Posts

Hire a Marketer for Your HR Department

If there’s one trend that is picking up speed in today’s organizations, it’s the realization that keeping departments in separate silos isn’t the most efficient way to do things. Cross-departmental collaboration is helping companies tap into the skill sets of

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Tai Lopez on Social Media’s Role in Talent Recruitment

In a recent article published on the Entrepreneur website, Tai Lopez, who is himself an entrepreneur extraordinaire, spoke of his love affair with social media. His history with this platform goes back to the very early days when social Read more

#WorkTrends Recap: Brand Culture at the Intersection of HR and Strategy

Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees … Read more

#WorkTrends Preview: Brand Culture at the Intersection of HR and Strategy

Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees … Read more

#WorkTrends Recap: 2017: The Year of Selling Yourself

This week on #WorkTrends we went beyond selling products and services and looked at how 2017 can be the year of selling yourself. We are all salespeople whether you realize it or not.

Host Meghan M. Biro was joined by … Read more

#WorkTrends Preview: 2017: The Year of Selling Yourself

We’re very excited to kick off our very first TalentCulture #WorkTrends of 2017!

We have a very big show lined up that everyone will benefit from. The Year of Selling Yourself. This goes beyond selling products and services, on Wednesday, … Read more

Employer Brand vs. Consumer Brand: What’s the Difference?

Branding has been a buzzword for a while now—a hot one—but employer branding as a concept? That’s still relatively new. Many companies know they should be doing more of it to recruit talent and increase employee engagement—but they don’t have … Read more

TalentCulture Corner Office Talks Marketing, Branding And Innovation With Brian Carter

In this Corner Office article, Cyndy Trivella, Events Manager with TalentCulture, spoke with Brian Carter, Founder and CEO of The Carter Group and Co-author of the best-selling book The Cowbell Principle. Brian is one of the most innovative people … Read more

How Evolved Are Your Customer Relationships?

“Customer experience is the perception that customers have of all their interactions with an organization. Customer engagement is something different, its a behavior and attitude, an outcome of customer experience.” ~ Bruce Temkin

I came across an articleRead more

The Benefits of Allowing Employees to Build Personal Brands

I recently attended a talk on personal branding given by Dorie Clark, bestselling author of “Stand Out,” at the Library of Congress in Washington D.C.

At the conclusion of the talk, I asked Dorie her opinion of employers that restrict … Read more

Rethink ‘Brand You’: Find Your Authentic Self

“This above all: to thine own self be true.” – Shakespeare

If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.” These days I can spot a “brand” (as opposed to an authentic person) … Read more

Personal Branding: A Fine Line Between Ego and Enterprise Success

With the growth of personal blogs, social media, and other online media, there has been a rapid rise in the number of individuals both within management, and the rank and file of organizations, who are building, and seeking to build, … Read more

Tweet Naked: Using Social Media to Build Your Brand

Social media is one of the best marketing tools available when it comes to building and a brand. However, people and companies are missing an opportunity to connect with consumers by not utilizing it effectively.

Today’s #WorkTrends guest, Scott LevyRead more

Discovering Your Brand

There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word.

Branding isn’t something you craft so … Read more

5 “Foot” Steps To Creating Brand Humanization

I’m super passionate about the importance of Brand Humanization, that mix of culture, community and corporation which can create magic for employees and shareholders, or signal trouble, not only in the ranks, but in the larger world of brand … Read more

What is Recruitment Marketing and How Your Business Can Use It

While recruitment and marketing may traditionally have been thought of as separate entities, they can actually work hand in glove. Recruitment marketing uses elements of both traditional recruitment strategies and brand marketing. The appeal that is created by powerful marketing Read more

Branding On The Inside

There are many lessons that can be taken from marketing and applied to HR. From the obvious point of how best to advertise a job to ways of spreading messages and training through an organization, marketing has been a source … Read more

#TChat Recap: Brand Ingredients: Are You Fascinating?

Brand Ingredients: Are You Fascinating?

I’ll admit it. I’m a little jaded about the topic of branding. Does it still matter?

For successful branding, how you see the world used to be enough. Today, a thriving “Brand You” requires knowing … Read more

#TChat Recap: How Body Language Powers Your Brand

How Body Language Powers Your Brand 

I think etiquette is old school. There, I said it.

With so many ways to communicate, is the idea of etiquette too confining in the Social Age?

Etiquette may be old school, but good … Read more

5 Key Recruitment Trends For 2015

Widening gaps between demand and supply of skilled workers mean that recruitment will see a more competitive hiring and spending environment in 2015. In the coming year, 69% of recruiters expect to see competition increase. In the face of more … Read more

3 Ways To Future-Proof Your Career

A realization that we haven’t made the smartest of career moves might have dawned on many of us when reading the news this week. Experts have predicted that 10 million British jobs — which equates to one in three … Read more

Kudos To You: 10 Top To-Do’s To Keep Those Customers Coming

Every day we spend our precious time and hard-earned money out in the market searching for new customers.  We advertise, we network, we use social media strategies – all for the purpose of finding ever-elusive hot new prospects and turning … Read more

How To Use Instagram To Recruit: 5 Easy Steps [Infographic]

By this point, most of us have come across the term, “social recruiting.” With the rising importance of fostering a successful and sustainable company culture and hiring people who are not only the right professional fit but the … Read more

Persistence: It Pays To Be The Last One Standing

“No matter what you are trying to accomplish, maintain a firm belief in your ideas, bring the greatest amount of energy to them, and be willing to endure the indignities that may result. Being a mover and a shaker in Read more

Social Influence and Your Brand: Connecting the Dots [Webinar]

“Don’t try to invent a tribe. Show up to lead one that exists.”
Seth Godin

Today’s hyper-connected digital world has opened the door to a whole new era in brand development.

Employers, HR professionals and job hunters, alike, … Read more