Dear Leaders: Humanize Your Brand
Back in ancient times (let’s go with 1970s or 1980s) when mainframes ruled the world and “friends” were people you actually knew, the rules of engagement were very different. Companies and customers met when a transaction was taking place. Otherwise, everyone went their separate ways and did their own thing. Well, that kind of cut-and-dried, disconnected relationship truly is a thing of the past – at least for brands that want to succeed in the future. Things (and leaders we hope) are much more personal now. The computer, one of the most significant developments in human history, has changed everything. It’s