New Year – New Employees: Energize Your Recruitment Marketing Strategy in 2017

As we prepare for the upcoming year, talent management may be the last thing on your mind. We still have many Sunday night football games, post-turkey naps, holiday treats, and family traditions to look forward to. On the other hand, we all have performance goals to meet, budgets to create, and strategies to strategize before 2017 arrives. Who has time for recruitment marketing and talent management, right?

But the reality is recruitment marketing and talent management are two things that companies should never stop focusing on. Talent is the foundation that your strategies and performance goals rely on. Talent is the key to innovation and growth. Talent equals success. Without the right talent, how will your company create, innovate, and grow profitable and thriving businesses?

Recognizing that recruitment marketing is an important part of your organization’s overall strategy and using data-driven initiatives and fresh thinking can help you build a solid pipeline of talented leads that could implement positive change—and that spells good things for your business.

Equally as important as using data as part of your recruitment and talent management operations is understanding that when it comes to a job search, candidates are like consumers. They research prospective employers the same way they research products. Their candidate journeys might involve as many as 12 touch points with your employer brand and the content that exists about your company on the web. That includes visiting your corporate website and blog, your LinkedIn company page, and the LinkedIn profiles of your key executives and folks with whom they are interviewing. That might also include following your company on Twitter, watching the videos on your corporate YouTube channel, and reading those all important Glassdoor reviews.

Smart companies and recruiting teams learn how to form relationships with candidates from the point of attraction and in a wide variety of different channels, and not later on, from the point of application. By doing this, you can influence a prospective candidate’s decision to take their next career step with your organization.

It all starts with you—recruiter and HR pro as change agents. New ideas about talent management don’t intimidate you; they motivate and inspire you to take a step back and look at the strategy behind recruitment. If you want to be a part of turning the recruitment marketing process upside down, you’re not alone. Want a deeper dive on this topic?

CNN Commentator Mel Robbins, Applied Futurist Tom Cheesewright, and SmashFly CEO Mike Hennessy are ready to lead the discussion of change management. To hear from these experts and learn more about the latest in recruitment marketing join this live stream and join the conversation starting November 2. Join Now.  This exciting event will feature stories and tips from key employer branding industry leaders including GE, PwC, Great Clips, Thermo Fisher, and more. We hope you’ll join us!

Join the online version of the Transform Event for free, you can listen to great content from Nov 2-4. Join Now.

 

 

Photo Credit: NeovoraBrasil Flickr via Compfight cc

This post is sponsored by TalentCulture client, Smashfly

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