Arenas says that entrepreneurs must “choose a target market.” Similarly, job seekers must zero in on their target reader, and then laser-focus their words and actions on attracting that audience.
As a resume writer, I only write for careerists who are targeted! And by this, I mean, you know what position you wish to attract with your resume, cover letter, biography, social media profile and the like. Ideally, the position upon which you are concentrating is one that can be articulated with a title such as, “Marketing Director” or “Accounting Manager” or “Information Architect,” or some combination thereto.
This position must be a genuine role that companies are, or should, be filling with YOUR type of credentials. Companies must have a present need to invest in folks like YOU who uniquely are qualified to step into vacant shoes–and create traction.
How you begin shaping your value story to appeal to that audience is this:
- First, think about and get quite familiar with your target audience’s areas of pain – write those down. In an earlier blog post, I listed multiple Internet resources you may access to research companies; you can click HERE to access those. For your assistance, a few of those sites include Hoovers.com, Manta.com and ZoomInfo.com.
- Second, craft a compelling message that shows how you can heal those pain points. Identify performance stories that prove you’ve been there and done that and include not only the basic, “I built a product plan, then built the product, then rolled it into the market in 8 months,” but also illustrate ‘the how’ including your thought processes, leadership idiosyncrasies, and creative way of developing and executing your plan that led to a profitable outcome. Describe your initiatives in great detail initially so that a glistening facet of what makes you UNIQUELY you doesn’t get dulled by ruthless initial self-editing.
- Edit later, polishing and shining a spotlight on the most interesting and relevant story points that will entice your reader.
- Next, reread your stories and ensure you are demonstrating business savvy and sensitivity as if you already were working at your desired company. Do this by connecting the dots to show how what you did at your past company helped not only your immediate team reach their goals but also aided the organization as a whole do bigger and better things and ultimately, grew the bottom line.
Funneling these career stories through a filter based on your target market’s (e.g., company’s / industry’s) needs is the only way to clear the clutter and create clarity that captures attention! Otherwise, if you try to build a resume that is all things to all audiences, you will, as Alicia says, “sink your business,” which in this case is, “You, Inc.”