As we all know, flexibility is the lifeblood of HR, especially when it comes to adopting new technologies for attracting candidates. While many are resistant to change in the working world, a willingness to adapt to whatever comes strengthens both HR and business strategies. By understanding that nothing will stay the same, and thus adopting a future workplace mindset, organizations can accept change and also thrive in it.
As technology becomes more important for keeping employees happy and productive, it’s crucial that businesses understand tech’s role in business success. And more importantly, act on this understanding.
Our Guest: Michel Visser, Unit4’s VP of People Success and Enablement
On the latest #WorkTrends podcast, I spoke with Michel Visser, Unit4’s VP of People Success and Enablement. In 2018, he joined Unit4 with the aim of attracting the best global talent. He has over a decade of experience in HR, holding various senior leadership roles. Michel teaches HR at the VU University Amsterdam and has been instrumental in developing creative and innovative strategies for attracting candidates, strengthening employee development, and generating strong engagement strategies.
I wanted to know: how does a company develop a workplace mindset for building a global identity that supports its brand and culture? According to Michel, it’s all about communicating company values. Values not only determine how a business operates, but how people interact with each other. Making values apparent allows candidates to know upfront whether they’re a good match for your organization. Sharing values throughout an organization also takes the transactional aspect out of work, and has everyone working towards a common goal. It helps employees feel like they’re doing something more than just getting a paycheck every week.
“It is absolutely critical to communicate organizational values to candidates because, without clear values, employee experience becomes transactional,” says Michel. “If you make your business’s values very clear, then you give candidates a chance to relate to your mission. You can use values as an instrument to attract and retain talent.”
And HR is fundamental in crafting these values.
“HR is now front and center when it comes to being visible and showing how employees actually deliver value to the business. It’s HR who starts formulating answers to questions like what does the business stand for? What do we value?” Michel says.
Technology’s Role in Communicating Values
Technology can play a big role in communicating values. It’s HR’s responsibility to strengthen the workplace mindset that it’s good to adapt and harness tech to keep employees engaged. And it’s vital to continuously monitor and measure that engagement.
“How do you keep track of employee engagement? If you find a proper tool to do that, how do you start acting on the insights you’ve gathered?” Michel says. “In many cases, you can’t just stop by a coffee maker and ask employees how they feel anymore. You need technology to gauge this.”
Once tech is adopted, it’s crucial that HR plans to make sure employees engage with the tech. They also need to dive into workforce planning and understand that a two-year workforce plan makes more sense than a five- or 10-year plan. Organizations need to look at the length of time that employees stick around in the modern workforce and adjust to that. They also need to understand what skill sets employees need to thrive, how to create more engagement, and how to stay true to the values that are communicated. In other words, companies can’t just be “all talk.” Businesses have to deliver on promises if they want happy people.
“Everybody will tell you on their website that they put people first. But at the end of the day, you have to deliver and make sure people feel that the company values are true. Every HR professional should focus on putting values into place,” Michel says.
I hope you enjoy this episode of #WorkTrends, sponsored by Unit4. You can learn more about workplace mindset and adopting new technologies by connecting with Michel on LinkedIn. Also, you can learn about how people management and technology can combine to give organizations a competitive advantage by downloading this Unit4 whitepaper.