Posts

Building An Authentic Brand: A Case Study

Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their … Read more

Futbol, The World Cup And Brand Performance

This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected surprises. What more could futbol fans ask for? After a month of … Read more

The Great Rated!™ Interview: Todd Wheatland On The Brand Connection

Todd Wheatland straddles the boundary between employer brand and overall company brand. And to hear him tell it, that line is blurring. The face companies put forward to job seekers is increasingly just part of the overall brand message—making the … Read more

Soul Search — Then Job Search

Written by career consultant, Maggie Mistal

Most of us assume that the best way to find a job is to look at what’s available in online listings, or to follow someone else’s advice. However, these methods often lead to unfulfilling … Read more

Candidate Experience: Getting It Right #TChat Recap

“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not strategies.”
Lawrence Bossidy, Author & Former CEO, Honeywell

If talent is what … Read more

Networking: 5 Ways To Work It Into Your Life

Written by Lynn Dixon, co-founder & COO, Hourly

Networking. Some people consider it a guaranteed way to connect with industry luminaries. Others believe it’s the ideal way market your professional capabilities and build brand awareness. Still, others dread the … Read more

What Drives Social Influence? Insights From Recruiting Circles

Written by Carter J. Hostelley, CEO, Leadtail

Marketers change jobs a lot. So every few months I hear from someone who’s job hunting again. Typically, we get together to grab coffee and chat about their situation. And at some … Read more

Can You Hear Me Now? Influence Goes Social #TChat Recap

“The greatest ability in business is to get along with others and influence their actions.”
–John Hancock

Wherever you find people, you’ll find influence. The concept is as basic as civilization, itself.

John Hancock understood its importance in business contexts. … Read more

The Rise of Influence in Social Business #TChat Preview

(Editor’s Note: Are you looking for full highlights and resource links from this week’s events? Read the #TChat Recap: “Can You Hear Me Now? Influence Goes Social.”)

Think for a moment about the brands that have the … Read more

Anatomy Of A Leader: Not Just Skin Deep

(Editor’s Note: This week at #TChat Events, the TalentCulture community is looking at what it will take to prepare the next generation of leaders — regardless of current age or organizational rank. We think the following commentary by Read more

5 Social Skills Business Leaders Must Master

(Editor’s Note: This week, TalentCulture founder, Meghan M. Biro is speaking at the Peoplefluent WISDOM2013 Conference about a topic that is central to the world of work: “Leadership, Workplace Culture and Brand Influence.” In the spirit … Read more

Recruiting/Marketing: Blurred Lines #TChat Preview

(Editor’s Note: Are you looking for the week’s highlights and resource links? Read the #TChat Recap: HR and Marketing: Smashing Silos.)

As you may know, I’m not an HR professional. I look at the human side of business … Read more

Will The Real You Please Stand Up? #TChat Recap

“Be yourself; everyone else is already taken.” -Oscar Wilde

Looking for yet another staggering social era statistic? Try this from personal branding tools provider, Brand Yourself:

Google processes more than 80 million “people” searches each day. Yep. 80 million. … Read more

Considering a Career Change? Take a 360 Snapshot

Written by Dorie Clark, Next Avenue

Thinking about reinventing yourself professionally so you can switch fields or move up the ladder in your current career? A good way to start is by giving yourself a “Personal 360” interview.

At some … Read more

Mindfully Managing Your Personal Brand: #TChat Recap

“Act as if what you do makes a difference.
It does.”
-William James

It really does. Live who you are and be the difference not only in your own life, but in those around you as well. Each and every … Read more

One Common Touch At A Time

“I feel my spirit resist, but I open up my fist, and lay hand over hand over, hand over fist.” –Neil Peart

The last bag left the belt. Another golfer from the group of four men hauled his clubs onto … Read more

Real Brands Humanize: #TChat Preview

EDITOR’S NOTE: Want to read the RECAP of this week’s events? See #TChat Recap: Face-to-Face with Brand Humanization

Let’s demystify “brand humanization.” It’s a nice-sounding term, fluffy and a little sweet, but we need to figure out what … Read more

Face-to-Face with Brand Humanization: #TChat Recap

Social channels and tools offer a tremendous opportunity for business to create and sustain valuable relationships with customers, partners, employees and others. Digital technologies make it possible for brands to interact with their constituents in ways that are far more … Read more

When Brands & Humans Meet: #TChat Video

EDITOR’S NOTE: Want to read the RECAP of this week’s events? See #TChat Recap: Face-to-Face with Brand Humanization

The more we use social media, the more our personal interactions are crossing over into the workplace. While it makes sense to … Read more

How to Get Ahead in the Talent War

I’ve frequently talked not only about the necessity of creating a personal, humanized brand statement for job seekers and employees in general, but also about how a company’s employer brand becomes key in the talent acquisition and retention process.… Read more

Brand Reality of Buying Wonka Bars at Walmart: #TChat Recap

Your brand is how your company tastes inside and out. This includes your your employment brand and B2B and/or B2C corporate brand.

Used to be that all we ever saw of the inside was what was printed on the outside … Read more

Is Employer Branding Best Practice or BS? #TChat Preview

Originally posted by Matt Charney on MonsterThinking Blog

The average worker today has more brands to deal with than a Texas cattle rancher, but one that most never really give a whole lot of thought to, at least compared to … Read more

What's Your Personal Social Media Policy?

Googling “social media policy” returns nearly 5 million hits – obviously a topic getting lots of attention. Modifying the search to “personal social media policy” reduces the hits by 99%. That’s relatively scant attention to how individuals could or should … Read more

Culture Brand: Create Magical Distinction to Attract the Very Best Talent

I’ve been thinking a lot about brand abandonment lately. My next series of thoughts immediately go to how creating and maintaining a brand-based corporate culture can help businesses avoid brand abandonment, and help recruit and retain the very best talent.… Read more

5 Marketing Lessons from Crack Dealers

Disclaimer: I have never used illegal drugs and I do not advocate the use of illegal drugs or controlled substances illegally. Drugs and the repercussions of their use, do irreparable harm to the user, their families, their coworkers and the Read more