk the chance of losing out on a potential talented applicant.

2. Importance of Video Interviewing 

Today, freelancers and full-time employees feel more comfortable with remote employment. Hence, employers can no longer ignore the importance of video interviewing for remote hiring. Usually, employers/recruiters cannot meet the remote applicants face-to-face, and thus, they have to evaluate a candidate’s skills through video interviews. 

However, video conferencing comes with its challenges. For instance, there can be audio-video glitches or internet disturbance during the interview. Employers can easily overcome these issues by creating a solid interview setup for remote hiring, including a reliable internet connection, double-checking the tech before logging in, etc. Also, it helps to have a Plan B ready if there’s any glitch during a video interview. 

Tip: Be punctual and present in the chatroom when the applicant enters. Slowly ease into the interview process through casual chatting. 

3. Be Transparent 

Recruiting international talent can be a tricky process. However, being transparent about your company’s mission and your expectations from the employees is a commendable start to the employer-employee relationship. This will help you lead by example and gain your employees’ trust. 

4. Prioritize Collaborative Hiring

Fostering teamwork is a pivotal addition to your company’s work culture. Ensure to involve all the relevant teams while hiring employees remotely. It allows your employees to get involved in the core operations and makes them feel valued. 

Collaborative hiring also allows you to acquire valuable input from different team members, making the whole hiring process more comprehensive. Ensure that your Applicant Tracking System (ATS) can facilitate team collaboration and accommodate multiple users. 

5. Integrate Technical Skills Assessment 

All employers must evaluate applicants’ hard skills, especially for highly competitive niche roles. For instance, recruiters may assign projects or coding problems to assess a candidate’s real-world skills for tech roles like data scientist or web developer. 

Project-based assessments are a foolproof way to test a candidate’s competency and skills. For example, a 2021 HackerEarth developer survey states that nearly 40% of working developers prefer to sit for video interviews that provide remote editing tools. 

6. Provide Details Pre-Interview

When recruiters fail to offer detailed information about a role, most candidates are unprepared for the interviews. This makes the entire interviewing process futile. 

You can avoid this by providing applicants with all relevant details related to the job during the pre-interview stage. Also, putting up details online will ensure a level playing field for all candidates. Another great idea is to conduct career fairs before the scheduled interview to help candidates comprehend what you expect from them. 

7. Hire People with Remote Work Experience

This might sound odd, but remote working isn’t everyone’s cup of tea. With minimal to no supervision, remote workers are autonomous – they are their own boss. Unfortunately, this may lead to sluggish outputs and missed deadlines. Founder of Baremetrics, Josh Pigford, explains it aptly, “….. It’s a skill set. You have to know how to work remotely.” 

Thus, hiring people with some remote work experience might make an employer’s responsibility of supervising and managing employees easier in the long run. 

To Conclude

Employers must meticulously plan their remote hiring process to fit the needs of the modern remote workforce that operates across borders. From advertising job vacancies to onboarding remote employees – every step of the hiring process must be well-thought-out. 

We hope these tips help align your remote hiring strategies with your company goals.

The Human Aspect of HR Communications Strategies

If you’re in HR, no matter your role, you have complex messages to communicate to employees. You also likely have a hard time getting them to pay attention. This frustration is always in the top three for HR — you’ve told them multiple times, but they’re not doing what they need to.

But why? Partly, it’s because of who’s telling them…HR. 

Employees tend to see HR as a corporate function, with company goals in mind. A recent Gartner Human Resources survey shows that only 41% of employees think senior leadership has their best interest in mind.

The good news? The fix is (metaphorically) staring you in the face.

HR Communications Channels – People Vs Marketing

Your best channels are staring you in the face. When you think about multi-channel communications, it’s probably a mix of email, monitor screens, home mailers, posters, etc. What you may be forgetting is a more personal way to reach employees. 

The Gartner study points out that employees are more likely to trust messages coming from people they know…and see — their peers and managers. It seems employers are starting to agree, at least in theory and expectations.

77% Say It’s Effective – Only 31% Actually Do It

According to Gallagher’s 2022 State of the Sector, 77% of those surveyed said employee advocates (peers) are an effective way to communicate with employees. Yet only 31% use employee advocates for HR communications. This is an untapped HR resource.

In that same Gallagher study, 81% of companies report having an increased expectation of managers when it comes to communications. And, for the first time in the study’s 14 years, a top-three priority for employers is enhancing manager communications skills. 

If peers are an effective way to get the word out, and managers are bearing the load of yet more expectations, there’s an opportunity here to build your human communication channel. 

First, Find Your People

Most managers are, by default, part of your human channel due to their job description. But employee advocates can be hand-picked. Whether it’s by department, division, or location, managers and local HR folks generally know the popular employees with positive attitudes. Ask them who would be a confident, trusted, and enthusiastic messenger. 

Make it a personal invitation, not a mere email. Build up the importance of this new role by explaining why you’ve chosen them. “We’ve heard good things about you, and we know others trust you. So, we’d like to entrust you as an HR representative.”

