This week Stacy Zapar, Founder of Tenfold, and recruiting strategist, trainer & advisor joined us to discuss how employee engagement empowers the employer brand. I always love her energy and passion for this topic.
Spending ridiculous amounts of money to source sought-after skill sets and recruit top talent won’t get you very far when your employer brand has hit the skids. Meaning, if your current employees aren’t usually happy, even jazzed about working for your company, then that poison seeps into the groundwater and taints the wells around for miles and miles.
This is why, Stacy explained, you must step up your branding game and empower your own employees to evangelize your company culture in an authentic, transparent way. Energizing your employee base to truly engage, tell their stories, share their experiences and engage with potential employees is what empowers the brand.
A long time friend of this community, Stacy also discussed how recruiters, human resources and talent professionals can maintain excellent relations with candidates – both successful applicants and those who don’t get the job. Through taking the time to help candidates with their resumes and LinkedIn profiles, Stacy explained, recruiters can maintain and build important networks and create lots of extra good will.
A1. Engaged employees share their stories (personally, through social, etc.) and that storytelling IS your employer brand messaging. #tchat
— Stacy Donovan Zapar (@StacyZapar) June 17, 2015
A2) I think it's important to realize that this is a moving target… always be working to improve things / take care of people! #TChat
— Christin Kardos 🌟 #CMGR, backseat Harley rider🌟 (@ChristinKardos) June 17, 2015
A3: Companies can embrace social and their EEs to encourage transparency like many social businesses are doing successfully now. #TChat
— Lori A. King 💦🌎#EarthDay Everyday🌎💦 (@LoriAndingKing) June 17, 2015
What’s Up Next? #TChat takes a week off and then returns Wednesday, July 1st with a very special live show from the 2015 SHRM Annual Conference & Exposition in Las Vegas: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our radio show runs 30 minutes. Usually, our social community joins us on Twitter as well.
Next topic: Live From #SHRM15: The Brilliant HR Profession Of Today And Tomorrow — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.
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