
#WorkTrends Recap: The Testimonial Economy
We used to be swayed by traditional advertising and clever campaigns, but in the social age that has all changed. If you talk about yourself or your company too much, you are labeled a self-promoter or a spammer. It’s time to let other people do the talking for you. Think about the last time you bought something online. Did you read reviews? Did you research products until you found enough five star reviews that you were satisfied with your selection? This is how customers behave today. Building “relationships” is no longer enough. Today we are living in the ‘Testimonial Economy,’ where























