May Thine Own Personal Brand Be True (To You)
What do you think about the term “personal brand”? If you’re like most of us, all the brand this, brand that, brand yourself talk is beyond tired — it’s a cliché. But let’s not hate on or disregard personal branding, for it’s highly important. After all, like all clichés, branding became one because there’s truth in it. The simple truth: your branding is real and imperative. It is positive, passionate, and powerful. It is a road that leads to our best career and leadership selves. And it’s not complicated. Let’s get back to basics with these five essentials steps: 1. Listen To Shakespeare “This above