#WorkTrends Recap: Building a Business Case for Company Culture

Numerous studies have confirmed that employees’ satisfaction with company culture is correlated with positive business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your true company culture. To do this, data is your best friend.

On this week’s #WorkTrends, Host Meghan M. Biro was joined by special guest Greg Besner, CEO of CultureIQ. We discussed how to layer business data (customer success, retention, operating profits, etc.) with culture data in order to make the case for company culture.

Here are a few key points Greg shared:

• Culture is everyone’s responsibility
• You cannot build a high-performance company if you don’t build a high-performance culture
• Part of making a business case for company culture is accurately defining your culture

Missed the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: bit.ly/2cQ8NkK

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Sept 28, host Meghan M. Biro will be joined by Steve Boese to discuss the things you need to know about HR Tech.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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