Video interviewing shouldn’t be an enigma. As a recruiter, you don’t need complex accouterments to acquire candidates. You simply need a solution that fits your needs. Video interviewing uses webcams to conference with distance candidates without paying for the cost of flights to and from the candidate’s location. All you truly need is a robust platform and an inexpensive webcam. The only thing that requires the occasional assistance: troubleshooting the technology. Anything tacked onto what your company needs is just extraneous.

You Don’t Need The Knick Knacks

Over half of candidates prefer the convenience of video interviewing to the traditional face-to-face interview. Why? The real question is, why wouldn’t they? Travel isn’t required, they can use the technology they’ve become accustomed to, and video interviews help to ease the trepidation 92% of candidates have at some point during the interview process. Candidates can interview from the comfort of their own home with technology they already know.

The workforce has to be knowledgeable of current technologies, so using video to interview purveys the image of a tech-savvy organization. That in turn will attract more candidates to your company. With video interviews growing in popularity, you don’t need the useless additives some HR tech companies throw on to a subpar technology to make it more “marketable.”

Latest and Greatest Aren’t Always The Best

We are constantly barraged with advertisements for the latest and greatest gadgets and gizmos through our phones, billboards, commercials, and even junk mail. However, just because every Tom, Dick, and Harry down the hall has the most hyped devices around, that doesn’t mean it will work for you. You need a solution that is going to solve your recruiting problems, not add to them. The video interviewing platform you choose needs to be successful in attracting, gaining, and retaining key talent. The best way to ensure that, is to cover all of the bases that guarantee a good candidate experience. Once considered a luxury, mobile apps are now a necessity for many people; 86% of candidates use their mobile devices to search for jobs. Moreover, the average American spends 11 hours a day using digital media. So how could you get by without it in your recruiting efforts? Mobile adaptability and responsiveness are paramount to recruitment success in today’s digital age.

With the conveniences of the digital age, you can take a step back. Think about what you really need in a recruiting solution: tech support, mobile responsiveness, and an easy-to-use platform. More importantly, you need a team that will help you implement and understand your new recruiting technology.

Bells and whistles make video interviewing solutions more complicated than they need to be. Recruiters value efficiency and experience… and so do candidates. The difference between bells and whistles and a real solution is the candidate experience and ease of the hiring process.

Evaluate the quality of service from the platform you’re currently using… do they provide the solution you need or are they giving you a package of bells and whistles?

About the Author: A 20-year veteran of the recruiting industry, Greg Rokos provides strategic direction for GreenJobInterview® and is responsible for marketing its virtual interviewing solutions through client meetings, conferences, speaking engagements, key channel partnerships and other activities. Alongside fellow co-founder, Theo Rokos, Greg is one of the pioneers of cloud-based virtual interviewing.

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