How Big Data Will Develop

There is still much to look forward to in the way of technology in 2015. It’s explosive. It’s all encompassing. It’s big data.

Nearly every aspect of our lives are already touched by data in some way. The annoying emails in your inbox? Flyers for companies you’ve never been to in the mail? Job opportunities at organizations you’ve never heard of? These are all results of big data integration.

As business leaders, the big data space is only getting better and more organized to target candidates, clients and prospective customers more effectively through nimble platforms and streamlined practices. Here’s how you can expect to see big data develop through the remainder of the year.

You’re Only As Agile As Your Data Platform

Companies are beginning to trade in their massive hardware units for cloud-based data aggregation platforms. This is less costly and much easier for organizations to manage as they accrue more and deeper data. This agility facilitates decision-making, and as Andrew Sheridan said:

“[Business intelligence] and data visualization are becoming easier to use and more readily available. This will open up the opportunity for companies of all sizes to gain incredible insights from their data.”

He explains that this shift allows business leaders to ask why customers and candidates go to their pages. Rather than just a collection of information, as big data advances, in 2015 it’s beginning to transition to a true analysis of the information therein.

Personalization And Integration Become Key

The plethora of information available can be overwhelming. Quite frankly, much of it might be irrelevant to the data you truly need to see. That’s why this year will include personalization of the data you pull. Why is this pertinent information? Because with the massive amount of data it becomes more difficult and time consuming to find the numbers you need for the decisions you’re looking to make.

It’s Not All Hype

Despite the number of articles and blogs about the seemingly unending exposure of big data in the workplace, it’s not going anywhere anytime soon. It’s not just a marketing ploy, it’s a real effort to help businesses make more educated decisions. Organizations have seen the benefits of big data, as 73% of them have either already invested or plan to invest in a platform in the next two years.

It Will Streamline Business Practices

Granted, companies already use big data to change business practices and have made an impact on the way we make business decisions. But with the integration into the recruitment departments, big data has become more than just a medium to track and file information. It gives business leaders the capability to educated choices based on the actionable information provided by the data platforms. Doug Laney, VP Distinguished Analyst at Gartner Inc., said:

“Customers, employees and citizens will become engaged principally through digital means. With operational processes quickly becoming digitalized, traditional analog and manual processes will be automated, including both physical and human elements. Many, if not most, decisions will be algorithmic, based on automated judgement.”

Big data isn’t just hype, although with all of the information and the two cents from hundreds of thought leaders would tell you otherwise. It has trends within itself, so how then, could it be a trend? It has become an important part of a robust business model, and as the platforms and options for big data aggregation expand, so do the possibilities. Cloud integration increases agility so business leaders can make their educated decisions more easily, and it streamlines various business practices.

These are just some of the trends happening in the world of big data within the remainder of the year; just imagine how much simpler complicated business practices will become as we develop further into the industry.


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