Let’s go back in time. Way back to 1997. Apple’s high-flying identity as a tech innovator had been seriously tarnished. It certainly wasn’t the global
Marketing and HR have started to collaborate with great success. Here’s why it might be time to bring a marketer on to the HR team full time.
In a recent article published on the Entrepreneur website, Tai Lopez, who is himself an entrepreneur extraordinaire, spoke of his love affair with social media.
Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies
Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies
This week on #WorkTrends we went beyond selling products and services and looked at how 2017 can be the year of selling yourself. We are
We’re very excited to kick off our very first TalentCulture #WorkTrends of 2017! We have a very big show lined up that everyone will benefit
Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? That’s still relatively new. Many companies know they should
In this Corner Office article, Cyndy Trivella, Events Manager with TalentCulture, spoke with Brian Carter, Founder and CEO of The Carter Group and Co-author of
“Customer experience is the perception that customers have of all their interactions with an organization. Customer engagement is something different, it’s a behavior and attitude,
I recently attended a talk on personal branding given by Dorie Clark, bestselling author of “Stand Out,” at the Library of Congress in Washington D.C.
“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s
With the growth of personal blogs, social media, and other online media, there has been a rapid rise in the number of individuals both within
Social media is one of the best marketing tools available when it comes to building and a brand. However, people and companies are missing an
There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely
I’m super passionate about the importance of Brand Humanization, that mix of culture, community and corporation which can create magic for employees and shareholders, or
While recruitment and marketing may traditionally have been thought of as separate entities, they can actually work hand in glove. Recruitment marketing uses elements of
There are many lessons that can be taken from marketing and applied to HR. From the obvious point of how best to advertise a job
The balance of power is shifting in the employer/employee relationship. What does it mean for the future of work? The #TChat crowd weighs in
The balance of power is shifting in the employer/employee relationship. What does it mean for the future of work? The #TChat crowd weighs in
Widening gaps between demand and supply of skilled workers mean that recruitment will see a more competitive hiring and spending environment in 2015. In the
A realization that we haven’t made the smartest of career moves might have dawned on many of us when reading the news this week. Experts
Every day we spend our precious time and hard-earned money out in the market searching for new customers. We advertise, we network, we use social
By this point, most of us have come across the term, “social recruiting.” With the rising importance of fostering a successful and sustainable company culture
“No matter what you are trying to accomplish, maintain a firm belief in your ideas, bring the greatest amount of energy to them, and be