To Make It Effective, Make It Easy to Help

Employees are busy — whether they’re managers, programmers, drivers, or accountants. For most, helping HR get messages out isn’t at the top of their to-do list on any day. But, if you make it easy, it won’t fall to the bottom either. 

To make your human communication channel effective, you’ll need to do more than send an email with talking points and attached flyers. Like any assignment, it’s easier to accomplish when there’s an organized plan with easy-to-follow instructions. 

For Routine, Predictable HR Communications

Quarterly tool kits are easier than unexpected emails. Kick-off each quarter with a 30-minute manager/advocate call. Give them the gist of each month’s topic and make sure the two groups are working together, not duplicating effort. After each call, send (or post) the quarterly materials in three separate packets, one for each month — these could be printed or digital materials. 

In each packet include:

  • Talking points and an FAQ on the topic.
  • Flyer, poster, email text, monitor screen, etc. 
  • Detailed schedule showing when and how to use each piece (talking points in huddles, posters in break/bathrooms, etc.). 

For Ad Hoc “This Just Came up” HR Communications 

Be sure your managers and advocates are plugged into a “message cascade.” This is especially important when you need to communicate change. Cascading starts with messaging for senior executives that are then tailored as it flows down the chain to regional, local, and team managers, and eventually to advocates and employees. You can read more and download a template here.

If you’re depending on people to help you get the word out, they need to know you’ll help them when there are questions or concerns. Commit to having answers (or at least get in touch) within one or two business days.

A Rewarding Experience — Show Your Gratitude

There are many ways to thank managers and advocates for being the trusted voice of HR, from plaques and certificates of appreciation to gift cards or an extra vacation day. The simple act of a handwritten note is an easy, inexpensive, and authentic way to say thank you. 

Employees aren’t ignoring HR communications because they don’t care what you have to say. They’re expecting a complicated message that takes time, so they plan to review it later. Then it gets later…and later.  If you can put your message in the hands of someone they know, see, and trust, they’ll take the time.

The Critical Intersection Between DEI and Mental Health

Pandemic-related mental health is undoubtedly top-of-mind. In addition, there tends to be an uptick in dialog about mental health this time of year because May is Mental Health Month. Yet here’s what I’m thinking a lot about recently that extends all year long: the critical intersection between mental health and diversity, equity and inclusion (DEI)

While both topics have grown exponentially in discussions among leaders, they have often grown in tandem. However, it’s important to tie the two together. It’s a junction where belonging, health, happiness, and productivity live. But the key is to understand how they intersect and what that means to leaders who want to foster a positive workplace.

The State of Mental Health

The research and stats continue to illustrate that COVID has propelled us into a mental health crisis. In a report by Mental Health America and Surgo Foundation, “The COVID Mental Health Crisis in America’s Most Vulnerable Communities: An Analysis of the US Cities Most Impacted by COVID-19, Poor Mental Health, and Lack of Mental Health Access”, the researchers hit on an important societal issue. A community and workforce’s access to mental health services – especially for underserved populations – is a DEI issue. Period.

“Mental health benefits: A key component of DEI,” a 2021 article in BenefitsPRO, connects the dots by stating that if an organization is going to be committed to DEI, then mental health benefits must be part of the picture. So, ask yourself, are accessible, impactful mental health benefits part of your organization? And even if you say yes, there is still work to do. And it’s interesting to look back a year later and see what mental health needs were unmet before, during the height of the pandemic, and today.

Create Paths to Help

What has become abundantly clear is that organizational management – and HR leaders, especially – must include mental health benefits, resources, and services with a special lens on underserved and high-risk populations. We expect government entities to pave the way, but every company should also take proactive steps to provide its own inclusive, healthy community. (The article was published under different titles to appeal to various HR professionals, including the aptly named DEI That Ignores Mental Health Is Doomed in HRAdvisor.)

The piece states, “Mental ill-health is often a symptom of lackluster DEI within companies, and specifically among minority demographics… Regardless of their gender, race, ethnicity, or sexual orientation, a majority felt that they had experienced barriers to inclusion. McKinsey’s research supports the argument that certain demographics are more likely to feel less included. Among those groups are entry-level employees, women, and ethnic or racial minorities.”

“When someone’s race, identity, and sense of who they are, are repeatedly questioned and used against them, their mental health is affected. When those kinds of questions and attacks happen within the workplace, the individual and the company suffer.”

Foster DEI to Support Mental Well-Being

Let this remind us that the conversation isn’t simply about COVID-related mental health, although that’s the world we live in at this minute. DEI leaders need to ensure that the workplace always fosters inclusivity to support mental well-being proactively.

Other problems that can impact mental health and a feeling of safety at work for marginalized populations include lack of representation/misrepresentation, microaggressions, unconscious bias, and other stressors that can be hard to see. A solid DEI approach ensures that (1) leaders are trained to watch for these issues and (2) employees have access to resources to manage or mitigate these concerns.

