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#TChat Preview: How To Build And Market Your Employer Brand

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The TalentCulture #TChat Show is back live on Wednesday, July 15, 2015, from 1-2 pm ET (10-11 am PT).

Last week we talked about how to create a culture that rocks, and this week we’re going to talk about how to build and market your employer brand.

No matter how you slice it, it’s really a lesson on research and positioning and how you end up marketing your company as the place to work.

However, you can’t be everything to everyone and too many companies are trying to be just that. No matter how “great” you think your company is, the “greatness” message won’t weed out the people who aren’t a great fit for your company.

So first you should ask your current employees about what your company does well as an employer, and all of the things that it doesn’t do well. Then build a real employer brand foundation so you can better extend that brand in the market.

Sneak Peek:

#TChat Events: How To Build And Market Your Employer Brand

TChatRadio_logo_020813#TChat Radio — Wed, July 15 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to build and market your employer brand with this week’s guest: Susan LaMotte, SPHR, founder of exaqueo, a workforce consultancy.

 

Tune in LIVE online Wednesday, July 15th

#TChat Twitter Chat — Wed, July 15 — 1:30 pm ET /10:30 am PT Immediately following the radio show, Meghan, Kevin, and Jim will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What common misconceptions do companies have about an employer brand? #TChat (Tweet this Question)

Q2: What steps can be taken to build and market an employer brand? #TChat (Tweet this Question)

Q3: How can organizations easily maintain their employer brand? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

Subscribe to our podcast on BlogTalkRadio, Stitcher or iTunes:

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#TChat Preview: How To Create A Culture That Rocks

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The TalentCulture #TChat Show is back live on Wednesday, July 8th, 2015, at 1-2 pm ET (10-11 am PT).

Last week, live from #SHRM15, we discussed the brilliant HR profession of today and tomorrow. This week we’re going to talk about how to create a company culture that rocks.

Because for those company cultures about to rock, we’ll not only salute you, we’ll work for you and evangelize for you. Of course that’s a reference to a classic rock song, but it’s a mantra that continues to ring true when it comes to workplace culture today.

Great “bands” and brands focus on culture first and foremost so it will drive engagement, business outcomes and ultimately success.

As our guest this week puts it — company culture is only as strong or weak as the employees that collectively make up the heart and soul of the organization.

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, RecruitiFi, CareerBuilder, PeopleFluent, and HRmarketer Insight. Plus, we’re big CandE supporters!

Sneak Peek:

#TChat Events: How To Create A Culture That Rocks

TChatRadio_logo_020813#TChat Radio — Wed, July 8 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about the art of candidate engagement with this week’s guest: Jim Knight, a leading training and development expert who worked with Hard Rock International for 20 years where he led the renowned School Of Hard Rocks.

 

Tune in LIVE online Wednesday, July 8th

#TChat Twitter Chat — Wed, July 8 — 1:30 pm ET /10:30 am PT Immediately following the radio show, Meghan, Kevin, and Jim will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: What does a rocking culture look like? #TChat (Tweet this Question)

Q2: What steps can organizations take to build a rocking culture? #TChat (Tweet this Question)

Q3: How do organizations sustain rocking cultures? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

Subscribe to our podcast on BlogTalkRadio, Stitcher or iTunes:

BTR stitcher_logoItunes_podcast_icon

 

 

Join Our Social Community & Stay Up-to-Date!

The TalentCulture conversation continues daily on Twitter, in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!

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Live from #SHRM15: The Brilliant HR Profession of Today and Tomorrow

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SHRMWe’re very excited to announced that the TalentCulture #TChat Show will be live from the 2015 SHRM Annual Conference & Exposition in Las Vegas, NV on Wednesday, July 1, 2015, from 1-2pm ET (10-11am PT). We’re going to talk about the brilliant HR profession of today and tomorrow.

Get this: The enterprise executive whose traits are most similar to those of the CEO is the CHRO.

Did you get that? The CHRO (42 percent of which are high-performing females), not the CFO, CMO, or CIO. This all according to “counterintuitive” and groundbreaking research based on data from executive recruiting firm Korn Ferry and the work of Dave Ulrich, a University of Michigan professor and a leading consultant on organization and talent issues.

