#WorkTrends Preview: Brand Culture at the Intersection of HR and Strategy

Imagine your consumer brand and employer brand as concentric circles. In the very center you’ll find an overlap of similar traits. So why do companies struggle to understand how the two are actually critical to both your consumers and employees and impact both on the same level.

On Wednesday, February 22, #WorkTrends host Meghan M. Biro is joined by Tenet Partners experts Larry Oakner and Rebecca Longman when they discuss the intricacies of how your company brand is positioned at the intersection of Human Resources and overall company strategy.

Join them at 1pm EST to hear what it takes to make your organization a magnet for keeping employees and attracting desired talent.

Brand Culture at the Intersection of HR and Strategy

Join Larry, Rebecca and me on our LIVE online podcast Wednesday, Feb 22 — 1 pm ET / 10 am PT.

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: How can organizations deliver on the brand promise to employees? #WorkTrends (Tweet this question)

Q2: How can marketing and HR collaborate to create a unified brand message? #WorkTrends (Tweet this question)

Q3: What are the benefits of treating employees like customers? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. I invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and our TalentCulture G+ community. Share your questions, ideas and opinions with our awesome community any time. See you there!

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Photo Credit: Dhowayan (Abu Yara) Flickr via Compfight cc