According to Forbes, “Managers can be the ‘first responders to address mental health in a crisis. Training, educating, and empowering managers to lead on both mental health and inclusion – and how the two intersect – can speed up needed support to employees from diverse backgrounds. Managers may be in the best position to handle these sensitive issues with individual employees, helping to answer questions, address concerns, and direct people to the best available resources.”

First, Find Your People

The CDC published data about racial inequities that continue to plague our health care system. “The COVID-19 pandemic has brought social and racial injustice and inequity to the forefront of public health. It has highlighted that health equity is still not a reality as COVID-19 has unequally affected many racial and ethnic minority groups, putting them more at risk of getting sick and dying from COVID-19.”

That information doesn’t require much of a leap to the gap between underrepresented populations and mental health resources. The right DEI strategy should incorporate holistic, proactive approaches to address mental health needs, especially for groups that have never received or considered support.

The Connection Between Mental Health and DEI

So how do we draw this line between mental health and DEI? What’s interesting is that it’s truly about perspective. Reaching rural, LGBTQ, ethnic, religious minorities, youth, and other groups can be challenging. But it can also be extremely fulfilling, allowing a culture of inclusion and a celebration of differences to shape an organization.

You would be well-served to take an audit of your DEI strategy. Where does it address mental health? Is it proactive? Is it realistic? Are there proper communications plans to inform employees about resources?

These questions may reveal what’s next – and I beg you to take more than a quick look. See what’s working and what’s not to take a macro and micro look at how to improve. HOW are WE making mental health a priority for ALL of our people? How can we start at the top and make it actionable throughout the organization?

Tech Innovation Can Help Close the Gap

During the last few years, one noteworthy stride has been an increased capacity by the medical community to interact with patients online. Zoom therapy wasn’t much of a “thing” a few years ago. But improved technologies and a growing savviness for online medical appointments can drastically improve our reach into underserved populations.

A fascinating interview in Forbes addresses the ripe market for a tech disruption in mental health. This points to a promising future for organizations invested in closing the gap between mental health and all kinds of populations. The article covers the importance of how connecting underserved people with the technology they need to stay up-to-date is essential.

Some interesting tech innovations in this area include, “explicit measurement-based care efforts integrated within virtual behavioral health solutions, expansion into other modalities of care such as coaching, and continued consolidation in the space.”

“Additionally, many vendors are expanding their treatment modalities from just teletherapy with a mental health professional to things like virtual coaching. Finally, tons of funding is going into condition-specific startups, including those focused on substance use care, autism, etc.”

Opportunity is Knocking

This topic offers hope. There is a real struggle right now as the fog of uncertainty has not lifted, and mental health aftereffects reverberate like aftershocks. It’s discouraging to know there are underserved populations and people who suffer from depression, anxiety, and other mental health struggles. It’s not an easy task to look at the gaps in our neighborhoods, workplaces, and schools. But we can make positive changes here. Armed with the correct information and a willingness to ask hard questions, organizations can use DEI initiatives to make actual societal change.

6 Ways Employee Recognition can be Established in a Fair Climate

Sponsored by: Cristaux International

Kids are known for complaining when things aren’t fair. Although professional adults may not be as obvious as children, they do the same thing. Perhaps people worry about fairness because it is crucial to happiness. Any organization can find great success and growth by developing a fair recognition climate, but where does one start?

Fairness incorporates objectivity and human emotions. It’s a tricky balance to hack, but the tips below are meant to help leaders set up fair and effective recognition programs. With a clear strategy and positive culture, a company can grow from the inside out.

Why is Fairness Important to Recognition? 

Fairness helps cut bias and gives employee recognition credibility. By practicing fairness, more team members are inspired to take part in programs and opportunities. This buy-in is essential for including all employees and growing your whole team. Whether developing in-person or remote employee recognition, it’s important to make it accessible and encouraging for everyone. 

A fair recognition climate is a determining factor in establishing and strengthening corporate wellness in your company. It has many benefits considered by itself and from an overall corporate perspective.

 

Fair Recognition Programs

Overall benefits of corporate wellness (©Cristaux.com)

 

6 Ways to Establish a Fair Recognition Climate

There are countless ways to build a fair recognition climate. It largely depends on resourcefulness, planning, and inclusivity. When creating new initiatives, consider the team’s goals and the company’s capabilities. With creativity and collaboration, any organization can develop recognition programs within its means. Fairness is essential to effective recognition. It’s important to use the following tips and to see what works best for your team.

1. Use Employee Data

Choosing award recipients is often the most difficult part of recognition programs. To show fairness, use employee data and talent analytics to guide the decision-making process. Additionally, consider developing programs that are entirely objective. For instance, a years-of-service program celebrates employee anniversaries. This recognition is ideal because it can be achieved by all employees and allows leaders to remain objective.

It’s important to keep track of different data sets including employee start dates, reviews, and quotas. Different information can inspire diverse programs like sales recognition and customer service awards.

2. Allow Everyone to Achieve

Recognition must be a level playing field. From veteran staff members to new employees, everyone must be able to be recognized for a program to be fair. Imagine that an organization is putting together an annual awards program for its employees. Some staff members may not qualify for a specific category, so they must be considered for other awards. For example, new hires can be recognized as emerging leaders. Managers can be honored within their departments.

