#TChat Preview: Why the Best Recruitment Means Smarter Workforce Marketing

The TalentCulture #TChat Show is back live on Wednesday, January 13, 2015, from 1-2 pm ET (10-11 am PT).

Last week we talked about how to create the ultimate hiring experience, and on January 13 we will talk about why the best recruitment means smarter workforce marketing.

Today’s hiring economy is highly complex and competitive and finding top talent is harder than ever. In fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers.

Candidates want to be valued and have an engaging and transparent experience and how you treat them has a direct impact on your brand. In today’s digital age, where people share experiences online, a poor candidate experience can be bad for business and translate to millions in lost revenue annually.

The fact is we are all job seekers and perpetual candidates, even if we’re currently happily employed. And candidates are the hiring organization’s to lose before they even think about applying for a job.

Today both employers and candidates alike are responsible for creating and marketing their brands — which can give both a symbiotic and differentiating competitive edge.

#TChat Event: Why the Best Recruitment Means Smarter Workforce Marketing

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Tune in to our LIVE online podcast Wednesday, January 13 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about why the best recruitment means smarter workforce marketing with this week’s guest: Abby Euler, Talent Acquisition Evangelist at IBM Smarter Workforce.

Immediately following the radio show, the team will move to the #TChat Twitter stream to continue the discussion with the entire TalentCulture community. We invite everyone with a Twitter account to participate as we gather for a dynamic live chat, focused on these related questions:

Q1: What digital marketing activities do recruiters need to deliver? #TChat (Tweet this Question)

Q2: What steps should employers and job seekers take to differentiate and market their brands? #TChat (Tweet this Question)

Q3: How can recruiting technologies improve the employer brand and candidate experience? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

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