Facebook & the Strange Engagement Arrangement: #TChat Recap
Just because I like you, doesn’t mean we’re friends. At least on Facebook. I’m talking about the strange engagement arrangement between companies, associations, non-profits, clubs, professional groups, other groups, events — and their followers. Or, more appropriately, their fans who “like” them by clicking on a thumbs-up tab and then getting streams of information from those groups. Maybe even posting a comment or two at times on those group pages. It’s not really a town hall meeting, or an intimate community even, although there are sporadic bursts of interactivity, but Facebook is a universe unto itself — and the over 750