Sponsored by SAP SuccessFactors.
Most weeks, you’ll find me on the road visiting customers, joining partner events, and connecting with our SAP teams around the world. And in nearly every conversation with HR leaders at midsize organizations, a shared theme always emerges: “We’re growing fast, but our systems cannot keep up.”
These are ambitious, forward-thinking organizations. They’re scaling operations, entering new markets, and building resilient workforces. But they’re often wrestling with outdated tools, disjointed systems, and too much manual work slowing them down. It’s frustrating, and fixable.
How Can SAP SuccessFactors Help?
Midmarket companies sit in a powerful position — large enough to scale, and agile enough to pivot. They face the same workforce expectations, compliance requirements, and competitive pressures as large enterprises, but with leaner teams and tighter timelines. That’s exactly why the right technology partner is so important.
What sets SAP SuccessFactors apart is our commitment to the unique needs of this space. Midsize organizations benefit from built-in best practices, rapid deployment options, and global support — all backed by decades of SAP expertise.
According to SAP’s 2025 HR Trends report, there is a growing urgency to reconnect the disconnected workforce, to move from AI hype to measurable AI impact, and to strike a balance with skills-based strategies that empower people without deconstructing them into lists of competencies.
What draws midmarket customers to SAP SuccessFactors isn’t just a checklist of features, it’s the ability to turn complexity into clarity. With flexible solutions that meet teams where they are and grow with them, we support HR leaders with intelligent tools like AI-assisted recruiting and career insights, skills-based development and learning frameworks, and the ability to create personalized experiences that rebuild engagement across the workforce.
Inside the Transformation
We have an incredible midmarket customer base at SAP SuccessFactors. They come from very different worlds but share a common goal: to build a stronger, smarter HR foundation that supports both their people and their business growth.
At Cirque du Soleil, reinvention is infused into the brand. After a complete shutdown during the pandemic, the organizations staged a powerful comeback behind the scenes. By implementing SAP SuccessFactors, Cirque du Soleil rebuilt its HR foundation, supporting over 4,000 employees across 35 countries. Today, HR processes that were once scattered and manual are now unified and mobile-enabled. Talent can be hired, onboarded, and managed through one consistent platform, helping teams stay connected, even when they’re halfway across the world. For a company built on creativity and performance, SAP SuccessFactors ensures that the employee experience is just as awe-inspiring as the show itself.
Brussels Airport Company, one of Europe’s most important transport hubs, handles over 22 million passengers and 700,000 tons of cargo every year. But internally, HR processes weren’t keeping pace with the airport’s growing operations. The company needed an agile, future-ready approach to talent and operations. By adopting SAP SuccessFactors, integrated with SAP S/4HANA Cloud Services, they created a fully connected employee experience from hire to retire. Routine tasks became simple and fast, compliance was easier to manage, and employees gained access to a self-service experience that put them in control. The transformation unlocked greater data quality, smarter decision making, and a more responsive, engaged workforce ready to support the airport’s continued expansion.
Indevin Group, a 100% New Zealand-owned wine producer, faced complex workforce challenges brought on by rapid growth and a recent acquisition. With a seasonal workforce that nearly doubles during harvest, the company was struggling to manage HR tasks across spreadsheets, disconnected systems, and manual processes. By turning to SAP SuccessFactors, Indevin unified its HR operations across onboarding, compliance, workforce planning, and development. Today, employees can easily update their information, access trainings, and manage their careers from a single platform. Managers now make faster, smarter decisions with real-time insights. Succession planning, once a days-long process, can now be completed in seconds. The result is a more engaged workforce and an HR foundation that can scale with the business.
Scaling with Confidence
These organizations are not just updating outdated systems, they are rethinking what’s possible. By leaning into transformation with SAP SuccessFactors, they’re moving faster, gaining visibility, and creating people-first experiences that support every stage of growth.
Whether it’s handling complex compliance needs across geographies, enabling data-backed workforce planning, or making onboarding seamless from Day One, these organizations are proving what can happen when HR and business strategy move in sync. It’s not about doing more with less. It’s about doing the right things, better and faster.
The momentum is real, and midmarket leaders are setting the pace.
Stories Come to Life
Watch our latest customer mash-up video to see how these midmarket organizations overcame growth challenges with SAP SuccessFactors solutions to drive a seamless, empowering employee experience.
And take it a step further at SAP Sapphire 2025. Meet the HR leaders behind these stories, explore breakthrough innovations up close, and connect with peers and partners driving growth across industries.
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