5 Steps To Awesome Community: Leaders Go Social
Some time ago, I wrote about employees as brand ambassadors and how they can help – or hurt – an organization’s global and social brand. It depends on how well the lines between personal brand and company brand are drawn. Once a company and leadership has the brand issue sorted out, it’s time to think more deeply about social community and the actual role of community managers. Many of my clients have created community manager roles. In fact, my friend and colleague Tim McDonald (and several other talented, hard working people listed here – Take time to read the stories of