3. Recognize Consistently

Making recognition a routine for one’s company helps develop positive traditions. Consistency is key to building fair recognition. By sticking to a schedule, everyone shares the same expectations. Also, regularity encourages more people to achieve. Team members learn the routines, see others being celebrated, want that for themselves, and work harder.

Therefore, employee-of-the-month programs are so popular. They capture the importance of consistency and create a structure for employee recognition.

4. Show Appreciation

While recognition honors achievements, appreciation is often unprompted by behavior or actions. Instead, it may look like a catered lunch for a holiday. Small moments like these include staff members who may be struggling to go above and beyond. Also, it shows unconditional support and helps foster a culture of gratitude. Taking time to give genuine thanks goes a long way.

5. Celebrate Diverse Accomplishments

Supporting diversity in the workplace is crucial for growing modern businesses. This way, team members have many ways to succeed within their organization. For instance, consider honoring different departments or soft skills like teamwork and time management.

Consider recognizing personal milestones in addition to professional ones. By doing this, leaders show appreciation for the complex individuals they work with. Examples of what to celebrate include completed education outside of work and growing one’s family.

6. Recognize in Different Ways

Some employees prefer public recognition, while others opt for something more private. Get to know your team by talking with them or sharing a survey for them to complete. Consider asking how they would like to be recognized and what gifts they would like to receive. This way you can be more effective by personalizing your recognition efforts for each person. 

Fairness Makes Recognition Fruitful

The best recognition programs are fair, enjoyable, and inspiring. However, they look different for each unique organization. Like Rome, recognition programs are not built in a day. Take your time to develop what works best for you and your people and see the benefits pour in.

Why Skilling Investments Directly Correlate to an Organization’s Bottom Line

Sponsored by: Cornerstone

Learning is the most important thing we do at work. 

I know that’s a bold statement. I’m sure you’re already trying to think of things you do at work that are more important than learning. But the truth is that learning is the foundation of how we grow and perform. 

Think about the learning opportunities at your organization. Are there company-sponsored places you can go to learn? Or do you simply rely on Google and YouTube? 

The reality is that many organizations rely on employees to find their own learning and development opportunities. So, what’s the problem with this? 

The problem is that this lack of prioritization for development opportunities at work won’t get us through the current talent and skilling shortages many industries are facing or help us grow into the future of work. 

These aren’t problems that will go away on their own, either. In fact, the current skilling and talent shortages are keeping business leaders up at night. According to a recently published Cornerstone People Research Lab survey, 48% of all employers placed skills and talent shortages within their top three concerns over the next three years. 

This urgency from business leaders is further evidenced in PwC’s Annual Global CEO Survey, where 74% of CEOs reported being concerned about the availability of key skills. 

Cornerstone’s survey also found that while ‘laggard’ and ‘average’ organizations show a consistent employer-employee confidence gap in skills development, high-performance organizations are ahead of the game. 

Let’s explore how high-performance organizations approach skills development and why it works.  

High-Performance Organizations as a Model for Success

High-performance organizations put their money where their mouth is. For example, when asked when they would prioritize skills investments for their company, 72% of respondents reported that prioritization was expected to occur within the next year or had already begun. Meanwhile, 68% of lagging organizations plan to invest in skills development within three to five years. 

According to our research, high-performance organizations aren’t just investing in one or two learning and skill development areas either. Nearly all high-performance organizations are prioritizing learning and development technology, learning content, formal education or university learning, mentoring and coaching programs, and on-the-job skills training.  

Meanwhile, only 34% of lagging organizations prioritize formal education, and 52% invest in mentoring and coaching programs. There’s more than a 30-point gap between high-performance organizations and laggards. 

High-performance organizations are also increasingly adopting an internal talent marketplace mindset. They are using skills data and skills development programs to promote internal mobility. Ninety-seven percent of high-performance organizations agreed that the role of talent development is to improve employee growth. Employees also agree – 82% of employees at high-performance organizations reported feeling that their company had insight into the gaps between current skills and those needed in the future. 

Developing internal talent is the number one way high-performance organizations plan to fill skills gaps. Meanwhile, lagging organizations plan to hire externally to fill those gaps over the next three years. 

Up-Leveling Your Skilling Strategy 

So, where do you start in up-leveling your skilling strategy? 

First, take inventory of the skills currently available in your organization. Then, predict what skills are most important to the future success of your organization. Once you understand what skills gaps exist, you can chart a plan to help close them. 

To do this, AI-based skills assessment and pathing technology can help identify those gaps between existing and future skills and make intelligent job and career recommendations based on skills.  

Once you connect skills development to career growth, employees can more easily chart their desired career path by seeing an integrated view of the skills needed and how it translates to internal mobility. 

This kind of growth investment isn’t just good for your people – it’s good for business. According to a 2021 Gallup survey in partnership with Amazon, skills training is one of the top perks younger workers look for in a new job. Further, 61% of respondents also said that upskilling opportunities are important for staying at their job.  Seventy-one percent agreed that job training and development increased their job satisfaction. More satisfaction leads to better retention. Better retention means better success and outcomes for a business.

