#TChat Recap: Live From #HRTechConf: Why Recruitment Should Be Transparent Marketing

This week the TalentCulture team discussed why recruitment should be transparent marketing with Susan Vitale, Chief Marketing Officer at iCIMS; Lori Sylvia, Chief Marketing Officer at SmashFly; and Michele Ellner, Director of Marketing at Montage.

Today’s hiring economy is highly complex and competitive and finding top talent is harder than ever. If fact, attracting candidates and retaining current employees is a lot like attracting and retaining customers.

Listen to the recording and review the Twitter chat highlights below to learn more.

A1: embracing the real stories; letting them come out re: company culture, values, expectations. #tchat #hrtech #icims

— susan_vitale (@susan_vitale) October 21, 2015

A3: Geo-targeted relevant content that talks about more than just a job. Show me your story, don't tell me. #TChat #HRTechConf #TheCandEs

— Kevin W. Grossman (@KevinWGrossman) October 21, 2015

Q3 Recruitment is #marketing so get on the #digital train #TChat

— Meghan M. Biro ⚡️ (@MeghanMBiro) October 21, 2015

What’s Up Next? #TChat returns Wednesday, Oct 28th: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our radio show runs 30 minutes. Usually, our social community joins us on the Twitters as well.

Next #TChat topic: Yes! You Can Reduce The Cost of Hiring – Wednesday, Oct 28th, 2015 — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights.

Join Our Social Community & Stay Up-to-Date! The TalentCulture conversation continues daily. See what’s happening right now on the #TChat Twitter stream in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!

Photo credit: Big Stock Images