How Evolved Are Your Customer Relationships?

“Customer experience is the perception that customers have of all their interactions with an organization. Customer engagement is something different, it’s a behavior and attitude, an outcome of customer experience.” ~ Bruce Temkin I came across an article in my...

Rethink ‘Brand You’: Find Your Authentic Self

“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.” These days I can spot a “brand” (as opposed to an authentic person) from the first word...