The Power of Professional Prospecting
If you’ve been working in the recruiting, workforce, HR or leadership space, you’re well aware of how LinkedIn can be used for…work. But there is more to the professional networking behemoth than sourcing and recruiting (not that it’s a slouch in that department either).
Professional prospecting, or “panning for sales gold” as I like to call it, was the subject of last night’s #TChat and our guest Viveka von Rosen had some incredibly interesting tidbits to share. The CEO of LinkedIn to Business and a published author (nab her book, LinkedIn Marketing in an Hour a Day, here) gave #TChatters inside information about how to use LinkedIn to unearth new deals and create additional opportunities from sales, leadership and yes, employment perspectives.
The Mainstays
“Dynamic LI profiles are ones tended to like a growing garden: with care & frequent watering” @DawnRasmussen is right. You get out of LinkedIn what you put into it. There are countless ways to update your LinkedIn profile and all of them add value to getting you MORE sales, more leads…more connections. So get in there!
Nearly everyone agreed that LinkedIn is a powerful tool, but the cons listed had to do with lack of visibility, frequent pulled support for favorite tools and an ever changing user experience. But in #TChat as in life, there were a whole lot more pros. Included in the list?
- The breadth of information available on LinkedIn
- The ability to find anyone via one’s own network
- The third-party tools built to work with the platform (shout out to @rapportive)
- The new and improved search UX
Stuff You Can Do
Didn’t have time to attend? Try these five-minute new tricks to make baby steps toward using LinkedIn for prospecting:
- Find and connect with those who have “viewed your profile”
- Search out people in your area
- Create buyer personas and make a target list and send personalized emails (you get 5 free!)
- Ask and answer questions in your chosen fields
- Join groups to get the inside track in your industry (you have up to 50!)
- Of course, change your profile URL to something recognizable
- Put keywords you think your target market or candidate will be searching
- Connect your Slideshare account and keep it updated
For the organization: Check out this article from our friends at Social Media Examiner on how to make the most of your company page. Jonesing for the unique #TChat interactions or want to see who said what?
Closing Notes & What’s Ahead
GRATITUDE: Thanks again to Viveka von Rosen for enlightening us on LinkedIn! Check out her full site at LinkedIn to Business.
NOTE TO BLOGGERS: Did this week’s events prompt you to write about trends on the workplace talent frontier? We welcome your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we may feature it!! If you recap #TChat make sure to use this link so we can find you!
WHAT’S AHEAD: Next week at #TChat Events, we’ll be talking about authentic leadership. Todd DeWett is going to be our radio guest, and Kevin Grossman will be our moderator. See more information in the #TChat Preview this weekend, and save the date: Wednesday, March 26!
Meanwhile, the TalentCulture conversation continues daily on #TChat Twitter, in our LinkedIn group, and on our NEW Google+ community. So join us anytime on your favorite social channels.
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