Last week we talked about how tech professionals can help assess and hire other tech pros, and this week we discussed how HR leaders can achieve talent brand dominance.
Employers are constantly assessing the state of their company brand. But very few understand how their talent brand impacts their reputation to job seekers and the company morale amongst existing employees.
A talent brand is what people think, feel, and share about a company as a place to work.
According to this week’s guest, less than 30 percent of the working population cares about their company’s product brand. What they are concerned with is how employers care for their people and address their needs. Most hiring authorities aren’t coming to terms with the reality that talented employees have options.
Joan Graci, CEO and President of APA Solutions, a boutique employment and human capital consulting firm, joined us to share a wide variety of knowledge on talent branding, employee brands and much more.
It was a lively #TChat podcast and Twitter conversation on a topic that’s very relevant to organizations of all sizes across industries.
Want to learn more? Listen to the recording and check out the highlights below:
Thank you to all the TalentCulture sponsors, partners and supporters!
The TalentCulture #TChat Show is back live on Wednesday, February 3, 2016, from 1-2 pm ET (10-11 am PT). Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how to manage through influence with next week’s guest: Jim Fields, Vice President of Customer Experience Marketing at SAP, a multinational software corporation that makes enterprise software to manage business operations and customer relations.
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