The takeaway is simple. When organizations adopt an internal skills marketplace and an internal-first hiring mindset, employees stay engaged and happy, and your business increases its chances of successfully navigating the future.

New HR Processes to Meet Workforce Expectations

The Great Resignation was a very real and present concern for HR professionals in 2021. In December alone, 4.3 million workers left their jobs. As the labor pool shrunk and companies faced skill shortages, there was a palpable power shift among employees. Workers knew they were in demand and could ask for more: more flexibility, more money, and more perks. Average hourly earnings have increased 4.8% year over year as a result.

Companies were already faced with competition for talent before the pandemic. This threw HR professionals in even more of a tailspin when they had to find new ways to meet these workforce expectations while developing work-from-anywhere policies practically overnight.

Although the labor force participation rate shows signs of bouncing back in the coming years — in fact, employment is estimated to increase from 153.5 million to 165.4 million by 2030 — HR must come up with innovative ways to attract and retain talented employees if they want to keep up. That means changing their HR processes to meet workforce expectations.

Meeting Workforce Expectations With New HR Processes

With a tight talent pool, HR professionals have to get creative, embrace new technologies, and find fresh ways of attracting and retaining talented employees. To do this, HR teams should stay open-minded to more progressive employment arrangements. This could include using contract, contingent, and gig work. In some instances, they should even consider employing robots, automating HR processes, and reskilling employees. 

As workers’ expectations change regarding work flexibility and other norms, the onus is on HR leaders to update the following HR processes:

1. Productivity Measurement

Gone are the days when measuring employee productivity meant simply looking at an employee’s time card or hours worked. In a work-from-anywhere environment, managers must shift their mindset to managing employees based on results rather than on time spent sitting at a desk.

It’s up to HR to teach managers how to measure and monitor employee productivity without physically seeing them in their chairs. To accomplish this, HR must clearly define job descriptions. Additionally, managers must communicate expectations. Most importantly, HR should encourage managers to let employees have the autonomy they need to do their jobs while still providing coaching on timelines, issues, and opportunities.

2. Pay Practices

Employees want not only the flexibility to work remotely, but also more flexibility as to when they work. Although 70% of executives want to return to the workplace, only 40% of workers do. Organizations that have embraced a remote environment to meet workforce expectations are now faced with the “work from anywhere” problem. Sure, it’s wonderful that employees can live anywhere in the country — or even the world. But, most HR teams are not set up for payroll, benefits, compliance, or taxes everywhere to support this. This can be a major roadblock when it comes to attracting and retaining talented employees.

In addition, HR leaders have to get ahead of questions from employees about cost-of-living adjustments for cities with higher costs of living. What is your philosophy and compensation structure? Does it allow you to attract talent across all markets nationwide? For example, consider tech companies based in San Jose, which is a tech industry hotspot. Should employees get paid more because that’s a high-cost-of-living area? Or not because they have the option to move? These questions can get quite philosophical and are up to your HR team and other company leaders to decide.

3. Onboarding Solutions

For new employees, the “computer setup” checkbox for onboarding has evolved over the years. Just a few decades ago, someone from IT came to connect the new employee’s system and set up their email at their desk. Now, it’s a UPS package delivery. Then, a two-hour phone call where IT instructs the employee on how to set up and configure settings for their workgroup. The employee needs to learn the ins and outs of how to use the collaboration tools and where to find the information needed for the job.

In addition, new employees might never even meet their HR representative in person to complete paperwork. These situations open up a need for remote onboarding tools. Tools that offer e-signature capabilities and advanced cybersecurity to prevent private information from being breached. They also require a solution for remote I-9s. (Current USCIS guidelines still require a person to provide HR with original ID documents to show proof of eligibility to work in the U.S.) Above all, you should determine how to integrate current tech tools with these new tools to make onboarding remote workers smoother for all involved.

4. Career Growth Opportunities for Employees

Even before the pandemic hit, employees looked for development and growth opportunities in their roles — particularly Millennials, who are known to leave jobs that lack such opportunities. HR can encourage employees to stay with the company longer by offering new forms of recognition and benefits, like upskilling.

Now, more than ever, employees want to know what competencies they need to learn to grow in the organization. They also want to know how these skills will benefit them in their future careers. To meet this need, work with managers to understand the competencies required for each role. Outline a clear path from one position to the next on the hierarchy.

Workforce Expectations for the Future

Meeting changing workforce expectations to mitigate the labor shortage requires updated HR processes that follow new trends in HR practices. Although this HR transformation process can seem overwhelming, the benefits will pay dividends in attracting and retaining talented employees — and securing your company’s future growth.

     

Forecasting the Future of Work

Podcast Sponsored by: QuantumWork Advisory

According to McKinsey, the pandemic has accelerated existing trends in remote work, e-commerce, and automation. As a result, up to 25% more workers than previously estimated could potentially need to switch occupations. Both employees and leaders are being driven to upskill. A recent study from the Sloan Management Review found that only 7% of respondents were led by digitally competent teams. So what does the future of work hold? How can we ensure that we’re prepared for it?

