There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word.
Branding isn’t something you craft so let me break that down for you. It’s something you begin to discover by becoming aware of who you truly are. No sugar coating, no ideal scenarios, just you.
You might begin to ponder why anyone really likes you? Maybe you are shocked to learn that you truly aren’t who you say you are when it comes down to it. And you know what? That is okay.
Why? Because it’s part of the discovery process.
You can’t become who you are without truly acknowledging all your shortcomings, your goofy ways, your insecurities, your obsessions, and much more.
Why is this important? Well, in order to build a powerful and sustainable brand, you must know exactly who you are and what you are all about.
Let’s think of a few brands you associate yourself with:
- What’s their mission?
- What do they sell/do?
- Who do they normally target/what is their demographic?
- Why are they here?
While you may think that a brand’s mission is equivalent to why they are here, it’s not always black and white. Much is the same for someone without self-awareness. You cannot full embody your brand without knowing all the in’s and out’s of your brand aka your self-awareness.
Where does your brand come into play?
Everywhere. Every action you take and every word you say is a reflection of you. And yes, even when you are having a rough day and you do something rash — that’s you. But you know what else is you? What you say/do after that — that defines the moment.
Everyone is different and that is something I have truly found beautiful in this world. Don’t be afraid to be yourself and to have emotions. Anger, sadness, fear, happiness, excitement, disappointment, anxious — it’s all part of the journey. Each moment we live fully, we begin to understand who we are as vulnerable beings.
In moments of despair and uncertainty, we begin to understand how to compose ourselves in the moment. The only way to get there is the opposite. Time after time, we see a pattern and start to craft “I”.
This is who “I” am and i’m not afraid to show it. This is where you want to be no matter who you are and what you are all about.
Let’s write it together (Takeaways)
- Who are you and what are you all about? Think deep and take your time.
- If this was the beginning of your life purpose, what do you want to focus on? What subjects, causes, people, desires? Don’t worry, this will change over time.
- Who are your friends? Do they align with your purpose and brand? Variety is OK but make sure you aren’t surrounding yourself with assholes.
- What is your expertise or future expertise? People like to follow experts in their craft or at least humorous until they become that person.
In a world full of impostors, make a point to stand out whenever you can. Don’t feed others what they would want from you but what you want/like/desire/enjoy/believe. Your personality is what we all want — show us.
You are you and nothing will ever change that. Embrace it.
A version of this post was first published on Medium 1/15/16.