#WorkTrends Preview: Building a Business Case for Company Culture

Numerous studies have confirmed that employee satisfaction with company culture is positively correlated with business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your company culture. To do this, data is your best friend.

On next week’s #WorkTrends, join Host Meghan M. Biro and our special guest, Greg Besner, CEO of CultureIQ, as we discuss how to layer business data (customer success, retention, operating profits, etc.) with culture data. The result will be to reveal the cultural drivers of key business metrics.

Building a Business Case for Company Culture

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Tune in to our LIVE online podcast Wednesday, Sept 21 — 1 pm ET / 10 am PT

Join TalentCulture #WorkTrends Host Meghan M. Biro and guest Greg Besner of CultureIQ as they discuss how to layer business data with culture data.

#WorkTrends on Twitter — Wednesday, Sept 21 — 1:30 pm ET / 10:30 am PT

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1. What causes culture to be misconstrued inside of the organization? #WorkTrends (Tweet this question)

Q2. How can employees encourage and support efforts to focus on a positive work culture? #WorkTrends (Tweet this question)

Q3. What are the connections between cultural drivers and business metrics? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. We invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. Share your questions, ideas and opinions with our awesome community any time. See you there!

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