Our Guest: Mark Condon

On our latest #WorkTrends podcast, I spoke with Mark Condon, managing partner and founder of QuantumWork Advisory. He is a pioneer in the talent and workforce sector with over 20 years of global experience with both startups and multinationals.

There are maturity traits found in good digital leadership. Mark explains:

Leaders need to engage and protect their organization. When developing new business models, those need to be protected from the broader business. Another is the culture of inquisitiveness and trust, but you have to balance it with rigor. You want your organization to be curious, to have an exploration culture, and one where no one gets fired for experimenting, but you also need the discipline behind that.

Young Leaders in the Digital Age

Companies are balancing the use of technology implemented and used by people. So when we talk about young leaders, what are they facing when it comes to leading in the digital age? Mark:

It’s confusing out there. There are so many great technologies that appear to be wonderful in their own right. But there’s a problem in that digital transformation is really about technology. The technology in a lab looks wonderful, but we have to use it in our businesses. And our businesses are full of people, policies, and processes, which may not help the technology work. So how to make the tech work in practice is a people-centric issue.

Mark also explains:

People used to choose technology on the basis of functionality, but without it being a great user experience, it’s kind of a waste of time. People need to be able to want to use that technology and it has to be easy to use.

Diversity, Equity, and Inclusion – The Role of Technology

Technology plays a significant role in DEI and talent acquisition and retention strategies. Mark confirms:

This is a huge topic. Around 2020, about $50 billion was going to be spent on the DEI tech vendor space and would grow to around $110 billion by 2024. This is a massive investment.

Technology has its advantages and disadvantages. 

AI is a great enabler of matching, but it also can have a dark side in that if it’s not fed the right data, it can actually make the bias worse. So the problem with AI is it can make things a lot more efficient, but it also can magnify the problem.

The Gig Economy

With the rise of the gig economy, remote work, and flexible work arrangements, the future of work has taken a fork in the road. So where are we going with all this? Mark explains:

A lot of people suffered burnout through COVID, and this is continuing. The burnout rate has been quite damaging for people. People have had enough. I think they’re asking themselves, “Why am I working so hard.” I think a few people are getting off the merry-go-round, not to say all, but I think some are, certainly.

I hope you found this recent episode of #WorkTrends informative and inspiring. To learn more about QuantumWork Advisory and digital transformation in the field of talent and workforce strategy and delivery, please visit https://www.quantum.work/advisory.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!

10 Ideas To Make Mental Health Support More Accessible For Employees

What are some ideas to make mental health support more accessible to employees? This question was posed to a group of talented professionals for their insights. From offering mental health holidays to flex work schedules, here’s what they had to say.

Offer Mental Health Days

Mental health Days are meant to be used when you have too much on your mind or when are feeling high levels of stress and anxiety. We can’t pre-plan how we will feel, so it’s important to allow employees to take unplanned days off.  Moreover, it is a great way to track the mental health of your employees. If someone is taking too many “mental health days” then you can reach out and support them! It’s easy to apply and simple, yet so few companies do it!

Annie Chopra, She TheQueen

Take Time to Communicate Benefits

In our brand new research on mental health, we found that employers rated themselves a “C” while the workforce rated employer support for mental health as an “F.” When you get into the data, you see that while companies are trying to make changes, these changes aren’t always felt by the workforce. We have to spend as much time communicating the changes and benefits we offer as we do actually selecting those benefits if we want to see real impact.

Ben Eubanks, Lighthouse Research & Advisory

Provide Health Coaching Sessions

Working with a qualified health & wellness coach has the potential to make a big difference in employees’ work and personal lives.  A health coach is NOT a licensed mental health practitioner. A good health coach IS a trained empathetic listener and motivator who works with people in groups or one-on-one. They help to create and work toward solutions to increase the enjoyment of life and work. 

Employers can offer coaching services onsite or remotely, in groups or individually.  The National Board of Health and Wellness Coaching (NBHWC) certifies coaches who have completed specialized coaching training, demonstrated coaching skills, have experience working with clients, and passed a rigorous exam.

Ronel Kelmen, Attainable Transformation

Include Inspiring and Regenerating PTO Perks

We all understand that employees need sufficient high-quality PTO experiences in order to stay sharp, satisfied, and healthy at work. But what really makes PTO beneficial for our mental health is when that time is also inspiring. 

For example, we offer our employees three fully paid 24-hour days per year to participate in volunteer activities. Not only do these experiences give our team the chance to step outside their work and breathe, but while doing so they’re also engaging in work that can reignite and reshape their worldviews.

Tina Hawk, GoodHire

Promote a Work-Life Balance

Make sure your employees are taking time away from work on a regular basis. This means encouraging regularly scheduled vacations and not rewarding a burning the midnight oil mentality. You may get short-term results, but this type of schedule will often lead to burnout and far less productivity and motivation. 

