Whether you already use video in your organization or not, now is the time to start exploring video for maximum success. The Best in Class companies use video throughout their recruitment process and have a sure lead in the battle for high quality talent. Organizations use video to increase the impact of their employer brand and enhance their hiring process. Give your company a competitive edge and integrate video into your recruitment process. Here’s how…

Video Branding

The average American spends up to 19 hours a month viewing various types of video content on sites such as Vimeo and YouTube. Posting video to your company platforms will naturally attract the talent pools you’re looking for. Combine the information you obtained above on LinkedIn as a recruiting platform as a supplement to your organization’s social pages. Do this by uploading job descriptions and employee feature films which can attract traffic to your site by 36% compared to pages that don’t include video job posts.

Integrating video into the interviewing process quicker (and cheaper). With 79% of all companies struggling with shortages in specific skill sets and discovering candidates with needed skills, screening and hiring via video has the ability to increase employer branding by 13%.

Video Talent Acquisition

Only 6.8% of hires come from direct sources; so, only about 7 candidates in 100 are directly sourced by a recruiter. With a percentage this miniscule, it’s necessary to adopt a more modern and accepted channel of recruitment. This means, employers can virtually meet with candidates through social media via direct messages and personal messages.

However, social media isn’t the only contemporary method the best-in-class organizations use to find desirable talent. Video is becoming an increasingly popular venue in which to meet candidates. In fact, these top companies are 61% more likely to use video interviewing tools to meet with their candidates compared to all other organizations. This then decreases time to fill these open positions and increases the chances of a cultural match.

Video Conferencing

You’ve created a sturdy social foundation with interactive video posting and you’ve even begun to screen candidates with video interviews. Can you use video in your organization to maximize its potential? Your new technology can be used to teleconference with other branches of the office or employees who telework. Teleconferencing improves business relationships, according to 96% of business professionals, so the organization can save the time and money spent on traditional, in-person meetings.

Without the need to travel to meet with a candidate, organizations can create face-to-face relationships from the comfort of their offices. This decreases distractions by 56% compared to phone conferences.

Video talent acquisition, video interviewing and video conferencing are three prime platforms organizations are currently encouraged to implement with such successful statistics to support the effectiveness. Don’t fear the changes; take a deep, confident plunge into the digital world to save you time and money each day through meeting candidates, branding your organization virtually and implementing video into daily tasks.

You want to be competitive like the best-in-class companies. In order to do so, however, you have to be willing to change recruitment habits to be aggressive as to not lose high-quality talent to your competitors. The top organizations have already integrated video into their talent acquisition process. It’s time you catch-up.

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