There are more millennials among today’s applicants than any other generation, and they’ll be 75 percent of the workforce by 2025. On this week’s #WorkTrends show, we were joined by CEO of The Muse, Kathryn Minshew, who shared insights on what attracts millennial talent.

Kathryn discussed the challenges all businesses face in finding what resonates with millennials. She helped the audience set aside common misconceptions and shared what to focus on in order to engage the Digital Generation.

Here are a few key points Kathryn shared:

  • Millennials are looking for the 3 Ps for their future business. People, Purpose, and Path. They want to know about the people they will work with, what their value will be to the company, and what growth opportunities they will have within the organization.
  • Instead of just telling prospective employees about your company’s greatness, give the megaphone to your employees and have the employees explain what they love and why.
  • Potential employees need to demonstrate that they’ve done their homework on the company and come prepared to describe what they bring to the table and why they would love to work there.

Missed the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here:  http://bit.ly/2cWk7i7

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Oct 19, best-selling author and speaker Michelle Tillis Lederman will join host Meghan M. Biro to discuss “The 11 Laws of Likability.”

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members, or check out our Google+ community. Engage with us anytime on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

photo credit: jeffdjevdet Millennials Scrabble via photopin (license)

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