Tweet Naked: Using Social Media to Build Your Brand

Social media is one of the best marketing tools available when it comes to building and a brand. However, people and companies are missing an opportunity to connect with consumers by not utilizing it effectively.

Today’s #WorkTrends guest, Scott Levy, author of “Tweet Naked”, shared tips and tricks to help you get the most from your investment of both time and resources in social media marketing. Scott also touched on the brands that have mastered social media marketing and why we need to emulate what they do. Here are a few great takeaways shared by Scott:

  • If you want to continue seeing great content on social media, reward people with likes and shares
  • The brands that we should copy are the ones focusing on customer service and social listening
  • Contribute – not for likes and followers – but because you genuinely want to help

The #WorkTrends conversation that ensued was insightful, especially Scott’s advice on personal branding and bringing value to a conversation online.

Check out the highlights of the conversation from our Storify here:

Haven’t had the chance to tune into a #WorkTrends show? Don’t worry, you can tune in and participate in the chat with us every Wednesday from 1-2pm ET (10-11am PT). Next Wednesday, May 11, we will be joined by Rebecca Macek, Director of Recruitment of CareerBuilder, to discuss why we should rethink the candidate experience to get better hires.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.


photo credit: Twitter-birds-social-media-leader-crowd via photopin (license)