It’s no surprise that one of the biggest challenges hiring managers face is finding well-rounded candidates with strong skill sets.
Over recent years, multiple studies have addressed the growing skills gap and how to fix it. However, this has caused many employers and job seekers to think that the “skills gap” is a single catch-all for any employee or job seeker who lacks a needed skill.
What’s important to understand, though, is every field faces its own unique skills gap.
Instead of looking at the skills gap as a single, large issue, let’s break it down into five prominent skills gaps employers need to address:
1. Digital media skills
Research shows that 77 percent of companies believe their lack of digital skills is the reason their business hasn’t been able to adapt to new digital trends. When more than 90 percent of companies don’t have skills in social media, mobile media, and internal social networks, it can be difficult to keep your business moving forward.
Employers can address this skills gap by investing time and money into the development of digital skills. Employers can offer training programs for employees in order to teach them about the company’s digital strategy and give them the tools they need to be successful in the digital world.
2. Soft skills
Although hard skills are important for employees to have, soft skills are more likely to help employees increase their performance in the workplace.
Despite the importance of soft skills, 44 percent of senior executives believe this is a weakness for employees. Many employees lack strong skills in communication, creativity, critical thinking, and collaboration.
To address this skills gap, employers should provide continuous learning opportunities for their employees. Workshops, seminars, and team-building activities can boost the aforementioned soft skills.
3. Marketing skills
The marketing field is constantly evolving, and marketing professionals need to keep up with the latest trends and strategies.
Marketing professionals need to understand various content marketing skills including analytics, SEO, marketing automation, and e-commerce. Employers can provide training in these areas, which will help them develop stronger marketing professionals and tighten the skills gap.
4. Skilled trades and retiring Baby Boomers
In 2012, more than half of skilled-trade workers were 45 years of age or older. According to Adecco, one-third of senior executives believe the manufacturing industry will be most affected by the skills gap.
To address this change in the workforce, employers must actively recruit younger employees and provide training. This will help employers maintain a streamline of skilled talent, even after Baby Boomers retire.
5. STEM skills
STEM careers are expected to grow 17 percent by 2018. Unfortunately, employers believe 12 percent of workers lack software skills and 22 percent lack technical skills.
One way employers can improve this skills gap is to provide on-the-job training and certification for different softwares and technologies. This will allow employees to continuously learn new technologies and keep up with the latest trends in their industry.
The skills gap is a growing issue for employers and it can only be resolved if employers take action. By taking note of these skills gaps, employers will improve their training programs and develop more skilled employees.
What do you believe are some prominent skills gaps employers must address?
Josh Tolan is the CEO of Spark Hire, a video interview solution used by more than 2,000 companies across the globe. Learn more about using video interviewing to jump the skills gap and connect with Spark Hire on Facebook and Twitter.