Posts

The TalentCulture Team

TalentCulture’s New Look: Announcing Our New Website!

We’re thrilled to announce that our newly revamped website is now live! In keeping with our mission, it offers the insights that empower HR, the community, and workforce to become better leaders and partners in the modern workplace. But now Read more

Photo: Constantinos Panagopoulos

#WorkTrends HR + Marketing: Employer Brand Superteam

Meghan M. Biro brought not one but two guests to the #WorkTrends podcast this week: Diane Adams, Sprinklr’s Chief Culture and Talent Officer, and Grad Conn, Sprinklr’s Chief Experience and Marketing Officer. The topic: what happens when HR and marketing Read more

Hire a Marketer for Your HR Department

If there’s one trend that is picking up speed in today’s organizations, it’s the realization that keeping departments in separate silos isn’t the most efficient way to do things. Cross-departmental collaboration is helping companies tap into the skill sets of

Read more

Report Says Marketing Hiring Will Increase This Year

Digital marketing is on the rise in recent years, so it makes sense that marketing professionals will be increasingly in demand in the near future. And McKinley Marketing Partners recently provided evidence of this when it released the 2017 Marketing Read more

Teen Dreams VS Workforce Realities

Astronaut. Teacher. Ballerina. Doctor. Singer. Few people say “I want to grow up and work in an office,” yet 15 percent of Americans have office/administrative jobs (the largest of 22 segments of the U.S. labor force, according to the Bureau … Read more

Entrepreneurship Is A Sweet Deal

The topic of entrepreneurship fascinates me. I often wonder what makes one person seek out entrepreneurial opportunities while others are content to be employees. I believe for some people the real and perceived risks of business ownership is too overwhelming … Read more

TalentCulture Corner Office Talks Marketing, Branding And Innovation With Brian Carter

In this Corner Office article, Cyndy Trivella, Events Manager with TalentCulture, spoke with Brian Carter, Founder and CEO of The Carter Group and Co-author of the best-selling book The Cowbell Principle. Brian is one of the most innovative people … Read more

The Rise Of Marketing And Transparency In Recruitment

As we dive into the new year, top of mind for a lot of us are questions of need and want. One of which is the need for marketing and transparency in recruitment.

And, if we could have anything we … Read more

The Art of Marketing Marketing

Many companies devalue marketing, considering it the department that makes pretty pictures or the administrative support for the sales team.  Others strongly value the strategic involvement of marketing in product strategy, branding, strategic planning, and industry leadership.  I am blessed … Read more

Why Marketing to Your Boss and Co-Workers is Essential

Maybe you’ve fantasized about quitting, but you’re not ready to give up your steady paycheck, 401k, or insurance.

There is a quick alternative. Transform your current job into a job you love by engaging with its full potential, marshaling the … Read more

What is Recruitment Marketing and How Your Business Can Use It

While recruitment and marketing may traditionally have been thought of as separate entities, they can actually work hand in glove. Recruitment marketing uses elements of both traditional recruitment strategies and brand marketing. The appeal that is created by powerful marketing Read more

Finding Value In Social

Social is the great ice breaker. It allows people to get introduced, forge relationships and to share experiences and information, of all types, with ease and speed. The world of social has changed immensely over the past 10 years. When … Read more

Growth From Within: 7 Ways to Compete on Employee Talent

Does your business compete primarily on product and price?

That kind of old-school strategy may win you customers in the near term. However, competing on price or product is really just a race to the bottom.

Along the way, you’ll … Read more

Social Influence and Your Brand: Connecting the Dots [Webinar]

“Don’t try to invent a tribe. Show up to lead one that exists.”
Seth Godin

Today’s hyper-connected digital world has opened the door to a whole new era in brand development.

Employers, HR professionals and job hunters, alike, … Read more

Community: A Brand’s Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more

Community: A Brand's Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more

Can You Hear Me Now? Influence Goes Social #TChat Recap

“The greatest ability in business is to get along with others and influence their actions.”
–John Hancock

Wherever you find people, you’ll find influence. The concept is as basic as civilization, itself.

John Hancock understood its importance in business contexts. … Read more

The Rise of Influence in Social Business #TChat Preview

(Editor’s Note: Are you looking for full highlights and resource links from this week’s events? Read the #TChat Recap: “Can You Hear Me Now? Influence Goes Social.”)

Think for a moment about the brands that have the … Read more

HR and Marketing: Smashing Silos #TChat Recap

In this do-more-with-less era, it’s almost counterintuitive to think that “silo” mentality still defines some organizations. We’ve all seen it — different departments don’t know why or how they should rely on each other, and business suffers from a lack … Read more

Hiring Culture: Creating A Recruitment Ecosystem

Written by David Smooke

Every organization has its own unique “hiring culture,” in addition to its core company culture. Hiring culture deserves just as much attention as company culture, because the two are deeply intertwined. The way an employer acquires … Read more

If It Ain't Broke…Well, Maybe it IS Broke: #TChat Recap:

“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” — Arnold Bennett

Not really what we want to hear when we don’t think anything’s broken. Leadership is one key to driving innovation “buy in”. … Read more

Focus on Your Employees, Key to Workplace Culture Success

As an organization, your perceived workplace culture is a part of your brand. There are plenty of posts out there that discuss how your brand is more than just your logo. It is an overall perception and the emotional connection … Read more

How to Promote Your Blog with an Empty Bank

I, like most of my fellow bloggers out there, do not have the funds necessary to launch national advertising campaigns to promote a blog. Therefore, since my team and I founded Career Rocketeer over a year ago, I have constantly … Read more