Building and sustaining authentic relationships IRL are not always easy, and it could be even more challenging to do it online. It has never been easier to connect with people by a simple click on the “add” button, but how do we foster and strengthen the relationships?
This week’s #TChat guest: Ted Rubin , a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators, shared his insight on how to build strong relationships online and how to look people in the eye digitally.
Many of us learned how to connect properly with people at a very young age. We learned how important eye contact, strong handshakes, and listening skills were. Paying attention online, where acceptable response time is shorter and content is populating on your Twitter stream in a millisecond is hard, but it can be done.
Relationships are a two-way street and to maintain them we need a genuine interest in the person on the other side of the screen. Simple gestures such as tailored comments, questions about shared interests, birthday wishes, and thoughtful advice goes a long way. To call people by their first name and learn something about them while reaching out consistently will make a difference.
When we listen and really hear people, only then can we figure out how we can serve them in the best way possible. This is key advice for organizations , brands and professionals working on growing community, land new business or connecting with customers.
At the end of the day, we are all humans that want to be understood and connected with like-minded people.
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See What The #TChat Community Said About How To Look People In The Eye Digitally:
[<a href=”//storify.com/TalentCulture/tchat-storify-how-to-look-people-in-the-eye-digit” target=”_blank”>View the story “#TChat Storify: How To Look People In The Eye Digitally” on Storify</a>]
What’s Up Next? #TChat Returns Wednesday, April 22nd , with a NEW time:
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photo credit: Bucket Listly
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