This research also clearly revealed that a CEO’s people skills, strategy, flexibility, energy and empathy (and many other business-centric attributes) closely align to the CHRO.

The HR profession has never looked brighter and HR leaders are now powerful change agents, amplifying talent engagement and driving business outcomes. And according to the Society for Human Resource Management (SHRM), HR professionals are feeling more confident about the job security and growth opportunities than ever.

Sneak peaks:

We hope you’ll join the #TChat conversation on July 1, 2015, and share your questions, opinions and ideas with our guests and the TalentCulture Community.

Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, SmartSearch, Predictive Analytics World for Workforce and HRmarketer Insight. Plus, we’re big CandE supporters!

Sneak Peek:

#TChat Events: The Brilliant HR Profession of Today and Tomorrow

TChatRadio_logo_020813#TChat Radio — Wed, July 1 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about the brilliant HR profession of today and tomorrow at #SHRM15 with this week’s guests: Chanel Jackson, HR Business Partner, Honda of America Mfg., Inc.; Callie Zipple, PHR, HR Rewards Analyst, Zebra Technologies; and Steve Browne, SHRM-SCP, SPHR, Executive Director of HR, LaRosa’s, Inc.

 

Tune in LIVE online Wednesday, July 1

#TChat Twitter Chat — Wed, July 1 — 1:30 pm ET /10:30 am PT Immediately following the radio show, Meghan, Kevin, Chanel, Callie and Steve will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: How confident are HR pros about their job security and growth? #TChat (Tweet this Question)

Q2: What top skills do HR pros need to have a successful career? #TChat (Tweet this Question)

Q3: How can HR help with tech adoption and create a better employee experience? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

Subscribe to our podcast on BlogTalkRadio, Stitcher or iTunes:

BTR stitcher_logoItunes_podcast_icon

 

 

Join Our Social Community & Stay Up-to-Date!

The TalentCulture conversation continues daily on Twitter, in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!

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#TChat Preview: How Employee Engagement Empowers the Employer Brand

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The TalentCulture #TChat Show is back live on Wednesday, June 17, 2015, at its new time from 1-2 pm ET (10-11 am PT).

Last week we talked about the art of candidate engagement, and this week we’re going to talk about how employee engagement empowers the employer brand.

Spending ridiculous amounts of money to source sought-after skill sets and recruit top won’t get you very far when your employer brand has hit the skids. Meaning, if your current employees aren’t usually happy, even jazzed about working for your company, then that poison seeps into the groundwater and taints the wells around for miles and miles.

This is why you must step up your branding game and empower your own employees to evangelize your company culture in an authentic, transparent way. Energizing your employee base to truly engage, tell their stories, share their experiences and engage with potential employees is what empowers the brand.

We hope you’ll join the #TChat conversation this week and share your questions, opinions and ideas with our guests and the TalentCulture Community.

Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, Silkroad, Predictive Analytics World for Workforce and HRmarketer Insight. Plus, we’re big CandE supporters!

Sneak Peek:

#TChat Events: How Employee Engagement Empowers the Employer Brand

TChatRadio_logo_020813#TChat Radio — Wed, June 17 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about the art of candidate engagement with this week’s guest: Stacy Zapar, Founder of Tenfold, and recruiting strategist, trainer & advisor.

 

Tune in LIVE online Wednesday, June 17th

#TChat Twitter Chat — Wed, June 17 — 1:30 pm ET /10:30 am PT Immediately following the radio show, Meghan, Kevin, Johnny, Sara and Stacy will move to the #TChat Twitter stream, where we’ll continue the discussion with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we gather for a dynamic live chat, focused on these related questions:

Q1: How is employee engagement linked to the employer brand? #TChat (Tweet this Question)

Q2: What steps can organizations take to improve their employer brand? #TChat (Tweet this Question)

Q3: How can organizations support employees to be brand ambassadors? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

Subscribe to our podcast on BlogTalkRadio, Stitcher or iTunes:

BTR stitcher_logoItunes_podcast_icon

 

 

Join Our Social Community & Stay Up-to-Date!

The TalentCulture conversation continues daily on Twitter, in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!

Passive-Recruiting

Image Credit: Big Stock Images