So, you’re hoping to create some buzz around the job ad you’ve just published on your careers page? Today’s recruiting environment is competitive and complex. Recruiting the best candidates starts with making the right first impression—and using a combination of tactics will help you get the most out of your job ad. For the best results, it’s important to include social and mobile recruiting tools, as well as free and paid ads—and to know the best day to post.
Building Hype Around Job Openings
So where do you start?
The first thing you need to do is get your listing noticed by the communities where the passive candidates hang out. LinkedIn might be just the platform you are looking for. The business- driven social platform has scores of ways to get your job ad noticed, including groups you can join, mention jobs in, or initiate general discussions around the role, your company, or the industry.
The next thing is to promote the opening within your organization. Does everyone on staff know you have just listed a new job? Share it across your company. If you don’t have a referral system in place, we’d strongly advise you to set one up. For example, eFounders used simple tools they were already familiar with and made it work. Include a social sharing feature to your job ad and give your staff incentives to start sharing from their own social accounts.
Another tactic is to create your own online communities. Smart companies make sure they have created Facebook groups or a Facebook Jobs tab, or even run a Facebook ad campaign, with the sole purpose of attracting potential candidates. Promote your employer brand through these pages and when you post a job ad, you’ll have a talent pool of existing fans. Add as many touch points as possible between you and prospective candidates.
Make sure to add mobile listings to your arsenal. According to research from comScore.com, smartphones and tablets account for 60 percent of total digital media time in 2014. Kelton Research survey results indicated 86 percent of active candidates surveyed use their smartphone to begin a job search, and 70 percent of active candidates want to apply via a mobile device.
The Top Job Boards
Posting your job ad on your careers page and social media is not enough. You need to include job boards. While the leading premium job boards in terms of ROI (return on investment) are LinkedIn, Craigslist, Indeed, and Monster, there are many other job boards you can consider using.
Some job boards, like Indeed, also offer a free option as well as a paid. SimplyHired and Glassdoor offer free postings when you access them through an ATS like Workable. For the most effective places to post your jobs, check out our job board directory, which enables you to choose job boards based on industry, location, and cost (paid versus unpaid).
Posting your job on your careers page and social media is not enough. You need to include job boards. While the leading premium job boards in terms of ROI (return on investment) are LinkedIn, Craigslist, Indeed and Monster, there are many other job boards you can consider using.
Some job boards, like Indeed, also offer a free option as well as a paid. SimplyHired and Glassdoor offer free postings when you access them through an ATS like Workable. For the most effective places to post your jobs, check out our job board directory, which enables you to choose job boards based on industry, location, and cost (paid versus unpaid).
The Best Day to Post a Job
Don’t post your jobs on Friday evening, because by Monday they’ll be last week’s news! Instead, wait until Sunday evening or Monday or Tuesday morning and advertise your roles when the candidates are most active.
Most job sites use freshness as a factor in ranking job search results. Plus, the new jobs of the day usually land in email updates and job board front pages, so getting there when the action is happening can often get you double the candidates you’d receive on a slow day.
The Premium Job Boards
When volume of candidates is the priority LinkedIn, Indeed, and Craigslist are the top sites for posting job listings due to their popularity, functionality, and reach. LinkedIn boasts the biggest potential candidate pool and may be the most powerful sourcing tool in your arsenal. Indeed is a job search engine and a global job board leader with over 180 million unique visitors per month. Finally, although Craigslist is a classifieds site and not a traditional job board, it beats everyone on inbound traffic.
If the big guys are too broad, and you need to do some laser-targeting, you’re in luck. Try our global, searchable job board directory to drill down by industry, location, and cost. Just the thing if you’re looking for “only healthcare job boards,” or “only job boards in Brazil.”
Happy hiring!
Photo Credit: Kevin H. via Compfight cc
Workable is a client of TalentCulture and sponsored this post.
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