#TChat Recap: How To Build And Market Your Employer Brand

This week we talked about how to identify, grow and market your employer brand. No matter how you slice it, it’s really a lesson on research and positioning and how you end up marketing your company as the place to work.

Our guest was Susan LaMotte, SPHR, founder of exaqueo, a workforce consultancy. Susan explained that you can’t be everything to everyone and too many companies are trying to be just that. No matter how “great” you think your company is, the “greatness” message won’t weed out the people who aren’t a great fit for your company.

So first you should ask your current employees about what your company does well as an employer, and all of the things that it doesn’t do well. Then build a real employer brand foundation so you can better extend that brand in the market.

 

A1. Companies often don't value the stories of their employees when creating an #employerbrand. Employees=best brand ambassadors! #tchat

— LiveGoode (@livegoode) July 15, 2015

I often say: "Tell me what sucks about working 4…". If some1 knows what sucks & still wants to work there=authentic employer brand #TChat

— Susan S. LaMotte (@SusanLaMotte) July 15, 2015

A2: Create a culture of employee communication, support, transparency, accountability, and make it all fun. The world will notice. #tchat

— Jeremy Houchens (@jeremyhouchens) July 15, 2015

 

What’s Up Next? #TChat returns Wednesday, July 22nd: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our radio show runs 30 minutes. Usually, our social community joins us on the Twitters as well.

Next topic: #TChat Preview: Innovation & HR: Carpe Diem — Wednesday, July 22, 2015 — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.

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