There is no question about it – social software enables workforce collaboration and communication. The McKinsey Global Institute estimates productivity improves by 20-25% in organizations with connected employees, and the potential for revenue amounts to $1.3 trillion per year.
So why is it so hard to get adoption traction for internal social media and internal communication? How can enterprises today resume responsibility for communication happening among employees and even encourage it?
This week’s #TChat guests: Shel Holtz, Principal of Holtz Communication + Technology and a prolific blogger and co-host of the first and longest-running communications podcast shared his insight on the adoption of social software for workforce collaboration and communication
Email has proven to be very hard to move away from as an internal communication method, and is often the only communication tool that organizations use. So what happens when employees are not given tools that provide value and can work alongside with email? They find external collaboration tools on their own.
Email is 50 years old and very creaky. If you have teenage kids, you KNOW they don't use it. Yet it has become an ingrained habit. #tchat
— Shel Holtz (@shelholtz) April 8, 2015
BTW, employees read formal internal comms material 3-4x as much when it's distributed via internal social media. #tchat
— Shel Holtz (@shelholtz) April 8, 2015
With a lack of better options, email do provide stability in a fast-paced world where tech is constantly changing.
— @GunningNeil (@GunningNeil) April 8, 2015
Organizations will need someone to be in charge of the message mission control. It is vital to be looking at the company culture and then initiate leadership mandate to initiate change. When leaders empower their employees to use social software and inform them about benefits such as an increase in efficiency, collaboration, and productivity, only then will we see the true benefits of social software.
A2 If your employees aren't on board with the social software, why would anyone else be? All part of employee advocacy #tchat
— Lorrie Guerrieri (@LorrieGuerrieri) April 8, 2015
A2 Employee engagement = the special sauce without it social software is just internal PR broadcast. Social is collaboration multiway #tchat
— Neil Milliken (@NeilMilliken) April 8, 2015
A3) Making communication and collaboration easier/less time consuming promotes teamwork and fosters relationships while working. #tchat
— Christin Kardos 🌟 #CMGR, backseat Harley rider🌟 (@ChristinKardos) April 8, 2015
Some enterprises are concerned with controlling the message, especially in highly regulated industries.
What would happen if instead of fearing the message, leaders would rethink the communication in their organizations based on mobility? It could encourage brand ambassadors to emerge, working collaboratively towards a common goal and strengthening the Oh-So-Important company culture.
A3. People enjoy working together towards common goals – when that process is more transparent it breeds motivation and spreads ideas #TChat
— Looop (@LooopCo) April 8, 2015
See What The #TChat Community Said About Social Software For Workforce Collaboration:
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photo credit: by timothy muza