While there’s still no clear sense for when the COVID-19 pandemic will end, one thing has come into sharp focus—the implementation of wellbeing programs. The future of work will include both in-person and remote arrangements to accomplish this.
This new reality has various benefits for employees, including more flexibility, better work-life balance, less time spent commuting, and the freedom to work from anywhere. And a study by Stanford found that working from home increases productivity by 13%. So, there are benefits for employers as well.
But employees who don’t see their colleagues every day face a challenge: creating a sense of community and connection. And while it may not seem like a business performance issue at first glance, it actually is.
Harvard Business Review says: “Employee disconnection is one of the main drivers of voluntary turnover, with lonely employees costing U.S. companies up to $406 billion a year.”
The opportunity in front of us for wellbeing programs
At HealthFitness, we think there’s a massive opportunity for the corporate fitness industry to rethink how we help employees feel they belong and are cared for.
In fact, through our work with hundreds of companies across many different industries, we’ve seen how wellbeing programs can provide the community and human connection many employees are craving right now.
This means creating experiences where employees will find friendly and familiar faces — both in-person and virtually. This can include group fitness, personal and small group training, health and fitness challenges, health coaching, seminars and classes across a wide variety of fitness and health topics.
The classic in-person approach
We’re all familiar with the onsite fitness center. While pandemic-era guidelines changed aspects of the experience (e.g., wearing masks, social distancing), they’re still a meaningful way to create connection.
One of our client’s employees, Eddie, said he had a hard time staying active at his job until he joined a new company with an on-site fitness center. There, he began taking fitness classes (which is something he never imagined himself doing). Plus, he also started using the center’s exercise equipment.
But he discovered an unexpected benefit as well.
Eddie noticed how the fitness challenges his company hosted allowed him to connect with coworkers throughout the company. “I’ve made tons of friends at work through the fitness center,” he says.
And the benefits he received went beyond the physical and social.
Eddie said that many of the colleagues he met through fitness challenges provided him with career advice. “The amount of networking I was able to do at the fitness center was remarkable. It’s amazing how many people you can meet while sharing the goal of creating a healthier lifestyle.”
The new virtual approach
Like Eddie, many employees looked to their local gym or corporate fitness center for a sense of community before COVID-19. Now we know employees will seek this same sense of connection in a virtual format.
That’s certainly been our experience over the last two years.
Like many companies worldwide, we had to pivot fast in the spring of 2020. Our initial goal was to fill clients’ immediate needs and continue offering health and fitness programming in whatever way we could. To make the best of the unprecedented situation.
But then something unexpected happened.
The fitness classes delivered in a virtual format were a big hit with employees. They also allowed us to extend our reach to more employees that may not be located in a building where their employer provided a fitness center. Beyond fitness classes, wellbeing-related offerings like energy and stretch breaks, educational seminars, and even classes for kids opened up more ways to demonstrate that the company cares about their employees. Employees also enjoyed seeing the friendly faces they knew and trusted.
Given this, we think virtual corporate wellbeing experiences are an important way to create connection and community in a hybrid world. There are two primary options.
Live-streamed content
Live-streamed content can be used for live events like fitness classes, stretch breaks, educational seminars, and kid and family classes. They’re broadcast through professional-grade equipment to provide the highest quality streaming, regardless of device, bandwidth, or location.
The shift to working from home has served as the game changer for Sharon, one of our client’s employees, and her health and fitness routine. Sharon takes up to three virtual classes each day. She transfers between group fitness classes, to virtual personal training to mindfulness, nutrition and wellness classes. She regularly meets with her health coach.
As a result, Sharon is more resilient and stronger. “HealthFitness has been one of the most important aspects of my mental and physical wellbeing while working from home.”
Sharon’s weekly virtual personal training sessions with her HealthFitness trainer, Jim, keeps her connected and moving after knee surgery. This allows her to keep getting stronger in her health journey.
Not only does this benefit Sharon physically, there’s also the same sense of connection that Eddie described. When you know other colleagues are also participating in these experiences, you have a point of much-needed connection.
Video conferencing
Video conferencing offers real-time connections with wellness professionals for personal and small group training. It is also useful for nutrition coaching, ergonomic consultations, and movement efficiency assessments.
This approach will broaden based on employers I’ve talked with over the last 18 months. Employers want data-driven integration, segmenting, and targeting capabilities with programs that address subjects. Subjects like stress, resiliency, mindfulness, sleep, safety, and financial wellbeing.
Eventually, because of this data and technology integration, employers will offer this kind of programming wherever it works best for employees. That may be in person, at home, on the production line, on the go—whatever employees need.
This level of targeting has a side benefit. Employees can connect around common wellness priorities or goals, which again creates the sense of community many of us are longing for.
Regardless of format, wellbeing programs must be front and center
In their report Future of Work Trends in 2022, Korn Ferry says that “organizations that are leading the way in wellbeing embed it in all aspects of their people strategy. Research shows that this has a positive impact on retention, absenteeism levels, productivity, and overall satisfaction.”
With all of these potential impacts, it’s time for corporate wellness programs to adapt to the permanently altered business landscape by:
- Recognizing how classic wellness offerings like fitness centers and programs can solve new workplace challenges, like the lack of connection
- Introducing virtual wellbeing offerings that employees can access when and where it’s convenient
- Offering a broader range of wellbeing programs that help employees connect with like-minded colleagues and create a sense of community
When companies take these steps, they show employees they belong to an organization that genuinely cares.
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