A great leader challenges their employees to regularly rest, recharge, and connect with their loved ones. When employees feel valued, they will be much more motivated.

Mark Daoust, Quiet Light

Host Mental Health Fairs

One out-of-the-box way to make mental health more accessible to workers is to hold a mental health fair. These events function like traditional health fairs yet focus on psychological health. Booths can give out information on practices like stress management and avoiding burnout. Additionally, you can do activities like meditation and mindfulness worksheets. Beyond providing at-risk employees with resources, you can also use these fairs as a way to educate the workforce at large about mental health and help professionals to be better allies to psychologically vulnerable peers.

Carly Hill, Virtual Holiday Party

Encourage the Use of Wellness Apps

Employers can provide free resources and access to mental health apps. It can be a way for everyone in your company to get the mental health help they need, especially to prevent burnout amongst your employees. Using an app might feel less intimidating when seeking professional help from a therapist or psychiatrist.

You might not be there to visually recognize when an employee is overworking themselves. But with certain apps, they can get reminders to take breaks and maintain healthy habits during their working hours.

Scott Lieberman, Touchdown Money

Foster a “Life Happens” Culture

A healthy company culture understands that even the highest performing employees will face unideal circumstances that may take them away from work. A culture of ‘life happens’ understands that company needs shouldn’t supersede employee needs but ebb and flow. As we navigate turbulent times as a nation, we’ve all faced the universal truth that life happens, and sometimes things are out of our control.

Amrita Saigal, Kudos

Allow Flexible Work Schedules 

A remote or hybrid work schedule creates more flexibility for employees to take care of their physical and mental health how they see fit. Workers want freedom – time to spend with loved ones, take care of themselves, and travel – promoting one’s mental health on their terms. Allow the space and flexibility for your employees to take care of their mental health at their discretion.

Breanne Millette, BISOULOVELY

Train Leaders to Create Inclusive Environments 

Smaller businesses can make mental health more accessible to employees by equipping leaders with the tools and resources to have open, honest conversations and by creating a safe space for employees to speak openly without fear of judgment. 

Creating inclusive environments for conditions like autism, ADHD, dyslexia, and dyspraxia can go a long way in making sure everyone feels supported at work. By educating people about and accepting neurodiversity, you can create an inclusive and supportive workplace where everyone can thrive.

Dan Gissane, Huxo Creative

       

How to Find Great Talent in a Tight Job Market

Talent wars may be a dream come true for skilled candidates, but competing for great employees can leave employers hanging. When there doesn’t seem to be much interest in your open positions, you might wonder what you can do better. Making matters more challenging is that all your competitors appear to be looking for help, too. And they may be eye-balling both active and passive job seekers, including some of your star staff members.

While finding good employees can be harder than expected, there are ways to get a leg up. A few of these methods involve tweaking strategies you might already be familiar with. Others could be new approaches that get you thinking outside the box. Below are some techniques to use in your quest to find talented new hires.

Go Beyond Your Conventional Candidate Pool

Certain business models, such as brick-and-mortar retail, limit hiring pools to local candidates. But if your business can accommodate remote work, you open up the possibility of finding out-of-state or even global talent. To enable your international hiring efforts, your company can work with an employer of record or establish local entities.   

Creating overseas subsidiaries or legal entities can make sense if you plan on hiring more than a few employees. Maybe you’ve identified an attractive international labor market with candidates that will be good fits for various positions. This approach might also pay off if your company plans on sticking around in that market for a while.

Yet setting up a bunch of legal entities can get expensive. The average costs range from $15,000 to $20,000 in most countries. These figures are only for initial expenses and do not include the price tag for recurring admin and office needs. If you want to hire one candidate from Spain and another from Thailand, legal entity expenditures could prove prohibitive.

An employer of record (EOR) service that already has a legal entity in the location you want to hire from can help. The EOR is the employer on paper, but your company gains local staff with the desired expertise and outlook. Similar to professional employer organizations, EORs also handle the HR side of things such as payroll. But an EOR goes a step further by ensuring companies stay in compliance with a country’s labor laws.

Create a Stand-Out Employer Brand

Job seekers are encouraged to develop a unique personal brand when crafting a résumé, cover letter, or LinkedIn profile. Companies can do the same with online career and HR website pages or microsites. An organization’s employer branding should also extend to applicable social media platforms, job board postings, and employer review sites.

Creating and managing a strong brand pays off in recruiting and retention. Research shows that 75 percent of active job seekers are more likely to apply to companies that actively manage their employer brand. About 50 percent of candidates won’t accept an offer from an organization with a poor reputation, even for a raise. And employers that stay on top of branding can decrease turnover by up to 28 percent.  

Candidates who don’t have an inside link to your company will first go to your website and social media pages. They’re looking for who you are as an employer, what you stand for, and what current employees have to say. Beyond a list of perks and financial incentives, job seekers want a glimpse of what working for you looks like. Consider adding behind-the-scenes videos, employee spotlight blogs, and catchphrases that emphasize your core values.

