Hiring is a fact of business for companies, whether it be a consistent part of their process or an occasional effort. The one thing for certain is that all industries want star candidates to fill vacant positions. However, a disconnect can occur when companies don’t create a great experience for many candidates.
Exactly what is the business impact of a poor candidate experience? According to the latest Global Talent Board research, 41% of your candidates will take their allegiance, product purchases and brand relationships elsewhere because of it. This is big and directly impacts an organization’s bottom line and reputation.
A good candidate experience is smart marketing for an organization. A negative candidate experience may cause the right candidate to turn down the job. If management doesn’t care about the recruiting process, what else is falling through the cracks?
On Wednesday, July 12, 2017 at 1pm ET, #WorkTrends host Meghan M. Biro and her special guest Kevin W. Grossman, Talent Board President of Global Programs will discuss the research from this latest survey and how brands can easily implement alternative ways of engaging job candidates to reinforce a strong candidate experience and support a healthy business bottom line.
Benefits of Measuring Your Candidate Experience
Join Kevin and Meghan on our LIVE online podcast Wednesday, July 12 — 1 pm ET / 10 am PT.
Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:
Q1: Why should brands care about the candidate experience? #WorkTrends (Tweet this question)
Q2: What are the benefits of measuring candidate experience? #WorkTrends (Tweet this question)
Q3: How can brands implement candidate feedback for positive change? #WorkTrends (Tweet this question)
Don’t want to wait until next Wednesday to join the conversation? You don’t have to. Check out the #WorkTrends Twitter feed or join our TalentCulture World of Work Community LinkedIn group. Share your questions, ideas and opinions with our awesome community.