It’s irrefutable: Hybrid workplaces are in, and inflexible employers are out.
The data is astounding. In some studies, 80 to 90 percent of employees report wanting to stay remote after the pandemic. And 84 percent of working parents with children under 18 find that the benefits of hybrid workplaces outweigh the cons.
We know now that overall job satisfaction is tied to flexible working models. And we’ve seen that many people are jumping off the “talent cliff” in search of greener pastures that offer full- or partially-remote work options.
The future of hybrid workplaces is now, especially as we all transition back to in-office roles. When it comes to developing a strong hybrid work culture, there’s no time to waste if employers want to stay competitive and prioritize employee satisfaction.
Our Guest: Rhiannon Staples, B2B Marketing Leader and CMO at Hibob
On the latest episode of #WorkTrends, I talked with Rhiannon Staples. She is a global marketing leader who has been architecting expert business strategies and leading start-up teams for over 15 years. Before taking on her current role as Hibob CMO, she was the Global VP of Marketing at NICE Actimize and Global Head of Brand Marketing at Sisense. She’s an expert in brand-to-market strategy, lead generation, and account-based marketing programs. She also specializes in spearheading global growth for companies.
Rhiannon had some great advice for harnessing hybrid work for global growth and business strategy. She said that there are three pillars of hybrid work that companies need to consider in order to design a successful hybrid work model.
“The first is productivity, the second is communication, and the third is culture and connection,” Rhiannon says.
For the first pillar of productivity, employers need to show workers their willingness to be flexible. This will give employees the feeling that employers are dedicated to their success. For the second pillar, they need to adopt an inclusive business model that prioritizes employee communication–whether employees are working remotely or in person. Finally, employers need to empower their HR leaders to create a culture of connection with employees. They need to offer tools and resources that can make the employee experience better.
Leaders also need to approach hybrid work with the point of view that there may be different rules than with traditional remote work.
“Hybrid work is less about letting employees go remote as it is about the work model, type of employment, hours worked, and work location,” Rhiannon says. “So first and foremost, know that ‘hybrid’ is not ‘remote.’ It’s something new that we need to tackle.”
The Benefits of Hybrid Workplaces
I asked Rhiannon how important it is that companies take hybrid work models seriously. Her answer? VERY. Notably, only 13 percent of people said they wanted to go back to the office full-time, five days a week, according to a Hibob study.
“I don’t want to create an impression that employees don’t want to be in the office. Because that’s not the case at all. Basically, our data has shown that employees and managers aspire to have a flexible work environment,” Rhiannon says. “Companies that are bringing employees back full-stop, in-office, five days a week … they’re going to feel the backlash of this. Employees will leave for companies that are offering greater flexibility.”
Data shows that hybrid work is beneficial for everyone, including underrepresented populations. These groups include those with disabilities or those who are neurodivergent. Also, women across the world have greatly benefited from hybrid remote work options, particularly those caring for children or elders.
“We’ve proven over the course of the past year that those companies that have offered flexibility to working mothers have seen great success with that population,” says Rhiannon. “Women having access to flexible work hours and having the option to work from home will open the door for many women to get back to work.”
Embracing a hybrid work model can help organizations retain employees. Also, it can encourage a more diverse workforce. If you ask me, there’s really no downside.