Today’s post is by Katrina Kibben — Social Media Manager at Care.com, an innovative and resourceful social media marketing professional who enjoys helping companies of all sizes use traditional and nontraditional tactics to increase profitability and product awareness. She is working with Care.com’s annual event, Care@Work, which develops smarter ways to work by using new tools, technologies and strategies to find the balance between life at work and at home.
This is not your father’s workplace anymore – literally. This year, the oldest Baby Boomers are turning 65 years old, including President Bill Clinton. This means that the 79 million baby boomers, about 26 percent of this country’s population will be retiring in the next few years.
Another generation will make an important milestone this year – Generation Y, the Millennials – are turning 30 years old. The 30’s are known as the decade of “middle management” and parenthood. But Generation Y feels differently about the “ladder” of success.
As the country comes out of the recession, the Millennals are looking for a sense of mission. They want a sense of ownership over their lives, either in the place that they work or in the lives they create for themselves outside of it. A workplace is relative and all preconceptions about job security are shattered. Their lives and desires aren’t dramatically different from generations before them, but the confluence of circumstances are – and more and more, this generation believes that they too can “do it all” but their definition of how and what that means is dramatically different.
Between these two generations, there has been a revolution in the office that has increased the influence of women and transformed the paradigm of the workplace. At the same time technology has revolutionized the way we work and our understanding of how we can work differently.
While current working parents, particularly working moms, have been told that they can “do it all,” modern working parents have found that having a Blackberry doesn’t necessarily help them to be flexible so much as feeling tethered, perpetuating a generation of working parents that find a blurred line between work and life that has inspired a generation of workers who are in a constant state of distraction, leading to the social acceptance of the furtive glances down and the feverish tapping everywhere – from office meetings to family dinners.
But as we innovate are we working more efficiently or are we simply working more?
Care.com’s Focus Forward conference is about designing the future of work where companies work for people, and people work for companies in ways that are smarter, faster, higher impact—and more sustainable, too. At a time when there have never been more distractions–and more pressure to deliver results–the event will examine how great companies command attention from customers by, first, holding the attention of their employees.
IMAGE VIA eirikso
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