Does Your Hiring Process Speak For Your Brand? #TChat Preview

(Editor’s Note: Are you looking for a full review of all posts and events about this week’s topic? Read the #TChat Recap “Hiring Is Hard: May The Best Brand Win.”)

Think back for a moment about when you accepted your last job offer.

What helped you make that decision? Did your impression of the recruitment process help seal the deal? Chances are, the answer is yes.

It may be easy for employers to overlook the impact of a positive candidate experience — especially in rough economic times, when a large pool of qualified talent is readily available. But when a company goes the extra mile to create a supportive hiring environment, several advantages follow:

1)  It’s easier to attract and acquire top performers; and
2)  The entire candidate pool sees the corporate brand in a more favorable light.

That second point is increasingly important these days, in a world where brand image is fueled by social media’s transparency and reach.

So, what should employers do to improve the candidate experience? That’s our focus this week at #TChat forums. We’ve asked two experts to lead the discussion:

Elaine Orler, president of talent acquisition consulting firm Talent Function;
Gerry Crispin, staffing strategist and co-founder of CareerXroads.

#TChat Sneak Peek Videos

To kick-off this week’s conversation, both guests joined me for quick G+ Hangouts. First, Gerry explained briefly why the candidate experience has become a focal point:

And then, Elaine highlighted some fascinating statistics that illustrate just how influential the candidate experience can be:

#TChat Events: The Candidate Experience Is Everything


Listen to the #TChat Radio show

No matter what side of the hiring table you’re on, this should be an interesting week! Please join us and add your thoughts to our ongoing conversation…

#TChat Radio — Tuesday, June 4 at 7:30pmET / 4:30pmPT – Elaine and Gerry join our hosts, Meghan M. Biro and Kevin W. Grossman, for a LIVE 30-minute discussion to examine this topic up-close.

#TChat Twitter — Wednesday, June 5 at 7pmET / 4pmPT We welcome anyone with a Twitter handle to join our open, online community, as we exchange ideas live on the #TChat stream.  Elaine and Gerry will lead us through this week’s questions:

Q1: Why is the candidate experience so critical to organizations today?

Q2: What should organizations be doing to improve their candidate experience?

Q3: Is everyone in the enterprise responsible for their employer brand? Why or why not?

Q4: What can business leaders do to establish a quality candidate experience, inside and out?

Q5: How does HR/recruiting technology make or break the candidate experience?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our new LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.

We’ll see you on the stream!