#WorkTrends Recap: Lights. Camera. Action. = Video Power

Have you noticed how popular video has become? It just keeps growing in popularity! Do you use video in your workplace? Well, if you want to know about video, this is the topic for you. Today, I hosted a special guest who knows a lot about the value that video brings to so many aspects of our business world.

On this week’s #WorkTrends show I was joined by guest Chris Savage, the CEO and co-founder of Wistia, a very popular video marketing and analytics platform.

Chris talked to us about how using video as a call-to-action via various forms of communications increases response rates and helps (in a huge way) to achieve recruiting, marketing, and sales goals. That’s pretty impressive, right?

Chris also shared some powerful tips with the TalentCulture community:

  • Video is an excellent tactic for explaining things. Be you and share what you know. It’s very effective and builds credibility to have experts on screen
  • Videos are the perfect vehicle for storytelling! Video works incredibly well to communicate complex messages
  • The Three“Must-Dos”of video are: Explain a solution linearly to automate, build a connection with the audience, and get on camera.

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2et24zw

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry. You can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Nov 2, I will be joined by Jessica Miller-Merrell, VP of Talent Strategies at Advanced Group and founder of Blogging4Jobs.com.

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

photo credit: elvisripley jobes 10.jpg via photopin (license)

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