Take a Closer Look at Your Job Descriptions and Postings

Sometimes posting a generic help wanted or “We’re Hiring!” notice is enough to bring a star candidate to your door. But in a competitive labor market, where everyone’s looking for specialized skills, compelling job descriptions and postings are a must. Using worn-out phrases or getting too technical might repel qualified applicants.

Mismatched descriptions touting roles perfect for recent graduates and long lists of specialized qualifications will also turn off candidates. You’ll leave job seekers shaking their heads with postings for entry-level positions that nevertheless insist on three years of experience. 

Even if your area doesn’t require you to list salary ranges, including pay rates helps set expectations. You’ll save time and disappointment if you’re upfront about hiring budgets early in the process.

Besides clear descriptions of a position’s core responsibilities and performance standards, job postings should highlight why the company is unique. You can include things like mission statements, values, and career development opportunities. But also consider who your intended audience is and why they would want to do this job in your organization. Include language that communicates the why and pulls them in. Add links to your career site and employee reviews.

Once you’ve perfected your job descriptions, find job boards, events, or professional networks that target your ideal candidate. If you’re hiring for entry-level positions, reach out to colleges and universities with career services and informational events. Some online job boards appeal to remote job seekers or those who specialize in tech or marketing. Start building a database or pipeline with potential applicants from referrals, career-oriented sites, and internal employees.  

Finding the Best Match

Finding the best people proves to be more difficult when strong contenders have more choices. Cutthroat labor markets often require employers to get creative and revisit company identity strategies. You can do this by searching outside conventional hiring pools, developing distinctive employer branding, and aligning descriptions with candidates’ motivations. Putting these methods into practice can help you shorten the time you’ll take to find that great match.             

Unification of HR Systems – Set Up for Success

Podcast Sponsored by: Tydy

Considering a new HR system for your company? Finding the right HR system has become a critical piece to a successful, thriving business. In order to support a company’s talent strategy, there are several distinct types of HR systems available. It might seem difficult to select which one is best for your organization. This is a critical choice because HR systems that contribute to a good employee experience are 1.3 times more likely to perform better. And, who doesn’t want their business to perform well? 

Our Guest: Kiran Menon

In this episode of the #WorkTrends podcast, we unpack the important topic of HR systems with Kiran Menon, the CEO, and co-founder of Tydy. Tydy is an employee experience solution that connects, unites, and automates HR processes and technologies. During his 17 years of experience in consulting and sales, he has worked across multiple locations, leading teams in Europe, the US, and Asia. Kiran states:

“Tydy actually started from an onboarding perspective. What we are doing is we really went out there and reimagined onboarding and redefined what onboarding meant for large enterprises. Our focus is on employers with about 5,000 plus employees. Tydy moved them from cumbersome weeklong processes to quick, simple, and verified onboarding in seconds.”

How Has Technology Impacted the Way HR is Managed?

In the last two years, companies have faced an increased need for better software and improved processes throughout the digital space. With many work teams working remotely from a variety of places, there has been a surge of software options to optimize and manage complex HR procedures across businesses. Kiran explains:

“There’s been a huge proliferation of multiple apps in the workplace. Suddenly post-April 2020 companies globally scoured everywhere to look for different types of applications that could digitize processes and deliver a digital-first experience. What’s really happened is there’s been a sudden influx of too many apps and too many systems. This overcomplicates the process. Technology has impacted HR pretty massively, but also, it’s brought about a lot of concerns, issues, and frustrations.”

HR Systems and Onboarding

One of the most crucial functions of an HR system is the onboarding process. The importance of this process going smoothly directly correlates not only to a company’s success but also to its financial health. Kiran states:

“We work with companies where day one of an individual joining and getting started is billing day, right? This means that the moment the person starts, you actually want them to get onto the floor and start becoming productive. That’s billing hours in whatever that industry may be. Now, if your onboarding system does not enable them to do that, you are actually losing revenue when your assets like your laptops are not ready until day five, or day 10 in some cases.”

With all the benefits of a unifying HR system, are there any drawbacks? Kiran explains some of the challenges:

“One of the biggest questions from an ownership perspective is when you’re thinking about onboarding, who owns asset allocation. Is it HR? And until you understand the plan that ticks off all these boxes, it becomes very tough to think about unification. 

Managing HR in the Future

With all of these quick shifts regarding HR systems, will there be any more major changes in the way that HR is managed in the future? Kiran gives us his prediction:

“You still have about a good decade to two decades of innovation in front of you. We haven’t even touched the tip of the iceberg when it comes to how data could be used. Or, how you could potentially automate verification systems, or automate even career mapping from a data perspective. So I think there’s a lot more that needs to be uncovered and developed from a future perspective.”

I hope you’ve found this recent episode of #WorkTrends helpful when considering an HR system to elevate your company’s onboarding and overall organization. To learn more, contact Kiran Menon on LinkedIn.

Subscribe to the #WorkTrends podcast on Apple Podcasts or Stitcher. Be sure to follow our #WorkTrends hashtag on LinkedIn and Facebook, too, for more great conversations!