Phot by Constantin Stanciu
[#WorkTrends] Courageous Recruiting in the Age of Googlization
Hiring is so very different today. The technology we so depend on is also our biggest challenge. To solve that challenge, we can’t hide behind “what we’ve always done.” We need more courageous recruiting!
The onset of the 2020 pandemic has escalated the need for all companies, regardless of size, to use technology to hire, onboard, and retain. But how do we leverage tomorrow’s reality when today’s technology, and hiring in general, are based on 1990s models?
Our Guest: Ira Wolfe, Author and HR Influencer
Ira Wolfe has been at the leading edge of pre-hire and leadership assessments, recruitment marketing, and workforce trends for 25 years. Thinkers360 ranks Ira as the number 1 Global Thought Leader and Influencer in the Future of Work category, and for a good reason: He is the author of six books, including Recruiting in the Age of Googlization.
Of course, I had to start this episode of #WorkTrends by talking about how much recruiting has changed, and our now complete reliance on technology to hire and onboard — and how we’ll never go back to our “old” normal. Ira agreed: “Resilience was the buzzword of 2020. And the reality is, resilience is just bouncing back.” After pointing out that some aspects of “back” weren’t so great, Ira added: “We don’t want to bounce back! We want to help people grow stronger. As we think about going back to the workplace, we want to give people hope, confidence, and courage.”
Ira went on to say this applies to every aspect of our work right now, including how we use technology to hire:
“I’m suggesting we do things differently… we need to look at it differently. Instead of looking at how to find talent, we need to look at how we find the right talent.”
Key to Courageous Recruiting: Deliberately Improving Process
Ira and I went on to talk about many aspects of recruiting, gender and pay equity, the candidate experience, and HR technology — and there was a recurring theme: The need to improve the technology we all use to hire.
“Today, younger generations don’t just apply — they Googlize. They use technology to investigate; they find out what’s the company like, what opportunities are there, then what types of jobs are available. Then they may talk to people on LinkedIn and look at Glassdoor, Indeed, or Fairygodboss. Next, they look at what it’s like to work at that company; then, finally, they consider if it’s worth even applying. After they finally make a commitment, they can’t even navigate the employer’s career pages!”
In other words: The job seeker has completely changed the way they find work. But employers haven’t changed how they find the right talent.
“We must improve the way we hire people. We must rid the process of frustration, confusion, distraction, and disappointment. Employers must have the courage to care about people — and their experience.”
Ira is so right. Thankfully, we will never go back to the way it was. But as we move forward, we also must take a hard look at making the recruiting process better — and to that, perhaps we need to be more courageous.
I hope you enjoy this episode of the #WorkTrends podcast — and then I hope you find a way to fill your employees full of hope, confidence, and courage.
Find Ira on LinkedIn and learn more about his work at Success Performance Solutions.
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